Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.
(Based on 174 reviews)
Determines whether mentions of your brand are positive, negative or neutral.
(Based on 147 reviews)
Identifies who is talking about your brand along with their influence over social communities.
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.
(Based on 172 reviews)
Uncovers customer sentiment identify trends in order to accommodate the customer better.
(Based on 209 reviews)
Allows the creation, management, and scheduling of content to be shared across social media channels
(Based on 199 reviews)
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
(Based on 196 reviews)
Centrally manages social media marketing efforts across all utilized platforms
(Based on 216 reviews)
Manage and optimize ads across social channels
(Based on 126 reviews)
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
(Based on 117 reviews)
Optimizes scheduling and posting of content across social media channels
(Based on 191 reviews)
Automates publishing of and responses to social media content
Scours various channels for brand mentions to proactively seek reparative communications.
(Based on 62 reviews)
Creates and assigns support tickets, scheduling them in a timely manner.
(Based on 52 reviews)
Allows administrators to create templated responses to frequently asked questions.
(Based on 53 reviews)
Allows employees to communicate and collaborate on the problem solving journey.
(Based on 48 reviews)
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
(Based on 96 reviews)
Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.
Content Engagement Analysis
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
(Based on 146 reviews)
Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites.
Able to track click path of users that come to your site via social campaigns and if they convert to customers.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
(Based on 149 reviews)
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Correlates social media data with business intelligence to better business operations
Customizes dashboards to report the most necessary social media metrics
(Based on 194 reviews)
Connects employees with customers through an email solution.
(Based on 28 reviews)
Connects employees with customers through a social media solution.
(Based on 66 reviews)
Connects employees with customers through a live chat solution.
(Based on 26 reviews)
Connects employees with customers through a calling solution.
(Based on 19 reviews)
Connects employees with customers through a text message solution.
(Based on 22 reviews)
Allows marketer to use platform in different langauges and includes ad units on websites from around the world
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
(Based on 148 reviews)
Allows marketer to add, track, and measure a multitude of social media accounts.
Performance and Reliability
Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
(Based on 154 reviews)
API / Integrations
Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 104 reviews)
Monitors a variety of social media channels to uncover relevant content
(Based on 210 reviews)
Reports and measures campaign efforts across a variety of social media channels
(Based on 207 reviews)
Offers filters to sift through published and promoted data
(Based on 183 reviews)
Uncovers social media performance and insights of other businesses
Allows user to search for specific keywords to measure social impact
Provides opportunity for customers to give feedback through a survey.
(Based on 27 reviews)
Enables administrators to create customized reports reflecting customer satisfaction.
(Based on 61 reviews)
Allows administrators to track visitor activity to understand the research that was done before turning to customer service.
(Based on 44 reviews)
Provides a knowledge base or other support channel for disparate team members to work together and provide cohesive solutions.
(Based on 43 reviews)