I use Sprinklr Social for managing our paid social campaigns across Meta, LinkedIn, and Reddit. It's a one-stop shop for setup, optimization, and reporting, which helps streamline these processes and makes it easy to share reports with stakeholders. I like the specific features for pulling various reports and data visualization because I can pull data from LinkedIn, Meta, and Reddit and compare them all on one screen, making my work much faster and easier. These reports help us see how campaigns are performing and what optimizations are needed to reach our benchmarks. Since we run a lot of campaigns, being able to quickly see performance and isolate issues is important. Sprinklr Social provides more visibility to our team and consolidates everything into one platform. Review collected by and hosted on G2.com.

It's a complex system, learning it takes some time, but with support and practice it gets much easier. Review collected by and hosted on G2.com.

I like the central, cross-channel working method of Sprinklr Social because publishing, community management, monitoring, and reporting converge in one system. This reduces tool switching and duplicate work. At the same time, role and approval processes support consistent collaboration across teams and countries, making performance more comparable and enabling data-driven decisions more quickly. Review collected by and hosted on G2.com.

The UI appears very cluttered due to the extensive range of functions, causing some tasks to require more clicks than necessary. With large amounts of data, especially in reporting and listening, I occasionally find the performance sluggish. Additionally, the reporting functions could be more intuitive and flexible in some areas. The onboarding process is overall relatively demanding, which is why more guided onboarding aids and best-practice templates would accelerate adoption. Review collected by and hosted on G2.com.

Sprinklr Social is a powerful and comprehensive platform that enables our small but highly capable team to manage a diverse portfolio of brands with efficiency and confidence. Its flexible workflows and robust structure of custom fields help us streamline our processes, support seamless collaboration, and provide the structure needed to execute a cohesive and data‑driven social media strategy. The platform’s adaptability has been instrumental in helping us scale our efforts while maintaining consistency and quality across all channels. Review collected by and hosted on G2.com.

While Sprinklr Social’s extensive customization is one of its greatest strengths, it can also present challenges. The platform’s depth and flexibility often require support from Sprinklr’s team to update or adjust configurations, which can slow down internal workflows. Additionally, the use of dynamic user groups tied to global roles and permissions can make it difficult to consistently manage and validate the appropriate level of feature access for each user. Despite these complexities, the system’s capabilities remain highly valuable when properly configured and maintained. Review collected by and hosted on G2.com.

Listening Feature is quite helpful and intuitive . It augments the social media strategy and helps in making incremental changes to it Review collected by and hosted on G2.com.

It is an expensive software but being the one of its kind the technology behind makes it worth the extra spend for our clients. Review collected by and hosted on G2.com.

I enjoy how much customization sprinklr offers. You can build the entire platform around your team's needs, whether that's custom macro fields, listening cues, inbound and outbound cues, etc. The depth of what you can do on the platform is impressive, and for teams with the bandwidth to configure it, its a very powerful tool. Review collected by and hosted on G2.com.

The amount of customization that goes into a sprinklr to make it powerful also makes it incredibly labor-intensive to get started and to continue optimizing. Getting a straightforward outcome on any aspect of the tool that you want to customize requires multiple layers of setup, which even the most technical users find challenging. As a result, our team ends up underutilizing the platform and its capabilities simply because of the required buildout, not to mention the complexity of it all. Review collected by and hosted on G2.com.

I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards, and it's a really handy tool for my day-to-day responsibilities. I like the editorial calendar, which makes it seamless to filter between accounts and channels, and lets me quickly view the status of a piece of content, whether it's in approval, scheduled, or sent. The Sprinklr link in bio is great for managing content when we want to direct a customer to learn more via a URL in our bio. The admin console is valuable for making changes to the advocacy site we use. The initial setup was very easy, and I definitely recommend Sprinklr Social as I couldn't do my role as efficiently without it. Review collected by and hosted on G2.com.

The rule engine is quite a complicated feature - I think this could be simplified or made more user-friendly. Review collected by and hosted on G2.com.

It’s been very easy to use. I’m new to both my role and the platform, and I’ve still been able to navigate it independently with confidence. I mostly use it for the "Link in Bio" feature on our company's Instagram page. Review collected by and hosted on G2.com.

So far, I haven’t run into any issues. The platform seems to offer a lot of features that I still haven’t had the chance to explore. That said, I’ve heard the functionality between Sprinklr Social and platforms like TikTok and Canva can be somewhat limited. Review collected by and hosted on G2.com.

I really like the improved interface and how easy it is to manage multiple channels in one place

The workflow feels faster and more intuitive making daily tasks more efficient Review collected by and hosted on G2.com.

it has been improved much compare to previously Review collected by and hosted on G2.com.

The use an AI is really getting better and smarter. Review collected by and hosted on G2.com.

We could use more languages being implemented in the AI automatic Alt-text and captions generation. Review collected by and hosted on G2.com.

We really like the range of options on services that Sprinklr Social provides, and the fact that they quickly develop and adapt to new social media networks as they arise. We also like the reporting aspects and the depth of the tool. Review collected by and hosted on G2.com.

It's complex and lengthy to set up and configure. It requires the help of managed services, making it quite complex. Maybe Sprinklr Social could provide more training or make the tool more intuitive. Review collected by and hosted on G2.com.