Spotlight is a powerful, self-serve SaaS platform designed to boost your brand’s visibility across leading AI chat platforms like ChatGPT, Gemini, Claude, and Perplexity. As AI becomes a primary interface for consumer queries and discovery, being present—and positively represented—in AI-generated responses is critical. That’s where Spotlight comes in.
Spotlight goes beyond monitoring. It helps brands measure, compare, and improve their visibility and perception in AI-generated content. The platform simulates real-world AI prompts across key topics, analyzing how often your brand is mentioned, the sentiment of those mentions, and how you stack up against competitors. Results are presented in intuitive dashboards with rankings, trend lines, sentiment breakdowns, and actionable suggestions.
Spotlight is trusted by organizations of all sizes—from local startups to global enterprises—to make data-driven marketing and content decisions. Whether you’re a marketing manager, SEO strategist, or brand leader, Spotlight gives you clarity on how your brand appears in the world of AI, and exactly how to improve it.
What sets Spotlight apart is its visibility optimization engine. It not only shows you how your brand performs but also explains why high-performing competitors rank better, and guides you to improve your own performance. The platform includes tools to audit and optimize your existing content and webpages, grading them from both technical and semantic perspectives.
Core features include:
- Brand & Competitor Visibility Tracking
- Sentiment Analysis across Models
- AI-Driven Content Suggestions
- Perception Mapping across Custom Traits
- Deep SEO Analysis of Webpages
- Cross-Model Benchmarking (ChatGPT, Claude, Gemini, Perplexity)
- Journey Stage Mapping (Awareness to Post-Purchase)
Whether you're trying to increase your brand's presence in AI results, understand what influences model outputs, or optimize content to match AI-preferred formats, Spotlight delivers the tools and insights you need—at a friendly price point.
Stay ahead in the era of AI search. Let Spotlight help your brand show up, stand out, and win the conversation.
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Michael Hermon