--- title: Sonar Reviews meta\_title: 'Sonar Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 111 reviews by the users' company size, role or industry to find out how Sonar works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 111 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Sonar Reviews & Product Details Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar. * * * Seller [Sonar](https://www.g2.com/sellers/sonar) Discussions [Sonar Community](https://www.g2.com/products/sonar/discuss) Languages Supported English Solution Type All-in-One Overview by Nic Baughman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months [ View More Pricing Information ](https://www.g2.com/products/sonar/pricing) ## Top-Rated Alternatives [ ![Fin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fin") Fin 4.5/5(3,901) ](https://www.g2.com/products/fin/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![TextUs](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TextUs") TextUs 4.7/5(629) ](https://www.g2.com/products/textus/reviews) [ View All Alternatives ](https://www.g2.com/products/sonar/competitors/alternatives) ## User Insights Average based on 111 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) SC Shadin C. Enterprise (\> 1000 emp.) 12/5/2019 "Marketing SMS using Sonar" 5/5 What do you like best about Sonar? Sonar made it easy for us to configure a widget for marketing text automation (one way communication where we text a link or info to the customer). The API documentation was easy to understand for our development team, and the solution has been easy to scale. Customer support has been excellent for the marketing team thanks to Nic Baughman! Review collected by and hosted on G2.com. What do you dislike about Sonar? Not a lot to dislike as the customer support has been excellent for the marketing team! However a few suggestions are that setting up automated triggered marketing campaigns requires Salesforce development support (and is not easy for a marketing team to configure out of the box) Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Marketing text automation and easy to configure widgets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Enterprise (\> 1000 emp.) 10/24/2019 "Everyone Can See My Text Messages" 1/5 What do you like best about Sonar? It's a great way for me to be able to communicate and have a record of what we spoke of. Review collected by and hosted on G2.com. What do you dislike about Sonar? Whenever I send a text message, my entire organization can see everything we're talking about. Strategy conversations, especially in a sales world, go out the window. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: Again, I think it's fantastic for you to be able to see all of your clients communications. It's easy to be able to see everything that's going on and having one point of information. In a sales organization, being able to go back and see all the conversation that you've had between clients and your employees is crucial, but beware that everyone who is logged into Sonar can see your conversations, so privacy can be a concern. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Keeping a record of conversations is the best part. Review collected by and hosted on G2.com. Show More Response from Andrew Berman of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-3491614/official_response/edit) Hello, your chat conversation visibility settings are set up by your Sonar admin. We offer the functionality to organize and allow viewing access to only conversations that pertain to you. We would recommend speaking to your admin to update those preferences or send us an email so we can assist. ~Andrew Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Halcyon H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Halcyon H.") HH Halcyon H. Offers Advisor Real Estate Enterprise (\> 1000 emp.) 10/23/2019 "PRETTY GREAT" 3.5/5 What do you like best about Sonar? I love the sonar capability of canned responses and the ability to customize texts to our prospective clients, also to add autofill autopopulate fields for very fast reponses Review collected by and hosted on G2.com. What do you dislike about Sonar? At this point I don't care for the fact you have to sign in independently from salesforce to use sonar. We have to open Sonar independently in Okta in order to use it within salesforce Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? benefits are that it gives us another option for communication--all responses in one place--email alerts--would be helpful if we could respond from email. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite BK Ben K. CMO Small-Business (50 or fewer emp.) 8/30/2019 "Sonar 4x'd our sales via SMS over Avochato" 5/5 What do you like best about Sonar? drip SMS is a most powerful force. Sonar makes it so easy Review collected by and hosted on G2.com. What do you dislike about Sonar? it's great. so much better than the other solutions we've used before (twilio, avochato). think they need a bigger sales team tbh Review collected by and hosted on G2.com. Recommendations to others considering Sonar: such a good product, no brainer. this should be a basic tool for any direct response marketer. if you have phone numbers and are doing outbound calls, this product lets you get customers to raise their hand when it works for them to be called. a no brainer for any company selling a product with LTV over $500. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? no engineering needed to create drip SMS marketing. I think it's a high quality product with great documentation and reporting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic DS Dylan S. Business Development Representative Enterprise (\> 1000 emp.) 10/25/2019 "Great texting tool" 4.5/5 What do you like best about Sonar? I love the ease that Sonar provides. We are able to send out messages at a very high volume. It's deliverability rate is second to none and I always know my messages are being delivered on time. Review collected by and hosted on G2.com. What do you dislike about Sonar? It is sometimes difficult to keep things organized in Sonar. With so many messages being sent, I can get lost in the account pages and message tabs. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: Take your time getting to know all of the different features and capabilities of the platform. There is a lot in there that can be overlooked if the time isn't taken properly to learn. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Sonar mainly solves the problem of text messages not being delivered, when sending in bulk. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![William H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William H.") WH William H. Senior Sales Executive Internet Enterprise (\> 1000 emp.) 10/23/2019 "Great way to Communicate " 4.5/5 What do you like best about Sonar? I like that Sonar gives me the options to text either office number or cell number. Also it updates in my email. Review collected by and hosted on G2.com. What do you dislike about Sonar? I do not like that it takes a few minutes to get to my email i wish it was in real time. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: I think they should give it a try to start to uses it. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? It helps me reschedule missed appointments. It also gives me another tool to communicate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Enterprise (\> 1000 emp.) 10/29/2019 "Sonar is what I use for texting contact!" 4.5/5 What do you like best about Sonar? I like that Sonar is adapted into our Salesforce platform. Review collected by and hosted on G2.com. What do you dislike about Sonar? I don't like that Sonar has been updated and erases previous history too fast. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: Use the email notifications. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Many customers prefer text contact, and I can accommodate. Review collected by and hosted on G2.com. Show More 3/5/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Enterprise (\> 1000 emp.) 2/12/2020 "Smooth integration to our sales processes" 3.5/5 What do you like best about Sonar? In Sales Operations, we appreciate the smooth communication and roll-out of the Sonar app to our sales teams. The support through our Sonar rep has been phenomenal - quick and efficient product support when we need it. Review collected by and hosted on G2.com. What do you dislike about Sonar? There is a double opt-in process for us to sync clients in Sonar and Salesforce. This can confuse both our reps and clients. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? As an org, we heavily rely on Salesforce. Sonar integrates well into Salesforce and allows us to better track conversation threads with our clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CR Charlie R. Sales Executive Enterprise (\> 1000 emp.) 10/31/2019 "Sales Executive" 5/5 What do you like best about Sonar? The alerts coming to me by email makes it easier to stay on top of interested clients. It's also very easy for them to opt in and for the company to stay compliant. Review collected by and hosted on G2.com. What do you dislike about Sonar? When someone opts in, it doesn't automatically check the opt in box within my salesforce. It would be great if the box in Salesforce was checked when they opt in. Review collected by and hosted on G2.com. Recommendations to others considering Sonar: It's a great system and very very easy to use. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? I can easily communicate with clients instead of calling them. I set more appointments with the Sonar text feature. Staying compliant is also good. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Brandon S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon S.") BS Brandon S. Zillow Offers Advisor Enterprise (\> 1000 emp.) 10/29/2019 "Great way to touch clients quick and easy!" 4.5/5 What do you like best about Sonar? The ability to send messages from my computer and make my own canned responses and combine it with our SalesForce. Review collected by and hosted on G2.com. What do you dislike about Sonar? that as an org we see everyones messages. Sometimes it is hard to find our messages if we are looking at all of the org messages. Review collected by and hosted on G2.com. What problems is Sonar solving and how is that benefiting you? Being able to quickly touch clients and keep a record of conversation with them Review collected by and hosted on G2.com. Show More Response from Andrew Berman of Sonar [Editedit](https://www.g2.com/survey_responses/sonar-review-3534450/official_response/edit) Brandon, your Sonar admin set the chat conversation visibility preferences for your team. I would recommend speaking with him/her to alter your RBAC settings to limit visibility to conversations that only pertain to you.Let us know if you need anything else! ~Andrew Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Sonar? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sonar ](https://www.g2.com/products/sonar/discussions/new) ![Tajmah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tajmah M.") TM Tajmah Moore • Last activity over 6 years ago how can I setup the auto response txt . 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-setup-the-auto-response-txt) MR Matt Rai • Last activity about 6 years ago Why are the canned responses gone? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/26163-why-are-the-canned-responses-gone) [ View all Discussions ](https://www.g2.com/products/sonar/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 11 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/sonar/pricing) Sonar Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,901) [ Compare Now ](https://www.g2.com/compare/fin-vs-sonar) ##### ##### Sonar Features Messenger Sequencing AI Video Chat Channels Website Text Message (SMS) Customers Audience Targeting Profiles Analytics Text Messaging Bulk SMS Two-Way Text Messaging Text Scheduler [ View More Features ](https://www.g2.com/products/sonar/features) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Lead Capture](https://www.g2.com/categories/lead-capture)[SMS Marketing](https://www.g2.com/categories/sms-marketing) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Lead Capture](https://www.g2.com/categories/lead-capture)[SMS Marketing](https://www.g2.com/categories/sms-marketing)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What connected worker platform works best for a mid-sized manufacturing company that wants real-time visibility on the shop floor without a 12-month digital transformation project?](https://www.g2.com/discussions/what-connected-worker-platform-works-best-for-a-mid-sized-manufacturing-company-that-wants-real-time-visibility-on-the-shop-floor-without-a-12-month-digital-transformation-project)[Best event registration software for mid-size company](https://www.g2.com/discussions/best-event-registration-software-for-a-mid-size-company)[Travel Management Systems](https://www.g2.com/discussions/travel-management-systems-what-has-been-your-experience) [What is the best desktop publishing software with out-of-the-box templates for small businesses producing quick flyers, banners, and invoices?](https://www.g2.com/discussions/what-is-the-best-desktop-publishing-software-with-out-of-the-box-templates-for-small-businesses-producing-quick-flyers-banners-and-invoices)[Which WYSIWYG editor platforms have the most reliable track records avoiding user experience and rendering issues?](https://www.g2.com/discussions/which-wysiwyg-editor-platforms-have-the-most-reliable-track-records-avoiding-user-experience-and-rendering-issues)[What are the highest rated database comparison tools for staging-to-production workflows where deployment errors must be eliminated?](https://www.g2.com/discussions/what-are-the-highest-rated-database-comparison-tools-for-staging-to-production-workflows-where-deployment-errors-must-be-eliminated) [Show MoreShow Less](javascript:void(0);)