Sprinklr Modern Marketing Reviews & Product Details

Sprinklr Modern Marketing Overview

What is Sprinklr Modern Marketing?

Right context. Right content. Right customers. Maximum engagement.

Sprinklr Modern Marketing Details
Product Description

Right context. Right content. Right customers. Maximum engagement.


Seller Details
Seller
Sprinklr
Company Website
Year Founded
2009
HQ Location
New York, NY
Twitter
@Sprinklr
36,808 Twitter followers
LinkedIn® Page
www.linkedin.com
2,538 employees on LinkedIn®

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Sprinklr Modern Marketing Reviews

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Senior Analyst
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Director of Digital Marketing
Public Relations and Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I really liked the variety of tools within the system required for posting, analytics, and content sharing across multiple offices. Sprinklr is my preferred enterprise content management solution. As well as the support offered I found to be very helpful and always accessible. It has been the measure for me as I use other tools with different clients. Yet, the suite of features in Sprinklr I find to be the best overall solution. Review collected by and hosted on G2.com.

What do you dislike?

It is a very large program. Making it difficult for new users to really get the full benefit of the software. Better digital training modules outside of the self led programs would be helpful Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ensure there's one individual who is responsible for leading the use of this. Ensure they have time allotted for training on the platform and that all new users are onboarded appropriately Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Posting transparency among multiple offices; post level analytics; shared content library; seeing what content is performing in other markets; Campaign specific sorting. Review collected by and hosted on G2.com.

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Marketing Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

You can uncover unlimited amounts of organic social listening across the web Review collected by and hosted on G2.com.

What do you dislike?

There are so many parts to Sprinklr that you need true case studies to understand what you’re looking for. There are also Facebook / Instagram limitations Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Social listening, competitor benchmarking, content distribution... tool has given insight Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

With the Sprinklr Modern Marketing, communication is super easy. The editorial calendar is, in my opinion, the best thing. You can plan, schedule and approve content and more people can have access to that, so it is a great tool for corporations where you need to have a specific flow - users, content suggestors, approved, etc. Review collected by and hosted on G2.com.

What do you dislike?

I have not found anything I would dislike. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Cooperation and collaboration with other people. More people can work on the same thing and you can easily see, what they do, what day has planned content. Before that, we were using many excels which were even not on the could. Now, everything is easy and very simple. You can access it from everywhere, even from a mobile. Review collected by and hosted on G2.com.

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Marketing analyst.
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

What I like most about this platform is its robust features, you can program the content and manage to advertise directly through Sprinklr without having to manage the content within each platform. I like to be able to track all the social networking platforms of my company through a simple interface. I also like that several co-workers can access the platform simultaneously to provide and allow effective collaboration. Review collected by and hosted on G2.com.

What do you dislike?

The learning curve is extremely pronounced and while customer service offers support, it can be very difficult to master. In addition, it is difficult to tag others in Facebook or LinkedIn posts when it is published through Sprinklr, since the platform is not integrated enough to tag correctly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for a platform that has the ability to make a publication that connects smoothly to multiple platforms is Sprinklr Marketing I recommend it with all property. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

No problem to solve for the moment. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The platform is very easy to use for any marketer, making training and integration, and adoption easy for leaders. Review collected by and hosted on G2.com.

What do you dislike?

New features across social APIs take a long time to integrate, forcing marketers to use the native platforms instead. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

New features across social APIs (brand new ad types, as units, creative optimization tools, etc) take a long time to integrate, forcing marketers to use the native platforms instead. Review collected by and hosted on G2.com.

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President
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that I can easily schedule one post to multiple accounts. I also like the Clone feature so it retains all of the tagging info. Review collected by and hosted on G2.com.

What do you dislike?

I don't know how to edit a post once it is scheduled. It is a little time consuming to enter all the tags for every post too. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are interesting in diving into the data behind your posts, then Sprinklr is a great fit. It is a little overwhelming at first, but once you are trained, you can see all the benefits, and use the things that most benefit your business. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Since I can broadcast to several accounts at once, it saves me a ton of time. I can also easily glance at the planner to see my scheduled posts for the week. Review collected by and hosted on G2.com.

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Senior Manager, Social & Influencer Relations
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

I liked the social listening aspect best. We used this more for identifying who was already talking about a specific topic and how influential they were, as a way to identify who to partner with. Review collected by and hosted on G2.com.

What do you dislike?

When filtering to Canada/Canadian results only it was limiting because it would only include data where the poster identified and publicly shared their location... so if they didn't declare their location in the public profile, and just had no location selected but they were still located in Canada, it wouldn't include them. Knowing this, we missed out on quite a bit of data here. Although this is an industry issue and not specific to Sprinklr. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Influencer Identification. Competitive Intel/Analysis. Better business decisions and better client recommendations. Review collected by and hosted on G2.com.

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Social Media Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The tagging ability and the fact that a single asset can be used on multiple platforms by multiple people. Also the easy of sharing content between team members and entities. It helps with consistency in reporting too. Review collected by and hosted on G2.com.

What do you dislike?

the inability for the tags to be changed automatically across older assets. we are a very flwxible organisation who make several changes to our marketing tactics as we go along. However, Sprinklr does not allow easy changes to tags Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It' a good investment but only for large organisations who have a large team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Thanks to Sprinkr we can now share content amongst our large team with ease with consistent tagging and reporting. Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It is very easy to see and manage across all social platforms Review collected by and hosted on G2.com.

What do you dislike?

There is ALOT going on with the platform. so if there was essentially a how to or FAQ. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to respond to and monitor accounts quickly allows our clients to have a quick answer. Review collected by and hosted on G2.com.

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AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The Sprinklr Space experience was helpful when coming onto Content Marketing, as well as the ability to streamline workflows easily in the Content Marketing space. Additionally, the ability to create more columns specific to Content Marketing and Inspiration features were helpful. The planner became a bit more interactive, and the design was more 'content' friendly. The ability to create the planner across teams seemed to be more built-out than the initial planner capabilities. Review collected by and hosted on G2.com.

What do you dislike?

Inspiration was sold to my team as an upgrade to Listening capabilities in the sense that it allowed us to search for inspirational content that was relevant to the queries we set up, without hitting our listening mention volume. However, the Content Marketing space was very similar to features we already had access to, including: permissions, planning capabilities, listening as a whole versus having inspiration, general dashboards, and reporting capabilities on content (lacking more in-depth measures without the Paid module). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Carefully consider what your use-case with Content Marketing is, because this was sold as an upgrade to listening and a way to use content features without having the Paid module. Unfortunately, this didn't meet either of those requirements: Inspiration, which was the upgrade for listening features, was being taken away shortly after implementation, and reporting within Content Marketing was essentially the same as the initial reporting insights allowed for. Not much of an upgrade, but this is a good product for collaborating with teams and planning content. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Content Marketing allowed our team to streamline across various parts of the business, including email marketing, additional brands, and Human Resources. By onboarding users into Content Marketing, we were able to determine that this was helpful for seeing what various parts of the business needed to create to be successful with content marketing. Unfortunately, without the Paid module, this was still lacking for content and advertising purposes, and our company didn't have the necessary spend with Sprinklr to do so.. Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like how you are able to see all your social channels' inbounds at once. Through this all-in-one dashboard, you are able to reply, like, and comment on anyone's post from one page. Review collected by and hosted on G2.com.

What do you dislike?

I dislike how the dashboard is sometimes outdated, and is unable to process your request in a timely manner. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to track insights on our social media channel audiences via Sprinklr. This allows us to establish the current growth of our social media channels and how we can improve targeting. Review collected by and hosted on G2.com.

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Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The dashboards are really helpful for sourcing content. I also really like Sprinklr's old planner for scheduling content. Review collected by and hosted on G2.com.

What do you dislike?

The system is unbelieveably gitchy. From the planner (Space) to the seeding dashboards, there's always a problem. I also don't like how all users are notified of the bug fixes for everything. The emails from Sprinklr are overkill. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Scheduling content. Social listening. Sourcing content that's curated. When it works smoothly, its really helpful system to have when your job requires more than just managing social media. Review collected by and hosted on G2.com.

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Digital Project Manager at Purina Petcare (EMEA)
Food & Beverages
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The Content Marketing Solution of Sprinklr is definitely one of the best in the market in order to improve the integration between several stakeholders during the creation and development of content. Review collected by and hosted on G2.com.

What do you dislike?

The tool still need to simplify the UX in order to make the process of upload assets and find information a bit easier. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The solution is helping us at Purina to improve the coordination between the Central team and the EMENA markets teams, providing more visibility to all stakeholders about all the campaigns developed centrally. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to seed multiple accounts at once and provide/receive recommendations for cross-company promotions. Review collected by and hosted on G2.com.

What do you dislike?

It seems that whenever there is an upgrade, some of my linked accounts disappear. Also, there were some bugs for awhile and it was difficult to post images across different channels. So, in short, bugs have been an issue. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I don't think I've even uncovered all the features for Sprinklr but it's been a great tool for automating my marketing campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Automating social media efforts, setting up schedules, cross-team promotions, analytics Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Love the features of planning out your social posts Review collected by and hosted on G2.com.

What do you dislike?

Menu bar is not as user friendly as I'd like Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a good system paired with hootsuite or mojesocial to keep your social media rolling in the right direction Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Scheduling social media posts Review collected by and hosted on G2.com.

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AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ability to manage and monitor several social network accounts Review collected by and hosted on G2.com.

What do you dislike?

Reporting requires reformatting to produce clear reports, especially when managing several social accounts Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Needing to use several social channels and keep content posts fresh and on schedule Review collected by and hosted on G2.com.

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AB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I liked how i could pull any metric and do anything for social in one place Review collected by and hosted on G2.com.

What do you dislike?

Price was way too expensive. Our company couldn’t afford the platform after a while. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Social media marketing Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It's simplicity and clear layout. Doesn't add confusing/unnecessary features. Review collected by and hosted on G2.com.

What do you dislike?

Not easy to manage heavy activity/ lots of content. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ease of usability, simple for beginners, new people joining teams. Review collected by and hosted on G2.com.

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II
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ability to track individual content component performance Review collected by and hosted on G2.com.

What do you dislike?

Inability to archive messages and that sometimes the platform is slow and has issues in showing up the custom fields Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Tracking productivity of each and every individual who is involved in the content creation process

Task system helps keep everyone track of their activities Review collected by and hosted on G2.com.

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