Joe L.
JL
Joe L.
VP of Ops
Mid-Market (51-1000 emp.)
"Sonar Helps Customers Understand Dynamic Transportation Network"
4.5/5
What do you like best about SONAR?

The quantity and the quality of the data. It allows for users to articulate market swings with 3rd party data. We find this useful with educating our staff along with our customers. The customer service/support is top notch and they are constantly coming out with enhancements and improvements. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

There is a learning curve to navigating the software. Once you have been properly trained, you come to enjoy the configuration but intro to new users can be cumbersome. Review collected by and hosted on G2.com.

Response from Kelly Swan of SONAR
Edit edit

Thank you Joe! We love to hear how our users are harnessing our data to improve their organization.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Sonar provide Insight"
4.5/5
What do you like best about SONAR?

I mostly use Sonar to validate freight costs for lanes. I also review the market with Sonar Review collected by and hosted on G2.com.

What do you dislike about SONAR?

I have not found any items I am not happy with Review collected by and hosted on G2.com.

Response from Brandy Holcomb of SONAR
Edit edit

Thank you for taking the time to share your feedback! We are happy to hear that SONAR helps you validate freight costs and identify pricing opportunities to fill empty miles on your dedicated fleets.

It’s great to know that you’ve had a positive experience across the platform. We appreciate you being part of the SONAR community and using data-driven insights to drive results!

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
"User friendly and able to retrieve any transportation market related data"
4/5
What do you like best about SONAR?

Large data pulls for benchmarking.Ability to create visuals to show market trends Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Easer use of making graphs and setting up the correct data. Hard to get the right data sometimes Review collected by and hosted on G2.com.

Response from Brandy Holcomb of SONAR
Edit edit

Thank you for sharing your feedback! We are glad to hear that SONAR’s data depth and visualization tools are helping you benchmark rates and analyze market and capacity trends.

We also appreciate your note on improving the ease of building graphs and finding the right data . That is valuable input and our team is always exploring ways to make SONAR more intuitive and user-friendly. Please do not hesitate to reach out to your account manager or CS@gosonar.com for assistance in building customized dashboards.

Thank you for your feedback and for continuing to be part of the SONAR community.

NL
Nick L.
Senior Director of Capacity
Small-Business (50 or fewer emp.)
"SONAR Keeps Getting Better!"
5/5
What do you like best about SONAR?

Having data that you can trust to make informed decisions and feel confident about your buying and selling has been a tremendous help! The support from SONAR is amazing, and every QBR we have is filled with new releases for functionality that actually provides a positive impact. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

At this point, they have added almost everything that we wanted to see. Review collected by and hosted on G2.com.

Response from Danielle Roberts of SONAR
Edit edit

Thank you for your review! We're thrilled to hear you're enjoying SONAR. Our team is always working to bring you the best experience, and your feedback keeps us motivated.

Verified User in Packaging and Containers
AP
Verified User in Packaging and Containers
Enterprise (> 1000 emp.)
"Powerful platform to fuel your logistics operations"
5/5
What do you like best about SONAR?

SONAR offers a quick and accurate option to ensure your team is buying well for all modes of transportation across all markets in which you may ship. I use SONAR if i am spot checking a simple lane or prepping for a meeting with executives to give a preview of the current market conditions. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Pulling charts can be a little convoluted as it sometimes looks like they are there and available but no data populates. Review collected by and hosted on G2.com.

Response from Brandy Holcomb of SONAR
Edit edit

Thank you so much for your thoughtful review and for sharing how you're using SONAR across your transportation planning and executive reporting. We're happy to hear that SONAR is helping you quickly access accurate market data to support both spot checks and strategic decisions.

We also appreciate your feedback on the charting functionality. We're actively working on improvements to make data visualization more intuitive and seamless. If you ever encounter issues or have suggestions, our customer service team is always here to help.

Thanks again for being a valued user!

Sean C.
SC
Sean C.
Director of Business Development
Small-Business (50 or fewer emp.)
"Customer Focused"
5/5
What do you like best about SONAR?

Has provided an ability to keep our employees and customers updated on market conditions and pricing in real time like we were unable to do prior to having SONAR. The dashboard and layout of the tool is extremely easy to use, and the SONAR team is extremely responsive should you have questions and they also provide reference tools to help in your day-to-day work with their tool. I use this tool daily to check market conditions and weather. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Reefer and Flatbed sometimes do not have enough data to pull to provide accurate rates. Review collected by and hosted on G2.com.

Response from Danielle Roberts of SONAR
Edit edit

Thank you for your review! We're thrilled to hear you're enjoying SONAR. Our team is always working to bring you the best experience, and your feedback keeps us motivated.

Alex S.
AS
Alex S.
Transportation Manager
Enterprise (> 1000 emp.)
"Review and provide Market Intelligence to better support our customer base and operations teams."
5/5
What do you like best about SONAR?

Ease of use, and the vast upgrades made over the years Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Lack of LTL specific data, looking forward to enhancements in this space. Review collected by and hosted on G2.com.

Response from Brandy Holcomb of SONAR
Edit edit

We appreciate your feedback on the ease of use and the continuous upgrades of SONAR. We understand your concern about the lack of LTL specific data and are actively working on enhancements in this area. Your input helps us to better support our customer base and operations teams.

Verified User in Manufacturing
AM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"Positive experience using SONAR"
4/5
What do you like best about SONAR?

The customer support we have recieved has been great making implmentating SONAR very easy and straightforward process.

Having daily spot rates for specific lanes has been very helpful for our team of shippers to ensure we getting rates matching markets conditions. Also being able to see trends in carriers and rejections rates has allowed are team to better prepared and be ahead of any potential shipping delays. Review collected by and hosted on G2.com.

What do you dislike about SONAR?

Learning the acroynmns used for the different indcies and what each is measuring has been a bit of a learning curve, but the knowledge center is easy to use to find this information.

Datawise, do wish there was more details for shipping flatbeds similar to the extensive data avaialbe for van or reefer. Review collected by and hosted on G2.com.

Gregory G.
GG
Gregory G.
Managing Partner
Small-Business (50 or fewer emp.)
"Excellent Customer Service and great data for strategic business decisions."
5/5
What do you like best about SONAR?

The service that we receive is 10/10 good! Review collected by and hosted on G2.com.

What do you dislike about SONAR?

It's so in-depth that most are unable to use. Review collected by and hosted on G2.com.

Response from Danielle Roberts of SONAR
Edit edit

​Thank you for leaving us a review! We're happy to hear you're enjoying SONAR. Our team works hard to provide great service, and your feedback means a lot to us!

Verified User in Financial Services
IF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Love using SONAR product to track the daily changes in the various frieght markets across modes"
5/5
What do you like best about SONAR?

the breadth of informations and high frequency data points Review collected by and hosted on G2.com.

What do you dislike about SONAR?

hard to search within the app for new data sets...the search shouldnt be reliant on knowing the "ticker" for the data set and instead should be more intutive to search terms Review collected by and hosted on G2.com.

Response from Danielle Roberts of SONAR
Edit edit

We really appreciate your review! It’s great to hear that SONAR is working well for you. We understand that there can be a bit of a learning curve, especially when it comes to understanding the vast amount of data we have, but we’re always here to help and continue to make improvements to make this easier. Our team is dedicated to making the experience as smooth as possible, and we’re glad to have you on board!