--- title: Splio Reviews meta_title: 'Splio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Splio works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 12 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Splio Reviews **Vendor:** Splio **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 12 ## About Splio Splio is one of the first French marketing technology scale-ups to evolve its CRM from SaaS to an AI-first model with over 30% of annual recurring revenue (ARR) coming from AI. Based in Paris, the company has 180 employees across four offices in Europe and the MEA region (Middle East and Africa). As conversation is set to become the new digital default, CRM must keep pace with the speed of agentic commerce without losing what sets it apart: a personalized relationship that creates value. Splio’s vision is CRM where prediction becomes the foundation of personalization at scale, on the brand’s channels as well as in new third-party conversational spaces. Splio offers brands an AI-first CRM powered by Tinyclues AI, enhanced with generative and agentic capabilities in addition to predictive AI, to orchestrate personalized customer marketing at scale across all their channels (email, SMS, RCS, WhatsApp...). Splio also includes Ask My CRM, an intelligent copilot agent that makes customer knowledge easier to access, detects opportunities, and recommends practical actions daily. Already adopted by over 500 companies (retail, telecom, tourism, transportation...) in Europe and MEA, Splio is used daily by brands such as Air France, Fnac Darty, Pierre Hermé, SNCF Connect, KIABI, Cyrillus, APC, Izak, SAMSUNG and Orange. ## Splio Pros & Cons **What users like:** - Users value the **AI-driven automation** of Splio for streamlining campaign processes and enhancing customer engagement. (2 reviews) - Users value the **AI automation** in Splio, facilitating efficient campaign management and enhanced customer engagement. (2 reviews) - Users appreciate the **automation efficiency** of Splio, enhancing campaign processes and boosting customer engagement effortlessly. (2 reviews) - Users commend the **excellent customer support** provided by Splio, enhancing their marketing platform experience. (2 reviews) - Users find Splio to have a **simple and intuitive setup** , enhancing their marketing effectiveness across various industries. (2 reviews) - Users rave about Splio's **automation features** , streamlining complex campaigns and enhancing engagement effortlessly. (1 reviews) - Users value the **customer engagement capabilities** of Splio, fostering personal connections and boosting loyalty efficiently. (1 reviews) - Customization (1 reviews) - Data Segmentation (1 reviews) - Easy Creation (1 reviews) **What users dislike:** - Users find **data accessibility challenging** , struggling with integration and usability across different platforms. (1 reviews) - Users find Splio to be **expensive** , making it challenging for small brands and startups to onboard effectively. (1 reviews) - Users find **integration difficulties** with Splio, particularly with data and social media connections, impacting user experience. (1 reviews) - Users often struggle with **integration issues** in Splio, finding data and social media connections challenging and inefficient. (1 reviews) - Users face challenges with **lack of integrations** , finding data and social media integration not user-friendly. (1 reviews) - Limited Functionality (1 reviews) - Not Intuitive (1 reviews) - Onboarding Difficulties (1 reviews) - Onboarding Issues (1 reviews) - Poor Customer Support (1 reviews) ## Splio Discussions - [What is Splio used for?](https://www.g2.com/discussions/what-is-splio-used-for) - [View Splio pricing details and edition comparison](https://www.g2.com/products/splio/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+10%3A41%3A23+-0500&secure%5Bsession_id%5D=a9c98c6d-b2fe-46fe-bbe3-e9744791f632&secure%5Btoken%5D=8ce79a9f4480158064dc9ed61489d05337aad365ba1e1a56d756479be4c9c8db&format=llm_user) ## Splio Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations - Gift Card Management - Membership Management - Discount Management - Survey/Poll Management - Rewards Management - Promotions Management - eCommerce Management - Campaign Management - Communication Management **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Customizable Templates - AI Copilot - Transaction History - SMS Marketing - Referral Tracking - Customizable Branding - Customer Surveys - Member Portal - Campaign Planning - Client Portal - Loyalty Program - Email Marketing - Customer History - Activity Dashboard - Performance Metrics - Multi-Campaign - Engagement Tracking - Customer Profiles - Social Promotion - Customer Segmentation - Customer Database - API - Point of Sale (POS) - Generative AI - Multi-Channel Marketing - Customer Activity Tracking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Splio Alternatives - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,314 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,481 reviews)