SOCO/ Sales Training is an award-winning sales optimization company that helps build high-performance B2B sales teams in organizations around the world. Our motto is that no salesperson should lose a sale because they can’t sell. Instead, salespeople need to be given all of the skills, tools and techniques to maximize sales results. SOCO has spent decades developing, fine tuning and implementing our results-based training for innovative companies that want a more modern and effective approach to selling. SOCO’s core value is that we don’t believe in one-off sales training. Instead, to maximize results, training needs to incorporate a complete system so new skills get practiced, implemented and mastered. Our expansive suite of solutions are designed to train sales teams effectively with minimal downtime so sales professionals can quickly get back to doing what they love – closing deals.