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Spectrm Reviews & Product Details

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The automated features are really helpful. Also, the account team has been very insightful with any questions and overal strategy. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

When there is an error in building out the conversation, it sometimes isn't clear what the exact error is. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

The benefits are the automated features. It allows our team to automate common and basic questions from customers. Review collected by and hosted on G2.com.

Response from Alexander Buyanov of Spectrm

Thank you for your 5 star review! We're happy to hear we managed to take some load off your team to instantly respond to your customers' FAQs with the help of our automations. We are adding new features to our conversational AI templates to make response rates even better in the future. If you have other ideas how we can help your team to be even more efficient, or you have any other feedback - just let us know!

It's always nice to hear that our customer success team was so helpful in supporting your conversational strategy to help you reach your goals. They've got plenty of experience to draw on and I'm glad to know it made a difference!

Thanks,

Alexander Buyanov - Senior Product Manager

Spectrm Overview

What is Spectrm?

Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants.

Spectrm Details
Languages Supported
Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese
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Product Description

Spectrm helps brands build customers relationships and drive conversions at scale on messaging apps. It's the end-to-end chatbot platform made for marketing teams.

How do you position yourself against your competitors?

Design and optimize marketing chatbots on multiple messaging channels with Spectrm. Engage 2.4 billion customers on Facebook and Instagram via Messenger. Reach 90% of internet users in conversational display ads with AdLingo. Integrate your bot with paid search, organic search, and maps using Google Business Messages. Turn discovery to action on Instagram with inbox automation.

Design conversations easily in our conversation flow editor. Optimize using analytics that capture detailed engagement. Segment and retarget customers automatically using declared data they share in chat. Dynamically integrate product feeds. Set UTMs for accurate attribution. Train your conversational AI with messaging data. All code-free.

Spectrm is enterprise ready. Integrate your tech stack and leverage declared data across your customer lifecycle. Invite unlimited users and define access roles. Get enterprise-grade security and fully GDPR-compliant data protection.

Get industry-leading time to market with your dedicated onboarding specialist. Maximize ROI with your experienced success manager.


Seller Details
Year Founded
2016
HQ Location
Berlin, Berlin
Twitter
@Spectrm_
456 Twitter followers
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®

Christie E.
CE
Overview Provided by:

Recent Spectrm Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"The team is solution-oriented & works very professionally while maintaining an ease that I like"
Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to fee...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"great partnership and customer service"
Getting updates about new options / opportunities for our brand
ST
Sophie T.Enterprise (> 1000 emp.)
4.0 out of 5
"First time use of a marketing chatbot"
The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly pla...
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Spectrm Media

Spectrm Demo - CONVERSATIONAL MARKETING PLATFORM
Automate conversations that engage and convert more customers with Spectrm's end-to-end chatbot platform. Launch fast with no engineering resources required.
Spectrm Demo - DESIGN CONVERSATIONS
Design your customer journeys in an intuitive conversation flow editor. Spectrm is built for anyone on your team. Design detailed customer journeys in a natural conversation flow easily. No design or coding experience required.
Spectrm Demo - UNDERSTAND INTENT
Understand what your customers say with best-in-class conversational AI. Your brand has its own language. Understand what your customers want in any context and always respond intelligently. Train your bot by combining powerful machine learning with human supervision.
Spectrm Demo - AUTOMATE REMARKETING
Automate drip campaigns with personalization delivered at scale. Retarget customers with personalized, mobile-native messages that show on their phone lock-screen. Convert more with a frictionless journey from click to conversation to purchase.
Spectrm Demo - SEGMENT CUSTOMERS
Segment customers meaningfully with declared data from conversations. Stop relying on anonymous visitor data and interest-based targeting. Start building meaningful customer profiles from real answers given by real people. Combine declared and behavioral data from conversations to segment custome...
Spectrm Demo - ANALYZE ENGAGEMENT
Optimize your conversational marketing funnel with analytics at every level. Get a bird’s-eye view of your audience. Analyze engagement and retention across your full audience or individual segments. Optimize your creative and conversational funnel. Track engagement and drop-offs at every step of...
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45 out of 46 Total Reviews for Spectrm

4.6 out of 5
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45 out of 46 Total Reviews for Spectrm
4.6 out of 5
45 out of 46 Total Reviews for Spectrm
4.6 out of 5

Spectrm Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SpectrmQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Xeniya K.
XK
Marketing Technology Associate Paid Social
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Spectrm allows me to extend my paid social advertising strategy to messenger platforms with ease. They provide a scalable solution where multiple conversations can be built and scaled to multiple markets/platforms. The Spectrm team is very helpful and knowledgeable. They are always eager to test new things and quickly responsive in case there is an issue. The customer success team always thinks along with me and tries to help out with every step. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

The analytics tool can be more user-friendly as of now it takes too many "clicks" to get information. There is also no overall reporting for conversations and you need to do it per conversation, which sometimes does not give the needed "helicopter" view on the performance. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm helps me to learn more about my target prospecting audience by creating tailored conversations and it lets me engage with my audience in a more creative way. Review collected by and hosted on G2.com.

ST
Display Marketeer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly platform, chatbot is also what we expected. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Automation of some parts that we wanted, wasn't technically possible. First, too much hours were accounted while they would normally be included in the onboarding process. But later they adapted it. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

They help us get more traffic to our website. To upgrade the quality of our FB advertising by letting the user land on a more relevant page (lower bouncerate or higher conversion). Also lower the cost per session by following up the interactions with the chatbot, so there are multiple qualitative sessions out of 1 paid click. Overall: make it easier for people to find their perfect holiday! Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to feedback, but also bring very good ideas themselves. With a lot of energy and full commitment from all people involved. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

For the first contact with Spectrm I would have liked a better, more detailed onboarding. I am a very visual person and always need lots of examples because I find the idea of a chatbot very abstract. During the cooperation, however, all questions were quickly clarified and I felt very supported by the team. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm has found an exciting approach to get in touch with potential customers. Even if the implemented use case was not yet the right one for my purposes, I'm sure we'll find a way to use their services in the future. Review collected by and hosted on G2.com.

Michael E.
ME
Social Media Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

The product itself is easy to use and a great addition to our social media content.

The exchange with Spectrm is always very helpful and their proactive approach makes it very easy to achieve good results. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Small things about the product, but cannot name anything significant here. Review collected by and hosted on G2.com.

Recommendations to others considering Spectrm:

Give it a try Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm helps us to provide automated answers to the most common customer questions, improving the customer experience while reducing the workload for our CS agents. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

If you are looking for an affordable and convenient tool to build your conversations easily, Spectrm comes in very handy. The onboarding process is also very smooth otherwise if you can go for professional services to manage your project inhouse. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Very complicated and labor-intensive to pull the data from the platform. The team should also improve the risk mitigation to avoid surprises for the end-user while deployment. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

It helped us to manage the full funnel within the social platforms that our customers use every day. It acts as a layer for our care conversations and helps to build considerations for our product and drive users to the conversation. Review collected by and hosted on G2.com.

Verified User in Sports
AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Spectrm?

Ability to work with a tight turnaround to get the product launched and still able to provide thorough planning sessions and training. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

On occasions there seemed to be a lack of understanding or expertise on some aspects of Messenger, particularly the recurring notifications. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Helping us explore another form of communication and engagement with a core product audience. Review collected by and hosted on G2.com.

Verified User in Automotive
IA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Spectrm?

What I like most about working with Spectrm team is the open atmosphere and willingness always to find a solution to our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There is nothing, in particular, I would dislike about working with Spectrm. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Spectrm helps us establish messaging as a standard element of our marketing communication. Review collected by and hosted on G2.com.

Sibusisiwe M.
SM
Digital Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Their support and involvement in the projects Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Nothing that I dislike at the moment. Everything is great Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

Building a bot that has created a lot of engagement and consideration in our marketing funnel Review collected by and hosted on G2.com.

Verified User in Management Consulting
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Spectrm?

Getting updates about new options / opportunities for our brand Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Automations don't work perfectly most of the time Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

how to communicate with our target group an Facebook Review collected by and hosted on G2.com.

IK
Project manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Spectrm?

Responsibility and great ideas. Pleasant cooperation. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

nothing:) there wasn't any problem and everything was okay. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

They set-up the whole project for the Škoda Enyaq FB Bot messenger and we manage and deliver whole assets. Review collected by and hosted on G2.com.