The Yorkshire Pudding Wrap Campaign Featured by the BBC, LADbible, Yahoo and Buzzfeed. A video viewed nearly 20 million times. A campaign that generated so many new customers for The York Roast Co. that they had to order 200 extra kilos of pork. “A social media sensation” was how the Guardian described this digital marketing campaign – but it was more than that. It was a campaign that delivered results, more customers, more sales and one very happy client. CAMPAIGN AWARDS: The Drum Buzz Social Finalists