---
title: SparkPost Reviews
meta_title: 'SparkPost Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 73 reviews by the users' company size, role or industry to
  find out how SparkPost works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 73
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# SparkPost Reviews
**Vendor:** SparkPost  
**Category:** [Transactional Email Software](https://www.g2.com/categories/transactional-email)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 73
## About SparkPost
SparkPost is the world’s #1 email infrastructure provider and the most performant email delivery service available. Our customers send over 5 trillion messages a year, over 37 percent of the world’s business email. Several SparkPost customers—including the largest social networks—send over a billion emails a day, making us the fastest-growing email delivery service provider on the market. For more than a decade, we’ve developed the leading technology in the email industry and the first email delivery service truly architected for the cloud. From the finely-tuned Momentum MTA to today’s fully elastic cloud email delivery service, we provide our customers with proven highest inbox delivery rates, easy setup and launch, and the most comprehensive analytics and insight. Built on the AWS platform, we give our customers the reliability and scalability they demand—and more. There’s never been a better way to send email. Our technology is powerful, but SparkPost’s most valuable asset is our people—the most talented and experienced email experts in the industry. From deliverability experts to a community of developers to dedicated Technical Account Managers for enterprise customers, our team is there with you every step of the way. Whether you are just starting out building an app; a large, complex enterprise; or somewhere in between, there’s a SparkPost service to match your email delivery needs.



## SparkPost Pros & Cons
**What users like:**

- Users value the **quick and helpful support team** of SparkPost, enhancing their experience with the easy platform. (1 reviews)
- Users enjoy the **ease of use** of SparkPost, complemented by a responsive support team for quick assistance. (1 reviews)

**What users dislike:**

- Users report delays from CSM and struggle with emails landing in **spam folders** , impacting communication effectiveness. (1 reviews)
- Users express frustration with **poor customer support** , particularly regarding delays and spam-related issues. (1 reviews)
- Users are frustrated with the **time delays** from CSM and issues in identifying emails landing in spam. (1 reviews)

## SparkPost Reviews
  ### 1. Using sparkpost after the end of mandrill for us

**Rating:** 4.5/5.0 stars

**Reviewed by:** Guilherme M. | CPO & Developer, Leisure, Travel & Tourism, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2016

**What do you like best about SparkPost?**

Compared to other email services the free plan for sparkpost is very generous and it is a good start for startups and small businesses. They have grown quite a bit after the end of Mandrill and have have some issues because of that. But now the services are up and running on great uptime and quality.
The support is quite good and they usually respond to tickets on a day or so.
Many improvements on the last few months.

**What do you dislike about SparkPost?**

Lack of some functionalities such as see the body of the sent e-mail and sandbox mode. I really dislike the things we have to do to test the sending of transactional emails... Some times configuration for it to work properly is hard

**Recommendations to others considering SparkPost:**

If you are looking for a good transactional email service to start your business I would definitely recommend Sparkpost for they have good prices even when you (hopefully) escalate. They have great support and the API integration works very well. They also have integrations for many languages such as Ruby on Rails, which we are using right now.

Deliverability is good even for shared IPs and it helps you to set good reputation for sending domains.

**What problems is SparkPost solving and how is that benefiting you?**

We are using it for transactional e-mails and are starting to user for email marketing connected to Mautic. So far, nothing to complain.

  ### 2. Spark is great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** December 15, 2017

**What do you like best about SparkPost?**

Great program to message others, compatible with all computer types including tablets and smartphones also has fun emojis and the ability to create different chat rooms in case conferences are needed

**What do you dislike about SparkPost?**

Occasionally lags with poor service however that almost never happends

**What problems is SparkPost solving and how is that benefiting you?**

Trouble shooting or Q&A for agent's 

  ### 3. Sparkpost makes email sending a breeze

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vito P. | Lead Engineer, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** June 28, 2017

**What do you like best about SparkPost?**

My favorite thing about Sparkpost is the excellent customer service. Having a dedicated tam to answer all questions is super handy.

**What do you dislike about SparkPost?**

The amount of time some roadmap items take can be frustrating as they could be showstoppers for customers

**What problems is SparkPost solving and how is that benefiting you?**

Getting more insight into our user's inbox. The event webhooks are super handy for determining engagement.

  ### 4. Sparkpost makes complicated email a simple process!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 30, 2017

**What do you like best about SparkPost?**

The hands on team at Sparkpost is incredible.  Any time I have a question or issue, they're there to answer or solve it for me.  They're also great at sending email.  

**What do you dislike about SparkPost?**

Not a thing.  The entire experience with SP has been very pleasant.

**What problems is SparkPost solving and how is that benefiting you?**

We send lots of emails for lots of different companies.  Sparkpost has helped us develop a comprehensive sending strategy across many hundreds of different senders.  We're in effect acting as an ESP ourselves, and Sparkpost has been a huge aid in that process!

  ### 5. A good, yet imperfect operational email system

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2017

**What do you like best about SparkPost?**

The actual functionality is great! Easy to set up and automate ops emails. Great business partners as well.

**What do you dislike about SparkPost?**

There needs to be an easier way to set up recurring reports. I have to manually go in and set up the report structure I want every month, when most systems I can automate and have a report sent to me regarding specific emails regularly. 

**What problems is SparkPost solving and how is that benefiting you?**

Makes it super easy to set up and send ops emails!

  ### 6. Good until you need a feature.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

Sparkpost does a good job of stewarding our email reputation. They are also pretty communicative when they have an outage.

**What do you dislike about SparkPost?**

I wish that they would be more willing to add new features. In the past, they have changed how certain product mechanisms work without notifying us ahead of time. This could have been very bad if we hadn't designed our systems to account for it.

**What problems is SparkPost solving and how is that benefiting you?**

Sending emails, keeping our send lists clean, and also providing an easy to use templating system for email content.

**Official Response from Jennifer Lacey:**

> Hi There

We're so sorry to hear of your experience with a breaking change that wasn't communicated. If you'd be willing to share more about that experience, our VP of Product would love to talk through it with you so they can work with the team to understand where things went wrong. It would also be great to get your thoughts on features that would be helpful to your business. We're rolling out new things every week, but clearly aren't hitting on things of value to you and that needs to change! 

Feel free to reach us at product@sparkpost.com.

  ### 7. Decent experience

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2017

**What do you like best about SparkPost?**

The ability to send emails using an API.

**What do you dislike about SparkPost?**

When not using the API unable to differentiate the messages.

**What problems is SparkPost solving and how is that benefiting you?**

Attempting to stop users from blasting out messages to free email services such as yahoo, gmail, and etc.  This will help preserve our IP ranges reputation.  Unfortunately, we haven't been able to drive adoption like we want due to groups being unwilling to use the API.

  ### 8. Email Operations Coordinator

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nathan S. | Product Owner, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

Great reporting UI, only really lacking day of the week.

**What do you dislike about SparkPost?**

Lack of ability to influence SparkPost's roadmap

**What problems is SparkPost solving and how is that benefiting you?**

Delivery is consistently over 99%.

**Official Response from Jennifer Lacey:**

> Hi There! 

Thanks so much for the feedback, and happy to hear that things are going well for you! 

The product team is always actively reaching out to customers to gather insights for our roadmap, and they'd love to have your thoughts. Please send them a message at product@sparkpost.com if you'd like to provide them with direct feedback.

Happy Sending!

  ### 9. A wonderful partner in deliverability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

SparkPost is a great partner in email sending. Their support staff is attentive and knowledgeable- I have learned a lot through working with them!

**What do you dislike about SparkPost?**

No complaints that I can think of at this time.

**What problems is SparkPost solving and how is that benefiting you?**

There is a huge benefit in having a partner that is savvy about email deliverability- is has opened up my eyes to that side of email marketing and how important it is.

  ### 10. Unmatched deliverability with industry-leading service 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** July 25, 2017

**What do you like best about SparkPost?**

I know I'm not the only one watching my metrics and will hear from SparkPost the moment something goes awry with my deliverability.

**What do you dislike about SparkPost?**

While suitable, the reporting UI has room for improvement.

**What problems is SparkPost solving and how is that benefiting you?**

With 99.7% deliverability, I know my emails are hitting inboxes and serving our users and ecosystem as a result.

  ### 11. Very responsive and providing a lot of value

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** June 30, 2017

**What do you like best about SparkPost?**

I find their support team to be very responsive to issues. I also enjoy the monthly reports as to how our mail is performing, this provides a lot of value to my team. Lots of flexibility in the tool making it easy for it to mean our needs

**What do you dislike about SparkPost?**

We primarily use the API integration so I found it difficult to implement but I felt that we had the support we needed and now that the initial set up is done its easy to use

**What problems is SparkPost solving and how is that benefiting you?**

We are making our own service more reliable by using Sparkpost as an MTA

  ### 12. SparkPost off platform sending

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

Excellent customer service and notification of when they are making changes to any of their systems ahead of time.

**What do you dislike about SparkPost?**

The only real complaint i have is the lack of history on templates. So if someone makes a blunder there is no history to rollback or know who/when exactly it happened.

**What problems is SparkPost solving and how is that benefiting you?**

Insight into our customer inboxes with open and click data.

**Official Response from Jennifer Lacey:**

> Hi There! 

Thanks so much for being part of the SparkPost family! I wanted to let you know that we hear you on the template concerns and have plans to improve that whole interface (UI and API components of it) later this year. 

In the meantime, please keep sharing your feedback and suggestions as they really help drive the things we do! You can reach our product team at product@sparkpost.com with additional feedback!

  ### 13. Email Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

Email sending and customization, ability to embed pictures that are responsive

**What do you dislike about SparkPost?**

Would like more monitoring. Would like to use markdown.

**Recommendations to others considering SparkPost:**

Great product. Makes email sending a breeze. 

**What problems is SparkPost solving and how is that benefiting you?**

Makes sending emails easy

  ### 14. Spart post review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Manjunath S. | Product Owner, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

webhooks, easy interface (API), reporting and anaytics

**What do you dislike about SparkPost?**

We are still implementing and have not run into any issues.

**What problems is SparkPost solving and how is that benefiting you?**

Email sends, tracking, reporting and analytics

  ### 15. Most generous free plan in any email sending service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trevor B. | Senior Scientist, Research, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 25, 2016

**What do you like best about SparkPost?**

The volume of emails that can be sent with SparkPost is truly impressive -- 100,000 emails per month at no charge! This alone makes it worth trying at the very least.

I found it exceedingly easy to set up SparkPost to work with my website. The web interface is clean and simple, and the documentation was surprisingly great when I needed additional help. Checklists in the web interface ensured that I had set up all of the DNS records correctly, and the ability to quickly send a test email provided peace of mind that I had actually set up everything correctly.

Another minor but appreciated feature of SparkPost is two-factor authentication through any app like Google Authenticator or Authy. While minor, implement two-factor authentication makes me feel more secure in trusting SparkPost with the ability to email all of the users of our products.

**What do you dislike about SparkPost?**

I have not yet run into anything I've disliked about SparkPost.

**Recommendations to others considering SparkPost:**

Go through all of the steps listed by SparkPost to ensure that email will be sent correctly to all email providers. Use the test email sending feature to ensure that emails will be sent correctly. Set up two-factor authentication!

**What problems is SparkPost solving and how is that benefiting you?**

We used SparkPost as an email sending service for a Discourse forum we are using to provide community support. Setting up SparkPost to work with Discourse was dead simple, and we have not had any issues with email since setting it up.

  ### 16. Decent solution that substituted Mandrill

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alina U. | Chief Marketing Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 17, 2016

**What do you like best about SparkPost?**

After the news about Mandrill & MailChimp integration, we were looking for another mailing service that will meet our needs and found SparkPost. These guys definitely know what they are doing.

We integrated it with OWOX BI service and now I use it for all my email marketing needs. 
What I can say:
- It is packed with good real-time analytics and intuitive interface; 
- Due to high daily mail limits, so there's no problem in testing templates and checking campaigns;
- Performance and delivery rates are also great; 
- The amount of data it provides over hooks is overwhelming;
- It is well documented, and the solutions to issues are quite easy to implement.

By far I didn't have any critical issues with it and failed none of my campaigns.

**What do you dislike about SparkPost?**

Before integrating the webhooks, Message Event reports were a mess due to 1000 results limit.
If you lost the API key, just live with it, you will never see it again =)


**Recommendations to others considering SparkPost:**

Use it, doesn't matter if you are a developer or marketer it is plain easy to integrate and work with.

**What problems is SparkPost solving and how is that benefiting you?**

I'm using it for daily email marketing routine, as I said above. Not only for promotional needs but also for triggered letters and all kinds of service information. The quotas of their free plan are, by far, the best on the market, and covers all my and even developers needs.
Just check it, it works awesome.

PS: If you are an upset Mandrill user (just like us) - they have a great migration guide.

  ### 17. Integration Architect

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

the whole end to end integrations and email delivery 

**What do you dislike about SparkPost?**

issues when integration with Hp extreame 

**Recommendations to others considering SparkPost:**

We are currently using the base product and already moving to the enterprise product soon.

**What problems is SparkPost solving and how is that benefiting you?**

email delivery and statistics 

  ### 18. Deliv

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about SparkPost?**

Solid overall mta seems to do exactly as expected

**What do you dislike about SparkPost?**

Not much, like I said a solid mta that does what asked. 

**What problems is SparkPost solving and how is that benefiting you?**

Additional MTA fallbacks 

  ### 19. Good alternative to Mandrill and Mailgun

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2016

**What do you like best about SparkPost?**

it free for teams which send low levels of emails, has a good number of ways to connect to your app just like Mandrill. 
For me the main issue was pricing. Mandrill suddenly started kicking out free customers and I needed something similar and SparkPost was the best alternative that I could find. 

**What do you dislike about SparkPost?**

There is nothing much to dislike about SparkPost. it offers the same number of features as Mandrill and a decent quota at the moment. 

**Recommendations to others considering SparkPost:**

You get what you pay for and in my case I didn't pay for anything but it was very simple to move from Mandrill. If you are looking for a Mandrill alternative this is the one for you. 

**What problems is SparkPost solving and how is that benefiting you?**

I needed something for my transactional emails and I found Mandrill and it was good while it lasted. Then it turned into a paid only service which turned me to SparkPost. SparkPost is good as it offered the same level of features as Mandrill so there is nothing to complain about. 

There are no additional benefits as I never looked beyond the free features. 

  ### 20. Very restricted and Authentic email service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Akram Hasan S. | CTO, Computer & Network Security, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 05, 2016

**What do you like best about SparkPost?**

They are one of the leading email delivery system online. Offering some amazing features you might consider to think about. White label domain, API access, spam word detection any other features here. I mentioned "Authentic" because they are very awake about every single delivery. You can't use any fake header information on your email made them Authentic. They are restricted because system will reject any emails not sent from your domain name. It's pretty great service yet sometimes you may not like. For example , you want to deploy emailing on your cellphone app, here lot of drama using SparkPost for this service. Because your email been not sending from your domain name.

But yes they are Authentic so you can trust their delivery.

**What do you dislike about SparkPost?**

As I mentioned before the only thing I didn't liked is domain restriction. Yet they offered few solution for this but I will always vote for the easiest. I have to be honest, they are amazing and trust worthy email delivery service.

**Recommendations to others considering SparkPost:**

If you are looking for something Authentic, SparkPost will be the best choice for you. Yet I will suggest for give a try before implementing their service as final. 

**What problems is SparkPost solving and how is that benefiting you?**

We are using transactional email delivery for our web based app by SparkPost. Their delivery, reporting, reputation check is pretty reliable service.

  ### 21. Lead Email Delivery Service for Serious Needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** M. Serhat D. | Senior Software Developer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 14, 2016

**What do you like best about SparkPost?**

SparkPost is a popular e-mail delivery service for high mail delivery needs. It's an easy to use service also integration with other services is easy with SparkPost. It has a well documented and designed RESTful API. Campaigns, A/B testing, high delivery rates, real time analytics, performance, ease of use and scalability are my best features of SparkPost. SparkPost API provides ready to use clients for NodeJS, Java, Python, PHP and Go. Overall, my SparkPost experience as a developer was satisfying.

**What do you dislike about SparkPost?**

Unlike other similar e-mail delivery services, SparkPost is not providing a client for Ruby. It is interesting to see Go in supported clients but not Ruby.

**Recommendations to others considering SparkPost:**

SparkPost is a complete solution both for email marketing and transactional email. It is mostly prefered by big companies with high e-mail traffic, because SparkPost delivery rates are higher than industry standarts and also their delivery rates are high. I suggest you to try SparkPost and their API services also if you need an integration with your services.

**What problems is SparkPost solving and how is that benefiting you?**

During a project I was responsible to integrate SparkPost with a Ruby on Rails project which is deployed on Heroku. From my part, it was easy because SparkPost services are well documented and they are officially supporting Heroku.

  ### 22. Quick & Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2017

**What do you like best about SparkPost?**

I like the ease with which I can change a graphic.

**What do you dislike about SparkPost?**

I do not like how few font choices there are.

**What problems is SparkPost solving and how is that benefiting you?**

The benefits of using SparkPost is that I can do it on my iPhone.

  ### 23. i use SparkPost for personal email blog! the best email analytic program out there!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2016

**What do you like best about SparkPost?**

i like sparkpost even better than mailchimp - i can drill down into real-time data reporting on a huge amount of metrics. 

i rarely get bounce backs or delays.

**What do you dislike about SparkPost?**

honestly, at this point, still using it for free so cant complain too much but really havent found any faults! :)

**Recommendations to others considering SparkPost:**

try this before mailchimp, superior IMHO! It 

**What problems is SparkPost solving and how is that benefiting you?**

getting the word out there for new subscribers and users of my blog - how can i continually connect and stay infront of them - engaged.


## SparkPost Discussions
  - [How do I find out what happened to my messages?](https://www.g2.com/discussions/deliverability-2b2e893c-c6eb-4216-b00e-d1687e955150) - 1 comment, 1 upvote
  - [How can I stay aware of outages?](https://www.g2.com/discussions/support-435ee6df-a98f-4636-8a06-277459942ee2) - 1 comment, 1 upvote
  - [How much does SparkPost cost?](https://www.g2.com/discussions/pricing-5be592cb-77ae-4867-8a3a-ad458f3723f8) - 1 comment, 1 upvote

- [View SparkPost pricing details and edition comparison](https://www.g2.com/products/sparkpost/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-19+01%3A10%3A17+-0500&secure%5Bsession_id%5D=29ef09d7-80a7-4325-bb20-871e8935614b&secure%5Btoken%5D=48c845741ab573f44ef636581ff73a6cafd8b0170f2ed71fc23207a73900ab0c&format=llm_user)
## SparkPost Integrations
  - [WebEngage](https://www.g2.com/products/webengage/reviews)

## SparkPost Features
**Administration**
- Template Creation
- Preset Template Availability
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Notifications

**Diagnosis**
- IP Address 
- Domains
- Content 
- Policy Compliance

**Agentic AI - Email Tracking**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Integrations**
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing

**Analytics**
- Open Rates
- Link Activity
- Attachment Activity

**Tracking**
- Processing Time
- Placement 
- Open Rate
- Time to Open
- Alerts

**Platform**
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability

**Customizations**
- Email Platform Integration
- Email Scheduling
- Notifications
- Email Categorization
- Templates

**Reporting**
- Campaign Performance
- Domain Reputation
- Brand Reputation
- Blacklist and Whitelist

**Generative AI**
- AI Text Generation

**Agentic AI - Email Deliverability**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top SparkPost Alternatives
  - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,464 reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,672 reviews)
  - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) - 4.0/5.0 (358 reviews)

