[ Sonar Reviews ](https://www.g2.com/products/sonar/reviews) [ Sonar Reviews ](https://www.g2.com/products/sonar/reviews) # Sonar Features ##### ## Analysis (4) Application Attribution Attributes app installs to the marketing campaigns and media sources that drove it. Campaign Analysis Measures impact and effectiveness of mobile marketing campaigns. Uninstall Tracking Measures user-level uninstall insights. Custom Dashboards Creates custom data views to suit every team member's needs. Show More ##### ## Campaigns (5) Proximity Marketing Collects geo-location data on mobile users to customize relevant campaigns. Push Notifications Pushes notifications or text messages to mobile devices Bulk SMS Provides templates for mass mobile messaging campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Audience Segmentation Identifies the most granular audience segments based on actions, inactions, and user properties. Show More ##### ## Engagement (1) Coupons and Promotions Sends out coupons and promotions to reward and entice mobile device users. Show More ##### ## Platform (3) Optimization Optimizes marketing campaigns for mobile devices. Integrations - Mobile Marketing Integrates advertising/campaigns into mobile applications, games, and mobile browsers. Internationalization Facilitates global text message and mobile marketing campaigns. Show More ##### ## Messenger (4) Sequencing Mapped-out responses for conversations. AI Artificial intelligence (AI) and chatbot involvement. Live Chat Live human component of conversations. Customization Interface Quality of interface for designing and customizing conversation maps. Show More ##### ## Channels (5) Social Media Conversations enacted over social media. Website Conversations enacted through embedding or pop-ups on websites. Text Message (SMS) Conversations enacted through text message (SMS). Voice Assistants Conversations enacted through voice assistants. Other Conversations enacted through other channels. Show More ##### ## Customers (5) Targeting Overall quality of customer targeting based on needs or situations. Profiles Creation and modification of customer profiles based on conversations. Analytics Reporting based around specific and overall conversation results. Lead Gathering Capture and organization of leads from conversations. Sales Conversion Success rate of conversations leading to customer purchases. Show More ##### ## Integrated Workflows (7) Task Management Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete. Email Tracking/Automation Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence. Calls and Voice Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls. Other Outreach Options Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more. CRM Integration Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach. Calendar Integrates with calendar software so users can seamlessly schedule calls. Shared Records Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on. Show More ##### ## Repeatability and Reportability (5) Content Management Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc. Workflow Management Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems. Workflow Performance Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members. Sales Coaching and Insights Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints. Gamification Provides gamifaction features to rank sales reps on performance Show More ##### ## Text Messaging (8) Bulk SMS Enables users to send mass text message campaigns Two-Way Text Messaging Facilitates two-way text messaging to encourage consumer engagement and loyalty Text Scheduler Provides the ability to schedule single or bulk text messages to recipients on a specific date and time Automatic Replies Provides automatic text message replies to recipients Automatic URL Shortening Provides automatic URL shortening to use less characters via text MMS Marketing Sends out multimedia via text messages, such as coupons, pictures, and audio Personalization Offers features for personalizing text messages based on customer information or past behavior Transactional SMS Allows users to establish automated workflows and triggers to deliver transactional text messages Show More ##### ## SMS Platform (6) Reporting Provides pre-built or customizable performance reports Automation Automates tasks and features for added convenience White Label Offers a white labeling service for agencies or resellers to customize platform branding Text-to-Landline Text enables landline phones so users can receive text messages sent to an existing business number Short Codes Provides businesses with 5- to 6-digit short codes for running text marketing campaigns API Integration Facilitates the integration of text messaging into existing business applications through an SMS gateway API Show More ##### ## Lead Monitoring (3) Features Provides features to create and manage lists of potential customers Performance Monitors form’s performance and contribution to the sales pipeline Identification Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page Show More ##### ## Data Capture (4) Mobile Records leads using different types of devices Websites Captures form submissions from existing forms on websites or landing pages Social Media Captures leads across social media channels Data Captures measurable, real customer data gathered directly from a website Show More ##### ## Analytics (2) Export/Import Exports and imports lead data to and from various formats like plain text, spreadsheets, etc. Reporting Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. Show More ##### ## Customization (3) Forms Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter Templates Provides pre-configured templates that can be customized by users Integration Integrates with sales and marketing software solutions to transfer lead data between them Show More ##### ## AI and Automation (5) Lead Prioritization Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers. Lead Scoring Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage Best Time of Day Scheduling Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations Buyer Intelligence Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls. Machine Learning Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior. Show More ##### ## Generative AI (1) AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - Lead Capture (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - SMS Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Sales Engagement (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Mobile Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Conversational Marketing (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## AI Automation - SMS Marketing (1) AI SMS Uses AI to automate audience targeting, SMS message personalization, and performance optimization. Show More ##### ## AI Content Generation - SMS Marketing (1) AI SMS Use AI to generate personalizaed SMS copy for SMS campaigns Show More ## Top-Rated Alternatives [ ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") Fin 4.5/5(3,890) ](https://www.g2.com/products/fin/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,630) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![TextUs](https://images.g2crowd.com/uploads/product/hd_favicon/40fc82cefc85b06f32b4c3afe67b26de/textus.svg "TextUs") TextUs 4.7/5(629) ](https://www.g2.com/products/textus/reviews) [ View All Alternatives ](https://www.g2.com/products/sonar/competitors/alternatives) Sonar Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,890) [ Compare Now ](https://www.g2.com/compare/fin-vs-sonar) ##### Categories on G2 [ Sales Engagement ](https://www.g2.com/categories/sales-engagement)[ Lead Capture ](https://www.g2.com/categories/lead-capture)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing) [ Conversational Marketing ](https://www.g2.com/categories/conversational-marketing)[ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing) Show More ##### Explore More [ What's the leading session replay solution for small businesses ](https://www.g2.com/discussions/what-s-the-leading-session-replay-solution-for-small-businesses)[ What's the best ATS with built-in interview scheduling and strong candidate communication tools in one place? ](https://www.g2.com/discussions/which-applicant-tracking-systems-consistently-cut-time-to-hire-for-recruiters-managing-high-volume-requisitions)[ Which social media suite offers the most complete publishing and analytics features? ](https://www.g2.com/discussions/which-social-media-suite-offers-the-most-complete-publishing-and-analytics-features) [ Which file converter tools can handle automated batch conversion for repetitive document workflows while meeting compliance requirements? ](https://www.g2.com/discussions/which-file-converter-tools-can-handle-automated-batch-conversion-for-repetitive-document-workflows-while-meeting-compliance-requirements)[ Slack vs ClickUp vs Confluence: which one actually works as the single hub a team lives in rather than just another app everyone has open? ](https://www.g2.com/discussions/slack-vs-clickup-vs-confluence-which-one-actually-works-as-the-single-hub-a-team-lives-in-rather-than-just-another-app-everyone-has-open%20)[ What is the top tool for organizing project-related notes? ](https://www.g2.com/discussions/what-is-the-top-tool-for-organizing-project-related-notes) Show More [ What's the leading session replay solution for small businesses ](https://www.g2.com/discussions/what-s-the-leading-session-replay-solution-for-small-businesses)[ What's the best ATS with built-in interview scheduling and strong candidate communication tools in one place? ](https://www.g2.com/discussions/which-applicant-tracking-systems-consistently-cut-time-to-hire-for-recruiters-managing-high-volume-requisitions)[ Which social media suite offers the most complete publishing and analytics features? ](https://www.g2.com/discussions/which-social-media-suite-offers-the-most-complete-publishing-and-analytics-features) [ Which file converter tools can handle automated batch conversion for repetitive document workflows while meeting compliance requirements? ](https://www.g2.com/discussions/which-file-converter-tools-can-handle-automated-batch-conversion-for-repetitive-document-workflows-while-meeting-compliance-requirements)[ Slack vs ClickUp vs Confluence: which one actually works as the single hub a team lives in rather than just another app everyone has open? ](https://www.g2.com/discussions/slack-vs-clickup-vs-confluence-which-one-actually-works-as-the-single-hub-a-team-lives-in-rather-than-just-another-app-everyone-has-open%20)[ What is the top tool for organizing project-related notes? ](https://www.g2.com/discussions/what-is-the-top-tool-for-organizing-project-related-notes)