The analytics are very robust, as are the AI features and overall functionality. I also like the advocacy platform — it's easy to use and is constantly updated to improve usability and make the platform function better. Review collected by and hosted on G2.com.

We rarely have a reliable rep (success manager). Our success manager changes more than once a year, and they often don't answer emails or take a long time to respond. It's difficult to distinguish analytics for organic posts versus boosted posts. I wish there were an easier way. Review collected by and hosted on G2.com.

I really like being able to build dashboards and create custom metrics. The filtering options are also a big plus for me. The new AI tools look very promising, and I’m interested to see how they develop. Review collected by and hosted on G2.com.

The filtering can sometimes feel limited and can lead to issues. I wish there were an option to filter social listening by tags or campaigns. I also think the sentiment detector needs a lot of improvement. Metrics also change a lot or become suddenly unavailable, but this may be an api limitation. Review collected by and hosted on G2.com.

The most helpful feature is definitely AI, because it simplifies the analysis process and quickly summarizes the most relevant insights from conversations. Review collected by and hosted on G2.com.

What I dislike the most is that the platform can occasionally be affected by bugs or temporary issues. For example, some Facebook metrics are sometimes unavailable or inaccurate, and AI features occasionally disappear or stop working for a while. These issues can interrupt workflows and make reporting more challenging. Review collected by and hosted on G2.com.

Better social media management and insights that help us understand content perfromance Review collected by and hosted on G2.com.

While Sprinklr Social is a powerful enterprise platform, it could benefit from a more intuitive and user-friendly interface, as many users find navigation and everyday tasks complex. Simplifying reporting and dashboard creation, improving the speed of data refresh and platform performance, and streamlining content approval workflows would enhance efficiency for both brands and agencies. There is also an opportunity to strengthen AI-driven capabilities such as sentiment analysis, trend prediction, content recommendations, and performance optimization, while making insights more actionable. Additionally, stronger influencer management features and greater flexibility for mid-sized businesses could help make the platform more accessible and easier to adopt across teams. Review collected by and hosted on G2.com.

I use Sprinklr Social for building social media listening reports and dashboards, which allows me to track trends in the market, look at metrics, and track KOLs and sentiment. Review collected by and hosted on G2.com.

I find the Sprinklr Social UI a bit difficult to navigate and often need time to get adapted to, unlike Brandwatch where the user interface is relatively simpler. Also, the initial setup was a bit tricky in terms of setting up the query. Review collected by and hosted on G2.com.

I like how Sprinklr Social allows me to upload content just once, including both the asset and the copy, and it then distributes this to all other platforms. This feature saves a lot of time since we don't have to manually enter content for each platform. I also appreciate how the evaluation tools work, letting me quickly see performance across all platforms from one place, which provides a good overview that would otherwise take hours to compile separately. Review collected by and hosted on G2.com.

The scheduling functions could be improved. You have to upload a thumbnail to each of the platforms individually rather than just uploading to the 'all channels' tab. The collab features aren't great; it's often faulty/glitchy on Instagram, and on Facebook, it's not even an option. On monitoring and evaluation, it can be difficult to change the metrics you're looking at, like switching from views to engagement. Review collected by and hosted on G2.com.

I find Sprinklr Social to be very customizable, which covers a lot of ground for my needs. Review collected by and hosted on G2.com.

The reporting is so disjointed - you can only get organic for one spot, paid from another, etc. Unified helps but it still gets clunky and the different parts of the tool don't always work together. Have one spot in Sprinklr where all reporting is done, one spot to make custom metrics, etc. This way you are not bouncing around to different spots to get a full picture on how a campaign performed both from a sentiment standpoint but also a paid/organic content performance standpoint. Also make Copilot more helpful. It can never really do what I need and so I gave up on it. The initial setup is very clunky - it isn't super user friendly. Review collected by and hosted on G2.com.

I like that Sprinklr Social works stably and without errors. It supports all platforms and almost all formats, which is really convenient. The intuitive operation makes it easy to use, and the cross-team and cross-channel collaboration is a big advantage. Review collected by and hosted on G2.com.

The reporting is very complicated and the metrics partially differ from those of the native channels. The rights concept is complicated and there are sometimes bugs when sharing content with users. The initial setup was complicated and it was not clearly defined by the Sprinklr team what is in scope, furthermore, there is no understanding of our structure and setup with individual processes for each team or market. Review collected by and hosted on G2.com.

Developments are made in a considerate manner and never in a way that makes adapting to them difficult. Review collected by and hosted on G2.com.

It's easy to accidentally remove a column and not so easy to reinstate it. Beyond this, it's not too easy to open a message that you're working on in a larger window. I'm often left guessing where to click in order to enlarge it. Review collected by and hosted on G2.com.

The best thing I like about Sprinklr Social is the number of metrics that you can gain in the dashboard and as well as creating different dashboards to pull these metrics. From creating a visual listening dashboard to track brand sentiment or tracking customer sentiment was very useful for me to learn about basics of social metrics. Review collected by and hosted on G2.com.

The only thing I dislike about Sprinklr is there are so many features that it can be hard to navigate but using AI helps a lot with that. Review collected by and hosted on G2.com.