--- title: SparkPlug Reviews meta\_title: 'SparkPlug Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 54 reviews by the users' company size, role or industry to find out how SparkPlug works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 54 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Retail url: https://www.g2.com/categories/retail --- # SparkPlug Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by SparkPlug but has limited features. Are you part of the SparkPlug team? [Upgrade your plan](https://my.g2.com/sparkplug/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! SparkPlug is an employee sales incentive management platform for specialty retailers, restaurants, and CPG brands. SparkPlug integrates directly with brick-and-mortar businesses' POS systems to automate virtually every aspect of implementing and scaling an incentive program. SparkPlug's incentive engine, managed payouts, and trade promotion management tools allow retailers and restaurants to streamline and automate vendor-sponsored sales incentives for their frontline employees. * * * Seller [SparkPlug Applications](https://www.g2.com/sellers/sparkplug-applications) Discussions [SparkPlug Community](https://www.g2.com/products/sparkplug/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Jake Levin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months [ View More Pricing Information ](https://www.g2.com/products/sparkplug/pricing) ## Top-Rated Alternatives [ ![CaptivateIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CaptivateIQ") CaptivateIQ 4.7/5(3,488) ](https://www.g2.com/products/captivateiq/reviews) [ ![Salesforce Spiff](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce Spiff") Salesforce Spiff 4.6/5(3,068) ](https://www.g2.com/products/salesforce-spiff/reviews) [ ![Zoho CRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zoho CRM") Zoho CRM 4.1/5(2,947) ](https://www.g2.com/products/zoho-crm/reviews) [ View All Alternatives ](https://www.g2.com/products/sparkplug/competitors/alternatives) ## User Insights Average based on 54 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Jesus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jesus L.") JL Jesus L. Sales Floor Manager Small-Business (50 or fewer emp.) 2/13/2025 "What the Industry Needed" 5/5 What do you like best about SparkPlug? SparkPlug has made incentivizing the staff a breeze! It saves management so much time by assisting with setting up, keeping track and paying out staff. You can now do staff trainings on the platform so that staff can do on their own time and get paid for each training. The platform overall is easy to navigate. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? One flaw from a manger perspective. At the moment we have 11 sparks currently running. It should be limited to a certain amount of incentives at a time. The staff can then. focus on a number of brands at a time instead of being overwhelmed since some sparks require a certain threshold to qualify for the prize. Also I've had some companies not want to participate with SparkPlug since they don't want their incentive to get overlooked or set aside for a better prize. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? Time saver! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jose C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose C.") JC Jose C. General manager Mid-Market (51-1000 emp.) 2/13/2025 "Great Sales incentive program." 5/5 What do you like best about SparkPlug? i like that you can choose what kind of payout you want, how easy it is to track your data. also all the competition it brings! Customer support is very helpful whenever there is an issue. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? Sometimes sales data doesnt sync up correctly, but its rare. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? Creating better sales order averages, also it creates better sales tactics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kurstin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kurstin H.") KH Kurstin H. Trade Marketing Manager Mid-Market (51-1000 emp.) 2/13/2025 "giving budtenders the Skill and Will to sell our Brand's Products" 5/5 What do you like best about SparkPlug? combining edutcation and incentives to be user and brand friendly. I llike that you guys take the brands feedback to enhance your platform. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? I wish there was an APP, I hate being chained to my laptop Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? the function of paying budtenders for incentives Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CW Ciara W. Mid-Market (51-1000 emp.) 11/10/2023 "Amazing Company!" 5/5 What do you like best about SparkPlug? I love how responsive they are whenever I reach out they are always quick at helping with whatever we need. Our team has really enjoyed the services they provide to incentivze them throughout their shifts. Super easy for our team to use and has a lot of great features such as reminder texts sent to employees to keep them engaged in the current Spark for their store. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? Wish we had more vendors using SparkPlug! Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? They are helping us stay on top of our team's efforts in maximizing their average ticket potential by helping to incentivize the team with vendors who use SparkPlug. Our team is very responsive to anything that helps them make more in their day financially and SparkPlug is great at providing this by working with vendors we carry. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/30/2024 "The best employee incentive program!" 5/5 What do you like best about SparkPlug? SparkPlug allows us to better connect with our vendor partners who offer incentive programs to our employees. It enables vendors to directly reward our employees for moving product, while also helping vendors increase their sales. It's truly a win-win! Review collected by and hosted on G2.com. What do you dislike about SparkPlug? These is no downside for a cannabis retailer to not use SparkPlug. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? Being able to track inventory movement, sales velocity, and top performing sales staff has helped tremendously. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LN Lex N. Mid-Market (51-1000 emp.) 8/17/2023 "Outstanding customer service and a platform that delivers." 5/5 What do you like best about SparkPlug? It's ease of usability. How it drives our KPIs. The support we get from Erin and all of our Help Desk reps like Lyza, Cieryl, Kelsey, Angeli, & more! Review collected by and hosted on G2.com. What do you dislike about SparkPlug? How long it takes to load. Really bogs down for the Guest Advisors. That you can't export. Wish you could go store by store and look at results on the dashboard for Sparks. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? Helping drive basket size and moving inventory in our stores. Helping us get brands in front of the Guest Advisors to drive products that need to be sold. Review collected by and hosted on G2.com. Show More 11/9/2023 Current UserValidated ReviewerSource: Organic ![Verified User in Alternative Medicine](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Medicine") AA Verified User in Alternative Medicine Mid-Market (51-1000 emp.) 3/25/2024 "SparkPlug is a top tier platform that's beneficial & practical to both MSO's & retailers." 5/5 What do you like best about SparkPlug? As an MSO, I'm a fan of the backend analytics that I'm able to receive. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? The sign-up process takes a bit of time & is the main turn off for acquiring new accounts. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? It allows me to get a peep into the backend & see the status' of products from both an inventory & sales perspective. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ashley M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley M.") AM Ashley M. Dispensary Small-Business (50 or fewer emp.) 6/28/2023 "Best Commission program ever!" 5/5 What do you like best about SparkPlug? I really enjoy the fact that the budtenders are able to get an incentive for selling products they already sell to customers, its like a personal "thank you" from the company. I also really enjoy that you can link the brand to the products in the POS so anytime we get something new during a spark you can easily add it to the current spark. They customer service reps with sparkplug are so friendly and easy going they never make you feel like any question is a bad one and they are more then happy to help you fully understand the platform whether you are a visual learner like me or need step by step instructions (also like me) they are more then happy to provide you with video calls, videos, and any reading material to help you fully understand the platform and feel comfortable using it. I recently has my first " spark denial" which was sad cause I didnt have the product they wanted to put on the spark but I was able to write them a response on why I am denying it which is really nice. Another cool thing about spark plug is the fact that we can now save our spark money into a virtual wallet and save it up instead of having to cash them out on gift cards after every spark. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? I havent came across any "dislikes" about sparkplug yet, I think it is very user friendly and I have no compaints. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? At our store we have a card machine for customers to use thier debt cards for purchases, our card machines do not allow us to add tips to the transaction so Sparkplug is basically giving the budtender a "tip" when they sell certain products. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 3/12/2024 "Customer care and building industry relationships" 5/5 What do you like best about SparkPlug? The incentives for our employees, how helpful our team always is about getting back to us and helping find solutions. It is pretty straight forward and easy to onboard. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? It is hard to get brands to accept invitations if they aren't already on. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? Helps us connect to vendors and boost their sales in our stores. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SC Shayla C. Small-Business (50 or fewer emp.) 11/14/2023 "Great program for your whole team" 5/5 What do you like best about SparkPlug? The incentives help our budtenders make our customers aware of new product. It's great for getting new products noticed. Employees also love seeing the progress they make with their sales. It's user friendly, and the customer service side has always been top tier. Collecting the intensives is easy as well. Review collected by and hosted on G2.com. What do you dislike about SparkPlug? I wish more vendors would get involved. Would be great to have more incentives. Review collected by and hosted on G2.com. What problems is SparkPlug solving and how is that benefiting you? Helps getting my team to talk about various products to our customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 14 months ### Average Discount 6% [ View More Pricing Information ](https://www.g2.com/products/sparkplug/pricing) ##### ##### SparkPlug Features Sales Rep Portal Compensation Statements Plan Documents and Agreements Individual and Team Performance Reports Management Portal Sales Org Performance Reports Monitor Sales Rep Performance Workflow and Approvals Administration Adjustments/Dispute Resolution Comp Modeling - Ease of Admin Comp Modeling - Design Flexibility Platform APIs Performance and Reliability [ View More Features ](https://www.g2.com/products/sparkplug/features) ##### Categories on G2 [Sales Compensation](https://www.g2.com/categories/sales-compensation)[Sales Gamification](https://www.g2.com/categories/sales-gamification)[Other Retail](https://www.g2.com/categories/other-retail) ##### Explore More [What is the best platform for organizing team workflows?](https://www.g2.com/discussions/what-is-the-best-platform-for-organizing-team-workflows)[Best tools for building personalized employee career paths](https://www.g2.com/discussions/best-tools-for-building-personalized-employee-career-paths)[Which VoIP software is best for customer support teams](https://www.g2.com/discussions/which-voip-software-is-best-for-customer-support-teams) [How does Box AI workflow automation reduce manual work in content-heavy processes?](https://www.g2.com/discussions/how-does-box-ai-workflow-automation-reduce-manual-work-in-content-heavy-processes)[Which automotive digital retailing software uses AI to summarise calls and texts so managers can coach sales reps without reviewing every interaction manually?](https://www.g2.com/discussions/which-automotive-digital-retailing-software-uses-ai-to-summarise-calls-and-texts-so-managers-can-coach-sales-reps-without-reviewing-every-interaction-manually)[Pros and Cons Details](https://www.g2.com/products/sparkplug/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)