--- title: SpotRight Reviews meta\_title: 'SpotRight Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 13 reviews by the users' company size, role or industry to find out how SpotRight works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 13 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # SpotRight Reviews & Product Details SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk. * * * Seller [SpotRight](https://www.g2.com/sellers/spotright) Discussions [SpotRight Community](https://www.g2.com/products/spotright/discuss) Overview by Lorel Wilhelm-Volpi Show More ## Top-Rated Alternatives [ ![Brandwatch Consumer Intelligence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandwatch Consumer Intelligence") Brandwatch Consumer Intelligence 4.4/5(728) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/spotright/competitors/alternatives) ## User Insights Average based on 13 real user reviews. [Log in to unlock pricing and user insights](/login) LH Lisa H. Employment Recruiter Retail Small-Business (50 or fewer emp.) 1/15/2024 "SpotRight provides poot service and insights" 1/5 What do you like best about SpotRight? SpotRight lacks the ability to keep me informed and, up to date through updates and communication. Their platform is not user friendly I did initially find some of the terms a bit confusing. Review collected by and hosted on G2.com. What do you dislike about SpotRight? The help section and their team members were not quick to provide clarification. It would be betterif we had access to third party environments. The inconvenience I've experienced is that the reports sometimes take a hours but with a turnaround time SpotRight would be good. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? There's a possibility that the tool promote ad campaigns and media spends without guidance. They do provide real time data the lack of transparency in their sampling methods can create doubts in my mind. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite KR Katherine R. Senior Account Executive Consumer Goods Mid-Market (51-1000 emp.) 2/13/2024 "Easy to navigate tool that is sleek, clean, and works well" 5/5 What do you like best about SpotRight? This tool has powerful social media listening and analytics capabilities. The interface is intuitive, allowing users to get valuable results efficiently. Review collected by and hosted on G2.com. What do you dislike about SpotRight? Every aspect of this software is great. The product we were promised and the product we wound up with were exactly same thing. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? The statistic utilities are great because they help compare past audience interactions to more current content I have created. I manage all the brand mentions in one place. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SS Shahnawaz S. Small-Business (50 or fewer emp.) 12/22/2023 "Unrivaled Client support for an Extraordinary Item" 5/5 What do you like best about SpotRight? The Spotright Group is a joy to work with! They go above and beyond to explain, come up with ideas, and provide solutions to issues and questions. They are patient and ready to give individual consideration to their clients. Review collected by and hosted on G2.com. What do you dislike about SpotRight? Once in a while the reports require a couple of hours and a quicker completion time would be better. Wish we approached more outsider conditions through SR. Not much! I sometimes get lost in the terminology, but the help section and the team members themselves are always quick to provide clarification. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? Spotright makes straightforward personas. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite HB Hanington B. Art Director Small-Business (50 or fewer emp.) 3/10/2024 "Very intuitive and multifunctional tool for collecting site statistics" 5/5 What do you like best about SpotRight? I like the customization of various charts and different metrics used to analyze data from a different perspective. Review collected by and hosted on G2.com. What do you dislike about SpotRight? I haven't had any problems. Easy to learn and create reports. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? It has helped me to reveal the weak point the customer has while on the site and quickly provides recommendations to renew the experience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite JN Joseph N. Small-Business (50 or fewer emp.) 2/27/2024 "It is easy to create reports and review statistics" 5/5 What do you like best about SpotRight? It offers a user friendly interface that makes it easy for user to navigate and understand the data presented. Review collected by and hosted on G2.com. What do you dislike about SpotRight? I like everything about the product.it is very easy to create and setup reports. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? I was able to check and see which social media platforms were delivering more customers.It was easy to manipulate data.Interface is really straightforward. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite LO lyndsey o. Enterprise (\> 1000 emp.) 12/19/2023 "Spotright Review" 3/5 What do you like best about SpotRight? I like to have a software company to answer any and all questions Review collected by and hosted on G2.com. What do you dislike about SpotRight? I wish that they were not temporarily clsoed Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? It helps to have all of my information in one accessable place Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Cristin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cristin M.") CM Cristin M. Chief Consultant Mid-Market (51-1000 emp.) 4/19/2018 "Vital Tool for Audience Development & Strategic Targeting" 5/5 What do you like best about SpotRight? The insight into unique affinities per audience is invaluable when developing paid media campaigns and/or conducting media outreach (PR). Discovering interest outliers has helped me to push my brands outside of comfort zone and the return on investment is huge. Review collected by and hosted on G2.com. What do you dislike about SpotRight? I do wish there was an opportunity to evaluate audiences based on a full social footprint versus TW + IG only. Understand limited access via API, however. Review collected by and hosted on G2.com. Recommendations to others considering SpotRight: If your ad campaigns and media spends are inefficient, this is the tool for you. Grant access to your strategists and the strategically sound tactics will come back almost immediately. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? I was able to convince clients and in-house teams that "purchaser profiles" created by creatives alone aren't backed by any insight; it's usually subjective, meaning expensive campaigns don't exceed expectations because this thinking actually limits performance. By understanding multiple personas that can and will buy a product, watch a television show or claim a membership, total audience reach skyrockets and with custom messaging based on affinities, performance is impressive. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DM Drew M. Enterprise (\> 1000 emp.) 5/3/2018 "SpotRight is a great partner for audience definition, persona development and social insights!" 5/5 What do you like best about SpotRight? Their team & people, the intuitive interface and ability to have access to data and insights at my fingertips. For us, it unlocks unique perspectives to ensure our clients are effectively leveraging their media investments. We also love the support we receive from the SpotRight team, they are truly client focused and helping us and our mutual clients succeed. Review collected by and hosted on G2.com. What do you dislike about SpotRight? Very little. They do a great job with updates and communicating any issues with the platform. I'd like more insight on their roadmap and what the new capabilities are on the horizon. Review collected by and hosted on G2.com. Recommendations to others considering SpotRight: You should definitely give this platform a try!! Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? New sales opportunities with our clients. Interesting insights driving data consumption and audience creation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Bethany I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bethany I.") BI Bethany I. Digital Engagement Specialist Non-Profit Organization Management Mid-Market (51-1000 emp.) 4/24/2018 "Superior Customer Service for a Great Product" 4.5/5 What do you like best about SpotRight? The Spotright Team is a pleasure to work with! They go out of their way to explain, brainstorm and offer solutions to questions and problems. They are patient and willing to pay individual attention to their customers. Review collected by and hosted on G2.com. What do you dislike about SpotRight? Not much! Occasionally, some of the terms used confuse me, but the help section and the team members themselves are always quick to clarify. Review collected by and hosted on G2.com. Recommendations to others considering SpotRight: Talk to the team! They're willing to help you understand how the tool can benefit you. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? Spotright has provided audience insights for many different target audiences that we have reached and are currently reaching out to. Additionally, Spotright has provided invaluable insight into our own existing social media followers and email subscribers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Yousef K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yousef K.") YK Yousef K. President/CEO Marketing and Advertising Small-Business (50 or fewer emp.) 5/3/2018 "The most used 3rd party research tool we use" 5/5 What do you like best about SpotRight? The ability to take actionable insights from very stable sample sizes from real people actively engaged vs. what we've had our disposal for years, under sampled surveys. Review collected by and hosted on G2.com. What do you dislike about SpotRight? Wish we had access to more 3rd party environments through SR Review collected by and hosted on G2.com. Recommendations to others considering SpotRight: Its a great tool that provides what many 3rd party syndicated research tools can't. Real time data with actionable insights based on large samples. Review collected by and hosted on G2.com. What problems is SpotRight solving and how is that benefiting you? - Finding deeper consumer insights. - Leveraging to understand better strategic business approaches to our external marketing pushes, - Understanding what types of traditional channels/programming/content resonates the best with our target Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about SpotRight? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about SpotRight ](https://www.g2.com/products/spotright/discussions/new) GU Guest User What is SpotRight used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-spotright-used-for) [ View all Discussions ](https://www.g2.com/products/spotright/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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