# Best Visual Configuration Software

## How Many Visual Configuration Software Products Does G2 Track?

**Total Products under this Category:** 81

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: July 27, 2026_

## How Does G2 Rank Visual Configuration Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,400+ Authentic Reviews
- 81+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Visual Configuration Software
 ![G2 Grid® for Visual Configuration Software plotting products by satisfaction and market presence](https://www.g2.com/categories/visual-configuration/grids.png?focus%5B%5D=143202&focus%5B%5D=59595&focus%5B%5D=1789&focus%5B%5D=13820&focus%5B%5D=2290&focus%5B%5D=91294&focus%5B%5D=70716&focus%5B%5D=14202)

Highlighted products: Coohom, Zakeke, Epicor CPQ, Kickflip, Experlogix CPQ, Combeenation, Threekit, and Configure One Cloud.

Underlying data: [Grid® JSON](https://www.g2.com/categories/visual-configuration/grids.json?focus%5B%5D=coohom&focus%5B%5D=zakeke&focus%5B%5D=epicor-cpq&focus%5B%5D=kickflip-kickflip&focus%5B%5D=experlogix-cpq&focus%5B%5D=combeenation&focus%5B%5D=threekit-threekit&focus%5B%5D=configure-one-cloud)

[
Coohom
](https://www.g2.com/products/coohom/reviews)

By [Coohom](https://www.g2.com/sellers/coohom)

[

4.5/5(139)

](https://www.g2.com/products/coohom/reviews)

What do users say?

Users consistently praise Coohom for its ease of use and fast rendering, which significantly enhances their design workflow. The intuitive interface and extensive library of models allow both beginner

Pros and Cons

[
Ease of Use (31)
](https://www.g2.com/products/coohom/reviews?qs=pros-and-cons)[
Slow Performance (6)
](https://www.g2.com/products/coohom/reviews?qs=pros-and-cons)

[
Zakeke
](https://www.g2.com/products/zakeke/reviews)

By [Zakeke](https://www.g2.com/sellers/zakeke)

[

4.6/5(86)

](https://www.g2.com/products/zakeke/reviews)

What do users say?

Users consistently praise Zakeke for its user-friendly interface and ease of use, making it simple for both businesses and customers to navigate the customization process. Many appreciate the seamless

Pros and Cons

[
Ease of Use (5)
](https://www.g2.com/products/zakeke/reviews?qs=pros-and-cons)[
Learning Curve (2)
](https://www.g2.com/products/zakeke/reviews?qs=pros-and-cons)

[
Epicor CPQ
](https://www.g2.com/products/epicor-cpq/reviews)

By [Epicor](https://www.g2.com/sellers/epicor)

[

4.5/5(98)

](https://www.g2.com/products/epicor-cpq/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of the software, highlighting its ability to streamline product configuration and automate pricing processes. Many appreciate the intuitive in

Pros and Cons

[
Customization (2)
](https://www.g2.com/products/epicor-cpq/reviews?qs=pros-and-cons)[
Slow Performance (2)
](https://www.g2.com/products/epicor-cpq/reviews?qs=pros-and-cons)

[
Kickflip
](https://www.g2.com/products/kickflip-kickflip/reviews)

By [Kickflip](https://www.g2.com/sellers/kickflip-7c265a60-1249-45e4-8c6d-27da0d17cb7d)

[

4.6/5(123)

](https://www.g2.com/products/kickflip-kickflip/reviews)

What do users say?

Users consistently praise the intuitive user interface and responsive customer support of Kickflip, highlighting how easy it is to set up and customize products without extensive technical knowledge.

[
Experlogix CPQ
](https://www.g2.com/products/experlogix-cpq/reviews)

By [Experlogix](https://www.g2.com/sellers/experlogix)

[

4.6/5(103)

](https://www.g2.com/products/experlogix-cpq/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of Experlogix CPQ, highlighting its ability to streamline complex quoting processes without requiring extensive programming knowledge. Many ap

Pros and Cons

[
Ease of Use (10)
](https://www.g2.com/products/experlogix-cpq/reviews?qs=pros-and-cons)[
Learning Curve (5)
](https://www.g2.com/products/experlogix-cpq/reviews?qs=pros-and-cons)

[
Combeenation
](https://www.g2.com/products/combeenation/reviews)

By [combeenation](https://www.g2.com/sellers/combeenation)

[

4.7/5(32)

](https://www.g2.com/products/combeenation/reviews)

What do users say?

Users consistently praise the excellent customer support and effective collaboration throughout the project lifecycle. Many appreciate the platform's user-friendly design and the ability to create vis

[
Threekit
](https://www.g2.com/products/threekit-threekit/reviews)

By [Threekit](https://www.g2.com/sellers/threekit-4ee10c7c-cd1f-4186-a4ff-dcff795ae477)

[

4.4/5(65)

](https://www.g2.com/products/threekit-threekit/reviews)

What do users say?

Users consistently praise the product for its realistic 3D visualization and responsive customer support, which enhance the online shopping experience. Many appreciate how easy it is to implement and

[
Configure One Cloud
](https://www.g2.com/products/configure-one-cloud/reviews)

By [Revalize](https://www.g2.com/sellers/revalize)

[

4.5/5(122)

](https://www.g2.com/products/configure-one-cloud/reviews)

What do users say?

Users consistently praise the software for its flexibility and ease of use, allowing teams to create complex product configurations without extensive programming knowledge. The strong customer support

Pros and Cons

[
CRM Integration (1)
](https://www.g2.com/products/configure-one-cloud/reviews?qs=pros-and-cons)[
Complex Features (1)
](https://www.g2.com/products/configure-one-cloud/reviews?qs=pros-and-cons)

[
Vendavo
](https://www.g2.com/products/vendavo-vendavo/reviews)

By [Vendavo](https://www.g2.com/sellers/vendavo)

[

4.3/5(68)

](https://www.g2.com/products/vendavo-vendavo/reviews)

What do users say?

Users consistently praise the product for its powerful analytics capabilities and customization options, which help optimize pricing strategies and improve decision-making. Many appreciate the intuiti

Pros and Cons

[
Pricing Optimization (3)
](https://www.g2.com/products/vendavo-vendavo/reviews?qs=pros-and-cons)[
Complexity (2)
](https://www.g2.com/products/vendavo-vendavo/reviews?qs=pros-and-cons)

[
Dopple
](https://www.g2.com/products/dopple/reviews)

By [Dopple XR](https://www.g2.com/sellers/dopple-xr)

[

4.5/5(58)

](https://www.g2.com/products/dopple/reviews)

What do users say?

Users consistently praise the product for its ease of use and exceptional customer support, which significantly enhances their productivity and overall experience. The intuitive interface allows teams

[
Zilliant CPQ
](https://www.g2.com/products/zilliant-cpq/reviews)

By [Zilliant](https://www.g2.com/sellers/zilliant)

[

4.8/5(30)

](https://www.g2.com/products/zilliant-cpq/reviews)

What do users say?

Users consistently praise the product for its ease of use and ability to streamline processes, allowing sales teams to quickly generate accurate quotes and proposals. The integration with ERP systems

Pros and Cons

[
Efficiency (2)
](https://www.g2.com/products/zilliant-cpq/reviews?qs=pros-and-cons)[
Slow Loading (2)
](https://www.g2.com/products/zilliant-cpq/reviews?qs=pros-and-cons)

[
VRed
](https://www.g2.com/products/vred/reviews)

By [Autodesk](https://www.g2.com/sellers/autodesk)

[

4/5(10)

](https://www.g2.com/products/vred/reviews)

What do users say?

Users consistently praise the software for its realistic rendering and user-friendly interface, making it easy to create high-quality visuals. The ability to import various CAD files and manipulate ma

[
Expivi
](https://www.g2.com/products/expivi/reviews)

By [Expivi](https://www.g2.com/sellers/expivi)

[

4.2/5(25)

](https://www.g2.com/products/expivi/reviews)

What do users say?

Users consistently praise the excellent customer support and user-friendly interface of Expivi, highlighting how the team is responsive and proactive in addressing issues. Many appreciate the ability

Pros and Cons

[
Customer Support (4)
](https://www.g2.com/products/expivi/reviews?qs=pros-and-cons)[
Expensive (1)
](https://www.g2.com/products/expivi/reviews?qs=pros-and-cons)

[
Hive CPQ
](https://www.g2.com/products/hive-cpq/reviews)

By [Hive CPQ](https://www.g2.com/sellers/hive-cpq)

[

4.8/5(32)

](https://www.g2.com/products/hive-cpq/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of Hive CPQ, highlighting its ability to streamline the proposal process and enhance pricing accuracy. The intuitive interface and responsive

Pros and Cons

[
Ease of Use (10)
](https://www.g2.com/products/hive-cpq/reviews?qs=pros-and-cons)[
Complexity (4)
](https://www.g2.com/products/hive-cpq/reviews?qs=pros-and-cons)

[
DriveWorks
](https://www.g2.com/products/driveworks/reviews)

By [DriveWorks](https://www.g2.com/sellers/driveworks)

[

4.5/5(52)

](https://www.g2.com/products/driveworks/reviews)

What do users say?

Users consistently praise the ease of use and automation capabilities of DriveWorks, highlighting how it significantly reduces design time and minimizes errors. Many appreciate its ability to integrat

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Similar Categories

- [CPQ](/categories/cpq)
- [Pricing](/categories/pricing)

- [Proposal](/categories/proposal)
- [Quote-to-Cash](/categories/quote-to-cash)

[Browse Visual Configuration Themes](/categories/visual-configuration/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Visual configuration software, also known as visual product configurators, shows sales representatives visualizations of custom-configured products with the customer’s selected features represented. The visualizations are tied to predetermined configuration models, allowing only feasible configurations based off of any functional, technical, business, or budgetary limitations. Many tools allow sales reps and customers to add and remove features directly, with the visualization updating to reflect those changes in real time.

With visual configuration software, companies can easily configure, price, and quote products in a collaborative way that is easy to see via 2D and 3D visualizations. Some tools even offer augmented reality and virtual reality functionality, allowing customers to see the product in their environment. Customers and sales reps are able to see a representation of the finished product prior to purchasing, increasing service levels and buyer confidence.

These tools are often used in manufacturing, engineering, and industrial settings. Visualizations can also be embedded in [e-commerce](https://www.g2.com/categories/e-commerce) stores to empower customers to take product configuration into their own hands. While some visual configuration products are standalone, most are part of an overall [CPQ software](https://www.g2.com/categories/cpq) solution.

To qualify for inclusion in the Visual Configuration category, a product must:

- Enable the design and visualization of products in 2D and/or 3D
- Allow for the addition of features in line with non-visual configuration models
- Offer visual configuration as a native function of the tool, not via an integration

Top Tools at a Glance

| 

 | 

Cloud-based interior rendering with real-time visualization

 | 

User Review

"All-in-One AI Design Tool with Pro Features and an Easy-to-Use UI"

 |
| 

 | 

Real-time 3D product customization with print-ready output

 | 

User Review

"Fast Shopify Launch with Seamless Order Linking and Built-In Multilingual Support"

 |
| 

 | 

3D visual configuration with CAD automation

 | 

User Review

"Post launch sucess"

 |
| 

 | 

Real-time product configurators with live preview

 | 

User Review

"Ideal for Customization, Smooth Backend Setup"

 |
| 

 | 

Rules-driven product configuration inside Dynamics 365

 | 

User Review

"Excellent organization and great functionality"

 |
| 

 | 

Photorealistic 3D product configuration with AR

 | 

User Review

"Instant Quotes and Files—Backed by a Responsive 3K Team"

 |
| 

 | 

Rule-driven CPQ with visual 3D configuration

 | 

User Review

"One stop solution for seamless product customization"

 |
| 

 | 

Complex product configuration with pricing governance

 | 

User Review

"Vendavo PA"

 |
| 

 | 

3D product configuration with AR visualization

 | 

User Review

"Dopple Sets the Standard for 3D Product Experiences"

 |

* * *

Show More

* * *

## How Do You Choose the Right Visual Configuration Software?

### What You Should Know About Visual Configuration Software

### What is Visual Configuration Software?

Visual configuration software, sometimes known as visual product configurators or visual CPQ, is a type of product specification app that uses 2D or 3D images of the product to select options and show its current and final forms. This allows salespeople to consult directly with customers on product features, often with better results than simple Q&A or choosing from a static catalog. The configurations shown are limited to what is actually possible and functional according to predetermined rules or preset configurations, so a customer cannot choose a setup that is not valid.

### Why Use Visual Configuration Software?

Visual configuration is essential when the appearance of a product matters, such as custom apparel. It is also highly valued in designing items like industrial machinery that must fit within predetermined space, weight, or shape constraints. Sometimes it is just easier or more effective to choose options from a 2D or 3D representation than from a list.

### Who Uses Visual Configuration Software?

There are two main types of users who leverage visual configuration software. In B2B settings, salespeople walk customers through the configuration process and input their choices to the software. For B2C implementations, it is usually the customers themselves who make the changes and choose the final product. There are exceptions on both sides.

Many industries make use of visual configuration software, particularly those dealing with highly complex objects. These include aviation, automobile, power generation, industrial machinery, and construction, but also biomedical devices, laboratory equipment, and interior design.

While normally the realm of [computer-aided design (CAD) software,](https://www.g2.com/categories/cad) there is also a use case for visual configurators among product designers who are modifying an existing design or who have been given a set of specifications and must work with limited space and catalogs to arrive at a solution.

### Kinds of Visual Configuration Software

The types of visual configurator depend on who is being served.

**Consumer —** Consumer, or B2C, visual configuration software is intended for direct use by the customer, often in conjunction with [e-commerce software](https://www.g2.com/categories/e-commerce). Examples of use include car companies that let buyers choose outward features, such as paint job, wheels, and upholstery, or apparel companies that offer custom printing of text and logos on shirts or hats. Some interior design products fit here for choosing accessories and laying out rooms, but many are intended for professional decorators and the hospitality industry. B2C configurators are typically (though not always) light on technical details because the selections are more cosmetic in nature.

**Industrial —** Industrial, or B2B, configurators are for use by salespeople, who use their knowledge of their product lines and the customers’ requirements to design custom products in direct consultation with the customer. Heavy construction equipment and factory machinery are often customized this way, taking into account power requirements, physical footprint, capacity limits, and other factors. The configuration process also generates customized documentation and instructions.

### Visual Configuration Software Features

The following are features found, in some form, in all visual configuration software.

**2D or 3D —** Visual configurators must render an image, whether flat or volumetric. Use of 3D has become prevalent for objects where heft and depth matter, while 2D is used in cases where the overall dimensions of the product either do not change or are not important. Some visual configurators are capable of both types of display.

[**CPQ**](https://www.g2.com/categories/cpq) **integration —** Since this category is the configure portion of configure-price-quote, it’s important for the configurator to be tightly integrated with the CPQ system, if not built directly into it.

**Nonvisual support —** While the purpose of this software is to provide visual representation of components and finished products, not everything needs its own graphic, and sometimes it’s easier to select from a list than to cycle through images.

**Documentation —** The configuration process records the selections and results in written form in addition to an image. This documentation may include but is not limited to a parts list, an invoice, specifications (fuel, power, dimensions, capacity, etc.), assembly, and usage instructions.

**Saved versions —** The visual configuration tool may have preset designs and may allow the user to work on concurrent variants like an A/B test. The ability to save a particular configuration and continue working, with the ability to revert to the previous version, also goes here.

### Trends Related to Visual Configuration Software

The main trend in visual configuration software is the use of [augmented reality](https://www.g2.com/categories/augmented-reality) (AR) and [virtual reality](https://www.g2.com/categories/virtual-reality) (VR) as part of the design and inspection process. AR adds a visual overlay of the options on top of a real object, showing how and where a particular change will take effect. VR generates an artificial visual environment where everything is subject to change in accordance with predefined rules. AR can be accomplished with mobile devices acting as the window through which configuration changes are viewed, while VR requires specialized headset viewers. Both technologies are useful for configuring large items that require a walkaround to view completely. VR is better for designing spaces and venues and for fitting equipment into the physical dimensions of those spaces.