The G2 on SpyFu

SpyFu Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find SpyFu to be an affordable tool for diverse SEO and PPC insights, making it invaluable for agencies. (6 mentions)

Users value the effective competitor analysis tools in SpyFu, enhancing their SEO and PPC strategies significantly. (6 mentions)

Users appreciate the comprehensive competitor insights from SpyFu, aiding in research and strategic decision-making. (6 mentions)

Users value the cost-effective keyword research capabilities of SpyFu, enhancing SEO and competitor analysis efficiency. (6 mentions)

Users highlight the ease of use of SpyFu, making daily SEO tasks manageable and accessible for everyone. (5 mentions)

Users highlight the exceptional customer support of SpyFu, noting its quick responses and effective solutions. (4 mentions)

Users report data inaccuracy in SpyFu, particularly in SEO click counts compared to Google Analytics. (3 mentions)

Users often face accuracy issues, particularly with SEO clicks being significantly lower than actual results from Google Analytics. (1 mentions)

Users report credit issues due to unauthorized charges and lack of communication from SpyFu regarding billing concerns. (1 mentions)

Users find difficult navigation a challenge initially, but support helps ease the learning curve over time. (1 mentions)

Users face email/notification issues with SpyFu, struggling to resolve unauthorized charges and lack of communication. (1 mentions)

Users complain about the inaccuracy of SpyFu's data, affecting reliability and utility for effective analysis. (1 mentions)

Top Pros or Advantages of SpyFu

1. Affordable

Users find SpyFu to be an affordable tool for diverse SEO and PPC insights, making it invaluable for agencies.

See 6 mentions

See Related User Reviews

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

2. Competitor Analysis

Users value the effective competitor analysis tools in SpyFu, enhancing their SEO and PPC strategies significantly.

See 6 mentions

See Related User Reviews

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

3. Competitor Research

Users appreciate the comprehensive competitor insights from SpyFu, aiding in research and strategic decision-making.

See 6 mentions

See Related User Reviews

Anthony J.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu is OnPoint!"

What do you like about SpyFu?

I like that I can see the ad spend of major companies on specific things. I like the price. I like that I can see what PPC will be for certaint word

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

4. Keyword Research

Users value the cost-effective keyword research capabilities of SpyFu, enhancing SEO and competitor analysis efficiency.

See 6 mentions

See Related User Reviews

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

Anthony J.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu is OnPoint!"

What do you like about SpyFu?

I like that I can see the ad spend of major companies on specific things. I like the price. I like that I can see what PPC will be for certaint word

5. Ease of Use

Users highlight the ease of use of SpyFu, making daily SEO tasks manageable and accessible for everyone.

See 5 mentions

See Related User Reviews

David H.

Small-Business (50 or fewer emp.)

5.0/5

"Eight Years of Satisfaction …and Counting"

What do you like about SpyFu?

Perhaps the best testimony is that my agency has used SpyFu since 2017. Every year our team reviews similar applications and every year they demand t

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you like about SpyFu?

Spyfu is one of the most complete SEO softwares in the game today. What really sets them apart is ease of use and pricing. We used other products li

6. Customer Support

Users highlight the exceptional customer support of SpyFu, noting its quick responses and effective solutions.

See 4 mentions

See Related User Reviews

annie v.

Small-Business (50 or fewer emp.)

4.0/5

"Excellent summary reports for search queries and seo"

What do you like about SpyFu?

Cost effective suite of tools providing search query research, SEO and competitor benchmarks, PPC analysis and more. Some additional UK updates req

Tony P.

Small-Business (50 or fewer emp.)

5.0/5

"Everything I need for our business, clients, and our competition."

What do you like about SpyFu?

The best things about SpyFu are the ability to send automated reports to our team, and our clients, the number of features, the ability to implement s

Top Cons or Disadvantages of SpyFu

1. Data Inaccuracy

Users report data inaccuracy in SpyFu, particularly in SEO click counts compared to Google Analytics.

See 3 mentions

See Related User Reviews

Oliver H.

Small-Business (50 or fewer emp.)

4.5/5

"Extremely useful tool for planning, site development, and post-launch SEO"

What do you dislike about SpyFu?

There's nothing I really dislike about it, except that some of my clients operate in such niche categories that even SpyFu can't track them. Complaint

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy

2. Accuracy Issues

Users often face accuracy issues, particularly with SEO clicks being significantly lower than actual results from Google Analytics.

See 1 mentions

See Related User Reviews

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy

3. Credit Issues

Users report credit issues due to unauthorized charges and lack of communication from SpyFu regarding billing concerns.

See 1 mentions

See Related User Reviews

Eran E.

Small-Business (50 or fewer emp.)

0.0/5

"They charge me for services I never approved be careful"

What do you dislike about SpyFu?

They cahrged us 99$ without getting our permmision for 3 months. Never the less, they didnt even sent invoices for the charge and We decovered it from

4. Difficult Navigation

Users find difficult navigation a challenge initially, but support helps ease the learning curve over time.

See 1 mentions

See Related User Reviews

Tony P.

Small-Business (50 or fewer emp.)

5.0/5

"Everything I need for our business, clients, and our competition."

What do you dislike about SpyFu?

The only thing I dislike is not so much a dislike as a challenge; The ease of use is a little difficult for a novice, but between working with the sys

5. Email/Notification Issues

Users face email/notification issues with SpyFu, struggling to resolve unauthorized charges and lack of communication.

See 1 mentions

See Related User Reviews

Eran E.

Small-Business (50 or fewer emp.)

0.0/5

"They charge me for services I never approved be careful"

What do you dislike about SpyFu?

They cahrged us 99$ without getting our permmision for 3 months. Never the less, they didnt even sent invoices for the charge and We decovered it from

6. Inaccuracy

Users complain about the inaccuracy of SpyFu's data, affecting reliability and utility for effective analysis.

See 1 mentions

See Related User Reviews

Joshua H.

Small-Business (50 or fewer emp.)

5.0/5

"SpyFu - Sneaky Good SEO Tools"

What do you dislike about SpyFu?

Reporting isn't great for what current clients prefer so most of it can't be used. The issues are mostly aesthetic. The other issue is the accuracy

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Verified User in Human Resources

Small-Business (50 or fewer emp.)

11/30/2021

"great tool to understand your competitors"

5/5

What do you like best about SpyFu?

competitive advantage is very high, this team has developed a great product Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

we did enjoy it a lot so nothing in particular that we disliked Review collected by and hosted on G2.com.

Mitchell H.

Small-Business (50 or fewer emp.)

3/5/2021

"Great for PPC & SEO"

5/5

What do you like best about SpyFu?

I love the PPC Kombat and the competitor information. In addition, I absolutely love the way they do the templates for PPC. It saves so much time. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

It is harder than some to track projects although I could be doing it wrong. I add all the information but it does not seem to work. It is much easier with longtail, ubersearch, etc etc. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/7/2021

"A Must Have In Your Toolset"

4.5/5

What do you like best about SpyFu?

SpyFu is easy to use and is a great way to help find base level info about potential clients and competitors on both the PPC and SEO front. We frequently use SpyFu to determine Organic keywords that we may be missing out on, what type of content needs to be created and any potential keywords to target on Google Ads. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

Sometimes I feel that the data is somewhat skewed especially the Costs on the PPC side. There are times that the monthly cost is much lower or higher than what a current client is spending therefore trying to determine the competitor's advertising dollar landscape is questionable. Also, the interface, although easy to use, has its moments when tables or ad examples are cut off making it difficult to read data or see full context. Review collected by and hosted on G2.com.

Nicole W.

Web Marketing Communications Specialist

Mid-Market (51-1000 emp.)

10/16/2020

"Good website that offers an advantage"

4.5/5

What do you like best about SpyFu?

- comparison to competitors

- easily seeing competitors ads

- seeing keyword groupings

- being able to easily research competitor search ads

Seeing competitors copy for all their ads was incredibly helpful to get inspiration for our ads. The rankings allowed me to see where we needed improvement. The reports were very clear and helped to gather more ideas to shape new copy variants. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

- high CPC on suggested keywords

- CPC discrepancies between Google keyword & SpyFu with SpyFu often showing keywords as more expensive than Google

I often had to plug all of the suggested keywords into the keyword planner which was frustrating because the words it recommended had such high CPC values listed on SpyFu. Often these values were a bit off or unreliable in comparison. Also matched with current campaigns they were unreliable.

The good buy/great buy system seemed a bit weird as a result because great buys seemed to have oddly high cost per click average bids. The keyword list was a bit difficult to use as well with adding and incporotating into Google. Review collected by and hosted on G2.com.

Recommendations to others considering SpyFu:

I would recommend SpyFu for its unique advantage at easily allowing you to compare your company to competitors and get insights on what ads they are running. I would not recommend SpyFu as a keyword research tool because I feel like it doesn't work as well as other programs. It does however give you a good comparison of how you stack up to competitors for keywords for SEO and PPC. I will continue to use SpyFu because I think it provides a unique value. It is an excellent opportunity to perform competitor analysis. It does not do well in the way of keyword analysis. It has a lot to offer because it ranges from SEO to PPC to link tracking. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

- keyword research & ad copy

- seeing how much competitors and our ads interact

- seeing potential SEO solutions for sites

- keyword reports that allow me to see keyword groupings

This allowed us to come up with new keyword groupings for campaigns because it categorized different keywords related to the product in groups. It also gave inspiration for upcoming campaigns. Review collected by and hosted on G2.com.

Verified User in Legal Services

Small-Business (50 or fewer emp.)

3/3/2021

"One of the best.. Help me close clients every week.."

5/5

What do you like best about SpyFu?

I love how easy to use it is and the information it provides. We use it to close perspective clients. It is great to be able to say we can basically download your competitors playbook for Pay Per click ads. It also helps us determine the amount a client should spend in a give market. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I can't day there is really anything that we dislike. Review collected by and hosted on G2.com.

Luis R.

Founder

Small-Business (50 or fewer emp.)

5/12/2021

"I love using Spyfu because it helps my google campaigns perform much better!"

5/5

What do you like best about SpyFu?

Kombat and PPC Keywords tab are the things I like the most. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I haven't found something I dislike yet. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

edit

We're so happy to hear this, Luis! Thanks for sharing your experience. It's great to see you getting different benefits out of the tool.

Manabu T.

Co-Founder, Chairman of the Board

Small-Business (50 or fewer emp.)

10/5/2020

"Essential tool that Helped us a lot in understanding our SEO shortfalls."

5/5

What do you like best about SpyFu?

I can research the types of keywords others selling similar mobile clinical apps. It can also track my own SEO progress after understanding our keyword strengths and weaknesses. We usually address those by improving page headers and adding or updated content addressing search queries. In a short week, our average positions have improved by 100s and some are now in page 0 and page 1 of the search results. For us SEO seems to work the best and better than Ads. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

SpyFu does a lot of computations to look at all our keywords and competitors' too, so understandably it can take many days to gather that data. But I hope they up the speed so that instead of several weeks, it will be down to a few days. Then this would be a perfect tool for me. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

We rely on SEO so that physicians and hospitals will find us specifically for their needs. These types of users are search centric, and social media and online ad campaign do not work well, so we need quality keyword coverage. Understanding how people search and how we other companies are competing in certain set of keywords or phrasese and also finding "easy to reach" set of keywords are something that SpyFu excells. Review collected by and hosted on G2.com.

Response from Sidra Condron of SpyFu

edit

We are excited to see you getting tremendous, measurable results and are humbled to be a part of it. Thank you for sharing this as well as your constructive feedback about our reports. I am happy to say that we are working on speed improvements across the site and hope to focus on improving our reports in the near future.

Simon W.

Co Founder

Small-Business (50 or fewer emp.)

1/4/2021

"Spyfu for SEO and PPC"

4.5/5

What do you like best about SpyFu?

We use Spyfu for competitor Intelligence for both SEO and PPC. It does a really good job for PPC Intelligence and a decent job for SEO. We have other tools for SEO spying that have some additional benefits but on the whole Spyfu is one of our must have tools for our Local SEO and PPC marketing agency. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

I am not sure there is anything I really dislike, the tool has improved a lot of the last few years. Review collected by and hosted on G2.com.

Edina G.

Small-Business (50 or fewer emp.)

1/11/2021

"Great tool for SEO and PPC"

5/5

What do you like best about SpyFu?

The UI is very easy to navigate and user friendly. Love the unlimited number of competitor analysis and domain comparison along with the Kombat feature and unlimited data export in various formats. Well priced compared to the other available SEO tools on the market. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

SpyFu is a great tool, but perhaps they could include data from more countries/regions for international clients. Review collected by and hosted on G2.com.

Tracy G.

Founder

Small-Business (50 or fewer emp.)

1/7/2021

"Great tool for marketing insights"

4/5

What do you like best about SpyFu?

We always find good nuggets of information that help us create effective SEO strategies grounded in usable data. Review collected by and hosted on G2.com.

What do you dislike about SpyFu?

It's only effective for medium to large businesses, especially with a national market, smaller local businesses are less likely to get much value from it. Review collected by and hosted on G2.com.

Recommendations to others considering SpyFu:

This is great for bigger brands and brands that hope to sell to a national audience. If your niche is local SEO it would be wise to select a tool designed for that purpose. Review collected by and hosted on G2.com.

What problems is SpyFu solving and how is that benefiting you?

We get useful information to plan content, keywords, and ad spend strategies so our campaigns are more impactful and effective. Review collected by and hosted on G2.com.