What I like most about Sprinklr Social is how it brings all social interactions into one place and offers seamless integrations across channels. The AI powered features, such as response suggestions, sentiment analysis, and smart workflows, help teams work more efficiently and manage conversations at scale. It also provides strong analytics and actionable insights, and considering the breadth of features and capabilities it offers, the platform delivers good value for enterprise teams. Review collected by and hosted on G2.com.

Sprinklr Social offers a lot of powerful features, but it can sometimes feel a bit overwhelming for new users. A simpler interface and faster performance in some areas would make the overall experience even better. Review collected by and hosted on G2.com.

I like how customizable Sprinklr is. It allows me to really tailor fit the software to my strategy and measurement framework. For example, adding in benchmarks and then creating views where I can see performance of each post against channel benchmarks. I also appreciate the complexity of tagging and the ability to truly tailor our utm tagging system to automatically tag links based on our complex requirements. All of the things I've mentioned had to be developed with managed services, but the point is that once they're in place they truly work for exactly what we need. Review collected by and hosted on G2.com.

The interface is outdated. And although one of my favorite things about Sprinklr is how customizable it is, sometimes those customizations can stack up, get outdated, and cause disorganization.

The AI features are pretty terrible and I don't use them often. If I need to rewrite copy or analyze data I do it in another tool. Review collected by and hosted on G2.com.

I like that Sprinklr Social brings publishing, community management, social listening, and reporting together in one platform. Its strongest feature, in my experience, is the unified inbox, which makes it much easier to manage conversations across multiple channels while keeping customer responses consistent. Review collected by and hosted on G2.com.

Sprinklr Social can feel complex and overwhelming, particularly during the initial setup or when trying to navigate its many features. Reporting and workflow customization also take time to learn and get comfortable with, and occasional lag can slow things down. On top of that, the high cost may be frustrating for smaller teams. Review collected by and hosted on G2.com.

I like the adaptability of the Sprinklr Social platform and the tools it offers, especially the AI and the LLM. The way it segregates chats and sentiments is really valuable. It helps us enhance our customer experience by focusing on the pain points and complaints customers may have, providing very good reporting on the issues our customers face. The setup was pretty straightforward without the need for complicated technical background or integration. It was just button play, making it very smooth. Review collected by and hosted on G2.com.

I don't have anything, to be honest. So far, it's sufficient to the need that we have. But if I would say something to be improved, it is just to interact more in other social platforms. That's it. Review collected by and hosted on G2.com.

I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel really useful, especially when trying to keep track of engagement and customer conversations across channels. I also like that it supports more than just posting, like social customer service and commerce-related use cases. Review collected by and hosted on G2.com.

It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding more guided tips would help. Performance could also be smoother when working with larger reports or switching between different sections. Review collected by and hosted on G2.com.

I like that it brings so many parts of social media management into one place. From scheduling and publishing content to monitoring engagement and reporting on performance, it helps streamline workflows and makes it easier to stay organized. It's become a valuable tool for keeping our team connected to our audiences and measuring the impact of our work. Review collected by and hosted on G2.com.

The price point is a bit of a tougher sell now that there are so many programs on the market that do a lot of the same things. Review collected by and hosted on G2.com.

Sprinklr Social is a versatile and detailed solution that supports us in managing multiple social media platforms for effective communication

I like the robust publishing and scheduling tools that helps us in content calendars and bulk posting

The app has remarkable social listening features and they help us track keywords, brand mentions and sentiment

The dashboard for Sprinklr Social has advanced analytics features and they offer reliable performance insights

Sprinklr helps us manage even large scale social media platforms and this happens in a unified way

The software has a centralized invox, where all communication gets in from comments, engagements and messages

We get timely and reliable workflow automation support from Sprinklr, where it handles things like content reviews, tasks assigning, approvals and others Review collected by and hosted on G2.com.

Sprinklr has sheer number of features, which makes some users feel overwhelmed

The price may not suite small enterprises and this plays a major factor for new subscribers

The interface is completely complex and at very first time, one need some assistance Review collected by and hosted on G2.com.

The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reason for using the tool. Review collected by and hosted on G2.com.

When posting for some platforms, Sprinklr does not automatically optimize content for the platform. For example, if an image is over Facebook's maximum file size, it will give an error rather than scale the image down. This means the photo has to be re-exported. It is a hassle each time it happens. This is particularly the case with BlueSky. The tagging feature is also very finicky and will often nix a post even when the tag is spelled correctly. Review collected by and hosted on G2.com.

I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my phone to approve or not, which is super convenient. It's nice having the capability for real-time approval, scheduling, and everything to ensure posts meet the digital audience on time, especially for managing our markets in Africa. This feature makes Sprinklr Social really valuable for me. Review collected by and hosted on G2.com.

What can be improved is that sometimes the KPIs on the reporting dashboard differ from those on Meta. Agencies often complain about differences in engagement rates between Meta and Sprinklr Social, even though the KPI tile is customized and can be similar. Review collected by and hosted on G2.com.

Working with Sprinklr for Microsoft as a Social Media Manager gave me the opportunity to manage large-scale social engagement in a fast-paced, global environment. One of the things I appreciated most about Sprinklr Social was its ability to centralize social media publishing, monitoring, analytics, and customer engagement into a single platform. This made it easier to collaborate across teams, maintain brand consistency, and respond to conversations in real time.

In my role, I used Sprinklr to schedule and manage content across multiple social channels, monitor audience sentiment, track campaign performance, and support community management initiatives. The platform’s listening and reporting capabilities helped identify trends, measure engagement, and provide actionable insights that supported data-driven social strategies.

Working with Microsoft’s global brand standards also strengthened my ability to manage high-volume social operations while maintaining accuracy, responsiveness, and brand voice. The experience improved my skills in cross-functional collaboration, analytics, content planning, and customer engagement, while giving me hands-on experience with enterprise-level social media management tools. Review collected by and hosted on G2.com.

One challenge I experienced with Sprinklr was the platform’s complexity. While it offers a wide range of powerful features, the interface can feel overwhelming at times, especially for new users or teams managing multiple workflows simultaneously. Some processes required several steps to complete, and navigating between dashboards, reporting tools, and engagement functions occasionally impacted efficiency.

There was also a learning curve when it came to customizing reports, setting up workflows, and fully utilizing advanced features. However, once familiar with the platform, it became much easier to manage large-scale social media operations effectively. Review collected by and hosted on G2.com.