What problems is Spectrm solving and how is that benefiting you?
One of the main problems we solved with Spectrm was engaging a young audience about potential health risks on Instagram.
Serious topics don’t need a serious tone: Our interactive and playful adverts inviting the audience to use the bot for a self-check resonated the most with a younger audience (action intent for 18-24 year olds - 6.3pts).
Creating an interactive health check up bot on Messenger meant we could make people comfortable with health topics in a format that was really interactive and engaging. The impact was huge. 22% of people subscribed for monthly reminders, which was a key objective for CoppaFeel as a charity. We did a Messenger brand lift test on Facebook. It showed the click to Messenger campaign performed nearly 3x higher than the industry average on every indicator. Ad recall was over 24 pts higher, campaign awareness saw a 7.9 lift and action intent was +4.9 pts. Review collected by and hosted on G2.com.