Socialbakers Reviews & Product Details


What is Socialbakers?

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Audiences & Personas Get closer to your customers by having AI define your personas for you. Discover their interests, behaviors, and affinities to understand their world. Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influencers and work across teams in one place to measure, schedule, publish, and evaluate your results. Social Media Monitoring Organize millions of conversations on social media to spot trends and tap into topics that matter to your audiences. Community Management Retain audiences with a social media customer care platform that scales as you grow. Make team collaboration easier to deliver timely responses to your community. Wherever you are on your social media journey, we will help you understand your audience, create engaging content, grow your customer base, and measure the impact of social media on your business.

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Socialbakers Profile Details

Socialbakers Profile Details

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Q&A
Languages Supported
English, German, Spanish
Vendor
Socialbakers
Company Website
Year Founded
2008
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
516
Twitter
@socialbakers
Twitter Followers
138,160
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Companies Using Socialbakers

Microsoft
Orange
Toyota
ING
Lenovo
L'Oreal
Nestle
Purina
Interweave
Social Point
Lisahoward
LVMH

Socialbakers Reviews

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Supervisora de Métricas
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
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"Our partner!"

What do you like best?

I like that it is a complete, easy and intuitive tool to use. I have used several tools and socialbakers gives you a lot of information and everything is necessary while others give you endless data that in the end does not add up or subtract you just makes the interface more complicated.

And what I like most is that you also work with common formulas which allows you to compare yourself with the industry or competition.

What do you dislike?

In general we have had a good relationship with the platform, obviously when Facebook or some tool fails, it also fails Socialbakers, but not because of its platform but because of the data source.

What problems are you solving with the product? What benefits have you realized?

It allows you many things, but I think the most important thing is that it helps you to see the results of your brands' communication strategy and even as I mentioned before it allows you to buy your indicators with those of the competition under one calculation.

Response from Simon Bardrick of Socialbakers

Hello Karina,

We are so glad to hear that you are happy with your Socialbakers Suite experience! We take customer feedback very seriously and are grateful you took the time to this review.

Best,

Socialbakers Team

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Marketing Manager, Talent Acquisition/ Employer Brand
Computer Software
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Best Multipurpose Social ROI Tool for the Money"

What do you like best?

The configurable dashboards & export options

What do you dislike?

Needs more settings for Google Analytics

What problems are you solving with the product? What benefits have you realized?

We needed an affordable, simple solution for understanding ROI in our employer branding and social recruiting efforts. Socialbakers worked with us to configure our reporting in a way that presented current results, trends over time, hashtag use, competitor comparison in ratio to community size, and Google Analytics conversion metrics. Each dashboard can easily be exported into a PDF to send, a PPT to edit and arrange within a larger presentation, or Excel for pivoting against other business reports. This tool has saved us 120 hours in manual reporting per year and helped us to quickly identify effective and ineffective content to course change strategy quickly, decreasing our average cost-per-click by 33% in less than one year.

Response from Simon Bardrick of Socialbakers

Hello Rachel,

Thank you so much for sharing your experience.

We are excited to see that you are indeed getting the most out of our reporting dashboards and exports. Saving 120 hours means you have a lot more time to dedicate to your other marketing initiatives. :)

Please let us know if there is anything you need or would like to discuss.

Best,

Socialbakers Team

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AH
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"User friendly but everything has extra cost"

What do you like best?

The platform is very user Friendly, it gives you very punctual information, it has a Lot of features that if you have the money and are willing to Pay, it will give you very useful information.

You can download as many reports and comparitions as you want.

It has a Lot of global information to compare with.

What do you dislike?

Everything has extra cost. There are very good features that the Basic plan doesn't include. So, if you want them, you have to upgrade, and it isn't cheap.

The costs are very High. I dont like the fact that you have to pay for every profile that you want to analyze.

I think they should at least give you the opportunity to add more than 5 profiles in the Basic plan.

Recommendations to others considering the product:

I have tried some other social media analytics platforms, and Socialbakers it the friendliest and the one that more accurate information gives you.

They have many useful features that if you have the money and are willing to Pay... this is for you!

What problems are you solving with the product? What benefits have you realized?

It gives me real time insights of my social networks, more complete than the ones that the social networks give you for free. They are very accurate, and there is a comparition of 365 days.

The reporting is very helpful, beacuse those reports are customizable.

Response from Simon Bardrick of Socialbakers

Dear valued customer,

Thank you so much for leaving this thoughtful review. We are pleased to see that you are happy with your experience and are getting the most out of your reporting!

We are sorry to hear that you find some of our features out of your price range and would encourage you to reach out to your account manager or contact us at support@socialbakers.com so we can talk in person.

Have a great day,

Socialbakers Team

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A
Mid-Market
(501-1000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Makes data a bit easier"

What do you like best?

For little money you get a huge analytics pack. Especially the intelligent features like "Primetime" and performance prediction have verifiable improved our reach on our social channels.

What do you dislike?

Not much to dislike. If there ist anything, you always have your personal contact to take care of it.

Recommendations to others considering the product:

Although socialbakers does not have all the features that some social media management tools have, it is the tool with the best analytics. So that's why we use a social media management tool for the daily work and additionally socialbakers for analytics. Works like a charm :)

What problems are you solving with the product? What benefits have you realized?

Sociabakers is the central anayltics tool for all our social channels, since it not only gives you important metrics you don't get on the channels themselves (like interaction rate in relation to fan number), but it also predicts your best time to post and which posts to push.

Response from Simon Bardrick of Socialbakers

Dear valued customer,

Thank you for taking the time to leave such a thoughtful review. We are pleased to see that you are getting the most out of our in-depth social media data!

We strive to innovate continually and are taking steps to grow the capabilities of our platform every day.

Have a great day,

Socialbakers Team

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Business Development Director
Marketing and Advertising
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"The perfect tool to maximise the big data social media platforms gives you"

What do you like best?

The interpretation of the data that Facebook, for example gives you. It gives you a more comprehensive look and it helps us preparing the reports for our clients.

What do you dislike?

The fast changing pace of social media makes it difficult for them to catch up with all the latest features, but they do a great work implementing them as fast as possible.

Recommendations to others considering the product:

Feel free to ask them how they can help you with your business needs. They're very open to show you the benefits you can get from Socialbakers.

What problems are you solving with the product? What benefits have you realized?

Reporting. Much easier, more effective and better results to share with our clients.

Response from Simon Bardrick of Socialbakers

Dear Alvaro,

Thank you for your review! We're happy that you chose us to be your marketing partner. And do our best to ensure that you continue to succeed on social media.

We take feedback very seriously and will continue to work towards developing new features that will help you accomplish and measure your goals faster.

Have a great day,

Socialbakers Team

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Social Media Community Manager
Marketing and Advertising
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
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"Brilliant social analytics"

What do you like best?

Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report.

What do you dislike?

There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users'.

Recommendations to others considering the product:

This is a really great, easy to use, feature packed product. I would have no reservations about recommending the product. My team use it daily and rarely have any questions about how to use it, it's so simple that a new starter can be given access and we know they will be able to figure out what they need without any problems.

What problems are you solving with the product? What benefits have you realized?

It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors.

Response from Simon Bardrick of Socialbakers

Dear Caspar,

We appreciate that you took the time to write a review of our platform. It's great to see that you are getting the most out of our reporting capabilities, which we hope is saving you plenty of time!

All the best

Socialbakers Team

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Analista de Redes Sociais
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Best Analytics Plataform"

What do you like best?

It's simple and intuitive. Brights data in different ways allowing new insights that usually we wouldn't get if we saw data as we used to. Allows easy access to old information. We can easily see how a campaign or group of content performed.

What do you dislike?

As a Brazilian company, paying in real would be hellpfull. Also, the "campaign view" on Instagram and if this area could be integrated of all social medias whould be even more hellpfull.

What problems are you solving with the product? What benefits have you realized?

The analysis of how our posts in all social media are performing and insights for future contents.

Response from Simon Bardrick of Socialbakers

Dear Natahlia,

Thank you so much, for spending time writing this helpful review. We are happy to see that we have helped simplify your social media measurement.

We thank you for your feedback and promise to discuss your concerns with our developers onsite.

All the best

Socialbakers Team

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Senior Digital & Communications Manager
Cosmetics
Enterprise
(5001-10,000 employees)
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"Very informative, decisive, and fruitful."

What do you like best?

lots of features but Grading is a paramount tool.

What do you dislike?

adding and removing accounts to the subscription is a bit of a hassle because you are restricted based on the amount you pay.

Recommendations to others considering the product:

If you want to take your social media to a different level then go for it but you need to have a strategy and being able to take decisions if you want to go to a higher level.

What problems are you solving with the product? What benefits have you realized?

My main is driving engagement and being able to know which ones are performing or not performing in an objective way.

Response from Simon Bardrick of Socialbakers

Dear Youssef,

Thank you for your thoughtful review. It's good to see you are getting a lot of value out of our content intelligence tools! Putting only your best content forward is a great way to save budget and grow engagement.

We are sorry to see you are unhappy with some of the pricing and are happy to discuss options with you.

Socialbakers Team

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Social Media Executive
Marketing and Advertising
Enterprise
(1001-5000 employees)
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Verified Current User
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"Socialbakers is the BEST!"

What do you like best?

Easy to use

Great reporting system

Great support team

I can go on, and on, and on... <3

What do you dislike?

My issue in the past was Instagram and its limitations! But now we're happy :)

The only negative thing I'm facing now is not being able to measure negative vs. positive sentiments because they're in Arabic :(

Recommendations to others considering the product:

You will not regret it. It has everything you'll ever need plus more :)

What problems are you solving with the product? What benefits have you realized?

Comprehensive reports, Social media Monitoring, Performance Optimization ROCKS!

Also, the Suite is fantastic :)

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Director, Global Brand PR Content & Multimedia
Public Relations and Communications
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
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"Great analytics tool that would benefit from more clarity on key metrics taken into account"

What do you like best?

Social Bakers is an amazing analytics platform that is a true time-saver as it provides key metrics such as engagement rate, reach, etc. automatically. It is also great for basic competitive analysis as the platform allows for you to enter competitors' social media channels for ongoing monitoring.

Social Bakers' newly launched paid media analysis is also amazing, as it gives you an insight on your competitors' paid media strategy.

What do you dislike?

Not much to dislike. However, sometimes Social Bakers will change how they calculate some key numbers (such as engagement rate) and won't make it clear to their end users. It takes some research to understand how they reach their conclusions.

Recommendations to others considering the product:

Social Bakers is very user-friendly, even though it may not seem like it at first. I would strongly suggest diving into the platform as most everything can be understood easily. However, Social Bakers also has a great support team that has always been very responsive.

What problems are you solving with the product? What benefits have you realized?

- Saving time for analytics team

- Monitoring several competitors' channels (growth, engagement) from one single dashboard

- Understanding competitors' paid strategy on social media

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Head of Communication Department
Enterprise
(5001-10,000 employees)
Validated Reviewer
Review Source
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"social bakers"

What do you like best?

Socialbakers was perfect for tracking and comparing owned page performance with competitive data, as the platform provides a better overview compared to Facebook, instagram and twitter

What do you dislike?

it would be better if socialbakers add russian language

Tool is very limited in terms of features as it technically cannot be considered as a listening platform, as it only takes data from specific pages and enrolled accounts, and other than ranking content, tool does not have capability to provide insights and trends on these enrolled pages

What problems are you solving with the product? What benefits have you realized?

We now have a clear view of our consumer interaction and a transparent process for tracking response times and service resolutions

Response from Simon Bardrick of Socialbakers

Hi Yevgeniya,

First of all, thank you for taking the time to add your review for Socialbakers, and giving us your feedback on our services. We appreciate it.

API restrictions as part of the data privacy changes from many social media platforms have limited social media listening’s capabilities. We apologize if this limits what you feel you can do with the tool.

However if you’d like, we would be happy to schedule a demo with your account manager to explore listening’s full functionality in case there are any new tricks and tips we have that might help you make better use of the feature.

Just let us know,

Socialbakers Team

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UP
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"The Best Social Monitoirng Tool"

What do you like best?

Social bakers allows me to easily monitor my client's social media profiles with ease. With a click of a button I can load all of the accounts I want to monitor. The product produces client ready reports in Powerpoint and takes all the work out of completing competitive analysis..

What do you dislike?

I dislike that you can not monitor competitor's Pinterest account.

What problems are you solving with the product? What benefits have you realized?

I work for a pr agency and work on various accounts. This tool makes pulling metrics hassle free. I don't have to login in to multiple accounts and manually pull metrics and then create reports. This tool does the work for me. I am also able to monitor relevant conversations around hashtags that I've entered into the system/

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Group Account Manager - Social
Marketing and Advertising
Enterprise
(5001-10,000 employees)
Validated Reviewer
Verified Current User
Review Source
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"User friendly and time saving"

What do you like best?

The data you receive helps audit social media pages in more details. The tool compiles data that would be tedious and time consuming to pull out and shares it with you in simple, attractive formats.

The larger insights and reports shared on the website, are also helpful when looking at categories.

What do you dislike?

The bits that we use are great - no complaints

What problems are you solving with the product? What benefits have you realized?

Social strategies, pitch audits, regular brand reports

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Intervenant Social Media - Master II 208 Communication Marketing
Enterprise
(10,001+ employees)
Validated Reviewer
Review Source
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"SocialBakers in social industry "

What do you like best?

SocialBakers is definitely the best platform ever to monitor your social performances. I’ve been using it for 5 years in my different experiences.

They steadily upgrade their offer to best support their clients’ strategies.

Last but not least, not only is SocialBakers a tool, but above all, they’re a team with a very good mindset. I like working with them!

Jan, Niko, Damien, Manon thanks for your support!

What do you dislike?

Nothing.

They know implemented new features that reconciliate owned and earned media.

What problems are you solving with the product? What benefits have you realized?

Data monitoring

Competitors’ performances

Media investment

Formats of content

Etc.

Response from Simon Bardrick of Socialbakers

Ghislain,

Thank you for putting in your feedback for our service!

If there is any way that we can further improve your experience with Socialbakers, please don’t hesitate to get in touch.

Socialbakers Team

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A
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
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"Revisão Equipe 3AW Brasil "

What do you like best?

Análise das concorrências. Essa possibilidade ajuda futuras estratégias de digital, levando um trabalho mais completo para os nosso clientes.

What do you dislike?

Eu adoro a plataforma. Estou muito satisfeita! :)

Recommendations to others considering the product:

Recomendo a plataforma para todas as agências de publicidade. A facilidade e atenção do atendimento está presente 100% como nenhuma outra plataforma que utilizei.

What problems are you solving with the product? What benefits have you realized?

Relatórios mensais bem estruturados que são levados para os clientes e mostramos resultado, análise da concorrência para futuras estratégias, aba ''Inspiration'' que atualiza a equipe com as melhores abordagens de conteúdo e podemos levar mais relevância para as nossas páginas. E por fim, as análises de horários adequados para postagens.

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Community Manager
Entertainment
Mid-Market
(201-500 employees)
Validated Reviewer
Review Source
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"SocialBakers - An Easy-to-Use Analytics Tool for Your Social Media Channels"

What do you like best?

SocialBakers is an easy-to-use, intuitive social media analytics tool that gives you a lot of control over what you want to look at for your analytic reports as well as easily showcasing what you need to present to others. Super impressive.

What do you dislike?

SocialBakers doesn't have an Intelligence tool as some other products to help you get into the nitty-gritty of something you may be looking for such as campaigns or good sentiment reports. Don't expect the world of looking for specific types of tweets/social media posts.

Recommendations to others considering the product:

Definitely easy-to-use for any kind of company

What problems are you solving with the product? What benefits have you realized?

We have been able to solve creating social media analytic reports easily.

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UF
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Social Bakers is Perfect except for missing website analytics"

What do you like best?

easy to use, visually pretty, downloadable charts in presentation format

What do you dislike?

cannot integrate google analytics for websites

Recommendations to others considering the product:

comprehensive tool that meets your basic needs of a single dashboard for most social channels. Easy to use and visually pretty. Reasonable pricing depending on number of users. The downside however is, the metrics that matter are not kept up to speed with industry change. IE Page engagement rate is no longer as important as Reach. However Social Bakers could not capture reach, paid or unpaid. Also, it does not offer industry benchmarks unless we manually input the competitors' pages we need to include. And the pricing model is # of pages monitored, which can get pricy.

What problems are you solving with the product? What benefits have you realized?

a single dashboard. able to track competitors although its alot of manual labour.

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Digital Marketing Manager
Automotive
Enterprise
(1001-5000 employees)
Validated Reviewer
Verified Current User
Review Source
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"Amazing tool with huge accessibility to data"

What do you like best?

Ease of use, access to data, integration of multiple platforms, customization, and benchmarking

What do you dislike?

Snapchat is not there yet and more data from Twitter

Recommendations to others considering the product:

I see it one of the best social analytics tools in the social media world. I highly recommend this tool

What problems are you solving with the product? What benefits have you realized?

Regular Reports

Access to different team members

Simplifying Data

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Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"I great insight tool for business and research."

What do you like best?

Socialbakers allows me to measure data from different types of medias and create the best content and strategy for my clients.

What do you dislike?

I think would be helpful to have access to raw data. This way It would be easier to test hypothesis.

What problems are you solving with the product? What benefits have you realized?

Multiple media measurement and benchmarking.

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UI
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"One Of My Work Partner"

What do you like best?

Sosbek, everybody at the office call it sosbek. I like many data display with this, it can capture dan display data in simple simple way. Beside that, the costumer service is very welcome and fast. They can solve every bugs, problem, or complaint fastly. keep it up.

What do you dislike?

Very costly, we have to pay more if we want to add another social media profile to track. We can not remove publishing tools, we have another tools to publish in FB.

What problems are you solving with the product? What benefits have you realized?

Sosbek have predicting tools, it can predict which content will get the best perform in facebook. I used it to choose which content to publish as an ads.

Response from Simon Bardrick of Socialbakers

Thank you for taking the time to send us your feedback on our product, and we appreciate the nickname you have given the platform!

We were interested to hear your thoughts on your package and the features you are using. If you have any questions or concerns regarding your current package, you can write to us at support@socialbakers.com or get in touch with your account manager. We’d be happy to see if there’s any way we can better tailor your account to your business needs.

Socialbakers Team

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AM
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Social media partner for the second year"

What do you like best?

A very user-friendly and accurate monitoring tool.

What do you dislike?

I wish they are more Instagram oriented (Include hashtag tracking and listening) and to develop a socialbakers mobile app.

Recommendations to others considering the product:

Before selecting socialbakers, we reviewed almost all the credible tools out in the market.

Socialbakers was best in terms of features and was more comprehensive. However, it is pricier.

What problems are you solving with the product? What benefits have you realized?

Understanding the results of our social media activities and benchmark it against competitors and the market.

Keeping up with our social media KPIs.

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Digital Media Analyst
Information Technology and Services
Enterprise
(10,001+ employees)
Validated Reviewer
Verified Current User
Review Source
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"Competitor Analysis at your fingertips"

What do you like best?

I liked how SocialBakers provided a full overview of competitor analysis for your social media channels.

What do you dislike?

I did not like how we were limited to the number of competitor and owned channels that we could load into our account based on the level of subscription that we had.

Recommendations to others considering the product:

Keep in mind that a lot of their support team is not based in the United States and it can sometimes be difficult to schedule appointment times to meet with them regularly.

What problems are you solving with the product? What benefits have you realized?

We solved our issues of not knowing how our competitors were performing on their social media channels.

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Co-founder & Director
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Authentic Social Insights - trust me"

What do you like best?

Socialbakers is the only place where I visit every alternate day to check insights of my work verses competitors. This is the best place to get social plathfrom insights.

What do you dislike?

I do not have any dislike for socialbakers. I think they are doing best and I feel they know well what they are doing.

Recommendations to others considering the product:

If anyone need social plathform data insights then look no where just login to socialbakers. It's that simple.

What problems are you solving with the product? What benefits have you realized?

As we are digital agency we solve lots of problem through socialbakers. For an example the benefits we have realized afte using socialbakers is we can get authentic insights / data for comparing.

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Digital Agency
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Great tool for your Social Media Pages."

What do you like best?

- Socialbakers is easy to use and sharing content faster and easier.

- Informative reports to be pulled through PDF files.

What do you dislike?

- Sometimes reports are not accurate

- No Ads analysis available

- Not able to post on Instagram through Socialbakers

Recommendations to others considering the product:

Highly recommended to use

Would be great if we can post content on Instagram through Socialbakers

What problems are you solving with the product? What benefits have you realized?

Streamlining of processes.

One-stop place to post, moderate, review, report on all clients

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U
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"Great Source for Social Media"

What do you like best?

I like how you can try Socialbakers out before purchasing the software, as it is a great tool for social media research and information. I like how we can monitor our pages along with competitors tonsee the whole picture.

What do you dislike?

The navigation of the site is not the most user friendly, and I would like it if it wasn’t as hard to link social accounts.

Recommendations to others considering the product:

Use the trial and convince your employer to use this!

What problems are you solving with the product? What benefits have you realized?

We are using Socialbakers to monitor our social media and hopefully grow our following.

Response from Simon Bardrick of Socialbakers

Dear G2 User,

Yes, you're so right, Try before you Buy Socialbakers. Our free trial lets you discover the Suite's full value across your social channels and competitors. So you can be sure we're what you're looking for.

Better still, you can request a personal demonstration for your company.

Thank you for your points on navigation and linking accounts. As I write, our most excellent design team is working on the next iteration of our suite. Ease of use by cutting through complexity is foremost as a unified marketing platform with seamless workflows and actionable recommendations to achieve business objectives.

Good fortune with growing your followers ...you have it with Socialbakers Suite!

Socialbakers Features

  • Social Measurement
  • Sentiment Scoring
  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Social Analytics

Socialbakers User Ratings

8.6
Ease of Use
Average: 8.6*
8.4
Quality of Support
Average: 8.7*
8.9
Ease of Setup
Average: 8.5*
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