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BH

Blake H.

Business Development Lead

Enterprise (> 1000 emp.)

2/26/2021

"Ideal platform for Conversational Marketing"

5/5

What do you like best about Spectrm?

I’ve worked with Spectrm to launch several AdLingo conversational display ad launches via DV360 for global brands across retail, telco, b2b and ecommerce verticals.

The Spectrm platform provides a full range of tools and features needed to build, manage, analyze and optimize conversational assistants that integrate with AdLingo ads. The customer success team is very responsive and always leans in to make clients succeed. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Tracking and attribution can be complicated depending on the set up a brand has, especially across the multiple surfaces for display campaigns. Despite this, Spectrm is always willing to provide extensive support to mitigate these issues. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm enables us to scale personalized marketing campaigns on display in a way that’s impossible using any other format.

Conversational technology is very new, and few companies have the in-house capabilities or experience to get started. Spectrm’s platform makes design and optimizing conversational assistants connected to AdLingo and DV360 much easier. The insights and conversational AI Spectrm provides are also critical in analyzing and optimizing performance over time. Using Spectrm for AdLingo campaigns, we've seen amazing performance across a variety of brands and verticals for brand lift metrics, in-ad engagement and on-site conversions across telco, retail and ecommerce. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

3/2/2021

"Very supportive customer service and easily manageable tool"

5/5

What do you like best about Spectrm?

My customer success manager at Spectrm is very reliable and always available. I needed some time to fully understand the tool but any question/concern was solved quickly. The Spectrm tool is now easily manageable for me. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There could be some more features integrated in the bot building part of the tool which fasten and faciliate the conversation building.

E.g. drag and drop features for some conversation parts such as carousels.

+ the connections to product feeds could be more advanced, e.g. pull in products from several product feed fields ("and", "or" filters) Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Our company's aim is to reach even more potential customers by messenger campaigns in markets where messenger is very popular.

Also we are aiming to faciliate the product finding process for the user within the bot and keeping users updated on promotions,etc.

We haven't launched yet so I can't give an overview on the benefits yet Review collected by and hosted on G2.com.

JP

Josh P.

SSr Performance Marketing Manager

Enterprise (> 1000 emp.)

2/24/2021

"Chat Bot Doing A Great Job!"

5/5

What do you like best about Spectrm?

The proactive suggestions from the Spectrm team on improving the conversation flow. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Not sure I have anything that stands out that I dislike. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Providing a method to answer basic questions related to the brand that can live across the entire internet through the display network. There have been benefits to both new customer awareness and for retargeting returning users. Biggest benefit is that the chat bot often serves as a mini funnel all on its own, introducing us and quickly carrying the user through consideration and providing an easy opportunity to convert all within the single chat bot session. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

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Thank you Josh! Chatbots are indeed a great for shortening the funnel, and nothing makes me happier than hearing how you are succeeding with Spectrm.

Driving brand awareness with more meaningful, interactive experiences on display using chat is a big part of why Spectrm is here. Hearing you talk about conversations as a mini-funnel that's moving people from awareness to consideration to conversion in a single chat session is music to my ears. That's how we think of conversational display ads so it's always nice to know customers like you feel the same.

Thanks for taking the time to leave a review. Looking forward to continue helping you achieve your business goals in 2021!

All the best,

Alexander Buyanov, Senior Product Manager

AF

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

2/9/2021

"Spectrm is a leading agency in conversational marketing & an exceptional partner to engage consumers"

5/5

What do you like best about Spectrm?

Their strong expertise in the field of conversational marketing. Speed and high quality of excecution. Strong innovative culture. And most important great people to work with! Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

During our collboration, I cannot think of any issue or problem with Spectrm. They are solution-focused at heart, hands-on and have always been a great partner for us. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

If you need to work with experts in the field of conversational marketing I can fully recommend talking to or using Spectrm. It was always an inspiration to work with them. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Improving ways to (natively) communicate with our consumers and potential customers. Opening up new ideas and paths to communicate on eye level with our target group. A vast array of innovative and new possibilities to increase brand love and also to analyze user behaviour. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

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Thanks for your great review of our product and your very kind words about the experts in conversational marketing on our customer success team! We are delighted to hear that your experience with Spectrm is so positive.

Our mission at Spectrm is based on the belief that great marketing talks WITH people, not AT them. So it's great to know this is improving how you communicate with your target audience of potential customers. Analyzing user behavior in Spectrm to better understand your potential customers, personalize experiences and increase brand love with more relevant content is a big part of why we built conversational analytics the way we did. Glad to know you're using it!

If you will ever have a question, or want to learn more about new possibilities to engage customers our solutions enable, just reach out to us.

All the best,

Alexander Buyanov - Senior Product Manager

MG

Maxim G.

Account-Manager

Mid-Market (51-1000 emp.)

4/8/2021

"Creating bots for several touchpoints."

5/5

What do you like best about Spectrm?

Usability and simple to handle user interface. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Until now I did not come across any feature or bug that i dislike. Or the bugs were fixed quickly when talking to customer support. Review collected by and hosted on G2.com.

PG

Paul G.

Mid-Market (51-1000 emp.)

9/14/2020

"Great software which is just starting to get better and bigger!"

4.5/5

What do you like best about Spectrm?

Spectrm is in my opinion the leading provider of an easy to configure and quick to set-up chat bot solution, which main focus lies on launching a chat bot through the facebook messanger app and directly promoting it via the Facebook ads manager in order to create awareness and boost conversions. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

The chatbot function is limited to people who have a Facebook messanger account and it is not possible to integrate the chatbot on your webshop for example, without using Facebook as the driving force behind the chatbot or messanger plugin. It is yet not possible to integrate the chatbot directly but Spectrm is for sure working on that. On the other hand the connection is also an advantage as campaign set-up couldn't be easier. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

Spectrm is on a great way to become the no.1 go-to solution for chatbots, if you would like to implement this in your conversational marketing strategies. Sadly Facebook is just starting to focus more and more on conversational marketing and also customers still have to become fimiliar with using these kind of softwares to get what they want and to help them solve their problem or just identify with a certain brand. Due to the fact that chatbots are definitely getting bigger and bigger in the future, Spectrm is definitely something for everyone who wants to be a step ahead of their competition in terms of creativity for marketing activities and to have a technical jump ahead. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

The main problem we solved with Spectrm is to give our potential customers, who we are trying to acquire mainly via Display marketing on Facebook, a different way and more interactive form of connecting and getting to know our brand. The main benefit we experienced is, that people who have used the chat bot to get to know our brand are likely to come back to our shop if they have found what they were looking for in the bot and if they come back their Bounce Rate is way lower. Also we were able to build audiences based upon the audience insights in the Spectrm software and use this fopr potential retargeting in other campaigns and for retargeting via Facebook messages. Review collected by and hosted on G2.com.

TL

Tyler L.

Display & Video Programmatic Manager

Mid-Market (51-1000 emp.)

2/9/2021

"Great Collaborative Partners"

4.5/5

What do you like best about Spectrm?

The collaborative nature of our partnership. We've been able to develop multiple chatbots that have done a great job of highlighting our products. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Some deadlines for reviews of conversations can be pretty intense, but overall I don't have much to say that I display. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

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Thank you for taking time to write us such a nice review!

Chatbots do shine as a solution to guide customers through product selection, while allowing you to collect insights about them to drive your performance. All in a conversational format that comes so naturally to anyone! At Spectrm, we think personalizing product recommendations before people even visit your website is how you stand out from all the ecommerce competition and provide amazing experiences for your potential customers. I am happy to hear it worked out great for you!

All the best,

Alexander Buyanov - Senior Product Manager

AR

Verified User in Retail

Mid-Market (51-1000 emp.)

2/19/2021

"Spectrm has been a fantasic plaltform to work on."

3.5/5

What do you like best about Spectrm?

The automated features are really helpful. Also, the account team has been very insightful with any questions and overal strategy. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

When there is an error in building out the conversation, it sometimes isn't clear what the exact error is. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

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Thank you for your 5 star review! We're happy to hear we managed to take some load off your team to instantly respond to your customers' FAQs with the help of our automations. We are adding new features to our conversational AI templates to make response rates even better in the future. If you have other ideas how we can help your team to be even more efficient, or you have any other feedback - just let us know!

It's always nice to hear that our customer success team was so helpful in supporting your conversational strategy to help you reach your goals. They've got plenty of experience to draw on and I'm glad to know it made a difference!

Thanks,

Alexander Buyanov - Senior Product Manager

CB

Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

4/1/2021

"Superb partners, very good product"

5/5

What do you like best about Spectrm?

On the one hand the partnership with Spectrm is superb. The guys working with us always took good care of us and we feel that our partnership was valued. Thank you very much! On the other hand Spectrm indeed just delivered a convenient product that is the best on the market. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There isn't anything in particular that comes to mind. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/29/2021

"Intuitive platform with great support"

5/5

What do you like best about Spectrm?

The ability to be creative and think outside the box Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

It's still in beta and there are some short cuts that could be implemented to deliver a more efficient building process Review collected by and hosted on G2.com.