The upsides after using Sprinklr Social as a full-cycle campaign hub is they make it simpel to not just posting social media post but also to vet influencers through the new TikTok creators API and to manage our paid social media ads. I also use the deep research mode to create professional, data-heavy reports that include web-sourced information and citations, which help me explain our social media performance to my manager. The TikTok creator discovery tools let me to see exactly how much an influencers costs and their real engagement rates ( like total likes and video saves). Review collected by and hosted on G2.com.

Not many to dislike, only some issue with the speed to run the deep research, which is quite slow to produce a result and take almost 20 minutes to generate a detailed report, need to be patient to run the tool. I also have issue with the data migration during the recent move to the new X (formerly Twitter), about 10% of our older data took a few extra days to sync correctly, which made our monthly reports look a bit off for a moment. Review collected by and hosted on G2.com.

In my case, Sprinklr is remarkable since it provides the entire opinion of the customers in a single location. I am able to monitor the trends and sentiment monitoring through channels. It is easily controlled due to its features and breaking down feedback. This has enhanced my planning of things and makes the team responsive to the needs of customers. Review collected by and hosted on G2.com.

The only thing I do not like is that the dashboard may be overwhelming due to the variety of features and options. Filtering and sorting reviews is at times more steps than anticipated. Although the features are robust, they can make me slow down in case they are not navigated correctly. Review collected by and hosted on G2.com.

One-time setup; load everything in, then set it and forget it. Everything posts to your platforms. I have a few client accounts that I manage prior to using Sprinklr Social, I used to log into each individual platform one-by-one. Complete and utter waste of time. That is why I love that Sprinklr Social brings it all together in one single dashboard. Can drag/drop posts to rearrange them. See what’s coming. Support team has been quick to respond with answers to my questions (which I was pleasantly surprised at). Review collected by and hosted on G2.com.

Approval/review process does not work well for my clients. They won’t use an additional login tool to review a post. And neither will I be able to charge my clients for something they’re not going to use. A simple way to get approvals via e-mail would resolve this issue. Also, I’m going to say that Sprinklr Social isn’t exactly “sign-up-and-go” either - there is a learning curve and some of the options seem hidden away. I am sitting on the couch, laptop fans blowing air onto me, looking for just one toggle switch… not good. Price point is also something that smaller groups will not want to pay. Review collected by and hosted on G2.com.

Sprinklr Social helps our team stay organized by bringing customer messages, comments, and mentions together in one place. It makes managing conversations easier and helps us respond more efficiently. Review collected by and hosted on G2.com.

At this time, I don’t have any specific improvements to suggest. Sprinklr Social continues to provide the tools and features our team needs to effectively manage customer interactions. Review collected by and hosted on G2.com.

Sprinklr is easily one of the best social media management tools out there. It streamlines the entire social media workflow, especially when you need to manage multiple social accounts at once. The UI is simple yet polished, and it also offers some interesting integrations. Review collected by and hosted on G2.com.

So far, I don’t have any dislikes at all. It works exactly as expected, and it’s been flawless. Review collected by and hosted on G2.com.

Really impressive with the new advocacy email tracking to see how my colleagues engage with brand content when they receive it via our internal newsletters. I also use it to manage a high-volume Twitter presence, taking advantage of the new migration that pulls in full lenght posts without truncation, it has giving us a full visibility into a very long-form tweet. Review collected by and hosted on G2.com.

Not a thing. I have no dislike or things that I hate on this platform, almost everything is worked the way I want it to run. Review collected by and hosted on G2.com.

I like that I can do a deep dive and perform a variety of actions directly from the engagement dashboards. I can see performance, tag, QRT, and much more. It’s super useful to have everything on the same screen. Review collected by and hosted on G2.com.

On the engagement dashboard, I always end up with too many columns because you can’t include multiple networks in a single column, so I have to create several separate ones. As a result, I need to scroll horizontally very often. Being able to merge SoMe networks into one column would be super useful. Review collected by and hosted on G2.com.

I like that Sprinklr Social can truly provide an omni-channel experience. The support is also stellar—from sales and implementation to ongoing professional services, they have been wonderful. I appreciate how the platform acts as a 'Swiss Army Knife' of social media, with a massive breadth of sources for social listening and proactive engagement, ensuring we never miss a mention. The reporting dashboards, although complex, are highly customizable, offering the flexibility to measure outcomes and insights. The investment gives us confidence in the ability to scale with governance tailored to current needs and future requirements. Review collected by and hosted on G2.com.

The online training material could be improved so we could continue to learn on our own time. Review collected by and hosted on G2.com.

I use Sprinklr Social to publish content easily, and having the team editorial calendar in one place is really helpful. I love how customizable it is for our team, especially in the areas of tagging and end user display. Having everything in one place helps ensure our team isn't working in a silo. The ability to edit how Distributed is displayed for the end user helps meet the needs of our agent and sales partners, making important information easy to find. I also found the initial setup very easy, with great success managers guiding us step by step. Review collected by and hosted on G2.com.

I'm seeing some inconsistencies with reporting, like separating paid and organic results. There's also an API issue with LinkedIn causing reporting mismatches, which means we only have a limited amount of up-to-date reporting. I'm having issues with how content is displayed on Distributed, especially if it's intended for multiple social channels. We're unable to change the thumbnail, which can affect how often the end user picks the content from the library and impacts performance data. Review collected by and hosted on G2.com.

I like that Sprinklr Social is scalable and customizable to some extent. It helps set global processes, which is key for maintaining global compliance as we operate in over 70 countries. It's great for ensuring that all social media marketing teams follow certain processes, with brand compliance and social media approvals in place. The automation features are a big plus, increasing overall efficiency and reducing the go-to-market time. Review collected by and hosted on G2.com.

I think the AI aspect can be improved. It is not accurate and not very efficient either. Like, the Sprinklr Copilot as well as the Sprinklr AI for brand compliance. I think all of these things can be improved. Also, the software is complicated, so the initial setup was not easy. It took us a lot of time, although we did get help from the implementation team. Review collected by and hosted on G2.com.