[ Social ... Reviews ](https://www.g2.com/products/social-horsepower/reviews) [ Social ... Reviews ](https://www.g2.com/products/social-horsepower/reviews) # Social HorsePower Features ##### ## Social Management (9) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Multi-Account Management Manage and post content across multiple social media accounts and platforms simultaneously Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Multi-Campaign Manage multiple campaigns in one system Customer Engagement Initiate interactions with customers by proactively starting conversations or providing informational content Automated Publishing Establish rules for automatic propagation of social media posts across one or more channels Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Image Library Store and manage images Show More ##### ## Content Sharing (7) Social sharing Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content. Content scheduling Allows users to queue up content to share at a preselected time Content optimization Provides content optimization scoring so users are sharing content that is engaging for readers Content templates Provides premade templates for employees to follow when posting on social channels AI Content Generation Uses AI to generate ready-to-share employee social posts that stay consistent with your company’s voice and brand standard. Content Settings Enables administrators to manage user roles, permissions, content visibility, and program settings from centralized dashboards. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Content Dashboard (3) Company news Provides updates for all company news so employees can immediately share important news on social channels Coworker content Provides updates for when a coworker posts on social channels Brand content sharing Provides updates for when your company posts on social channels Show More ##### ## Analytics (5) Engagement tracking Tracks the number of visits, likes, and reshares of posted content KPI Tracking Allows employees to set KPIs for themselves that they can track Trends Tracks trends such as which social channels are performing well and which news sources are trending Gamification Provides gamification tools such as badges and leaderboards to re employees to recognize employees with high performing social posts Employee Engagement Tools to improve and measure employee satisfaction and involvement Show More ##### ## Platform (8) Integrations Provides integrations for marketing automation, CRM, email, and social media management platforms Mobile Provides mobile user support Adoption Insight Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy Auto-translation & multiple language management Provides features for users to autotranslate social posts into multiple languages Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Badge Management Create, manage, and print wearable badges Survey/Poll Management Create and administer polls and surveys Show More ##### ## Agentic AI - Employee Advocacy (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Social Media Management (9) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Additional Functionality (35) Customizable Reports Alter the layout and content of reports Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Branding Add customized logos and colors to align with company branding Social Advertising Create and manage advertising campaigns on social media networks Filtering Find & retrieve relevant data or documents Approval Process Control Manage the process of evaluating documents or requests submitted for approval Keyword Tracking Track and monitor a specific set of keywords Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Calendar Management Track and manage schedules and meetings via an integrated calendar Workflow Management Create, design and manage workflows for repetitive tasks Post Scheduling Schedules specific times for content to appear on social media platforms, blogs, websites etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance API Application programming interface that allows for integration with other systems/databases Data Visualization Graphical representation of data Sentiment Analysis Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Social Promotion Market event via social media tools @mentions An @mention is a way to tag or notify a specific person about a message/post Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Brand Tracking Monitor social media posts or web that mention a particular brand Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Commenting/Notes Leave comments and notes on documents for others to view Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Template Management Create, save, and re-purpose templates for emails, forms, etc. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Mobile Access Access software remotely via mobile devices Employee Database Electronic storage of staff/employee contact information and job status in a centralized repository Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Single Sign On Allow users to access multiple services after entering their login credentials once AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Show More ## 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[View Glossary](/glossary) [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. ##### Categories on G2 [Social Media Management](https://www.g2.com/categories/social-media-mgmt)[Employee Advocacy](https://www.g2.com/categories/employee-advocacy) ##### Explore More [Best survey software for small business](https://www.g2.com/discussions/what-s-the-best-survey-software-for-small-businesses)[Best edi software for small businesses](https://www.g2.com/discussions/what-s-the-best-edi-software-for-small-businesses)[Highly recommended sales management software services](https://www.g2.com/discussions/highly-recommended-sales-management-software-services) [Top-rated QMS apps for service businesses](https://www.g2.com/discussions/top-rated-qms-apps-for-service-businesses-what-s-worth-using)[DraftSight vs Autodesk DWG TrueView vs Autodesk Viewer: which is actually worth using for day-to-day design review?](https://www.g2.com/discussions/draftsight-vs-autodesk-dwg-trueview-vs-autodesk-viewer-which-is-actually-worth-using-for-day-to-day-design-review)[Pros and Cons Details](https://www.g2.com/products/social-horsepower/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)