Sprinklr Modern Engagement Reviews & Product Details


What is Sprinklr Modern Engagement?

Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,400 employees in 19 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com, chat with us at @sprinklr, or email info@sprinklr.com.

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Sprinklr Modern Engagement Profile Details

Sprinklr Modern Engagement Profile Details

Vendor
Sprinklr
Company Website
Year Founded
2009
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
1,699
Twitter
@sprinklr
Twitter Followers
35,785
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Companies Using Sprinklr Modern Engagement

Cisco
Microsoft
Hewlett-Packard
AT&T
PayPal
Nike
EMC
SAP
Yahoo!
Wells Fargo
Apple
Intel

Sprinklr Modern Engagement Reviews

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1-14 of 14 total Sprinklr Modern Engagement reviews

Sprinklr Modern Engagement Reviews

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1-14 of 14 total Sprinklr Modern Engagement reviews
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Mid-Market
(51-200 employees)
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"Good basics but nowhere near enough for the price & support was lacking"

What do you like best?

I like the reporting feature and the community moderation. We have quite a few social channels and rely heavily on our moderators to respond to users. Sprinklr makes this fairly easy and there are great options to set up keyword alerts and manage permissions.

What do you dislike?

The user interface isn't very intuitive and the help functions mediocre so we have to spend a lot of time training users. As a small company, this takes a lot of time and effort. Other platforms have more intuitive interfaces and a chat function for support, which I prefer.

Sprinklr is also nowhere near ready for community management in Facebook Groups and to manage chatbots.

It's also slow to respond to Facebook updates. For example: You used to be able to restrict an audience by location and age. Now you can't set a maximum age anymore. We didn't find this out until we reached audiences in countries we weren't active in because we used Sprinklr to schedule our posts and because one element of the restrictions changed, the whole restriction (from Sprinklrs side stopped working). It also doesn't support posting to Facebook Stories. So we ended up not using it for posting anymore because it wasn't up to date.

Recommendations to others considering the product:

Think about whether it's worth your money.

Ensure that you have the capacity to keep training new users and to address any technical difficulties they might experience. We found the experience to be very training heavy.

Also, consider what metrics you need. In hindsigh we discovered that a lot of the metrics were easier to collect and organise through tableau.

What problems are you solving with the product? What benefits have you realized?

Community management

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UM
Mid-Market
(51-200 employees)
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"It works but there's always something with Sprinklr"

What do you like best?

You can schedule and post content. Plain and simple. And it makes tagging easy if you have a complex tagging system from your business intelligence team.

What do you dislike?

There are often glitches/failed posts without explanation. It's super complex and cumbersome to maneuver through. There are elements that remain sticky despite numerous times deselecting them. It wouldn't be my prefered software.

Recommendations to others considering the product:

It's not great for community monitoring. I wouldn't recommend it for that if that's your primary use-case. Often we still have to monitor in the platform. But if your use-case is a complex tagging system it may be right for you.

What problems are you solving with the product? What benefits have you realized?

A solution for scheduling content. It's not the best solution I've worked with but it gets the job done.

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Small-Business
(2-10 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"All in one social management "

What do you like best?

I like how any comments, private messages ect are all compiled to one basic column. This helps keeping up with new messages a breeze

What do you dislike?

The Data management refinement is too complex. could be more user friendly

the home page of your favourite tabs resets when you're in a new computer.

the app is too clunky, needs to mimic the computers tabs

the new UI have to be entered in the address bar every time by putting space.sprinlr.com rather than app.sprinklr.com

What problems are you solving with the product? What benefits have you realized?

a lot of missed opportunities with aftersales customer engagement

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UM
Enterprise
(1001-5000 employees)
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"Not Great for DR"

What do you like best?

Its cool to see all social media in one place, and see all of the engagements that go along with it!

What do you dislike?

Its very hard to navigate and not intuitive to operate. for our campaigns it does not offer and added value.

Recommendations to others considering the product:

I think this product is best for branding objectives and keeping track of the many posts there. for DR campaigns like our agency owns Sprinklr is not internally necessary. We just use it to help our clients out!

What problems are you solving with the product? What benefits have you realized?

it helps our client sort the media from various agencies on their end, Sprinklr provides a system to do so

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UM
Small-Business
(11-50 employees)
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"Doesn't Do All It Promises"

What do you like best?

The idea of Sprinklr is great. They have customizable widgets and dashboards to automate reporting, and you can basically build any report you need within the system.

What do you dislike?

The reporting templates never populate correctly; the success managers are hard to reach and don't complete the tasks you need to get done, focusing instead of selling more product; the publishing features are difficult and clunky and often have bugs.

Recommendations to others considering the product:

If you're looking for a robust reporting tool, look somewhere else. If you're looking for an easy to use publishing tool, look somewhere else. If you're looking for a tool that can do many things in one place, but at a very high level (and with some occasional coaxing), get Sprinklr.

What problems are you solving with the product? What benefits have you realized?

It is a relatively capable all-in-one publishing and reporting tools. I just wish they concentrated more on making sure all of the pieces work instead of adding more pieces.

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"Super Powerful; Super Confusing"

What do you like best?

Anything in organic social that you want to do, you can likely do through Sprinklr. It has so many features and ways to look at your posts and data, that you can customize it into whatever particular solution you are looking for in the moment.

What do you dislike?

Because it can do pretty much anything, it is often confusing to figure out how to do the particular thing you're trying to do. You have to wade through countless options and menus to find the one you want, and many things are not intuitive at all (such as searching for and following other Twitter handles). They have a big support team, but I wish I didn't need to use them nearly as much as I do.

Recommendations to others considering the product:

Make sure you have enough time to spend on learning the platform. They have a lot of training available, and I would definitely recommend taking it. Otherwise it may be pretty hopeless.

What problems are you solving with the product? What benefits have you realized?

We are working on the social content for a company through their own Sprinklr interface. They have many different profiles and units, and each is handled through the interface with shared and private features. Being able to not worry about the access we need is the best benefit, as well as having centralized metrics (for comparison against other units) and asset repositories.

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UM
Small-Business
(11-50 employees)
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"An easy way to access all of your social media platforms in one place"

What do you like best?

Useful for keyword and influencer searches.

What do you dislike?

The platform is capable of A LOT but tapping into each of these processes is difficult and can call for repetitive action.

What problems are you solving with the product? What benefits have you realized?

We use Sprinklr to monitor the conversation online about the brand we manage, related topics, and opportunities for fan engagement. With Sprinklr we have been able cut through the negative clutter of social media.

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AM
Mid-Market
(201-500 employees)
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"Great publishing, unreliable reporting"

What do you like best?

The platform's publishing capabilities were truly great, and an enormous resource when it came to scheduling, tagging, and sorting content. Our community managers were able to identify influencers, flag spammers, and schedule content reliably across multiple platforms.

Customer service was always prompt and responsive, and willing to meet with our team to discuss questions and feedback.

What do you dislike?

Sprinklr's data inconsistencies, relative to native platform analytics, were confusing and dangerous to report on. Luckily on our team, we have extremely savvy content managers who were able to identify when something was off with the numbers, which it always was.

It seemed as though the product was in beta testing when we initially started using the tool--extremely clumsy UI, and inaccurate data that was wrong more than it was ever right. We received constant apologies, and customer support repeatedly told my team that they were "greatly improving the tool." At such a high cost, we should not have been subjected to an extraordinarily faulty tool, and then made to listen to customer representatives bombastically extolling product virtues and improvements. We wanted a tool that would holistically encompass both publishing and reliable data collection from the moment we began our relationship, and did not receive that with Sprinklr.

Even to very tech-savvy members of our team, we had immense difficulty gaining fluency with the tool--not an intuitive layout whatsoever.

No efficiencies with Pinterest/Google+/Instagram/Tumblr data collection--had to use native platform analytics and/or other tools to gather this data.

Recommendations to others considering the product:

Always pull native platform analytics to ensure data is correct. Do not trust Sprinklr's native platform analytics outright--they were often wrong.

What problems are you solving with the product? What benefits have you realized?

As a publishing platform, Sprinklr's abilities were incredible and a total boon to community managers of large (100k+ follower) brands.

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Mid-Market
(201-500 employees)
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"The spinklr send message slowly in china."

What do you like best?

The sprinkle is good for social media case handing

What do you dislike?

The speed is slow in china. The delay is seriously.

What problems are you solving with the product? What benefits have you realized?

it is convenience.

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Global Communication Project Manager
Food & Beverages
Enterprise
(5001-10,000 employees)
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"Rather complex"

What do you like best?

Nice & clear graphic presentation in the tool

What do you dislike?

Well it's really a tool for social media specialists.

What problems are you solving with the product? What benefits have you realized?

Social listening, adjusting campaigns

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"Not a fan"

What do you like best?

I do like the analytics, but require rigorous tagging.

What do you dislike?

The approval process is complex and adds too many layers. Prefer posting directly on the platforms.

Some features that are available through the social platforms not available when posting via Sprinklr.

What problems are you solving with the product? What benefits have you realized?

The intended use is to streamline the social media content approval and posting processes.

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Social Media Manager
Publishing
Mid-Market
(501-1000 employees)
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"Sprinklr"

What do you like best?

The multiple widgets available for reporting

What do you dislike?

The software breaks down regularly when I am scheduling posts.

What problems are you solving with the product? What benefits have you realized?

Social media posting to maximize followers

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Enterprise
(1001-5000 employees)
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"not user friendly"

What do you like best?

the best thing is getting a facelift from a previous version.

What do you dislike?

unable to track local brand mentions. navigating around is quite hard and tedious, not proper local support. Training provided by sprinklr team does not fit into company's requirement.

What problems are you solving with the product? What benefits have you realized?

social posting

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Mid-Market
(201-500 employees)
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"Sprinklr Review"

What do you like best?

Sprinklr has great deep analytics abilities.

What do you dislike?

Sprinklr has an absolutely atrocious user interface.

What problems are you solving with the product? What benefits have you realized?

We use Sprinklr to inform content strategy decisions, learning what performs best on various platforms.

Sprinklr Modern Engagement Features

  • Social Measurement
  • Sentiment Scoring
  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Social Analytics

Sprinklr Modern Engagement User Ratings

7.3
Ease of Use
Average: 8.7*
7.5
Quality of Support
Average: 8.6*
6.5
Ease of Setup
Average: 8.7*
* Social Media Management Category
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