The platform's publishing capabilities were truly great, and an enormous resource when it came to scheduling, tagging, and sorting content. Our community managers were able to identify influencers, flag spammers, and schedule content reliably across multiple platforms.
Customer service was always prompt and responsive, and willing to meet with our team to discuss questions and feedback.
Sprinklr's data inconsistencies, relative to native platform analytics, were confusing and dangerous to report on. Luckily on our team, we have extremely savvy content managers who were able to identify when something was off with the numbers, which it always was.
It seemed as though the product was in beta testing when we initially started using the tool--extremely clumsy UI, and inaccurate data that was wrong more than it was ever right. We received constant apologies, and customer support repeatedly told my team that they were "greatly improving the tool." At such a high cost, we should not have been subjected to an extraordinarily faulty tool, and then made to listen to customer representatives bombastically extolling product virtues and improvements. We wanted a tool that would holistically encompass both publishing and reliable data collection from the moment we began our relationship, and did not receive that with Sprinklr.
Even to very tech-savvy members of our team, we had immense difficulty gaining fluency with the tool--not an intuitive layout whatsoever.
No efficiencies with Pinterest/Google+/Instagram/Tumblr data collection--had to use native platform analytics and/or other tools to gather this data.
Always pull native platform analytics to ensure data is correct. Do not trust Sprinklr's native platform analytics outright--they were often wrong.
As a publishing platform, Sprinklr's abilities were incredible and a total boon to community managers of large (100k+ follower) brands.