1. [Home](https://www.g2.com/) 2. ... 3. [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) 4. [SOMIN Discussions](https://www.g2.com/products/somin/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_078d154e0bfeb5fe748323ef19722c81/somin.png "Product Avatar Image") ](/products/somin/reviews) [ SOMIN ](/products/somin/reviews) (14)4.5/5 SOMIN is an AI marketing intelligence and campaign planning platform. It turns verified competitor and audience data into insights, briefs and on-brand ideas, taking teams from brief to pre-scored campaign concepts in a median of 13 minutes. Stop guessing what works. Start knowing. Generic AI chat guesses from the open web. SOMIN reasons over verified category data refreshed daily: competitor ads, posts and creator content from Meta, Google, TikTok and YouTube. Conclusions stay consistent, every finding links back to its source, and outputs arrive ready to use. How it works: Listen, Reason, Deliver • Listen: SOMONITOR, SOMIN's real-time category engine, collects competitor ads, posts and creator content every day. • Reason: AI agents follow a senior strategist's process (Listen, Decode, Decide, Make, Ship) using SOMIN's Persona → Tension → Angle → Story framework. • Deliver: insights, creative briefs and brand-checked ideas your team can act on. Six AI agents • Strategy: reads competitor ads for messaging and tension, finds open market space, scores draft concepts and outputs a branded deck. 4,000+ competitor ads decoded per category. • Paid Media & Ad Scoring: predicts how ads will perform before you spend, at 78% CTR-prediction accuracy (about 3× the human baseline), and builds an on-brand funnel. Top-scoring concepts wait paused for your approval. • Creator Management & GMV: ranks your creator roster by actual sales, assigns non-overlapping audience territories and writes briefs in each creator's voice. • Social Media Manager: writes on-trend, on-brand posts with brand-aligned images across channels, autonomously or behind a sign-off gate. • CRM & Email (preview): generates email strategies from category data, personalises messages, builds sequences and tests toward a winner. • Performance Reporting (coming soon): live, self-serve client dashboards with period-on-period comparisons. Built for • Agencies: win pitches, report faster and lead on strategy with competitor audits and category-backed strategy. 75% lower pitch-prep cost; monthly reporting in one hour. • Brands: track competitors daily, generate on-brand ideas for the gaps, and manage team and agency briefs from one view. • Creator programmes: see which creators drive sales, brief them in their own voice and grow GMV on TikTok Shop, Meta and YouTube. 2.4× more GMV when creators own a lane. Customer results • Mothercare Singapore: 80% less weekly research time, 74% lower research spend, 3× finer audience segments, 4,000+ competitor ads tracked and 25+ hours saved every week. • SAMY Alliance: 12× faster planning and a multi-million-pound account won. • KPI Media: pitch cycle cut from one week to two days at 75% lower cost. • Click2View: monthly reporting cut from 9 hours to 1, with analysis 6× faster. Works where you work Use the SOMIN dashboard, or run SOMIN inside your AI tools through MCP with Claude, Manus and Codex, and automate with Zapier. The free Marketing Mondays plugin for Claude packages SOMIN workflows as ready-made skills. SOMIN runs on Google Cloud with Gemini and complies with GDPR and Singapore's PDPA. Coverage 11+ markets across APAC, MENA and Europe: Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, the UAE, Saudi Arabia, the UK, Germany and Spain. New markets go live in about two weeks. About SOMIN Built in Singapore by marketers and AI professor Aleks Farseev. SOMIN's research is published at AAAI, ACM Multimedia, SIGIR, WSDM, The Web Conference and ACM TOIS. Gartner Cool Vendor in Marketing AI · Google AI First Programme · Zapier Silver Agentic AI Partner · IMDA SMEs Go Digital Pre-Approved Solution (eligible Singapore SMEs can receive up to 50% grant support). Trusted by P&G, Audi, Ferrari, Gojek, Abbott, Citi, KFC, Nestlé, Mothercare and McDonald's, and by agency teams at Dentsu, OMG, GroupM, Havas and Publicis. Show More * * * ### 66.0 Nps Score Already have SOMIN? ### All SOMIN Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Gordon G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gordon G.") GG Loading... [Gordon G.](https://www.g2.com/users/1a8a3f94-4a75-4e7e-a823-9062c44b6ded "Gordon G.") • 6 days ago Co-Founder at Live Economy World, Influencer Strategists, Membership World. Podcaster, Author and Keynote speaker of 350+ events. I help leaders own their niche and authority. Co-Founder at Live Economy World, Influencer Strategists, Membership World. Podcaster, Author and Keynote speaker of 350+ events. I help leaders own their niche and authority. More Options - [ # How are you using SoMin.ai for personal brand audits and content strategy planning? ](/discussions/how-are-you-using-somin-ai-for-personal-brand-audits-and-content-strategy-planning) I have been using SoMin.ai to create personal brand audits and turn those insights into relevant content strategies. So far I have not run into any issues, though I am still a relatively new user and it feels like the platform is frequently updated. The main benefit for me has been facilitating... [Read more](/discussions/how-are-you-using-somin-ai-for-personal-brand-audits-and-content-strategy-planning) [ Social Media Analytics Software ](https://www.g2.com/tags/social-media-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+SOMIN+questions+and+get+answers+from+expert+users+in+our+SOMIN+Discussions+section.&title=SOMIN+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsomin%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=SOMIN+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsomin%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsomin%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=SOMIN+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsomin%2Fdiscuss%0aAsk+SOMIN+questions+and+get+answers+from+expert+users+in+our+SOMIN+Discussions+section.) 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Answer a few questions to help the SOMIN community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsomin%2Fdiscuss%3Fsmall_ask%3Dsomin) No ## Top Contributors in SOMIN 1 ![Gordon G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gordon G.") GG Loading... ### [Gordon G.](https://www.g2.com/users/1a8a3f94-4a75-4e7e-a823-9062c44b6ded "Gordon G.") Patron of Community 1 pt