--- title: Socialinsider Reviews meta\_title: 'Socialinsider Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 142 reviews by the users' company size, role or industry to find out how Socialinsider works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 142 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Socialinsider Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Socialinsider but has limited features. Are you part of the Socialinsider team? [Upgrade your plan](https://my.g2.com/socialinsider/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Socialinsider helps senior social media leaders benchmark competitors and spot content patterns, so strategy decisions are data-driven. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time — without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform — giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights Instead of digging through dashboards, just ask. Socialinsider AI works like a strategist in the room — surfacing what matters, flagging what's shifting, and giving you a straight answer without the report-building. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports 4. Bring Socialinsider data into the tools you already use With the Socialinsider MCP Connector, your analytics aren’t locked in a dashboard. Connect Socialinsider to AI tools like Claude or ChatGPT to get competitive insights, benchmarks, and content performance data wherever you already work — no tab-switching required. Key capabilities - MCP Connector for AI tool integration - Access Socialinsider data directly inside compatible AI assistants - Competitive and performance insights without leaving your workflow * * * Seller [Socialinsider](https://www.g2.com/sellers/socialinsider) Discussions [Socialinsider Community](https://www.g2.com/products/socialinsider/discuss) Solution Type Best-of-Breed Overview by Răzvan Vișan (Co-Founder @Socialinsider · Social Media Analytics & Benchmarking) Show More ## Pricing Pricing provided by Socialinsider. ### Adapt $99.00 ### Optimize $149.00 [ View More Pricing Information ](https://www.g2.com/products/socialinsider/pricing) ## Top-Rated Alternatives [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,871) ](https://www.g2.com/products/sprout-social/reviews) [ ![Hootsuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hootsuite") Hootsuite 4.3/5(7,406) ](https://www.g2.com/products/hootsuite/reviews) [ ![Agorapulse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agorapulse") Agorapulse 4.5/5(973) ](https://www.g2.com/products/agorapulse/reviews) [ View All Alternatives ](https://www.g2.com/products/socialinsider/competitors/alternatives) ## User Insights Average based on 142 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Socialinsider Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) Show More ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 7/30/2024 "Social Insider Review" 5/5 What do you like best about Socialinsider? It's easy to use and the customer support is fast to respond Review collected by and hosted on G2.com. What do you dislike about Socialinsider? Nothing, everything is good. Keep up the good work Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? To see insight and the social media analytics Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/3/2023 "Great Tool by a Great team" 5/5 What do you like best about Socialinsider? - Easy hook-up and access - Easy to use interface and results display, ensuring anyone from Juniors to C-suite can understand the analysis and derive insights - Great platform support across the board - Support team are INCREDIBLY supportive, with timely responses and accommodations made to ensure your experience with the platform is as optimal as possible. Honestly, one of the best support teams I've had the pleasure of dealing with, and a big reason the platform is great to work with. - Monthly payment plan - making the platform affordable for all team sizes Review collected by and hosted on G2.com. What do you dislike about Socialinsider? - Powerpoint exports require some fiddling with, especially as not all KPIS are reported or reported in the most effective format - Auto-tagging development is not strong; definitely an area for improvement - Data can sometimes require speaking with the team to amend - there are occasional kinks where posts are appearing twice, or some engagement is not being accounted for - this isn't a common occurence and the team is incredibly supportive when it does happen, but it's definitely something to be mindful of Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? Channel Benchmarking and analytics Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 7/14/2023 "Socialinsider is the best!" 5/5 What do you like best about Socialinsider? It's extremely helpful for social media publishers and content creators like myself to do the deep analysis of trending content. I personally use it every day to get new ideas for my social accounts. It has given me many ideas by seeing what other content is performing well. Using this data, I've grown my social accounts millions of followers! I use it all the time for this purpose and it's very worth the money and quite affordable when you think of how fast you can grow using the tools it provides. Review collected by and hosted on G2.com. What do you dislike about Socialinsider? There's no real downsides actually. It's super useful! The price is actually quite affordable too so I can't think of anything wrong with Socialinsider. I use it every day! Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? It has helped me grow my social media channels millions of followers. I use it every day to analyse top performing content on the internet and get video ideas for my own channels. Using the data, I've created content that has gone viral over and over and it's helped me grow my channels and earn money as well! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ovidiu C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ovidiu C.") OC Ovidiu C. Small-Business (50 or fewer emp.) 6/6/2023 "Very intuitive app and user-friendly interface!" 5/5 What do you like best about Socialinsider? It helped me and my team get a better and deeper understanding on how our social media efforts are performing. Before using Socialinsider, we used to spend tons of time each month to get our reports done. So the Reporting feature they have is a huge win for us - we’re saving a lot of hours! We can get reports for our own pages and plus, take a look at what our competitors are doing as well. A big plus is that I can work together with my team mates and assign ourselves different projects. Review collected by and hosted on G2.com. What do you dislike about Socialinsider? The tool does exactly what I need so no dislikes from my side. Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? Getting an overview of our social media strategy and also understand what our competitors are doing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/9/2023 "Great social listening tool!" 4/5 What do you like best about Socialinsider? Easy, fuss-free social listening tool. Customer service team is prompt in response too Review collected by and hosted on G2.com. What do you dislike about Socialinsider? Not much. Metrics given has been accurate so far. Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? Socialinsider helps to track social media metrics accurately and what I particularly like is the ability to track hashtag counts. It is useful when we were hosting a UGC contest that involves hashtag tracking Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Su Tar H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Su Tar H.") SH Su Tar H. Head Of Marketing Small-Business (50 or fewer emp.) 10/6/2023 "Experience" 2.5/5 What do you like best about Socialinsider? Really helpful for the social media reporting. Review collected by and hosted on G2.com. What do you dislike about Socialinsider? subscribing rate is alittle bit expensive. Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? saving time for calcuting the datas Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AK Aleksi K. Small-Business (50 or fewer emp.) 10/11/2023 "Social Insider has been great in every way possible!" 5/5 What do you like best about Socialinsider? First of all customer service is always great and top-notch! Plus that available data and the look of the GUI is great! Review collected by and hosted on G2.com. What do you dislike about Socialinsider? Did not know some of the limitations of for example swaps at first, but customer service has helped in regards of this! Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? Competitor audits and own social media channel reporting. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sharan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sharan N.") SN Sharan N. Mid-Market (51-1000 emp.) 4/18/2023 "Reliability + Excellent Customer Service" 5/5 What do you like best about Socialinsider? As most content and digital natives will tell you, having a tool which is reliable month in, month out for insights on content and data for reports is of paramount importance. Even when we've needed urgent help with refreshing profile counts or enabling minor tweaks to get work done, they have been very prompt and helpful – all while being timezones away. Review collected by and hosted on G2.com. What do you dislike about Socialinsider? What's not to like? I would refer them to all my colleagues and peers in the field if they needed a platform or tool in this space. Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? Being able to sieve through content that works for clients or potential projects going back 12 months, providing data on the most salient formats for engagement, and even down to benchmarking within any particular industry. Most importantly, it saves us alot of time in generating insights and decision-making. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JZ Jin Z. Mid-Market (51-1000 emp.) 10/9/2023 "social insider is awesome" 5/5 What do you like best about Socialinsider? The account manager was very professional and enthusiastic and helped me solve many problems Review collected by and hosted on G2.com. What do you dislike about Socialinsider? Everything about Social insider is great Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? Use Socialinsider to measure and track TikTok data, TikTok campaign analytics, competitive insights, brand metrics, and evaluate marketing campaigns, and to help us get more information Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jude Karlo G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jude Karlo G.") JG Jude Karlo G. Data Analyst Small-Business (50 or fewer emp.) 2/21/2023 "SocialInsider made my work as a social media data analyst a lot simpler and faster." 5/5 What do you like best about Socialinsider? I like how socialinsider is easy to use and it provides the social media data that I need for my analysis. Review collected by and hosted on G2.com. What do you dislike about Socialinsider? It's a bit pricey and I don't like that swapping profiles counts as a profile, and it takes a while to reset. Review collected by and hosted on G2.com. What problems is Socialinsider solving and how is that benefiting you? It made identifying trends and changes in the social media pages that I am monitoring a lot easier since data is easily exportable in an organized manner Review collected by and hosted on G2.com. Show More 5/31/2023 Current UserValidated ReviewerSource: Organic ## Questions about Socialinsider? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Socialinsider ](https://www.g2.com/products/socialinsider/discussions/new) GU Guest User • Last activity almost 3 years ago What is social media analytics? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/socialinsider-what-is-social-media-analytics) GU Guest User • Last activity about 4 years ago Is social insider free? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-social-insider-free) [ View all Discussions ](https://www.g2.com/products/socialinsider/discuss) ## Pricing Options Pricing provided by Socialinsider. ### Adapt $99.00 ### Optimize $149.00 ### Predict $239.00 [ View More Pricing Information ](https://www.g2.com/products/socialinsider/pricing) Socialinsider Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,871) [ Compare Now ](https://www.g2.com/compare/socialinsider-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_77c88ac6a8d60d97d361635e4fac06aa/rival-iq.png "Product Avatar Image") Rival IQ 4.5/5(49) [ Compare Now ](https://www.g2.com/compare/rival-iq-vs-socialinsider) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_de38ded54192865bf536f210b4a47ec4/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5(7,406) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-socialinsider) ##### ##### Socialinsider Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance [ View More Features ](https://www.g2.com/products/socialinsider/features) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics) ##### Explore More [Which inspection management tools help field teams fully replace paper-based checklists with digital workflows that feel intuitive rather than just digital versions of paper?](https://www.g2.com/discussions/which-inspection-management-tools-help-field-teams-fully-replace-paper-based-checklists-with-digital-workflows-that-feel-intuitive-rather-than-just-digital-versions-of-paper)[What live chat tools do you actually use](https://www.g2.com/discussions/what-live-chat-tools-do-you-actually-rely-on)[Top scheduling solutions for field service teams](https://www.g2.com/discussions/top-scheduling-solutions-for-field-service-teams) [Is Rider worth it as a .NET IDE for a development team that needs measurable productivity gains within the first 12 months, or does Visual Studio cover enough ground?](https://www.g2.com/discussions/is-rider-worth-it-as-a-net-ide-for-a-development-team-that-needs-measurable-productivity-gains-within-the-first-12-months-or-does-visual-studio-cover-enough-ground)[Best bots for startups looking to automate communication](https://www.g2.com/discussions/best-bots-for-startups-looking-to-automate-communication)[Pros and Cons Details](https://www.g2.com/products/socialinsider/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)