--- title: SparkPlug Reviews meta\_title: 'SparkPlug Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 54 reviews by the users' company size, role or industry to find out how SparkPlug works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 54 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Retail url: https://www.g2.com/categories/retail ---

### SparkPlug Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love how SparkPlug simplifies **incentivizing staff** , making it easy to manage training and performance tracking. [(3 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649828&qs=pros-and-cons#reviews)

Users value the **helpful customer support** that assists with issues and enhances their overall experience with SparkPlug. [(2 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649602&qs=pros-and-cons#reviews)

Users appreciate the **efficient incentives management** of SparkPlug, simplifying staff payouts and training processes. [(2 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649943&qs=pros-and-cons#reviews)

Users enjoy the **easy tracking of sales data** , enhancing awareness and competition among staff. [(2 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649857&qs=pros-and-cons#reviews)

Users find that SparkPlug's **automation features** significantly streamline staff management tasks, saving time and improving efficiency. [(1 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028179&qs=pros-and-cons#reviews)

Users report **buggy data retrieval** issues with SparkPlug, which hampers overall performance and user experience. [(1 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028164&qs=pros-and-cons#reviews)

Users feel the pricing of SparkPlug is **expensive** , especially when expanding to multiple locations, limiting growth. [(1 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028167&qs=pros-and-cons#reviews)

Users point out the **inadequate tracking** of incentives, leading to confusion and neglect of some prizes. [(1 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028173&qs=pros-and-cons#reviews)

Users express concern over **incentive issues** , feeling overwhelmed by multiple active sparks and competition for attention. [(1 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1650150&qs=pros-and-cons#reviews)

Users point out the **limited customization** of SparkPlug, leading to issues with staff focus and company participation. [(1 mentions)](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028176&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of SparkPlug

##### 1. Incentives

Users love how SparkPlug simplifies **incentivizing staff** , making it easy to manage training and performance tracking.
[
See 3 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649828&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.")
JL

Jesus L.

Small-Business (50 or fewer emp.)

5.0/5

"What the Industry Needed"

What do you like about SparkPlug?

SparkPlug has made incentivizing the staff a breeze! It saves management so much time by assisting with setting up, keeping track and paying out st

 ![Kurstin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kurstin H.")
KH

Kurstin H.

Mid-Market (51-1000 emp.)

5.0/5

"giving budtenders the Skill and Will to sell our Brand's Products"

What do you like about SparkPlug?

combining edutcation and incentives to be user and brand friendly. I llike that you guys take the brands feedback to enhance your platform.

##### 2. Customer Support

Users value the **helpful customer support** that assists with issues and enhances their overall experience with SparkPlug.
[
See 2 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649602&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jose C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose C.")
JC

Jose C.

Mid-Market (51-1000 emp.)

5.0/5

"Great Sales incentive program."

What do you like about SparkPlug?

i like that you can choose what kind of payout you want, how easy it is to track your data. also all the competition it brings! Customer support is

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Overall it has been good. Wish there were a few changes"

What do you like about SparkPlug?

I like being able to track sales. I like that staff can see their sales easily and compete with each other.

##### 3. Incentives Management

Users appreciate the **efficient incentives management** of SparkPlug, simplifying staff payouts and training processes.
[
See 2 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649943&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.")
JL

Jesus L.

Small-Business (50 or fewer emp.)

5.0/5

"What the Industry Needed"

What do you like about SparkPlug?

SparkPlug has made incentivizing the staff a breeze! It saves management so much time by assisting with setting up, keeping track and paying out st

 ![Kurstin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kurstin H.")
KH

Kurstin H.

Mid-Market (51-1000 emp.)

5.0/5

"giving budtenders the Skill and Will to sell our Brand's Products"

What do you like about SparkPlug?

combining edutcation and incentives to be user and brand friendly. I llike that you guys take the brands feedback to enhance your platform.

##### 4. Tracking Ease

Users enjoy the **easy tracking of sales data** , enhancing awareness and competition among staff.
[
See 2 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1649857&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jose C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose C.")
JC

Jose C.

Mid-Market (51-1000 emp.)

5.0/5

"Great Sales incentive program."

What do you like about SparkPlug?

i like that you can choose what kind of payout you want, how easy it is to track your data. also all the competition it brings! Customer support is

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Overall it has been good. Wish there were a few changes"

What do you like about SparkPlug?

I like being able to track sales. I like that staff can see their sales easily and compete with each other.

##### 5. Automation

Users find that SparkPlug's **automation features** significantly streamline staff management tasks, saving time and improving efficiency.
[
See 1 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028179&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.")
JL

Jesus L.

Small-Business (50 or fewer emp.)

5.0/5

"What the Industry Needed"

What do you like about SparkPlug?

SparkPlug has made incentivizing the staff a breeze! It saves management so much time by assisting with setting up, keeping track and paying out st

### 5 Cons or Disadvantages of SparkPlug

##### 1. Bug Issues

Users report **buggy data retrieval** issues with SparkPlug, which hampers overall performance and user experience.
[
See 1 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028164&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Overall it has been good. Wish there were a few changes"

What do you dislike about SparkPlug?

Pricing could be better. When you have multiple locations and need to pay more and more with each location, that sucks and has prevented me from addin

##### 2. Expensive

Users feel the pricing of SparkPlug is **expensive** , especially when expanding to multiple locations, limiting growth.
[
See 1 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028167&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Overall it has been good. Wish there were a few changes"

What do you dislike about SparkPlug?

Pricing could be better. When you have multiple locations and need to pay more and more with each location, that sucks and has prevented me from addin

##### 3. Inadequate Tracking

Users point out the **inadequate tracking** of incentives, leading to confusion and neglect of some prizes.
[
See 1 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028173&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.")
JL

Jesus L.

Small-Business (50 or fewer emp.)

5.0/5

"What the Industry Needed"

What do you dislike about SparkPlug?

One flaw from a manger perspective. At the moment we have 11 sparks currently running. It should be limited to a certain amount of incentives at a tim

##### 4. Incentive Issues

Users express concern over **incentive issues** , feeling overwhelmed by multiple active sparks and competition for attention.
[
See 1 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=1650150&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.")
JL

Jesus L.

Small-Business (50 or fewer emp.)

5.0/5

"What the Industry Needed"

What do you dislike about SparkPlug?

One flaw from a manger perspective. At the moment we have 11 sparks currently running. It should be limited to a certain amount of incentives at a tim

##### 5. Limited Customization

Users point out the **limited customization** of SparkPlug, leading to issues with staff focus and company participation.
[
See 1 mentions
](https://www.g2.com/products/sparkplug/reviews?filters%5Bsentiment_snippet%5D=2028176&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.")
JL

Jesus L.

Small-Business (50 or fewer emp.)

5.0/5

"What the Industry Needed"

What do you dislike about SparkPlug?

One flaw from a manger perspective. At the moment we have 11 sparks currently running. It should be limited to a certain amount of incentives at a tim

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 ![Max S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max S.")
MS

Max S.

Mid-Market (51-1000 emp.)

10/10/2023

"It's a great tool for budtenders to get extra cash!"

4/5

What do you like best about SparkPlug?

How it's integrated with our Dutchie POS Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

It's more limiting for stores that have single unit displays Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

It's benefitting us by keeping everything in a backend portal and being fully integrated with our POS Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Zaven D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zaven D.")
ZD

Zaven D.

General Manager

Mid-Market (51-1000 emp.)

8/22/2023

"Sparkplug is a great tool"

5/5

What do you like best about SparkPlug?

I like how easy it is to use and the variety of incentive options. Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

Having an app would be helpful. Also the daily texts are a bit much Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

This is a great tool for incentiving our employees Review collected by and hosted on G2.com.

Show More

9/25/2023
Current UserValidated ReviewerSource: Organic

MW

Matt W.

Mid-Market (51-1000 emp.)

6/28/2023

"Retail Manager"

5/5

What do you like best about SparkPlug?

The ability to show employees real time how they are doing on any metrics. Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

Wish there was other ways to incorporate things like Google Reviews even if the manager has to input manual results. Or overall % to revenue budget even if the manager has to manually input their own data. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

Team engagement and ability to easily check their performance with average ticket and other metrics like that. Overall I would say it has made an impact in business performance. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

CL

Charles L.

Mid-Market (51-1000 emp.)

4/13/2023

"Great way to track staff performance & vendor incentives"

5/5

What do you like best about SparkPlug?

I love being able to track my staff's performance on the offered vendor promotions. Sparkplug provides an easy way for my team to view active and upcoming vendor incentives for moving products. Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

I can't think of many downsides to using Sparkplug. It's pretty simple, but it gives me all the necessary information. I would say maybe more vendor incentives would be a way for improvement. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

SparkPlug easily connects staff with vendors, and provides my staff with an incentive to move products. It takes the manual sales tracking and sending sales reports to vendors off my plate. Review collected by and hosted on G2.com.

Show More

5/12/2023
Current UserValidated ReviewerSource: Organic

 ![Michael A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael A.")
MA

Michael A.

Small-Business (50 or fewer emp.)

11/7/2023

"A rewarding way to connect with vendors."

5/5

What do you like best about SparkPlug?

I like that the app allows budtenders to connect with vendors and get rewarded for it. Win win Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

Nothing so far.. however we haven't actually gotten it going in our Lansing location yet. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

It's helping our budtenders earn more money Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

CB

Chyanne B.

Marketing Manager

Small-Business (50 or fewer emp.)

4/21/2023

"My Sparkplug experience has been painless and rewarding!"

5/5

What do you like best about SparkPlug?

The team behind Sparkplug is most helpful. They respond quickly to any questions or issues and are very friendly. They also follow up after the fact to ensure the problem is not continuing. Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

The least helpful is not having a chat agent available at all times. Being on the East Coast, we are in different time zones, so sometimes there is a wait for a question or issue. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

Editing and reviewing Sparks have been the most things we have needed help with. They have always responded quickly, and found solutions or different options to solve any issue. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Erika M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika M.")
EM

Erika M.

Managing Partner

Mid-Market (51-1000 emp.)

3/6/2023

"Sparkplug makes incentives easy"

5/5

What do you like best about SparkPlug?

I like that Sparks are tracked and managed easily, without much admin needed. I also like that only admins can see total sales/budtender. I like that Sparkplug tracks sales as soon as unique credentials are used. Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

It would be helpful is Sparkplug sent an email enrollment option with the credentials used in the POS system. I have found that new employees still need a phone number put into Sparkplug before they can opt in. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

Sparkplug is creating brand awareness and loyalty amongst our teams with the vendors who offer Sparks. It's also allowing our competitive/motivated budtenders to make more money by selling their favorite products. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![David W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David W.")
DW

David W.

Marketing Director

Small-Business (50 or fewer emp.)

5/12/2023

"Sparkplug Manages Everything, So I Can Free Up My Time!"

5/5

What do you like best about SparkPlug?

I love how this platform allows us to incentivize our budtenders to push various brands and products without me having to track, analyze, and pay. Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

Fairly basic interface. Not a ton of bells & whistles, but I suppose there really doesn't need to be a whole lot more. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

Sparkplug gives me a tool to incent our budtenders into action. This has become an incredible tool in tandem with other, larger in-store promotions. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

SV

Skylar V.

Mid-Market (51-1000 emp.)

3/6/2023

"Innovation that Works!"

5/5

What do you like best about SparkPlug?

--Turnkey Solution for Brand Supported Incentives

--SparkPlug Team is always willing to innovate and try new things even if the platform currently doesn't support it.

--More dollars in our BudTender's pockets.

--The incentives really do work to drive targeted brand sales growth Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

--Platform is limited in initiating some out-of-the-box sales incentives

--Platform registers BudTenders based on total historical sales which may cause BudTenders to be registered across multiple stores. Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

Driving targeted brand sales by implementing into larger overarching marketing/sales programs. SparkPlug incentives are a secondary lever that I can pull to sustain brand sales when price promos are not in the mix. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

KG

Kelly g.

Small-Business (50 or fewer emp.)

3/6/2023

"Easy to use for the whole team"

5/5

What do you like best about SparkPlug?

Getting my team involved was easy. We love seeing where we stand with other employees as it creates a healthy competition on the team. We also love the Gift Cards! Seeing that the first payout was EXCITING! Review collected by and hosted on G2.com.

What do you dislike about SparkPlug?

The only issue I have encountered was some employees having an older cell phone and being unable to track it on the go. Otherwise, any issue or questions I have had have been answered quickly. :) Review collected by and hosted on G2.com.

What problems is SparkPlug solving and how is that benefiting you?

It has been helping me keep a healthy competitive sales envrioment in the store. This has helped increase sales in other categories as well. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

##### Categories on G2

[Sales Compensation](https://www.g2.com/categories/sales-compensation)[Sales Gamification](https://www.g2.com/categories/sales-gamification)[Other Retail](https://www.g2.com/categories/other-retail)

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