I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and in Capterra and my expectations skyrocketed and I became a little realistic to be honest. The prices made me fall because $ 99 per month seemed a little high given the characteristics. However, I had nothing to lose by trying it, so I decided to register for a trial. I have used / currently use Hootsuite, Buffer, Swift Social, Kontentino and many other social media administrators, so I had a lot to compare to Sprout Social. Sprout Social is easy to use, the design is quite simple and simple, the dashboard is a mix between Social pilot and Kontentino, as well as the features. My favorite features are the smart inbox and the Sprout queue. The social queue is similar to the automatic programming function of Hootsuite. The RSS function in the feeds tab is also very good, since I could connect it to my Feedly account. An important use of this is the publication through the RSS function, which I used to automatically tweet the blog posts of influential blogs in my niche. The resource library is also an amazing feature, as it is an excellent way to store images for future use. The discovery tab shows suggestions about accounts to follow and stop following, people who have talked and people who mentioned it in a publication. Sprout Social is a great social network administrator, however, it does not seem so superior to Hootsuite or Social Swift. Considering the cost, I expected more from him. That I know is pretty ridiculous. However, I will say that the "Reports" function offers a variety of important statistics, such as: Group reports, Twitter Profiles [To track the performance of the profile to determine the impact of Twitter content], Twitter comparison, listen of Twitter, Facebook page report, Facebook competitors, engagement reports, team reports, task performance, trends, Instagram profile analysis, LinkedIn page, tag report, Google Analytics and sent messages. For me, the unique feature of Sprout Social is its analytical function. No other SM administrator, except perhaps SMHack, has such a powerful and detailed social network analysis.
the price is quite high. There are other SM managers with more powerful features that could be a better substitute for Sprout Social. MavSocial has a better resource library feature, SMHack provides detailed analysis, Swift Social has a powerful RSS function, and Hootsuite is cheaper, has an automatic scheduling feature, as well as one of the most user-friendly SM administrators Due to the numerous online tutorials and it's built-in mini-tutorial.
Sprout Social combines all the tools I hope to find in the social media management software (later programming, advanced search / listen, analysis) in an easy-to-use control panel that makes daily administration as simple as possible. I helped present the tool to a team of approximately 100 people, and training others was easy, given the simple interface. My favorite feature is the Smart Inbox, which allows you to control every mention / retweet, etc. and take action or deepen the people who connected with you. I also appreciated the publication programming tool (especially the edition of embedded images and the tail of buds with automated programming) and the reports that facilitated the extraction of data and that quickly re-shared my most effective messages.