--- title: Sprinklr Marketing Reviews meta_title: 'Sprinklr Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 110 reviews by the users' company size, role or industry to find out how Sprinklr Marketing works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 110 scale: '5' date_modified: '2026-08-12' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Sprinklr Marketing Reviews **Vendor:** Sprinklr **Category:** [Content Distribution Software](https://www.g2.com/categories/content-distribution) **Average Rating:** 4.1/5.0 **Total Reviews:** 110 ## About Sprinklr Marketing Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console. ## Sprinklr Marketing Pros & Cons **What users like:** - Users value the **automation capabilities** of Sprinklr Marketing, streamlining management of social media ad campaigns effectively. (3 reviews) - Users appreciate the **unified dashboard** of Sprinklr Marketing, seamlessly integrating various social media platforms for effective management. (3 reviews) - Users value the **streamlined campaign management** across multiple channels, appreciating the efficiency and robust support from Sprinklr Marketing. (2 reviews) - Users value the **best-in-class integration** capabilities of Sprinklr Marketing for managing multiple social media ad campaigns efficiently. (2 reviews) - Users find Sprinklr Marketing to have **exceptional ease of use** , enabling effortless exploration and impressive outputs. (2 reviews) - Personalization (2 reviews) - Simplicity (2 reviews) - Analytics (1 reviews) - Users value the **simplified campaign management** and tracking capabilities of Sprinklr Marketing across multiple channels. (1 reviews) - Centralized Management (1 reviews) **What users dislike:** - Users find a **difficult learning curve** with Sprinklr Marketing, often requiring significant time and effort to understand the tool. (3 reviews) - Users find **customization limitations** in Sprinklr Marketing frustrating, impacting usability and overall experience with the tool. (3 reviews) - Users express concerns over **limited features** in Sprinklr Marketing, struggling with customization, integrations, and overall support. (3 reviews) - Users face **poor search functionality** in Sprinklr Marketing, leading to frustrations and inefficiencies during their workflow. (3 reviews) - Users highlight **high implementation costs** of Sprinklr Marketing, making it challenging for small businesses to utilize effectively. (2 reviews) - Users struggle with **difficult customization** in Sprinklr Marketing, citing complex setup and limited support that impede functionality. (2 reviews) - Users find Sprinklr Marketing to be **expensive** and challenging to set up, limiting accessibility for small businesses. (2 reviews) - Learning Difficulty (2 reviews) - Poor Customer Support (2 reviews) - Slow Performance (2 reviews) ## Sprinklr Marketing Reviews ### 1. Hard to learn, finding mistakes all the time, is taking about a year to learn. **Rating:** 1.0/5.0 stars **Reviewed by:** Erika S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Sprinklr Marketing?** I like the Smart Insights in the listening dashboard. **What do you dislike about Sprinklr Marketing?** Most everything else. It's so difficult to understand and what we were showed in sales calls versus what we have are two very different things. I have spent months working through trainings and get my team up and running. I have had various different tech people try to help me and yet at about almost a year since implementation, we are still trying to figure out how to use the system. **What problems is Sprinklr Marketing solving and how is that benefiting you?** it's not solving anything at the moment as it has failed to work the way we were told it would. It's not intuitive, the data has errors and setting up our own dashboards is not something we were trained how to do. Sprinklr is a problem for me, it's not solving problems. My team schedules posts and they do not go live. I can not trust this platform. **Official Response from Rupali Verma:** > Hi Erika Thank you for taking the time to leave a review. We’re sorry to hear that you had a negative experience with the learning path of our platform. We want to assure you that we take all feedback seriously and will forward this to the concerned team. If you’d like to discuss your experience further, please don’t hesitate to reach out to your customer success manager directly. ### 2. Miserable Support and System is not reliable **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Sprinklr Marketing?** It could help us manage social media channels from all around the world, we see reporting of all channels and can distribute content to other departments **What do you dislike about Sprinklr Marketing?** Serious issues in the functionality, you need to reload the page after every change, sharing content does not work as it should, customer support is really bad **What problems is Sprinklr Marketing solving and how is that benefiting you?** Managing multiple social media accounts all around the world and connecting departments ### 3. Awful **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Sprinklr Marketing?** Nothing, clunky as all get out doesn't have the functionality of other social platforms in terms of creating reporting and dashboards that I like, **What do you dislike about Sprinklr Marketing?** Very clunky, templatized dashboards are lacking, functionality across platforms is clunky, ability to get a full picture of organic and paid blended and then pivoted in the same view impossible. **Recommendations to others considering Sprinklr Marketing:** Don't. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Nothing, no time saved given all the work arounds that are needed. ## Sprinklr Marketing Discussions - [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns) - [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for) - [PARTNER COMMERCIAL](https://www.g2.com/discussions/partner-commercial) - 1 upvote - [View Sprinklr Marketing pricing details and edition comparison](https://www.g2.com/products/sprinklr-marketing/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A53%3A44+-0500&secure%5Bsession_id%5D=9ce1d701-4d7f-413b-bc83-989ee2807c1e&secure%5Btoken%5D=82f000c25557a1997fc7866aa6d5e9fca64b0e7f0c155898b1f41e2235d33f92&format=llm_user) ## Sprinklr Marketing Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Team Member Roles - Automated Alerts and Notficiations - To-Do List **Platform Interoperability** - Close Ecosystem API **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - Dashboards & Reporting **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Content Planning** - Content Organization - Task Assignment - Multi-Channel Marketing - Task Scheduling **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Social Media Integration - User, Role, and Access Management - Approval Process Control **Campaign Activity** - Campaign Insights - Reports and Dashboards - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking - Project Tracking - Progress Tracking - Goal Setting/Tracking - Status Tracking - Project Time Tracking - Task Progress Tracking **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Task Planning - Project Planning - Media Planning - Campaign Planning **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Other Features** - Integrations - Reporting **Additional Functionality** - File Management - Activity Dashboard - Real-Time Updates - Deadline Management - Project Workflow - Prioritization - Configurable Workflow - AI Copilot - Reporting & Statistics - Email Management - Reminders - Workflow Management - Drag & Drop - Roadmapping - Project Management - Customizable Reports - Campaign Management - Predictive Analytics - Marketing Calendar - Planning Tools - Spend Management - Role-Based Permissions - Calendar Management - API - Generative AI - Commenting/Notes - Presentation Tools - Collaboration Tools - Gantt/Timeline View - Projections - Budgeting/Forecasting - Task Management - Assignment Management - Access Controls/Permissions - Tagging **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Sprinklr Marketing Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,373 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews)