--- title: Sprinklr Marketing Reviews meta_title: 'Sprinklr Marketing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 110 reviews by the users' company size, role or industry to find out how Sprinklr Marketing works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 110 scale: '5' date_modified: '2026-08-04' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Sprinklr Marketing Reviews **Vendor:** Sprinklr **Category:** [Content Distribution Software](https://www.g2.com/categories/content-distribution) **Average Rating:** 4.1/5.0 **Total Reviews:** 110 ## About Sprinklr Marketing Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console. ## Sprinklr Marketing Pros & Cons **What users like:** - Users value the **automation capabilities** of Sprinklr Marketing, streamlining management of social media ad campaigns effectively. (3 reviews) - Users appreciate the **unified dashboard** of Sprinklr Marketing, seamlessly integrating various social media platforms for effective management. (3 reviews) - Users value the **streamlined campaign management** across multiple channels, appreciating the efficiency and robust support from Sprinklr Marketing. (2 reviews) - Users value the **best-in-class integration** capabilities of Sprinklr Marketing for managing multiple social media ad campaigns efficiently. (2 reviews) - Users find Sprinklr Marketing to have **exceptional ease of use** , enabling effortless exploration and impressive outputs. (2 reviews) - Personalization (2 reviews) - Simplicity (2 reviews) - Analytics (1 reviews) - Users value the **simplified campaign management** and tracking capabilities of Sprinklr Marketing across multiple channels. (1 reviews) - Centralized Management (1 reviews) **What users dislike:** - Users find a **difficult learning curve** with Sprinklr Marketing, often requiring significant time and effort to understand the tool. (3 reviews) - Users find **customization limitations** in Sprinklr Marketing frustrating, impacting usability and overall experience with the tool. (3 reviews) - Users express concerns over **limited features** in Sprinklr Marketing, struggling with customization, integrations, and overall support. (3 reviews) - Users face **poor search functionality** in Sprinklr Marketing, leading to frustrations and inefficiencies during their workflow. (3 reviews) - Users highlight **high implementation costs** of Sprinklr Marketing, making it challenging for small businesses to utilize effectively. (2 reviews) - Users struggle with **difficult customization** in Sprinklr Marketing, citing complex setup and limited support that impede functionality. (2 reviews) - Users find Sprinklr Marketing to be **expensive** and challenging to set up, limiting accessibility for small businesses. (2 reviews) - Learning Difficulty (2 reviews) - Poor Customer Support (2 reviews) - Slow Performance (2 reviews) ## Sprinklr Marketing Reviews ### 1. Intuitive Tool, Making Social Media Post and Performance Management Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Khyati D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Sprinklr Marketing?** Sprinklr is a great platform, easy to use, and intuitive. We use it for posting social content on several platforms, performance management, reporting, social listening, and more. The opportunity to get competitive insights is a great feature, and you can automate the reporting capabilities. **What do you dislike about Sprinklr Marketing?** Sprinklr can be limited on certain platforms such as LinkedIn. You cannot tag people/events, and at times that has to be manually done once the post is published. Also, when you implement the platform, it requires extensive training and testing. **What problems is Sprinklr Marketing solving and how is that benefiting you?** We use Sprinklr to post social content across various owned channels such as Twitter, Facebook, LinkedIn, etc. It saves you time to manually post on each platform, and pull performance reports. Sprinklr is an effective tool to publish content, monitoring performance, and get competitive insights. You're able to get a consolidated overview of people's comments as well. ### 2. Gets the job done, but not the most elegant or easy user experience. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Sprinklr Marketing?** There are many ways to customize the Sprinklr experience for whatever you may need, including publishing, content management, community management and analytics. When it comes to publishing, it gets the job done. **What do you dislike about Sprinklr Marketing?** The user experience is clunky and overwhelming. It is not seamless or intuitive. Simply for scheduling content, there are at least three different ways you can access the "publishing" experience, and they all seemingly have different options. The Community Management and Monitoring dashboards are lacking. It doesn't allow you to click through and get much more context without just kicking you out into the platforms directly. Their most sophisticated CM options are for Twitter, their other platforms aren't nearly as robust and increasingly, there is a need for more CM on the other platforms. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Scheduling social content and sending that content through an approval queue of internal and external stakeholders. It solves for routing content for approvals via email or other methods by consolidating the approval and publishing into one tool. ### 3. Easy to use and flexible to suit business needs **Rating:** 5.0/5.0 stars **Reviewed by:** Toni-Ann L. | Marketing and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Sprinklr Marketing?** I use Sprinklr Modern Marketing & Advertising for my automotive company and it has truly taken the hassle out of communicating with overseas companies for social media assets, getting approvals and scheduling content. It's easy to use so when onboarding new team members I find a 15-minutes training session is all they need to really make the platform work. I also loved the reporting features, very insightful. **What do you dislike about Sprinklr Marketing?** Only one thing I truly don't like and it's the inability to automatically post stories on Instagram and Facebook. I also wish we could schedule reports instead of having to go into the app. **Recommendations to others considering Sprinklr Marketing:** Do it! Its easy to use and it will promote effective communication between your design team, marketing executives and management. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr Modern Marketing & Advertising is helping us solve communication between our country and other countries in the region. It also allows us to easily access reports from all of our markets so that we can get a full picture as to what is happening on their social media platforms and how effective it is. ### 4. HSBC & Modern Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Joel P. | Senior Social Media Insights and Governance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Sprinklr Marketing?** We have only started using Modern Advertising this year and it has added so much value for us. The ability to control pretty much all elements of our paid content provides our social teams with much more control and enables them to make better informed decisions. We can also remove the neee for some native access which helps use be more risk averse in our social approach. **What do you dislike about Sprinklr Marketing?** There are some areas that are very complex and it would be good for more training to be provided when moving from organic to paid management. On the whole though the module is great and really lets us feel In control of our ads and how they are performing. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It provides us a universal view of how our content is performing and puts us more in control. We have the ability to move budgets around, efficiently target and assign a variety of permissions based on individual roles. The dashboards and reporting help our individuals markets stay in control and the Ads Composer enables us to be much more efficient then creating ads natively. ### 5. manage your social strategy on sprinklr **Rating:** 4.5/5.0 stars **Reviewed by:** Bharat B. | Marketing Manager | AVP, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Sprinklr Marketing?** The platform is easy to use and navigate. Sprinklr provides in-depth insights on performance across social media channels. It even includes intelligence on competition performance so that you can plan your brand's social strategy more effectively **What do you dislike about Sprinklr Marketing?** The biggest downside of sprinklr is the commercials. Monthly and annual subscription fees are pretty high, restricting its usage by mid and large organisations. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr provides a unified customer experience — Moderation, response management, social calendar planning, strategy & analysis, process optimisation thereby helping us manage multiple functions within one platform ### 6. Ideal for large enterprise/matrixed organization social media management **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. B. | Senior Content Strategist (Senior Consultant), Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Sprinklr Marketing?** As a social media manager, content creator, and marketing for the last 5 years, I've enjoyed my time using Sprinklr for the past two years. Sprinklr is by far the most powerful tool I've used given its enormous customization options and potential. **What do you dislike about Sprinklr Marketing?** Sprinklr is best for large-scale organizations with huge numbers of followers, posts to publish, and complex user experiences and products. Given Sprinklr's price point not ideal for small/medium sized businesses with small social media footprint. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Sprinklr makes it easy to manage large volumes of content publication, analytics and insight development as well as managing large volumes of customer queries via Customer Care tool set used to manage comments and direct messages across platforms.. ### 7. Sprinklr is a great tool with lots of capabilities and customization possibilities. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Sprinklr Marketing?** Sprinklr allows teams to have control over how the settings for their team are configured. I love the Sprinklr Managed Services team who are always friendly, responsive, efficient, and forward thinking. **What do you dislike about Sprinklr Marketing?** I dislike that there are not clear basic trainings to show users how to fully utilize Sprinklr. I know these are available within Sprinklr University, but I wish there was a direct notoficiation given to new users with a link to basic trainings. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It is solving how to manage every piece of the pipeline with all of the different permissions that are available to users to have the necessary capabilities to do their work. ### 8. Efficient and all-in-one place **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Sprinklr Marketing?** Streamlined workflow, and it is very convenient. Engagement reports are great too. **What do you dislike about Sprinklr Marketing?** Unable to upload certain content formats - e.g. GIFs. Takes a certain level of understanding to understand the entire dashboard - I only know how to use certain features, but not fully optimising all features. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Tracking social stats for bigger consumer campaigns/ tracking different channels all in one place (a single dashboard). ### 9. Good for marketing automation and scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Sprinklr Marketing?** Marketing automation and scheduling organization. Sprinklr is very easy to use, and I enjoy that there is a built-in link shortener as well. It is also great for tracking. **What do you dislike about Sprinklr Marketing?** I've had to transfer access multiple times since I had to change emails for security reasons. Regaining access into previous items/groups is a bit of a pain point. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It helps with automatically publishing content to specific social channels and scheduling and timing all of our social media posts. It also helps us to see all of the engagement data in one universal platform. ### 10. Miserable Support and System is not reliable **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Sprinklr Marketing?** It could help us manage social media channels from all around the world, we see reporting of all channels and can distribute content to other departments **What do you dislike about Sprinklr Marketing?** Serious issues in the functionality, you need to reload the page after every change, sharing content does not work as it should, customer support is really bad **What problems is Sprinklr Marketing solving and how is that benefiting you?** Managing multiple social media accounts all around the world and connecting departments ### 11. Easy to use and to set up. Missing a couple features **Rating:** 4.5/5.0 stars **Reviewed by:** juliana G. | Senior Lead customer experience, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Sprinklr Marketing?** How user friendly it is and how easy it was to set it up. **What do you dislike about Sprinklr Marketing?** Missing some key features last time I used it such as bulk replying **What problems is Sprinklr Marketing solving and how is that benefiting you?** Easily viewing all twitter and facebook interactions in one same place and catching key words on tweets we otherwise wouldnt have seen ### 12. Makes work extremely easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Sprinklr Marketing?** The fact that I can schedule my work for the future without having to worry on the weekends and it also helps me get insights into how my posts have performed and what I can do to make it better **What do you dislike about Sprinklr Marketing?** The numbers are not appropriate sometimes and may get confusing for a beginner to figure out the working of the same. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It has all the numbers and insights in one place without the hassle of going to and fro on all platforms. It is no more a hassle to assess the sentiments and performance of the work we have done. ### 13. Sprinklr - Costly buy effective and great support **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel S. | Director of Digital & Social Media Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Sprinklr Marketing?** Sprinklr Provides provides incredible service in **What do you dislike about Sprinklr Marketing?** Sprinklr provides incredible service in terms of content management capabilities as well as social listening options. Their depth of insight is exceptional as is their level of support for their clients **What problems is Sprinklr Marketing solving and how is that benefiting you?** In terms of problem-solving we use sprinkler to develop customer insights, competitive intelligence reports, as well as assessing brand presence on social in various ways. This allows us to provide our clients with in-depth insights as well as helping us to build new business for potential clients that we wish to service. All of this is done to support our high-level strategic capacity but also helps us in terms of our day-to-day management of our clients social media presences. ### 14. Reporting tool **Rating:** 3.0/5.0 stars **Reviewed by:** Rituja S. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Sprinklr Marketing?** I like that this website is user-friendly and has multiple user access for respective work. **What do you dislike about Sprinklr Marketing?** The dashboards are confusing to work with. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Social reporting and content posting. ### 15. It's really great specially when dealing with multiple accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2022 **What do you like best about Sprinklr Marketing?** Managing multiple accounts is probably the greatest perk. It's another platform so you can advertise and report all in one. The reports are also impressive when it comes to dashboard and rule capabilities **What do you dislike about Sprinklr Marketing?** The UI Isn't the best. It isn't easy on the eyes when looking at the campaign manager metrics. There is also some wording or jargon used that can also be confusing. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Usability of accessing reports from other accounts. The connection between dashboards and campaign manager. The special customizable content field for specific reporting. ### 16. Helpful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about Sprinklr Marketing?** the fact that i can schedule posts and extract reports seemlessly **What do you dislike about Sprinklr Marketing?** The tool has many confusing dasboards to work with. **What problems is Sprinklr Marketing solving and how is that benefiting you?** scheduling posts social listening ### 17. Does what its suppossed to, but has issues **Rating:** 1.5/5.0 stars **Reviewed by:** Ian D. | Associate Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Sprinklr Marketing?** Its indepth, it provides everything you might need and more. I really appreciate the analytics and well organized calendar section. **What do you dislike about Sprinklr Marketing?** It didnt work with our company's wifi for some reason so we had to use a hotspot on our phones to even connect to it. This to me was a fatal flaw. I was working at DXC Technology at the time (which is a fortune 500 and quite a massive company), and the fact that we had to use a hotspot just to get on it, really turns me off to it. Dont think ill ever get it. **Recommendations to others considering Sprinklr Marketing:** Ive heard great things about Sprout. **What problems is Sprinklr Marketing solving and how is that benefiting you?** We were solving some good social listening issues. I don't believe we were benefitting financially from using the product. We probably could have used Sprout (which is much cheaper) and it would have done the same stuff AND worked with our wifi. ### 18. Sprinklr Modern Marketing from a Corporate Account **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Sprinklr Marketing?** What I like about Sprinklr software is their automation for rules engine, reporting dashboard and their responsive customer service whenever there are some issues with regards to the software. **What do you dislike about Sprinklr Marketing?** The thing that I dislike about the platform is the inaccurate final figure of the amount spent or metrics reported. It may take around some days before the accurate figure on your dashboard to be reported. **What problems is Sprinklr Marketing solving and how is that benefiting you?** It resolves handling a big account. It helps me set-up multiple number of accounts in just a few clicks, I also love that they can integrate a lot of social media platforms in one dashboard. ### 19. A cost-efficient content marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Adiratna D. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Sprinklr Marketing?** We are primarily using Sprinkler in the communications department in our company for social media content and marketing management. Still, we also use it to share the relevant content with other units within our company. Its reporting capabilities are exceptional. Scheduling and re-scheduling our daily, weekly, and monthly tasks have become easy. The support desk is quick in responding and helping to resolve any issues we face. **What do you dislike about Sprinklr Marketing?** I usually face accessibility issues on Instagram and that also leads to the untimely publication of our content there, we may suffer the potential loss of our audience due to such a lack of online presence on this platform. Posts insights are also not quite up to the mark, so these issues should be resolved soon. **What problems is Sprinklr Marketing solving and how is that benefiting you?** We have been able to collect relevant data of our audiences from social platforms which have helped us deliver their exact interests. Its social assets management is so self-efficient to assemble our content from all of our content creators and put it in one place so that everyone in our marketing team has access to our social media assets. Our content creation and management decisions have become better now as we review the metrics to take literally any decision. ### 20. Industry leader. Good for companies managing many social accounts, but may be overkill for SMBs. **Rating:** 4.5/5.0 stars **Reviewed by:** Wes F. | Head of Growth, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about Sprinklr Marketing?** Sprinklr is a well established Facebook Marketing Partner. They have the resources to keep up with constant API changes from FB. And they are quick to role out new features. Sprinklr enables brands with numerous social channels to organize, manage, and measure in a single location. **What do you dislike about Sprinklr Marketing?** Some capabilities are not supported by platform APIs - eg. Instagram story videos. This lack of support means you are forced to leave Sprinklr and use native apps in some circumstances. Sprinklr has a relatively high cost, especially if you a re a large brand and want to do a lot of listening queries. **What problems is Sprinklr Marketing solving and how is that benefiting you?** I am enabling cohesion across multiple branches of the company who all use social marketing. Sprinklr allows us to develop proper creative approval workflows and ensure that brand guidelines are respected. ### 21. Powerful platform to manage all your marketing and advertising needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Sprinklr Marketing?** Powerful platform that allows me to manage multiple campaigns, accounts and all my marketing needs in a single platform. **What do you dislike about Sprinklr Marketing?** Load time can be very slow at times, and the tool might not be the easiest to use for beginners. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Managing social media campaigns across multiple channels and markets. ### 22. A powerful tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Sprinklr Marketing?** The capabilities are second to none, and outweigh any other tool that claims to do what Sprinklr can. If you should ever run into any issues, they have a team of amazing advisors who can quickly help you figure out your issue. **What do you dislike about Sprinklr Marketing?** The interface isn't the most UI/UX friendly, but you can still get the job done regardless. I can easily find my way around, and quickly do what I need to do, but sometimes it's not the most visually stimulating of an interface. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Everything in the one place. No clicking between different apps or tools, everything I need and more is right there with Sprinklr! It's great to have everything centralised and get a truly clear bird's eye view of things. ### 23. Streamlining Your Ads Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Sprinklr Marketing?** Sprinklr has created a home base for our social advertising. By creating a big picture, we can be more agile and optimize as needed. **What do you dislike about Sprinklr Marketing?** The learning curve can be steep on Sprinklr. The ads software is relatively intuitive for paid social experts, but onboarding can be a challenge. **Recommendations to others considering Sprinklr Marketing:** If your organization currently users Sprinklr, it is a great add-on. If not, this product would be challenging to integrate. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Maximizing budgets across platforms has been integral with Sprinklr Advertising. ### 24. Sprinklr Informs Decision Making for Critical Marketing Messaging & Outreach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Sprinklr Marketing?** Real - time analytics into what target audiences are actually discussing. Sprinklr in many cases removes asssumptions and allows marketers to make informed decisions. **What do you dislike about Sprinklr Marketing?** It's not a case of disliking anything on Sprinklr, it's more of a case on how things can be improved. The UI could provide better navigation and more drag and drop features. **Recommendations to others considering Sprinklr Marketing:** It's the best social monitoring tool I have used to date and I've dabbled with them all. **What problems is Sprinklr Marketing solving and how is that benefiting you?** I use Sprinklr namely for discovering cohorts of people who are discussing my products or competitor products via social media in real-time. This informs my sales team on messaging they can use in their outreach. ### 25. It's not that great unless you absolutely need it. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Sprinklr Marketing?** They have multiple networks in it. They also have built-in tabs. **What do you dislike about Sprinklr Marketing?** Too hard to have multiple billing methods. The interface is a bit clunky and confusing. I'd rather use the native LinkedIn ads, for example. **What problems is Sprinklr Marketing solving and how is that benefiting you?** I guess it's too hard to get everyone native access to each respective ad network? It's good to have access within one central location, I suppose. ### 26. An easy-to-use and efficient tool for modern marketing and advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2022 **What do you like best about Sprinklr Marketing?** Sprinklr solves problems easily. You can find all insights rates to your audience and content at one place. **What do you dislike about Sprinklr Marketing?** The UI could be a little overwhelming for a new user to grasp and there are no training modules easily available. **Recommendations to others considering Sprinklr Marketing:** Get the tool if you have the spending power. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Reaching out to correct audience and ensuring that my content is performing well and is being received well. ### 27. Amazing but expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Sprinklr Marketing?** Probably one of the best tools to manage your social media marketing. Has everything that you could want all under one roof with the added element of great customer service! **What do you dislike about Sprinklr Marketing?** The cost is a bit high. You'll find that with any enterprise-level software. If you can manage it though, it's worth it. **What problems is Sprinklr Marketing solving and how is that benefiting you?** We leverage Sprinklr for social media marketing and social media management. ### 28. Review sprinklr VA **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2021 **What do you like best about Sprinklr Marketing?** Reporting functions. You can have a nice overview of your performance **What do you dislike about Sprinklr Marketing?** There are missing some scheduling functions like special ads **Recommendations to others considering Sprinklr Marketing:** If you want to save time, be efficient and minimize mistakes, use sprinklr **What problems is Sprinklr Marketing solving and how is that benefiting you?** Efficiency, less mistakes, more time for other jobs ### 29. Great program! very user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Sprinklr Marketing?** optimized for scheduling and sending with great marketing tools all in one **What do you dislike about Sprinklr Marketing?** hard to raise a ticket and get answers needed **Recommendations to others considering Sprinklr Marketing:** easier to submit ticket **What problems is Sprinklr Marketing solving and how is that benefiting you?** making scheduling across all platforms easier ### 30. Sprinklr **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2021 **What do you like best about Sprinklr Marketing?** Having everything I need in one place! Post writing, scheduling, listening, reporting, asset management, etc. **What do you dislike about Sprinklr Marketing?** They have been updating the UI recently and sometimes it's hard to follow. For example, sometimes the text is hard to read. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Efficiency and organization with managing social channels! ### 31. Exceptional application for marketing, social media marketing, and social media integration. **Rating:** 5.0/5.0 stars **Reviewed by:** Cassie N. | SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2020 **What do you like best about Sprinklr Marketing?** Sprinklr modern advertising application is a great application for marketing and advertising, it gives many advantages to us for online advertisement. This application is responsible for behavior analytics all in one marketing and we used it to keep an eye on the web forms and dynamic contents. In social media management, offers collaboration, content management, and customer engagement in one single place. In content management, we can post content on the websites and then manage them automatically for best reviews and easy understanding. **What do you dislike about Sprinklr Marketing?** Sprinklr modern advertising is a unique application that has very low disadvantages, this application has limited features for digital marketing, social media marketing. It does not support any other device except web sites; it is not available for mobile phones, Personal computers, and windows which could be very useful. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Our experience with this application is quite better and we had used this application for website management and content management and it is the best application that gives all the features that are needed for content management and content posting. It also has a complete schedule posting for content posting on the websites. ### 32. Robust Social Media tool **Rating:** 3.0/5.0 stars **Reviewed by:** Marie N. | Director of Digital Marketing, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Sprinklr Marketing?** I really liked the variety of tools within the system required for posting, analytics, and content sharing across multiple offices. Sprinklr is my preferred enterprise content management solution. As well as the support offered I found to be very helpful and always accessible. It has been the measure for me as I use other tools with different clients. Yet, the suite of features in Sprinklr I find to be the best overall solution. **What do you dislike about Sprinklr Marketing?** It is a very large program. Making it difficult for new users to really get the full benefit of the software. Better digital training modules outside of the self led programs would be helpful **Recommendations to others considering Sprinklr Marketing:** Ensure there's one individual who is responsible for leading the use of this. Ensure they have time allotted for training on the platform and that all new users are onboarded appropriately **What problems is Sprinklr Marketing solving and how is that benefiting you?** Posting transparency among multiple offices; post level analytics; shared content library; seeing what content is performing in other markets; Campaign specific sorting. ### 33. Use to buy ads across several social media platforms **Rating:** 2.0/5.0 stars **Reviewed by:** Jared S. | Senior Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2020 ### 34. Sprinklr has a plethora of resources that can be overwhelming but very useful **Rating:** 4.0/5.0 stars **Reviewed by:** Marissa D. | Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Sprinklr Marketing?** You can uncover unlimited amounts of organic social listening across the web **What do you dislike about Sprinklr Marketing?** There are so many parts to Sprinklr that you need true case studies to understand what you’re looking for. There are also Facebook / Instagram limitations **What problems is Sprinklr Marketing solving and how is that benefiting you?** Social listening, competitor benchmarking, content distribution... tool has given insight ### 35. Editorial calendar rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Sprinklr Marketing?** With the Sprinklr Modern Marketing, communication is super easy. The editorial calendar is, in my opinion, the best thing. You can plan, schedule and approve content and more people can have access to that, so it is a great tool for corporations where you need to have a specific flow - users, content suggestors, approved, etc. **What do you dislike about Sprinklr Marketing?** I have not found anything I would dislike. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Cooperation and collaboration with other people. More people can work on the same thing and you can easily see, what they do, what day has planned content. Before that, we were using many excels which were even not on the could. Now, everything is easy and very simple. You can access it from everywhere, even from a mobile. ### 36. Empowered by Effective Content Marketing and Social Listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Sprinklr Marketing?** The social listening function allows you to easily look at the organic occurrence of topics/keywords/brands. This lets you identify where the unprompted conversations are occurring and deep dive into the nature of the conversation surrounding a topic/keyword/brand. Coupled with the ability to monitor the performance of social channels to track the growth of your accounts, Sprinklr in the right hands is a powerful tool indeed. **What do you dislike about Sprinklr Marketing?** In comparison to other Social Listening providers the dashboard refresh time is a little delayed. This means that any changes you make on your dashboard are not updated in the fastest manner. **Recommendations to others considering Sprinklr Marketing:** It's a powerful tool in the right hands. But the market for Social Listening/Content Marketing is very nuanced, so make sure you investigate the best option. **What problems is Sprinklr Marketing solving and how is that benefiting you?** The ability to streamline workflows within the content marketing has freed up a lot of my time. Using the planner across teams is a time effective and effortless way to coordinate and track content marketing. ### 37. Sprinklr is a powerful tool that is easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Angel O. | Marketing analyst. , Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Sprinklr Marketing?** What I like most about this platform is its robust features, you can program the content and manage to advertise directly through Sprinklr without having to manage the content within each platform. I like to be able to track all the social networking platforms of my company through a simple interface. I also like that several co-workers can access the platform simultaneously to provide and allow effective collaboration. **What do you dislike about Sprinklr Marketing?** The learning curve is extremely pronounced and while customer service offers support, it can be very difficult to master. In addition, it is difficult to tag others in Facebook or LinkedIn posts when it is published through Sprinklr, since the platform is not integrated enough to tag correctly. **Recommendations to others considering Sprinklr Marketing:** If you are looking for a platform that has the ability to make a publication that connects smoothly to multiple platforms is Sprinklr Marketing I recommend it with all property. **What problems is Sprinklr Marketing solving and how is that benefiting you?** No problem to solve for the moment. ### 38. Awful **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Sprinklr Marketing?** Nothing, clunky as all get out doesn't have the functionality of other social platforms in terms of creating reporting and dashboards that I like, **What do you dislike about Sprinklr Marketing?** Very clunky, templatized dashboards are lacking, functionality across platforms is clunky, ability to get a full picture of organic and paid blended and then pivoted in the same view impossible. **Recommendations to others considering Sprinklr Marketing:** Don't. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Nothing, no time saved given all the work arounds that are needed. ### 39. Great tool for Community Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Sprinklr Marketing?** I really like Sprinklr to manage multiple social media accounts, get insights from all digital campaigns paid and organic. With Sprinklr we are able to share posts, arts for posts, define campaigns, answer and filters engagement comments and metrics and also check all analytics from campaign to keep optimizations **What do you dislike about Sprinklr Marketing?** I dislike that Sprinklr trainings are not very insightful and so I have needed personalized trainings to understand the tool **Recommendations to others considering Sprinklr Marketing:** Consider Sprinklr for community management. Its an amazing tool **What problems is Sprinklr Marketing solving and how is that benefiting you?** Benefits I have realized are the effectiveness and how easy it is to track campaigns in one tool. Specially when working with agencies. ### 40. The only software that helps the brands to manage the social media across the major social networks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2019 **What do you like best about Sprinklr Marketing?** Enables brands to deliver personalized social advertising **What do you dislike about Sprinklr Marketing?** Can be sometimes little complicated and also the time of loading is long **What problems is Sprinklr Marketing solving and how is that benefiting you?** Using the app to effectively coordinate the the social media advertising ### 41. Easy to use platform for any marketer, but does not integrate New features across social APIs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Sprinklr Marketing?** The platform is very easy to use for any marketer, making training and integration, and adoption easy for leaders. **What do you dislike about Sprinklr Marketing?** New features across social APIs take a long time to integrate, forcing marketers to use the native platforms instead. **What problems is Sprinklr Marketing solving and how is that benefiting you?** New features across social APIs (brand new ad types, as units, creative optimization tools, etc) take a long time to integrate, forcing marketers to use the native platforms instead. ### 42. Phenomenal! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Sprinklr Marketing?** The user interface is friendly and easy to use. **What do you dislike about Sprinklr Marketing?** I don’t have any dislikes about this product believe it or not. It makes engaging with customers fun. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Being able to reach clients/customers with exciting pitches and posts. ### 43. All in One Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Sprinklr Marketing?** Everything is in one spot, and easy to use **What do you dislike about Sprinklr Marketing?** I don't like the layout. It could be more streamlined or match other platforms that advertisers are used to using. **What problems is Sprinklr Marketing solving and how is that benefiting you?** We use Sprinklr to managae and schedule our paid advertising for one of our clients. ### 44. Review for Sprinklr Content Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Corey W. | President, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Sprinklr Marketing?** I like that I can easily schedule one post to multiple accounts. I also like the Clone feature so it retains all of the tagging info. **What do you dislike about Sprinklr Marketing?** I don't know how to edit a post once it is scheduled. It is a little time consuming to enter all the tags for every post too. **Recommendations to others considering Sprinklr Marketing:** If you are interesting in diving into the data behind your posts, then Sprinklr is a great fit. It is a little overwhelming at first, but once you are trained, you can see all the benefits, and use the things that most benefit your business. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Since I can broadcast to several accounts at once, it saves me a ton of time. I can also easily glance at the planner to see my scheduled posts for the week. ### 45. Good for social listening **Rating:** 3.5/5.0 stars **Reviewed by:** Victoria S. | Senior Manager, Social & Influencer Relations, Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2018 **What do you like best about Sprinklr Marketing?** I liked the social listening aspect best. We used this more for identifying who was already talking about a specific topic and how influential they were, as a way to identify who to partner with. **What do you dislike about Sprinklr Marketing?** When filtering to Canada/Canadian results only it was limiting because it would only include data where the poster identified and publicly shared their location... so if they didn't declare their location in the public profile, and just had no location selected but they were still located in Canada, it wouldn't include them. Knowing this, we missed out on quite a bit of data here. Although this is an industry issue and not specific to Sprinklr. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Influencer Identification. Competitive Intel/Analysis. Better business decisions and better client recommendations. ### 46. Love Sprinklr! **Rating:** 4.0/5.0 stars **Reviewed by:** Katie M. | Senior Social Media Specialist, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Sprinklr Marketing?** Report integration with social listening, channel updates and paid advertising **What do you dislike about Sprinklr Marketing?** Ease of use - the tool can be complicated because it's so custom **Recommendations to others considering Sprinklr Marketing:** Make sure you understand the essentials of paid social prior to using the Sprinklr tool. Not only can you customize the outputs and filters but if certain admins do not have the correct permissions, it is not always as helpful. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Creating one global dashboard where multiple agencies can log-in to execute and monitor performance, visualize what other countries are doing and understand overall trends ### 47. Good! **Rating:** 3.5/5.0 stars **Reviewed by:** Tania A. | Social Media Project Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2018 **What do you like best about Sprinklr Marketing?** The tagging ability and the fact that a single asset can be used on multiple platforms by multiple people. Also the easy of sharing content between team members and entities. It helps with consistency in reporting too. **What do you dislike about Sprinklr Marketing?** the inability for the tags to be changed automatically across older assets. we are a very flwxible organisation who make several changes to our marketing tactics as we go along. However, Sprinklr does not allow easy changes to tags **Recommendations to others considering Sprinklr Marketing:** It' a good investment but only for large organisations who have a large team. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Thanks to Sprinkr we can now share content amongst our large team with ease with consistent tagging and reporting. ### 48. Improved paid social experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Sprinklr Marketing?** Ability to evaluate performance and optimize campaigns in real time. It is extremely helpful to have an easy-to-use campaign dashboard that allows us to track all of our campaigns and dive deeper into the ad see and ad levels to switch out creative, copy and links while an ad is live. This allows us to ensure that we are always improving performance and can pause an ad if it is under performing with regards to established KPIs. **What do you dislike about Sprinklr Marketing?** Sometimes it can be a confusing user experience compared to building paid social campaigns natively in the various platforms. For example, you cannot place a Snapchat geofilter in the same way as you would natively in Snapchat (Sprinklr only lets you extend or decrease a radius around a certain location), and because of that, the feature is not truly usable. **Recommendations to others considering Sprinklr Marketing:** Extended training on the product is hugely important and helpful **What problems is Sprinklr Marketing solving and how is that benefiting you?** Ability to strategically control organic and paid social media internally and no longer need to outsource paid social activation/management to 3rd party vendors . Benefits are enhanced reporting capabilities, access to additional insight regarding the combination of organic and paid social in support of various initiatives and the ability to make more informed decisions on a consistent basis. ### 49. Communications Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley C. | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2018 **What do you like best about Sprinklr Marketing?** It is very easy to see and manage across all social platforms **What do you dislike about Sprinklr Marketing?** There is ALOT going on with the platform. so if there was essentially a how to or FAQ. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Being able to respond to and monitor accounts quickly allows our clients to have a quick answer. ### 50. Content Marketing Sold as Upgrade; not much of an upgrade. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Sprinklr Marketing?** The Sprinklr Space experience was helpful when coming onto Content Marketing, as well as the ability to streamline workflows easily in the Content Marketing space. Additionally, the ability to create more columns specific to Content Marketing and Inspiration features were helpful. The planner became a bit more interactive, and the design was more 'content' friendly. The ability to create the planner across teams seemed to be more built-out than the initial planner capabilities. **What do you dislike about Sprinklr Marketing?** Inspiration was sold to my team as an upgrade to Listening capabilities in the sense that it allowed us to search for inspirational content that was relevant to the queries we set up, without hitting our listening mention volume. However, the Content Marketing space was very similar to features we already had access to, including: permissions, planning capabilities, listening as a whole versus having inspiration, general dashboards, and reporting capabilities on content (lacking more in-depth measures without the Paid module). **Recommendations to others considering Sprinklr Marketing:** Carefully consider what your use-case with Content Marketing is, because this was sold as an upgrade to listening and a way to use content features without having the Paid module. Unfortunately, this didn't meet either of those requirements: Inspiration, which was the upgrade for listening features, was being taken away shortly after implementation, and reporting within Content Marketing was essentially the same as the initial reporting insights allowed for. Not much of an upgrade, but this is a good product for collaborating with teams and planning content. **What problems is Sprinklr Marketing solving and how is that benefiting you?** Content Marketing allowed our team to streamline across various parts of the business, including email marketing, additional brands, and Human Resources. By onboarding users into Content Marketing, we were able to determine that this was helpful for seeing what various parts of the business needed to create to be successful with content marketing. Unfortunately, without the Paid module, this was still lacking for content and advertising purposes, and our company didn't have the necessary spend with Sprinklr to do so.. ## Sprinklr Marketing Discussions - [What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns?](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns) - [What is Sprinklr Modern Marketing & Advertising used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for) - [PARTNER COMMERCIAL](https://www.g2.com/discussions/partner-commercial) - 1 upvote - [View Sprinklr Marketing pricing details and edition comparison](https://www.g2.com/products/sprinklr-marketing/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+16%3A46%3A12+-0500&secure%5Bsession_id%5D=4c2537e5-77eb-46ed-a3bb-987be29ab15a&secure%5Btoken%5D=718c86c8561962588c8a1b7c24d93c6d2301a4fd0e10b1179bf9299faaee6516&format=llm_user) ## Sprinklr Marketing Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Project Templates - Team Member Roles - Automated Alerts and Notficiations - To-Do List **Platform Interoperability** - Close Ecosystem API **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - Dashboards & Reporting **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Content Planning** - Content Organization - Task Assignment - Content Scheduling - Task Scheduling **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management - Approval Process Control **Campaign Activity** - Campaign Insights - Reports and Dashboards - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Planning** - Collaborative Editorial Calendars / Scheduling Content **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking - Project Tracking - Progress Tracking - Goal Setting/Tracking - Status Tracking - Project Time Tracking - Task Progress Tracking **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Task Planning - Project Planning - Media Planning - Campaign Planning **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Other Features** - Integrations - Reporting **Additional Functionality** - File Management - Activity Dashboard - Real-Time Updates - Deadline Management - Project Workflow - Prioritization - Configurable Workflow - AI Copilot - Reporting & Statistics - Email Management - Reminders - Workflow Management - Drag & Drop - Roadmapping - Project Management - Customizable Reports - Campaign Management - Predictive Analytics - Marketing Calendar - Planning Tools - Spend Management - Role-Based Permissions - Calendar Management - API - Generative AI - Commenting/Notes - Presentation Tools - Collaboration Tools - Gantt/Timeline View - Projections - Budgeting/Forecasting - Task Management - Assignment Management - Access Controls/Permissions - Tagging **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top Sprinklr Marketing Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,364 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews)