G2

Mehdi H.

Global Employer Brand Manager

Enterprise (> 1000 emp.)

3/24/2025

"Reasonably cost-effective way to scale recruitment marketing"

4/5

What do you like best about Gaia?

Gaia has been a game-changer for us in scaling recruitment marketing globally. As a newly established entity, we needed a cost-effective way to build our employer brand, and Gaia made that possible. The AI-driven campaign management helped optimize budgets while running multi-channel recruitment ads across key markets like the US, Portugal, India, and Vietnam. We saw solid engagement—over 120K interactions and 78K clicks. The dedicated customer success team (shoutout to Maryam, Joel, Adam, and Charlotte) has been fantastic, ensuring smooth execution and quick turnaround when needed. Review collected by and hosted on G2.com.

What do you dislike about Gaia?

One area where Gaia could improve is expanding its integrations with regional job boards and recruitment platforms. While it performs well on social channels, having access to more localized platforms could enhance targeting even further. Also, while the AI optimization is useful, some additional transparency in how the budget is allocated across platforms would be great. Review collected by and hosted on G2.com.

What problems is Gaia solving and how is that benefiting you?

Gaia helped us establish a strong employer brand presence in a competitive talent market. Before using Gaia, our recruitment marketing efforts were limited to LinkedIn job boosts, which weren’t enough. Now, we can efficiently reach and engage tech talent across multiple countries, creating better brand awareness and attracting the right candidates - all this within a reasonable budget. Review collected by and hosted on G2.com.