# Best Customer Journey Mapping Tools ## How Many Customer Journey Mapping Tools Products Does G2 Track? **Total Products under this Category:** 102 ### Category Stats (Jul 2026) - **Average Rating:** 4.53/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Pushwoosh (+0.3%) - Among all products in this category, Pushwoosh recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Customer Journey Mapping Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 45,300+ Authentic Reviews - 102+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Journey Mapping Tools ![G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-journey-mapping/grids.png?focus%5B%5D=42445&focus%5B%5D=2887&focus%5B%5D=340&focus%5B%5D=16131&focus%5B%5D=28305&focus%5B%5D=23848&focus%5B%5D=51062&focus%5B%5D=56231) Highlighted products: Miro, Lucid Visual Collaboration Suite, Agentforce Marketing (formerly Salesforce Marketing Cloud), CleverTap, Contentsquare, Glassbox, Quadient Inspire, and MoEngage. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=clevertap&focus%5B%5D=contentsquare&focus%5B%5D=glassbox&focus%5B%5D=quadient-inspire&focus%5B%5D=moengage) **Sponsored** ### Stannp.com Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2108&secure%5Bchosen_at%5D=2026-07-28T06%3A33%3A24Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%3Fopen_modal_url%3D%252Fproducts%252Fspotler-activate%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fcustomer-journey-mapping%2526source%253Dcategory&secure%5Btoken%5D=41725c1828a7648573baf123f47fa38275a3251bf63e99b428c7da71fdae37cf&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url) ### [Miro](https://www.g2.com/products/miro/reviews) Miro is the AI Innovation Workspace that brings teams and AI together to plan, co-create, and build the next big thing faster. Serving more than 100 million users across 250,000 customers, Miro empowers cross-functional teams to flow from early discovery through final delivery on a shared, AI-first canvas. With the canvas as the prompt, Miro's collaborative AI workflows keep teams in the flow of work, scale shifts in ways of working, and drive organization-wide transformation. Key AI capabilities include Flows, which are visual AI workflows that automate multi-step processes while empowering teams with full visibility and control at every step; Sidekicks, which are conversational AI co-creators with expertise on specific tasks, jobs, or processes that move work forward; and Your AI and Knowledge, a collaborative integration layer that connects and enhances existing enterprise AI capabilities without leaving the platform. The Model Context Protocol (MCP) extends the ecosystem by accelerating agentic code, leveraging context from Miro to generate code in agents powered by Miro’s own MCP server. Miro for Product Acceleration is a comprehensive solution of integrated AI-first products designed to help product teams make smarter decisions about what to build and move faster. All of these capabilities are built on one platform with a shared data model, advanced security and compliance controls, and responsible AI certification at the forefront. By embedding AI where teamwork happens, Miro keeps teams in the flow of work, accelerates processes, and ultimately transforms organizations. **Average Rating:** 4.6/5.0 **Total Reviews:** 13,225 #### How Do G2 Users Rate Miro? - **Ease of Admin:** 8.6/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.3/10 (Category avg: 8.4/10) - **Templates:** 8.5/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Miro? - **Seller:** [Miro](https://www.g2.com/sellers/miro) - **Company Website:** https://miro.com - **Year Founded:** 2011 - **HQ Location:** San Francisco, California - **Twitter:** @MiroHQ (38,406 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mirohq/ (2,840 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Product Manager, Project Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 39% Small, 29% Medium #### What Do G2 Reviewers Say About Miro? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive design** of Miro, finding it easy to use and convenient for collaboration. - Users appreciate the **efficient team collaboration** in Miro, benefiting from easy access and seamless sharing of ideas. - Users value Miro's **intuitive features and flexibility** , enhancing productivity and creativity with easy-to-navigate tools. - Users love Miro for its **effortless real-time collaboration** , enhancing teamwork and idea visualization seamlessly. - Users appreciate Miro's **versatile templates** that simplify project planning and enhance collaborative workflows seamlessly. ##### Cons - Users express a desire for a **bird’s-eye view** feature in Miro, seeking better project overview and management. - Users find that **embedding Miro boards looks poor** in Confluence, hindering the overall presentation quality. - Users find Miro's **limited features** frustrating, as essential functions often require a paid plan for access. - Users find the **learning curve challenging** , particularly for onboarding less tech-savvy individuals to Miro. - Users experience **slow loading times** with Miro, which hinders efficiency when handling large documents and boards. #### What Are Recent G2 Reviews of Miro? **["Miro: Seamless Collaboration, Intuitive Features"](https://www.g2.com/survey_responses/miro-review-13159554)** **Rating:** 4.5/5.0 stars _— Tolu K._ [Read full review](https://www.g2.com/survey_responses/miro-review-13159554) **["Seamless Collaboration and Idea Sharing"](https://www.g2.com/survey_responses/miro-review-5306702)** **Rating:** 4.5/5.0 stars _— Fernando T._ [Read full review](https://www.g2.com/survey_responses/miro-review-5306702) ### [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) Lucid is a Work Acceleration Platform powered by visual collaboration that helps teams see and build the future. Serving more than 100 million users and 99% of the Fortune 500, its enterprise offering is the Lucid Visual Collaboration Suite, which combines Lucidchart for intelligent diagramming and Lucidspark for virtual whiteboarding. With an infinite, universal canvas, cross-functional teams can switch seamlessly between purpose-built toolsets to visualize complex systems, ideate, plan, and build better ideas faster. Key enterprise capabilities include powerful optional accelerators that specialize the platform for specific initiatives. The Agility Accelerator surfaces insights on team health and enables data-backed capacity planning; the Cloud Accelerator automatically generates up-to-date, customizable cloud infrastructure documentation; and the Process Accelerator delivers increased governance and standardization for maintaining organizational processes. Additionally, both core applications feature built-in AI capabilities and extensive integrations with industry leaders like Atlassian, Google, Microsoft, and Slack. The Lucid Suite facilitates seamless remote and hybrid collaboration across the entire enterprise—from IT and engineering to marketing and operations. Organizations use team hubs as a virtual home base for creating and sharing documentation, keeping work visible to the right people. Backed by enhanced enterprise security and premium support options, the Lucid Suite accelerates strategic initiatives such as technology innovation, faster decision-making, and operational excellence, ultimately driving large-scale organizational change. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,715 #### How Do G2 Users Rate Lucid Visual Collaboration Suite? - **Ease of Admin:** 9.0/10 (Category avg: 8.7/10) - **Multiple Personas:** 8.1/10 (Category avg: 8.4/10) - **Templates:** 8.7/10 (Category avg: 8.6/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Lucid Visual Collaboration Suite? - **Seller:** [Lucid Software Inc.](https://www.g2.com/sellers/lucid-software-inc) - **Company Website:** https://lucid.co/ - **Year Founded:** 2010 - **HQ Location:** South Jordan, UT - **Twitter:** @LucidSoftware (14,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1214453/ (1,503 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Software Engineer, Student - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Small, 35% Medium #### What Do G2 Reviewers Say About Lucid Visual Collaboration Suite? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **intuitive and easy-to-navigate design** of Lucid Visual Collaboration Suite enhances their diagramming and flowcharting experience. - Users highlight the **easy creation** features of Lucid Visual Collaboration Suite, streamlining project planning and collaboration effortlessly. - Users value the **intelligent diagramming** capabilities of Lucid Visual Collaboration Suite, enhancing creativity and collaboration across teams. - Users appreciate the **user-friendly interface** and versatile features of Lucid Visual Collaboration Suite for efficient diagram design. - Users value the **effective team collaboration** features of Lucid Visual Collaboration Suite that enhance productivity and streamline tasks. ##### Cons - Users find the **learning curve** for Lucid Visual Collaboration Suite somewhat overwhelming, requiring time to master its features. - Users find **missing features** like limited document creation and advanced functionalities restrict their collaboration experience. - Users often face **diagramming issues** like limited shapes and performance lags with large diagrams, affecting usability. - Users find the **limited features** in the Lucid Visual Collaboration Suite hinder their experience, especially for free users. - Users find Lucid Visual Collaboration Suite's usability to be **not intuitive** , especially when compared to competitors like Figjam. #### What Are Recent G2 Reviews of Lucid Visual Collaboration Suite? **["Lucid Simplifies Technical Design and Team Collaboration"](https://www.g2.com/survey_responses/lucid-visual-collaboration-suite-review-13164707)** **Rating:** 4.0/5.0 stars _— Jayesh W._ [Read full review](https://www.g2.com/survey_responses/lucid-visual-collaboration-suite-review-13164707) **["Five years in and still my go-to for diagrams"](https://www.g2.com/survey_responses/lucid-visual-collaboration-suite-review-13153211)** **Rating:** 5.0/5.0 stars _— Andrés A._ [Read full review](https://www.g2.com/survey_responses/lucid-visual-collaboration-suite-review-13153211) ## FAQs About Customer Journey Mapping Tools Generated using AI Last updated: June 3, 2026 ### Best journey mapping tools for service design teams Based on G2 reviews, these products are commonly used for service design collaboration and journey mapping. - [Miro](https://www.g2.com/products/miro) — collaborative workshops and journey mapping. - [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite) — process documentation and user flow mapping. - [CleverTap](https://www.g2.com/products/clevertap) — lifecycle journeys and behavioral segmentation. - [Contentsquare](https://www.g2.com/products/contentsquare) — friction analysis and journey optimization. ### Which is the best customer journey mapping tool for marketers Based on G2 reviews, marketers often shortlist these tools for campaign planning, journey visibility, and audience analysis. - [CleverTap](https://www.g2.com/products/clevertap) — multichannel campaigns and lifecycle automation. - [WebEngage](https://www.g2.com/products/webengage) — retention journeys and behavioral targeting. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform) — omnichannel messaging and personalization. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud) — journey automation and audience personalization. ### Which customer journey mapping software integrates with CRM Based on G2 reviews, these tools are frequently used when CRM connectivity is important to the workflow. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud) — Salesforce CRM connected journey orchestration. - [CleverTap](https://www.g2.com/products/clevertap) — CRM workflows with multichannel engagement. - [Zoho CRM](https://www.g2.com/products/zoho-crm) — centralized records and lifecycle workflows. - [ChurnZero](https://www.g2.com/products/churnzero) — account health and CRM-linked automation. ### What should buyers look for in customer journey mapping tools According to verified users, buyers tend to focus on a few recurring themes: clear visual mapping, easy collaboration, reusable templates, and a shared workspace that keeps research, ideas, and process details in one place. Reviews also point to the importance of integrations, especially when teams need journey work to connect with CRM, ticketing, or project systems. For marketing and analytics-focused use cases, users value segmentation, event tracking, funnels, and automation that support follow-up actions. Many reviewers also call out practical concerns like performance on large boards, ease of onboarding for new contributors, and how quickly teams can move from brainstorming to an agreed next step. ### How do teams use customer journey mapping for onboarding According to verified users, onboarding is one of the clearest workflow use cases in this category. Teams use journey mapping to visualize each stage a customer goes through, from first touch to setup, training, adoption, and early success milestones. Reviews describe teams using maps to spot drop-off points, clarify handoffs between departments, and keep onboarding tasks, notes, and customer context in one visible place. In more operational tools, users also mention automating reminders, segmenting customers by stage, and triggering targeted outreach when someone stalls or needs help. The common benefit is better alignment across teams and a more consistent onboarding experience. - ‹ Prev‹ Prev - 1 - [2](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=5#product-list) - [6](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=6#product-list) - [7](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=7#product-list) - [Next ›Next ›](/categories/customer-journey-mapping?open_modal_url=%2Fproducts%2Fspotler-activate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fcustomer-journey-mapping%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) [Workforce Management Software](https://www.g2.com/categories/workforce-management) [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) [Travel Management Solutions](https://www.g2.com/categories/travel-management) [Purchasing Software](https://www.g2.com/categories/purchasing-software) Similar Categories - [A/B Testing](/categories/a-b-testing-tools) - [Heatmap Tools](/categories/heatmap-tools) - [Landing Page Builders](/categories/landing-page-builders) - [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization) - [Product Analytics](/categories/product-analytics) - [Session Replay](/categories/session-replay) [Browse Customer Journey Mapping Themes](/categories/customer-journey-mapping/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated April 10, 2026 Customer journey mapping software helps companies understand the full customer experience by creating dynamic visualizations of every touchpoint, from initial discovery through purchase and retention, enabling marketers to improve the customer experience, break down organizational silos, and align teams around a customer-focused strategy. ### Core Capabilities of Customer Journey Mapping Software To qualify for inclusion in the Customer Journey Mapping category, a product must: - Create dynamic visualizations of a customer's journey at each touchpoint across multiple channels - Provide customer journey mapping templates depending on a company's objectives - Allow collaboration features across teams, departments, or stakeholders to keep maps up to date ### Common Use Cases for Customer Journey Mapping Software Marketing, CX, and product teams use journey mapping software to align the organization around the customer perspective. Common use cases include: - Mapping end-to-end customer journeys across touchpoints such as email, ads, social media, and online reviews - Visualizing multiple customer personas to identify experience gaps and improvement opportunities - Distributing journey maps company-wide to align product, sales, and customer service around a shared customer view ### How Customer Journey Mapping Software Differs from Other Tools Customer journey mapping is often confused with [customer journey analytics software](https://www.g2.com/categories/customer-journey-analytics), but the two are complementary and distinct. Journey analytics software monitors and analyzes real-time behavioral data across channels to eliminate data silos, while journey mapping software focuses on creating structured, visual representations of the customer experience to inform strategy. Many journey mapping tools integrate with [social media management software](https://www.g2.com/categories/social-media-mgmt), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to incorporate cross-channel data into maps. ### Insights from G2 on Customer Journey Mapping Software Based on category trends on G2, collaborative mapping features and pre-built journey templates stand out as the most valued capabilities. Improved cross-functional alignment and clearer visibility into customer pain points stand out as primary outcomes of adoption. Top Tools at a Glance | | Cross-functional journey mapping with real-time co-creation | User Review "Miro: Seamless Collaboration, Intuitive Features" | | | Cross-functional customer journey mapping and visualization | User Review "Lucid Simplifies Technical Design and Team Collaboration" | | | Salesforce-native multi-channel customer journey automation | User Review "Powerful, Data-Driven Marketing Automation for Enterprise Teams" | | | Behavioral segmentation with omnichannel lifecycle journeys | User Review "A unified platform for engagement and retention" | | | Tagless session-replay with funnel-level abandonment diagnosis | User Review "Essential for Identifying User Friction Points" | | | Visual customer journey friction quantification | User Review "Deep Website Insights with an Intuitive Interface" | | | Omni-channel CCM with journey-mapped personalization | User Review "Seamless One-Ecosystem Template Reuse with Powerful Scripting in Quadient Inspire" | | | Behavior-triggered cross-channel journey orchestration | User Review "MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys" | | | End-to-end lead journey with pipeline automation | User Review "A Cost-Effective, Turnkey CRM Solution" | | | Automated customer journey orchestration with churn-signal triggers | User Review "Great tool to support our growing CS team" | * * * Show More