AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/26/2019

" Easy to use platform for any marketer, but does not integrate New features across social APIs "

3.5/5

What do you like best about Sprinklr Marketing?

The platform is very easy to use for any marketer, making training and integration, and adoption easy for leaders. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

New features across social APIs take a long time to integrate, forcing marketers to use the native platforms instead. Review collected by and hosted on G2.com.

AI

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

10/25/2019

"Phenomenal! "

4.5/5

What do you like best about Sprinklr Marketing?

The user interface is friendly and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

I don’t have any dislikes about this product believe it or not. It makes engaging with customers fun. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/16/2019

"All in One Tool"

3.5/5

What do you like best about Sprinklr Marketing?

Everything is in one spot, and easy to use Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

I don't like the layout. It could be more streamlined or match other platforms that advertisers are used to using. Review collected by and hosted on G2.com.

CW

Corey W.

President

Marketing and Advertising

Enterprise (> 1000 emp.)

5/22/2018

"Review for Sprinklr Content Marketing"

4/5

What do you like best about Sprinklr Marketing?

I like that I can easily schedule one post to multiple accounts. I also like the Clone feature so it retains all of the tagging info. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

I don't know how to edit a post once it is scheduled. It is a little time consuming to enter all the tags for every post too. Review collected by and hosted on G2.com.

Recommendations to others considering Sprinklr Marketing:

If you are interesting in diving into the data behind your posts, then Sprinklr is a great fit. It is a little overwhelming at first, but once you are trained, you can see all the benefits, and use the things that most benefit your business. Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

Since I can broadcast to several accounts at once, it saves me a ton of time. I can also easily glance at the planner to see my scheduled posts for the week. Review collected by and hosted on G2.com.

VS

Victoria S.

Senior Manager, Social & Influencer Relations

Enterprise (> 1000 emp.)

8/14/2018

"Good for social listening"

3.5/5

What do you like best about Sprinklr Marketing?

I liked the social listening aspect best. We used this more for identifying who was already talking about a specific topic and how influential they were, as a way to identify who to partner with. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

When filtering to Canada/Canadian results only it was limiting because it would only include data where the poster identified and publicly shared their location... so if they didn't declare their location in the public profile, and just had no location selected but they were still located in Canada, it wouldn't include them. Knowing this, we missed out on quite a bit of data here. Although this is an industry issue and not specific to Sprinklr. Review collected by and hosted on G2.com.

KM

Katie M.

Senior Social Media Specialist

Retail

Mid-Market (51-1000 emp.)

10/17/2018

"Love Sprinklr!"

4/5

What do you like best about Sprinklr Marketing?

Report integration with social listening, channel updates and paid advertising Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Ease of use - the tool can be complicated because it's so custom Review collected by and hosted on G2.com.

Recommendations to others considering Sprinklr Marketing:

Make sure you understand the essentials of paid social prior to using the Sprinklr tool. Not only can you customize the outputs and filters but if certain admins do not have the correct permissions, it is not always as helpful. Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

Creating one global dashboard where multiple agencies can log-in to execute and monitor performance, visualize what other countries are doing and understand overall trends Review collected by and hosted on G2.com.

TA

Tania A.

Social Media Project Manager

Mid-Market (51-1000 emp.)

6/13/2018

"Good!"

3.5/5

What do you like best about Sprinklr Marketing?

The tagging ability and the fact that a single asset can be used on multiple platforms by multiple people. Also the easy of sharing content between team members and entities. It helps with consistency in reporting too. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

the inability for the tags to be changed automatically across older assets. we are a very flwxible organisation who make several changes to our marketing tactics as we go along. However, Sprinklr does not allow easy changes to tags Review collected by and hosted on G2.com.

Recommendations to others considering Sprinklr Marketing:

It' a good investment but only for large organisations who have a large team. Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

Thanks to Sprinkr we can now share content amongst our large team with ease with consistent tagging and reporting. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

5/22/2018

"Improved paid social experience "

3.5/5

What do you like best about Sprinklr Marketing?

Ability to evaluate performance and optimize campaigns in real time. It is extremely helpful to have an easy-to-use campaign dashboard that allows us to track all of our campaigns and dive deeper into the ad see and ad levels to switch out creative, copy and links while an ad is live. This allows us to ensure that we are always improving performance and can pause an ad if it is under performing with regards to established KPIs. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Sometimes it can be a confusing user experience compared to building paid social campaigns natively in the various platforms. For example, you cannot place a Snapchat geofilter in the same way as you would natively in Snapchat (Sprinklr only lets you extend or decrease a radius around a certain location), and because of that, the feature is not truly usable. Review collected by and hosted on G2.com.

Recommendations to others considering Sprinklr Marketing:

Extended training on the product is hugely important and helpful Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

Ability to strategically control organic and paid social media internally and no longer need to outsource paid social activation/management to 3rd party vendors . Benefits are enhanced reporting capabilities, access to additional insight regarding the combination of organic and paid social in support of various initiatives and the ability to make more informed decisions on a consistent basis. Review collected by and hosted on G2.com.

AC

Ashley C.

Enterprise (> 1000 emp.)

9/25/2018

"Communications Manager"

4/5

What do you like best about Sprinklr Marketing?

It is very easy to see and manage across all social platforms Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

There is ALOT going on with the platform. so if there was essentially a how to or FAQ. Review collected by and hosted on G2.com.

AI

Verified User in Insurance

Enterprise (> 1000 emp.)

7/24/2018

"Content Marketing Sold as Upgrade; not much of an upgrade."

2.5/5

What do you like best about Sprinklr Marketing?

The Sprinklr Space experience was helpful when coming onto Content Marketing, as well as the ability to streamline workflows easily in the Content Marketing space. Additionally, the ability to create more columns specific to Content Marketing and Inspiration features were helpful. The planner became a bit more interactive, and the design was more 'content' friendly. The ability to create the planner across teams seemed to be more built-out than the initial planner capabilities. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Marketing?

Inspiration was sold to my team as an upgrade to Listening capabilities in the sense that it allowed us to search for inspirational content that was relevant to the queries we set up, without hitting our listening mention volume. However, the Content Marketing space was very similar to features we already had access to, including: permissions, planning capabilities, listening as a whole versus having inspiration, general dashboards, and reporting capabilities on content (lacking more in-depth measures without the Paid module). Review collected by and hosted on G2.com.

Recommendations to others considering Sprinklr Marketing:

Carefully consider what your use-case with Content Marketing is, because this was sold as an upgrade to listening and a way to use content features without having the Paid module. Unfortunately, this didn't meet either of those requirements: Inspiration, which was the upgrade for listening features, was being taken away shortly after implementation, and reporting within Content Marketing was essentially the same as the initial reporting insights allowed for. Not much of an upgrade, but this is a good product for collaborating with teams and planning content. Review collected by and hosted on G2.com.

What problems is Sprinklr Marketing solving and how is that benefiting you?

Content Marketing allowed our team to streamline across various parts of the business, including email marketing, additional brands, and Human Resources. By onboarding users into Content Marketing, we were able to determine that this was helpful for seeing what various parts of the business needed to create to be successful with content marketing. Unfortunately, without the Paid module, this was still lacking for content and advertising purposes, and our company didn't have the necessary spend with Sprinklr to do so.. Review collected by and hosted on G2.com.