Verified User in Primary/Secondary Education
UP
Verified User in Primary/Secondary Education
Enterprise (> 1000 emp.)
"Smoother Experience, Continue to Build on API"
4/5
What do you like best about Sprinklr Social?

I appreciate that Instagram Story analytics are now recorded in the social media analytics reports. In the past I would have to generate a separate spreadsheet for that so now I have more accurate reporting. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

I would love for Sprinklr to incorporate Instagram Threads API into the mix, since we also post there. Sprinklr can also improve on making sure certain accounts don't get unlinked from time to time - even though it's a quick fix, it's still inconvenient for our team to take care of that every now and again. I would also love for Sprinklr to clarify on whether the suggested times are based on the frequency of us posting at those times, or based on actual user activity and engagement on those respective platforms - that would help me better determine when to schedule without having to estimate from those platforms' analytics pages. Review collected by and hosted on G2.com.

AN
Aishwarya N.
Senior Customer Associate
Small-Business (50 or fewer emp.)
"Experience about Sprinklr"
5/5
What do you like best about Sprinklr Social?

Sprinklr Social offers a centralized platform that simplifies managing multiple social media accounts. I love how intuitive the user interface is, and the ability to schedule and monitor posts across channels in real-time is a major time-saver. The advanced analytics and listening tools provide deep insights into audience behavior, helping us refine our strategy effectively. Collaboration within teams is seamless, and customer engagement is much more streamlined now. Overall, it’s a comprehensive tool for any brand looking to elevate its social presence. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

While Sprinklr Social is powerful, it does have a bit of a learning curve for new users due to the wide range of features and complex interface. Sometimes, the platform feels a bit heavy, and navigating between modules can be slightly slow. Additionally, the reporting dashboard, while detailed, could benefit from more customization and easier export options. Occasional glitches or delays in post scheduling have also been a minor inconvenience. Review collected by and hosted on G2.com.

Verrell A.
VA
Verrell A.
Social Media Officer
Small-Business (50 or fewer emp.)
"Powerful Tool That Needs Time to Master"
4.5/5
What do you like best about Sprinklr Social?

What I like best about Sprinklr Social is how it centralizes management of multiple social media platforms in one place, which is especially valuable for large teams or enterprises. The publishing, scheduling, and approval workflows make collaboration efficient and help ensure consistent messaging across channels.

Ease of Integration is also impressive — Sprinklr connects smoothly with various social networks, analytics tools, and other systems, helping us build a comprehensive ecosystem for social media management.

I also appreciate the robust analytics and reporting capabilities, which deliver deep insights and allow for data-driven decisions.

Customer Support has generally been responsive and helpful whenever we’ve needed assistance, whether for troubleshooting or understanding advanced features.

Since we use Sprinklr frequently on a daily basis, it’s critical to have a platform that’s both powerful and reliable, and Sprinklr delivers on that in many areas. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Despite its strengths, Sprinklr Social can be quite complex and has a steep learning curve, making the ease of implementation challenging, especially for new users or smaller teams. It can take significant time to train staff and configure the platform for specific workflows.

While customer support is generally helpful, response times can sometimes vary, and resolving more complex technical issues occasionally takes longer than expected.

The platform’s user interface isn’t always the most intuitive, which impacts our efficiency, particularly when managing large volumes of content or creating custom reports.

Even though integration capabilities are broad, certain integrations or custom setups can require additional technical support or incur extra costs.

Because we rely on Sprinklr daily, any performance slowdowns or usability issues can be frustrating and impact our team’s productivity. Review collected by and hosted on G2.com.

Oussama Z.
OZ
Oussama Z.
Chargé qualité
Small-Business (50 or fewer emp.)
"A powerful tool for customer relations"
5/5
What do you like best about Sprinklr Social?

What I appreciate most about Sprinklr Social is the centralization of all social channels into a single platform. This allows for considerable time savings, a unified view of customer interactions, and better coordination between teams. The tool also offers very good traceability of conversations, intelligent automation features (such as routing rules or standard responses), as well as simplified access to performance metrics through customizable dashboards. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

it is mainly the complexity of the interface and the adaptation time required for new users. Some features, although powerful, are not always intuitive and require extensive training to be fully utilized. Additionally, it can happen that the platform lacks responsiveness during peak activity times or that certain actions take longer than expected (e.g., loading conversations, updating statuses). Finally, technical support could improve in responsiveness and personalization, especially when managing critical incidents. Review collected by and hosted on G2.com.

Hemanth B.
HB
Hemanth B.
Senior Analyst- Finance
Enterprise (> 1000 emp.)
"Sprinklr is a robust, all-in-one customer experience platform."
4/5
What do you like best about Sprinklr Social?

Unified Dashboard: Manage, schedule, and monitor all social channels in one place (Facebook, Twitter, LinkedIn, Instagram, etc.).

Advanced Analytics: Provides deep insights into engagement, reach, sentiment, and performance.

AI-Powered Listening: Tracks brand mentions and trends across the web and social platforms in real time.

Collaboration Tools: Streamlines teamwork with approval workflows and role-based access.

Crisis Management: Real-time alerts and automated workflows help manage brand reputation during issues. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Steep Learning Curve: The platform is complex and can be overwhelming for new users without proper training.

Cluttered Interface: The UI can feel unintuitive or cluttered, especially for basic tasks.

Performance Issues: Some users report slow load times or lag, particularly with large datasets.

High Cost: Pricing is tailored for enterprises and may not be budget-friendly for smaller teams.

Customization Limits: While powerful, some features and reports may lack the flexibility users expect.

Support Delays: Customer support responsiveness can vary, especially during high-demand periods. Review collected by and hosted on G2.com.

Prashant K.
PK
Prashant K.
Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"Best for Social Media Management"
4/5
What do you like best about Sprinklr Social?

One thing I really like about Sprinklr Social is the unified dashboard. It allows me to manage multiple social channels in one place, saving a lot of time compared to switching between platforms. I also appreciate the improved AI-driven insights—it helps identify trends, suggest the best posting times, and even recommend responses, which makes engagement more efficient. The collaboration features are also much better now, making it easier for teams to coordinate and track content performance seamlessly. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

While Sprinklr Social is powerful, I find a few areas that could be improved. The interface can sometimes feel a bit overwhelming, especially for new users, because of the number of features packed into the platform. Certain tasks, like setting up workflows or customizing reports, take longer than expected and could be made more intuitive. I’ve also noticed that performance can slow down when handling large datasets, which affects efficiency. Overall, it’s a strong tool, but simplifying the user experience and improving speed would make it even better. Review collected by and hosted on G2.com.

Response from Rupali Verma of Sprinklr Social

Hi Prashant

We're happy to hear that you have a positive experience with Sprinklr and find our our platform to be the best for social media management.

If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review!

Verified User in Insurance
AI
Verified User in Insurance
Enterprise (> 1000 emp.)
"Listening tool does not compare to CRM"
1/5
What do you like best about Sprinklr Social?

Still does not compare to other listening tools available elsewhere, and not really necessary to connect with CRM Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

Develop relationships with social networks to get more access to their APIs like LinkedIn Review collected by and hosted on G2.com.

Ahmed M.
AM
Ahmed M.
Marketing Specialist
Small-Business (50 or fewer emp.)
"The issue is in implementation and the complexities to understand the site idea"
1/5
What do you like best about Sprinklr Social?

The idea of the website service is so great is to help the companies the manage there multiple social media platforms using the most advanced technology and AI to handle all of these large effort mission , that will help companies to save there time and invest it in more advanced work. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

The problem in implementation and the complexities of recording that made understanding the idea for the average user and trying it complicated and difficult just to try for the first time, which makes trying to understand the idea and benefit from the site something that most new users may see as useless and consumes time significantly without benefit, Sprinnklr Social can Restructuring the registration and experience the site to be easy to attract new users easily that will help them to Exploiting The power of their idea and the effect of the market's need for it. Review collected by and hosted on G2.com.

Scott W.
SW
Scott W.
Team Lead – Social Media Strategist
"Intuitive Yet Needs Faster Editorial Updates"
3.5/5
What do you like best about Sprinklr Social?

I find Sprinklr Social to be intuitive and robust in capability. Adding assets and creating posts is easy and possible with just a few clicks, and I'm always learning something new about what's possible within the software. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

I dislike the lag and sluggishness within the Editorial Calendar. It's been an ongoing issue that's never really been rectified. Review collected by and hosted on G2.com.

Jesus O.
JO
Jesus O.
Customer Service Agent
Enterprise (> 1000 emp.)
"I like Sprinkler because it’s simple and easy to use, but it does have its downsides."
4/5
What do you like best about Sprinklr Social?

What I like most about Sprinklr is how organized the system is and the options it gives you to personalize everything. You can even turn off notifications to your liking—super convenient! 😊 I really appreciate how structured it all feels. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Social?

What bothers me the most is when it sounds like I have a new update or chat, but there’s nothing there—those ghost notifications really keep me on edge 😅. Also, when the system slows down in general, but that’s likely because we’re working with Citrix too! So no worries Review collected by and hosted on G2.com.