--- title: Sprinklr Marketing Reviews meta\_title: 'Sprinklr Marketing Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 110 reviews by the users' company size, role or industry to find out how Sprinklr Marketing works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 110 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Sprinklr Marketing Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sprinklr Marketing but has limited features. Are you part of the Sprinklr Marketing team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with powerful workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. - Manage end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. - Plan and schedule content across 30+ digital, social and traditional channels on a central editorial calendar, store all media assets in a digital asset manager and publish simultaneously across channels at AI-recommended times with an omnichannel publisher. - Generate engaging, platform-specific content instantly with Sprinklr AI+ — a powerful combination of Sprinklr’s proprietary AI and industry-leading Generative AI - Centralize multichannel social advertising campaign management across 9+ channels and boost ROAS with AI-powered optimization and automation. - Get a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources. - Leverage integrated social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market. - Close the loop with your audience by enabling community managers to access, monitor and engage with comments on paid posts on social channels. - Unify brand governance, enable brand protection and manage brand activities across global and local domains through a centralized governance console. * * * Seller [Sprinklr](https://www.g2.com/sellers/sprinklr) Discussions [Sprinklr Marketing Community](https://www.g2.com/products/sprinklr-marketing/discuss) Languages Supported English, French, Japanese, Korean, Portuguese Solution Type All-in-One Overview by Mara Schoeppner Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 17 months [ View More Pricing Information ](https://www.g2.com/products/sprinklr-marketing/pricing) ## Top-Rated Alternatives [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,405) ](https://www.g2.com/products/hootsuite/reviews) [ ![Smartly](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartly") Smartly 4.4/5(475) ](https://www.g2.com/products/smartly/reviews) [ ![MoEngage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MoEngage") MoEngage 4.5/5(525) ](https://www.g2.com/products/moengage/reviews) [ View All Alternatives ](https://www.g2.com/products/sprinklr-marketing/competitors/alternatives) ## User Insights Average based on 110 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/26/2019 " Easy to use platform for any marketer, but does not integrate New features across social APIs " 3.5/5 What do you like best about Sprinklr Marketing? The platform is very easy to use for any marketer, making training and integration, and adoption easy for leaders. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? New features across social APIs take a long time to integrate, forcing marketers to use the native platforms instead. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? New features across social APIs (brand new ad types, as units, creative optimization tools, etc) take a long time to integrate, forcing marketers to use the native platforms instead. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 10/25/2019 "Phenomenal! " 4.5/5 What do you like best about Sprinklr Marketing? The user interface is friendly and easy to use. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? I don’t have any dislikes about this product believe it or not. It makes engaging with customers fun. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Being able to reach clients/customers with exciting pitches and posts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/16/2019 "All in One Tool" 3.5/5 What do you like best about Sprinklr Marketing? Everything is in one spot, and easy to use Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? I don't like the layout. It could be more streamlined or match other platforms that advertisers are used to using. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? We use Sprinklr to managae and schedule our paid advertising for one of our clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Corey W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Corey W.") CW Corey W. President Marketing and Advertising Enterprise (\> 1000 emp.) 5/22/2018 "Review for Sprinklr Content Marketing" 4/5 What do you like best about Sprinklr Marketing? I like that I can easily schedule one post to multiple accounts. I also like the Clone feature so it retains all of the tagging info. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? I don't know how to edit a post once it is scheduled. It is a little time consuming to enter all the tags for every post too. Review collected by and hosted on G2.com. Recommendations to others considering Sprinklr Marketing: If you are interesting in diving into the data behind your posts, then Sprinklr is a great fit. It is a little overwhelming at first, but once you are trained, you can see all the benefits, and use the things that most benefit your business. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Since I can broadcast to several accounts at once, it saves me a ton of time. I can also easily glance at the planner to see my scheduled posts for the week. Review collected by and hosted on G2.com. Show More 7/11/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Victoria S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria S.") VS Victoria S. Senior Manager, Social & Influencer Relations Enterprise (\> 1000 emp.) 8/14/2018 "Good for social listening" 3.5/5 What do you like best about Sprinklr Marketing? I liked the social listening aspect best. We used this more for identifying who was already talking about a specific topic and how influential they were, as a way to identify who to partner with. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? When filtering to Canada/Canadian results only it was limiting because it would only include data where the poster identified and publicly shared their location... so if they didn't declare their location in the public profile, and just had no location selected but they were still located in Canada, it wouldn't include them. Knowing this, we missed out on quite a bit of data here. Although this is an industry issue and not specific to Sprinklr. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Influencer Identification. Competitive Intel/Analysis. Better business decisions and better client recommendations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Katie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie M.") KM Katie M. Senior Social Media Specialist Retail Mid-Market (51-1000 emp.) 10/17/2018 "Love Sprinklr!" 4/5 What do you like best about Sprinklr Marketing? Report integration with social listening, channel updates and paid advertising Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? Ease of use - the tool can be complicated because it's so custom Review collected by and hosted on G2.com. Recommendations to others considering Sprinklr Marketing: Make sure you understand the essentials of paid social prior to using the Sprinklr tool. Not only can you customize the outputs and filters but if certain admins do not have the correct permissions, it is not always as helpful. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Creating one global dashboard where multiple agencies can log-in to execute and monitor performance, visualize what other countries are doing and understand overall trends Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite TA Tania A. Social Media Project Manager Mid-Market (51-1000 emp.) 6/13/2018 "Good!" 3.5/5 What do you like best about Sprinklr Marketing? The tagging ability and the fact that a single asset can be used on multiple platforms by multiple people. Also the easy of sharing content between team members and entities. It helps with consistency in reporting too. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? the inability for the tags to be changed automatically across older assets. we are a very flwxible organisation who make several changes to our marketing tactics as we go along. However, Sprinklr does not allow easy changes to tags Review collected by and hosted on G2.com. Recommendations to others considering Sprinklr Marketing: It' a good investment but only for large organisations who have a large team. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Thanks to Sprinkr we can now share content amongst our large team with ease with consistent tagging and reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/22/2018 "Improved paid social experience " 3.5/5 What do you like best about Sprinklr Marketing? Ability to evaluate performance and optimize campaigns in real time. It is extremely helpful to have an easy-to-use campaign dashboard that allows us to track all of our campaigns and dive deeper into the ad see and ad levels to switch out creative, copy and links while an ad is live. This allows us to ensure that we are always improving performance and can pause an ad if it is under performing with regards to established KPIs. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? Sometimes it can be a confusing user experience compared to building paid social campaigns natively in the various platforms. For example, you cannot place a Snapchat geofilter in the same way as you would natively in Snapchat (Sprinklr only lets you extend or decrease a radius around a certain location), and because of that, the feature is not truly usable. Review collected by and hosted on G2.com. Recommendations to others considering Sprinklr Marketing: Extended training on the product is hugely important and helpful Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Ability to strategically control organic and paid social media internally and no longer need to outsource paid social activation/management to 3rd party vendors . Benefits are enhanced reporting capabilities, access to additional insight regarding the combination of organic and paid social in support of various initiatives and the ability to make more informed decisions on a consistent basis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AC Ashley C. Enterprise (\> 1000 emp.) 9/25/2018 "Communications Manager" 4/5 What do you like best about Sprinklr Marketing? It is very easy to see and manage across all social platforms Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? There is ALOT going on with the platform. so if there was essentially a how to or FAQ. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Being able to respond to and monitor accounts quickly allows our clients to have a quick answer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Enterprise (\> 1000 emp.) 7/24/2018 "Content Marketing Sold as Upgrade; not much of an upgrade." 2.5/5 What do you like best about Sprinklr Marketing? The Sprinklr Space experience was helpful when coming onto Content Marketing, as well as the ability to streamline workflows easily in the Content Marketing space. Additionally, the ability to create more columns specific to Content Marketing and Inspiration features were helpful. The planner became a bit more interactive, and the design was more 'content' friendly. The ability to create the planner across teams seemed to be more built-out than the initial planner capabilities. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Marketing? Inspiration was sold to my team as an upgrade to Listening capabilities in the sense that it allowed us to search for inspirational content that was relevant to the queries we set up, without hitting our listening mention volume. However, the Content Marketing space was very similar to features we already had access to, including: permissions, planning capabilities, listening as a whole versus having inspiration, general dashboards, and reporting capabilities on content (lacking more in-depth measures without the Paid module). Review collected by and hosted on G2.com. Recommendations to others considering Sprinklr Marketing: Carefully consider what your use-case with Content Marketing is, because this was sold as an upgrade to listening and a way to use content features without having the Paid module. Unfortunately, this didn't meet either of those requirements: Inspiration, which was the upgrade for listening features, was being taken away shortly after implementation, and reporting within Content Marketing was essentially the same as the initial reporting insights allowed for. Not much of an upgrade, but this is a good product for collaborating with teams and planning content. Review collected by and hosted on G2.com. What problems is Sprinklr Marketing solving and how is that benefiting you? Content Marketing allowed our team to streamline across various parts of the business, including email marketing, additional brands, and Human Resources. By onboarding users into Content Marketing, we were able to determine that this was helpful for seeing what various parts of the business needed to create to be successful with content marketing. Unfortunately, without the Paid module, this was still lacking for content and advertising purposes, and our company didn't have the necessary spend with Sprinklr to do so.. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Sprinklr Marketing? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sprinklr Marketing ](https://www.g2.com/products/sprinklr-marketing/discussions/new) GU Guest User What is Sprinklr Modern Marketing & Advertising used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sprinklr-modern-marketing-advertising-used-for) GU Guest User What do you like most about Sprinklr Marketing, and how has it improved your social media campaigns? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-do-you-like-most-about-sprinklr-marketing-and-how-has-it-improved-your-social-media-campaigns) [ View all Discussions ](https://www.g2.com/products/sprinklr-marketing/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 17 months ### Average Discount 6% [ View More Pricing Information ](https://www.g2.com/products/sprinklr-marketing/pricing) Sprinklr Marketing Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,870) [ Compare Now ](https://www.g2.com/compare/sprinklr-marketing-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5(7,405) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-sprinklr-marketing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5(475) [ Compare Now ](https://www.g2.com/compare/smartly-vs-sprinklr-marketing) ##### ##### Sprinklr Marketing Features Social Functionality Social Functionality Targeting Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability Marketing Operations Data Collection Customer Insights Multi-User Access [ View More Features ](https://www.g2.com/products/sprinklr-marketing/features) ##### Categories on G2 [Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics) [Marketing Calendar](https://www.g2.com/categories/marketing-calendar)[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms)[Content Distribution](https://www.g2.com/categories/content-distribution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which VDR service has the best reviews for startups](https://www.g2.com/discussions/which-vdr-service-has-the-best-reviews-for-startups)[What HR service delivery platforms genuinely improve the employee experience for a company where HR requests are still handled mostly by email and Slack messages?](https://www.g2.com/discussions/what-hr-service-delivery-platforms-genuinely-improve-the-employee-experience-for-a-company-where-hr-requests-are-still-handled-mostly-by-email-and-slack-messages)[What platform integrates recruitment with onboarding systems?](https://www.g2.com/discussions/what-platform-integrates-recruitment-with-onboarding-systems) [Most effective account-based orchestration tools out there](https://www.g2.com/discussions/most-effective-account-based-orchestration-tools-out-there-what-s-delivering-results)[What is the best knowledge base siftware for IT companies?](https://www.g2.com/discussions/what-is-the-best-knowledge-base-software-for-it-companies)[Pros and Cons Details](https://www.g2.com/products/sprinklr-marketing/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)