Sprinklr Social is an impressive platform for managing all of our social media marketing activity. It allows us to schedule, post, engage with followers and report across all our social channels. Review collected by and hosted on G2.com.

While Sprinklr offers a range of features suitable for most businesses, the platform is complex, which can lead to a steep learning curve for new users. This is soemthing to consider if you only require basic social media management capabilities. Review collected by and hosted on G2.com.

Having most of the native social media features functional on the Sprinklr interface is a real advantage. It secures governance and account access, and allows for managing all activities in one place (writing with or without AI, publishing, content sponsorship, moderation, reporting). Review collected by and hosted on G2.com.

Sometimes certain uses are complex to implement (configuration) and require the help of support (or a specialized agency - subcontractor). Review collected by and hosted on G2.com.

I like the capability of Sprinklr Social to post to multiple locations at once, which saves us a lot of time since it would otherwise take hours to post to all the social media pages individually. I also find the social listening feature valuable. Review collected by and hosted on G2.com.

It's not user friendly, our accounts keep deactivating, it sometimes gives weird errors, and building reports is clunkier than I would like it to be. The UX just isn't very good, some of the things are not labeled the way you'd expect. It was pretty difficult to set up initially. Review collected by and hosted on G2.com.

I appreciate the reliability and the diverse features of Sprinklr Social, as it allows us to consolidate all our needs into one tool. We particularly use the Editorial Calendar for an overview of our posts, the tagging of topics to structure our content meaningfully, and the ability to prepare reports easily for the management board using the Presentations Tool. Review collected by and hosted on G2.com.

Partially, it would be desirable to integrate even more platform features into Sprinklr. This often fails due to the connection via the API. Review collected by and hosted on G2.com.

I appreciate the ability to manage all channels from a single platform with Sprinklr Social, avoiding content dispersion and long publication times. The insightful data is particularly useful, transforming performance into concrete information that helps me understand what works best, allowing me to optimize strategies and content. This makes Sprinklr Social a truly valuable tool for working efficiently and strategically. Review collected by and hosted on G2.com.

Probably the interface could become increasingly user-friendly, graphically speaking. Review collected by and hosted on G2.com.

Sprinklr offers a wide range of features and brings together all the functions for different areas into a single tool, which also makes collaboration with other teams much easier. Review collected by and hosted on G2.com.

Example: A metric has a different name in Data Source A than in Data Source B – this is very confusing. The UI is, in places, very outdated and confusing. Unfortunately, some features offered by competitors are not available in Sprinklr. Review collected by and hosted on G2.com.

Onboarding process, clearer processes, API compatibility, and smooth execution Review collected by and hosted on G2.com.

Pricing is a bit too much.

Even support costs money. Review collected by and hosted on G2.com.

The tool offers various possibilities for working with data obtained from social networks, whether through own pages or Social Listening. The insights that can be extracted using the filters are enormous. I really like the way it is possible to perform this data processing. Review collected by and hosted on G2.com.

I don't like the fact that some AI data summary reading features are only available for Listening and not for the Care area. This makes data analysis difficult because, for example, when there are spikes in cases on certain days of the month, we can't get an AI summary of the comments to better understand what happened. This also prevents us from assessing whether the classifications used by the team make sense in light of the comments received. Review collected by and hosted on G2.com.

Still easy to navigate. Good assistance on the page Review collected by and hosted on G2.com.

I feel the same way as before, except that some features actually has improved. Review collected by and hosted on G2.com.

Monitoring social media channels, reviewing comments, and deriving insights on relevant topics related to products and trends surrounding them Review collected by and hosted on G2.com.

So far, I haven't found anything I don't like about the platform; I understand its limitations and am looking for ways to address them using usage reports and trend analysis. Review collected by and hosted on G2.com.