# Best Survey Software ## How Many Survey Software Products Does G2 Track? **Total Products under this Category:** 558 ### Category Stats (Jul 2026) - **Average Rating:** 4.42/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** onlinesurvey.ai (+5.56%) - Among all products in this category, onlinesurvey.ai recorded the largest rating increase compared to last month _Last updated: July 24, 2026_ ## How Does G2 Rank Survey Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 154,200+ Authentic Reviews - 558+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Survey Software ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=8809&focus%5B%5D=89299&focus%5B%5D=13751&focus%5B%5D=663&focus%5B%5D=15217) Highlighted products: Google Workspace, SurveyMonkey, Jotform, Zoho Survey, Microsoft Forms, Typeform, Microsoft 365, and QuestionPro. Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft-forms&focus%5B%5D=typeform&focus%5B%5D=microsoft365&focus%5B%5D=questionpro) **Sponsored** ### Userback Userback is a user feedback and bug tracking software solution designed to help teams collect, understand, and act on product feedback from users and stakeholders. This platform is particularly beneficial for SaaS companies, product managers, developers, designers, and customer support teams, providing them with the necessary tools to gather contextual feedback directly from their web applications. The primary audience for Userback includes teams that are focused on enhancing their product offerings through user insights. By facilitating the collection of both internal and external feedback, Userback enables organizations to continuously refine their product experience. It supports various use cases such as user feedback, bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. The platform enriches feedback items with essential context, including screenshots, session data, automation rules, and integration workflows, allowing product teams to make informed decisions swiftly. Userback stands out in its category with a suite of key features tailored to streamline the feedback process. One of its notable functionalities is the visual feedback tools, which allow users to collect annotated screenshots, screen recordings, and comments directly within their application. This visual context aids teams in understanding user issues more clearly. Additionally, the bug reporting feature automatically captures console logs, browser details, events, and other technical metadata, facilitating a more efficient troubleshooting process. Another significant aspect of Userback is its session replay capability, which visualizes real user behavior, helping teams identify and address issues effectively. Customizable in-app surveys, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), enable organizations to measure user sentiment and satisfaction accurately. The feature portal allows teams to manage, prioritize, and validate product ideas with their customer base, ensuring that development efforts align with user needs. Userback also incorporates smart automation to enhance productivity by automating tasks such as feedback assignment and setting due dates. Seamless integrations with popular tools like Jira, Slack, Intercom, ClickUp, and GitHub further streamline workflows. A browser extension is available for quick feedback capture from any website or web application. Userback offers a Free Plan with essential features, while its paid plans scale according to user needs, ensuring that all plans support unlimited feedback collection. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-07-29T22%3A16%3A44Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1379&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18969&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3Fopen_modal_url%3D%252Fproducts%252Fsoci%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsurvey%2526source%253Dcategory&secure%5Btoken%5D=856d81b92ba5bf74174ce6cfa5b2059ae15fb674a4873e8f260588fe836b7836&secure%5Burl%5D=https%3A%2F%2Fuserback.io%3Futm_source%3Dg2%26utm_medium%3Dmarketplace%26utm_campaign%3Dpaid&secure%5Burl_type%5D=custom_url) ### [Google Workspace](https://www.g2.com/products/google-workspace/reviews) Google Workspace is a comprehensive productivity and collaboration solution designed to help users streamline their work processes by integrating essential tools such as email, chat, file storage, and video conferencing into a unified platform. This suite of applications is tailored for businesses, educational institutions, and individuals looking to enhance their communication and collaboration efforts, all while leveraging the power of Google’s artificial intelligence. Targeted at a diverse audience, Google Workspace caters to teams of all sizes, from small startups to large enterprises. It is particularly beneficial for remote teams and organizations that prioritize collaboration across different locations. The platform supports various use cases, including project management, team communication, document sharing, and virtual meetings, making it an ideal choice for professionals who need to work together efficiently, regardless of their physical location. One of the key features of Google Workspace is its seamless integration of applications such as Gmail, Google Meet, Google Drive, and Google Docs. This interconnectedness allows users to switch effortlessly between tasks, whether they are sending emails, participating in video calls, or collaborating on documents in real-time. The AI capabilities embedded within the platform enhance user experience by providing smart suggestions, automating repetitive tasks, and improving search functionalities, ultimately saving time and increasing productivity. Additionally, Google Workspace prioritizes security and data protection, offering robust features such as two-factor authentication, advanced phishing protection, and customizable access controls. These measures ensure that sensitive information remains secure while allowing teams to collaborate freely. The platform also supports third-party integrations, enabling users to connect their favorite applications and tools, further enhancing their workflow. In summary, Google Workspace stands out in the productivity software category by providing a holistic approach to collaboration. Its user-friendly interface, combined with powerful AI-driven features and strong security protocols, makes it a valuable tool for anyone looking to improve their work processes and foster effective teamwork. Whether for managing projects, communicating with colleagues, or sharing files, Google Workspace is designed to meet the diverse needs of its users, making it an essential resource in today’s digital workplace. **Average Rating:** 4.6/5.0 **Total Reviews:** 45,634 #### How Do G2 Users Rate Google Workspace? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Google Workspace? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Student, Teacher - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 47% Small, 35% Medium #### What Do G2 Reviewers Say About Google Workspace? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Google Workspace, which enhances productivity with its integrated tools and smooth interface. - Users enjoy the **seamless team collaboration** in Google Workspace, enhancing productivity and communication across remote teams. - Users value the **seamless integration** of Google Workspace tools, enhancing efficiency and ease of access. - Users love the **ease of use and integrations** in Google Workspace, enhancing productivity and collaboration for remote teams. - Users love the **intuitive design** of Google Workspace, enhancing productivity and simplifying workflow management seamlessly. ##### Cons - Users are frustrated by **missing features** , such as limited offline access and restrictions on AI tools and recording. - Users find the **limited features** of Google Workspace unsuitable for small teams, lacking essential tools for their needs. - Users find Google Workspace **lacking features** compared to other platforms, particularly in CRM and advanced spreadsheet capabilities. - Users find a **lack of features** in Google Workspace, noting limitations in customization and advanced meeting options. - Users find the **limited customization** options in Google Workspace unsatisfactory compared to other tools, affecting usability. #### What Are Recent G2 Reviews of Google Workspace? **["A Reliable All-in-One Workspace"](https://www.g2.com/survey_responses/google-workspace-review-13168782)** **Rating:** 4.0/5.0 stars _— Hemant J._ [Read full review](https://www.g2.com/survey_responses/google-workspace-review-13168782) **["Seamless Collaboration and Sync Across Google Workspace Apps"](https://www.g2.com/survey_responses/google-workspace-review-13034949)** **Rating:** 4.5/5.0 stars _— Sukirti K._ [Read full review](https://www.g2.com/survey_responses/google-workspace-review-13034949) #### What Are G2 Users Discussing About Google Workspace? - [What tips do you have for effectively using Google Meet’s advanced features for large virtual meetings?](https://www.g2.com/discussions/what-tips-do-you-have-for-effectively-using-google-meet-s-advanced-features-for-large-virtual-meetings) - 16 comments, 12 upvotes - [What is Google Surveys used for?](https://www.g2.com/discussions/what-is-google-surveys-used-for) - 9 comments, 3 upvotes - [What does G Suite do?](https://www.g2.com/discussions/what-does-g-suite-do) - 8 comments, 5 upvotes - [What companies use G suite?](https://www.g2.com/discussions/what-companies-use-g-suite) - 5 comments, 3 upvotes - [Does G suite include Google classroom?](https://www.g2.com/discussions/does-g-suite-include-google-classroom) - 9 comments, 5 upvotes ### [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at http://surveymonkey.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 23,528 #### How Do G2 Users Rate SurveyMonkey? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.4/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.9/10) - **Data Exporting:** 8.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind SurveyMonkey? - **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey) - **Company Website:** www.surveymonkey.com - **Year Founded:** 1999 - **HQ Location:** San Mateo, CA - **Twitter:** @SurveyMonkey 42,887 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd9247267ccd55807789afa880d51b75396e2443309c1a39fb63e518100c6ba1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveymonkey%2F&secure%5Burl_type%5D=linkedin_company_website) 1,390 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Teacher, Owner - **Top Industries:** Education Management, Hospital & Health Care - **Company Size:** 37% Small, 34% Medium #### What Do G2 Reviewers Say About SurveyMonkey? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of SurveyMonkey, finding it simple and quick to create surveys effortlessly. - Users love the **ease of creation** with SurveyMonkey, allowing quick and intuitive survey building without technical skills. - Users find SurveyMonkey's **intuitive design** makes creating surveys straightforward and user-friendly, enhancing their experience. - Users value the **simplicity of SurveyMonkey** , appreciating its ease of creating and analyzing surveys without technical skills. - Users find SurveyMonkey **easy to use** , appreciating its free basic features and effective feedback collection. ##### Cons - Users find **SurveyMonkey to be expensive** , especially when seeking customization and more robust features beyond the basics. - Users find the **limitations in the free plan** restrictive, hindering value and necessitating an upgrade for advanced features. - Users find **survey issues** with outdated workflows and limited customization options that hinder the overall experience. - Users find the **limited features** in SurveyMonkey's free and lower-tier plans restrict their ability to gain insights. - Users feel the **limited customization options** in SurveyMonkey restrict their ability to create effective surveys. #### What Are Recent G2 Reviews of SurveyMonkey? **["Simple, User-Friendly Surveys with Clear Results"](https://www.g2.com/survey_responses/surveymonkey-review-13173431)** **Rating:** 4.5/5.0 stars _— DEEPAK M._ [Read full review](https://www.g2.com/survey_responses/surveymonkey-review-13173431) **["User-Friendly with Strong Analytics, Some Licensing Frustrations"](https://www.g2.com/survey_responses/surveymonkey-review-13144960)** **Rating:** 4.5/5.0 stars _— Ramin E._ [Read full review](https://www.g2.com/survey_responses/surveymonkey-review-13144960) #### What Are G2 Users Discussing About SurveyMonkey? - [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) - 6 comments - [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) - 3 comments, 2 upvotes - [What is SurveyMonkey?](https://www.g2.com/discussions/what-is-surveymonkey) - 3 comments, 1 upvote - [Is SurveyMonkey safe to use?](https://www.g2.com/discussions/is-surveymonkey-safe-to-use) - 2 comments - [How do you write a good market research survey?](https://www.g2.com/discussions/how-do-you-write-a-good-market-research-survey) ### [Jotform](https://www.g2.com/products/jotform/reviews) Trusted by more than 35 million users worldwide, Jotform is an AI-powered online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professional, mobile-responsive forms without writing a single line of code. As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest template libraries in the industry, featuring 10,000+ ready-made form templates tailored to every use case. Popular categories include payment forms, lead generation forms, event registration forms, application forms, surveys, order forms, onboarding forms, consent forms, and feedback forms. Each template is fully customizable, allowing users to adjust layouts, add conditional logic, collect e-signatures, upload files, apply branding, and incorporate advanced field types. This level of flexibility ensures every form is optimized for user experience and aligned with organizational goals. To streamline workflows, Jotform integrates seamlessly with over 200 popular third-party apps, including Google Sheets, Slack, Zoom, HubSpot, Salesforce, PayPal, Stripe, and numerous other business tools. These integrations automate data collection, payment processing, CRM updates, and team notifications. By connecting forms directly to the tools your team already uses, Jotform helps eliminate data silos and supports end-to-end process automation—all within a no-code environment. Security and compliance are at the core of Jotform’s platform. Features such as HIPAA compliance options, 256-bit SSL encryption, CAPTCHA, form access controls, and audit logs help organizations protect sensitive data and meet industry standards. Whether you're collecting healthcare information, financial data, or internal employee records, Jotform provides the reliability and safeguards needed to operate with confidence. With powerful features like automated emails, approval workflows, analytics dashboards, and embeddable widgets, Jotform delivers an all-in-one solution for organizations looking to simplify data collection and improve productivity. From small businesses to enterprises, educational institutions, healthcare providers, and nonprofits, millions of teams rely on Jotform to capture information efficiently and turn submissions into actionable results. **Average Rating:** 4.7/5.0 **Total Reviews:** 5,088 #### How Do G2 Users Rate Jotform? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Jotform? - **Seller:** [Jotform](https://www.g2.com/sellers/jotform) - **Company Website:** www.jotform.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, California - **Twitter:** @Jotform 39,289 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8baa6a5c796d62ca5df3355392c638c519f99283c496ed24278490484f9fcca1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3541463%2F&secure%5Burl_type%5D=linkedin_company_website) 901 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Education Management - **Company Size:** 70% Small, 21% Medium #### What Do G2 Reviewers Say About Jotform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Jotform, highlighting its intuitive navigation and quick access to forms. - Users appreciate the **ease of creating forms** with Jotform, enhancing event management and streamlining operations effortlessly. - Users find Jotform's **ease of creation** remarkable, making setup and customization effortless for varied responses. - Users highlight Jotform's **user-friendly design** , making it easy to navigate and manage forms efficiently. - Users love the **easy-to-use interface** of Jotform, enabling efficient form creation without any coding skills. ##### Cons - Users find Jotform's pricing to be **too expensive** , feeling misled by its initial free advertisement. - Users find the **missing features** in Jotform frustrating, particularly with font colors and payment integration difficulties. - Users struggle with **form issues** , finding navigation difficult and certain functionalities challenging to use effectively. - Users find **limited customization options** in Jotform, struggling with graphic solutions and font color adjustments. - Users find **form design navigation challenging** , leading to confusion and difficulties with customization options in Jotform. #### What Are Recent G2 Reviews of Jotform? **["The new AI App Builder extends Jotform beyond traditional forms"](https://www.g2.com/survey_responses/jotform-review-13142001)** **Rating:** 5.0/5.0 stars _— Phil J._ [Read full review](https://www.g2.com/survey_responses/jotform-review-13142001) **["Jotform Makes Building Professional Forms Fast and Effortless"](https://www.g2.com/survey_responses/jotform-review-13114242)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/jotform-review-13114242) #### What Are G2 Users Discussing About Jotform? - [What innovative uses of Jotform are seen in data collection and management across various sectors?](https://www.g2.com/discussions/what-innovative-uses-of-jotform-are-seen-in-data-collection-and-management-across-various-sectors) - 1 comment, 1 upvote - [What is Jotform used for?](https://www.g2.com/discussions/jotform-what-is-jotform-used-for) - 4 comments, 2 upvotes - [Who uses JotForm?](https://www.g2.com/discussions/who-uses-jotform) - [Is JotForm safe?](https://www.g2.com/discussions/is-jotform-safe) - 7 comments, 1 upvote - [Does JotForm cost money?](https://www.g2.com/discussions/does-jotform-cost-money) - 7 comments, 1 upvote ### [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) Microsoft Forms is a, cloud-based application that enables users to create custom surveys, quizzes, polls, and questionnaires with ease. Integrated within the Microsoft 365 suite, it allows for seamless data collection and analysis, making it an ideal tool for educational institutions, businesses, and individual users. With its user-friendly interface, Microsoft Forms simplifies the process of gathering feedback, assessing knowledge, and organizing events. Key Features and Functionality: - Survey and Quiz Creation: Design engaging surveys and quizzes with various question types, including multiple-choice, text, rating, and more. - Real-Time Collaboration: Share forms with others to collaborate on content creation and editing in real time. - Response Collection: Distribute forms via email, a direct link, or embed them into web pages to collect responses from participants across different platforms. - Data Analysis: Utilize built-in analytics to evaluate responses, view automatic charts, and export data to Excel for further analysis. - Integration with Microsoft 365: Seamlessly integrate with other Microsoft 365 applications, enhancing productivity and data management. Primary Value and User Solutions: Microsoft Forms addresses the need for efficient and straightforward data collection and analysis. By providing a platform to create and distribute forms quickly, it enables users to gather valuable insights, assess performance, and make informed decisions. Its integration with Microsoft 365 ensures a cohesive experience, allowing users to leverage familiar tools and workflows. Whether for educational assessments, customer feedback, or event planning, Microsoft Forms streamlines the process, saving time and enhancing productivity. **Average Rating:** 4.4/5.0 **Total Reviews:** 462 #### How Do G2 Users Rate Microsoft Forms? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 8.8/10 (Category avg: 8.9/10) - **Data Exporting:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Microsoft Forms? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Who Uses This:** Software Engineer, Project Manager - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 43% Medium, 39% Large #### What Do G2 Reviewers Say About Microsoft Forms? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive interface** of Microsoft Forms, enabling easy and quick form creation without technical expertise. - Users highlight the **ease of creation** with Microsoft Forms, making survey design accessible for everyone. - Users appreciate the **seamless integration** of Microsoft Forms with Microsoft 365, enhancing collaboration and data analysis. - Users find Microsoft Forms **extremely intuitive** , allowing quick creation of surveys and quizzes without technical skills. - Users find Microsoft Forms a **simple and effective tool** for surveys, feedback, and internal polls, streamlining their processes. ##### Cons - Users find the **limited customization** options restrictive, resulting in uniform and basic-looking forms that lack uniqueness. - Users find the **missing features** in Microsoft Forms limit customization, advanced logic, integrations, and data handling capabilities. - Users find the **limited features** of Microsoft Forms restrictive compared to other form-building tools. - Users criticize **poor design** in Microsoft Forms, seeking better customization and a more user-friendly interface. - Users face **limited integrations** with Microsoft Forms, particularly with Google tools and advanced features that enhance functionality. #### What Are Recent G2 Reviews of Microsoft Forms? **[""Microsoft Forms Makes Team Data Collection Fast and Easy""](https://www.g2.com/survey_responses/microsoft-forms-review-13132210)** **Rating:** 4.5/5.0 stars _— Sameer R._ [Read full review](https://www.g2.com/survey_responses/microsoft-forms-review-13132210) **["Seamless Microsoft 365 integration That Transformed Our Data Collection"](https://www.g2.com/survey_responses/microsoft-forms-review-13084284)** **Rating:** 5.0/5.0 stars _— kaushal p._ [Read full review](https://www.g2.com/survey_responses/microsoft-forms-review-13084284) #### What Are G2 Users Discussing About Microsoft Forms? - [What is Microsoft Forms used for?](https://www.g2.com/discussions/what-is-microsoft-forms-used-for) - 2 comments - [Is Microsoft form free?](https://www.g2.com/discussions/is-microsoft-form-free) - 2 comments - [Is Microsoft Forms good?](https://www.g2.com/discussions/is-microsoft-forms-good) - 2 comments - [What can Microsoft Forms do?](https://www.g2.com/discussions/what-can-microsoft-forms-do) - 1 comment ## FAQs About Survey Software Generated using AI Last updated: June 3, 2026 ### Popular survey apps for market research Based on G2 reviews, these products are often used for market research, customer feedback, and fast survey deployment. - [SurveyMonkey](https://www.g2.com/products/surveymonkey) — market research with analytics and logic. - [Jotform](https://www.g2.com/products/jotform) — surveys, registrations, and data collection. - [Zoho Survey](https://www.g2.com/products/zoho-survey) — customer feedback and real-time reporting. - [Typeform](https://www.g2.com/products/typeform) — engaging surveys for customer insights. ### Affordable survey platforms with the best features Based on G2 reviews, buyers often shortlist these products for broad features, straightforward setup, and flexible survey creation. - [SurveyMonkey](https://www.g2.com/products/surveymonkey) — templates, logic, and reporting tools. - [Jotform](https://www.g2.com/products/jotform) — forms, approvals, and integrations. - [Zoho Survey](https://www.g2.com/products/zoho-survey) — easy setup with analytics dashboards. - [Tally](https://www.g2.com/products/tally-forms-tally) — simple forms with flexible logic. ### Best-rated survey software for customer satisfaction Based on G2 reviews, these products are commonly used to capture customer satisfaction feedback and review responses clearly. - [SurveyMonkey](https://www.g2.com/products/surveymonkey) — customer satisfaction and feedback analysis. - [Jotform](https://www.g2.com/products/jotform) — customer surveys with response dashboards. - [Zoho Survey](https://www.g2.com/products/zoho-survey) — satisfaction tracking with simple reports. - [Typeform](https://www.g2.com/products/typeform) — engaging surveys for response quality. ### What should buyers look for in survey software According to verified users, buyers often focus on ease of use, quick survey setup, response collection, and reporting that makes feedback easy to understand. Reviews frequently mention templates, drag-and-drop builders, conditional logic, and dashboards as the features that save the most time. Many users also value simple sharing options, the ability to reach respondents across email or links, and integrations that reduce manual work. Across recent feedback, buyers also pay attention to customization, analytics depth, and whether the tool fits straightforward feedback collection or more advanced research workflows. Those themes tend to shape shortlists more than broad claims alone. ### How do teams use survey software for customer feedback According to verified users, teams use survey software to collect structured feedback after product use, service interactions, events, and internal milestones. Recent reviews often mention sending quick surveys through links or email, then reviewing results in dashboards to spot patterns, pain points, and satisfaction trends. Many teams rely on simple workflows that reduce manual follow-up and keep responses in one place for easier analysis. Users also describe using surveys to validate ideas, improve onboarding, understand customer expectations, and inform future decisions. For many organizations, the biggest value is turning scattered opinions into organized insights that are easier to act on quickly. ### [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● Integration with Zoho CRM, SalesIQ, Campaigns, Sheet, MailChimp, and Google Sheets, ● SSL certification, ● Survey builder in 7 languages, ● Password, muti-response and spam protection.   Informed decisions are just around the corner. Learn more at https://www.zoho.com/survey/. **Average Rating:** 4.4/5.0 **Total Reviews:** 996 #### How Do G2 Users Rate Zoho Survey? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Zoho Survey? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Founder, Engineer - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 50% Small, 33% Medium #### What Do G2 Reviewers Say About Zoho Survey? _AI-generated summary from verified user reviews_ ##### Pros - Users favor the **ease of use** of Zoho Survey, benefiting from its intuitive design and customizable templates. - Users appreciate the **ease of creation** in Zoho Survey, finding it intuitive and straightforward for building surveys quickly. - Users appreciate the **intuitive interface** of Zoho Survey, finding it user-friendly and efficient for survey creation. - Users praise the **ease of use** in Zoho Survey, enabling quick survey creation and efficient feedback collection. - Users appreciate the **helpful integrations and clear reporting** of Zoho Survey, enhancing their survey experience significantly. ##### Cons - Users note **limited customization** options for advanced features and templates, impacting design flexibility and branding control. - Users note **limited design options** and occasional lags, impacting the overall experience of Zoho Survey. - Users find the **limited features** of Zoho Survey restrictive, particularly in the free plan and advanced options. - Users find **limited data analysis** in Zoho Survey, feeling restricted by basic reporting tools and advanced feature paywalls. - Users find the **outdated design** of Zoho Survey unappealing, lacking a modern aesthetic compared to competitors. #### What Are Recent G2 Reviews of Zoho Survey? **["Reliable, Feature-Rich Surveys with Templates, AI Form Creation, and Zoho Integration"](https://www.g2.com/survey_responses/zoho-survey-review-12865329)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/zoho-survey-review-12865329) **["Straightforward Survey Creation with Handy Zoho Integrations"](https://www.g2.com/survey_responses/zoho-survey-review-12867660)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/zoho-survey-review-12867660) #### What Are G2 Users Discussing About Zoho Survey? - [What is Zoho Survey used for?](https://www.g2.com/discussions/what-is-zoho-survey-used-for) - 4 comments, 1 upvote - [What are the features of survey?](https://www.g2.com/discussions/zoho-survey-what-are-the-features-of-survey) - [Is Zoho survey legit?](https://www.g2.com/discussions/is-zoho-survey-legit) - 2 comments, 1 upvote - [What is Zoho survey?](https://www.g2.com/discussions/what-is-zoho-survey) - 2 comments, 1 upvote ### [Typeform](https://www.g2.com/products/typeform/reviews) Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. **Average Rating:** 4.5/5.0 **Total Reviews:** 993 #### How Do G2 Users Rate Typeform? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.2/10 (Category avg: 8.9/10) - **Data Exporting:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Typeform? - **Seller:** [Typeform](https://www.g2.com/sellers/typeform) - **Company Website:** www.typeform.com - **Year Founded:** 2012 - **HQ Location:** Barcelona - **Twitter:** @typeform 28,375 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8f007e3f9551a72c97ed0c5a5009938f25bd6d1e6e1785ed983c9a7de1b7787&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3226972%2F&secure%5Burl_type%5D=linkedin_company_website) 882 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small, 28% Medium #### What Do G2 Reviewers Say About Typeform? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Typeform, allowing for straightforward form creation while engaging respondents effectively. - Users love the **intuitive design** of Typeform, creating a seamless experience that feels conversational and engaging. - Users appreciate the **intuitive and user-friendly design** of Typeform, making data collection seamless and efficient. - Users value the **seamless integrations** of Typeform with tools like Slack and Google Sheets, enhancing their workflow. - Users love the **ease of creation** in Typeform, enjoying its intuitive design and powerful AI features for form building. ##### Cons - Users find the **high cost** of Typeform prohibitive, especially when scaling for advanced features and insights. - Users feel the **limited customization** in Typeform restricts flexibility and affects data collection and user engagement. - Users find the **limited features** across plans restrict their options and add costs as they scale. - Users find the **missing features** in Typeform frustrating, especially regarding advanced insights and compliance options. - Users face significant **integration issues** with Typeform, particularly with CRM and analytics platforms, complicating their workflow. #### What Are Recent G2 Reviews of Typeform? **["Professional, Conversational Forms That Clients Actually Complete"](https://www.g2.com/survey_responses/typeform-review-13119997)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/typeform-review-13119997) **["Fast, Easy Survey Building with Robust Integrations"](https://www.g2.com/survey_responses/typeform-review-13115907)** **Rating:** 4.0/5.0 stars _— Matt R._ [Read full review](https://www.g2.com/survey_responses/typeform-review-13115907) #### What Are G2 Users Discussing About Typeform? - [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) - 2 comments - [Is Typeform secure?](https://www.g2.com/discussions/is-typeform-secure) - 1 comment - [What is included in Typeform free plan?](https://www.g2.com/discussions/what-is-included-in-typeform-free-plan) - 1 comment - [Is Typeform free?](https://www.g2.com/discussions/is-typeform-free) - 1 comment - [What is Typeform used for?](https://www.g2.com/discussions/what-is-typeform-used-for) - 2 comments ### [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) Launch and grow your business with Microsoft 365. Do more, faster, with intelligent tools to create, send, share, and store professional, branded documents with your customers and team - securely in the cloud. Microsoft 365 is a cloud-based suite of software tools designed to help you do more—with best-in-class communication, design, and data management apps, intelligent cloud services, and advanced security. Access your data from anywhere, collaborate with team members in real time, meet with people virtually, and use thousands of predesigned templates to better communicate with customers and manage your business - all with built-in security technology that safeguards your data and devices from anywhere. Get the latest Office apps, such as Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneDrive, and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,533 #### How Do G2 Users Rate Microsoft 365? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Microsoft 365? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Who Uses This:** Owner, Software Engineer - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 37% Medium, 35% Small #### What Do G2 Reviewers Say About Microsoft 365? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in Microsoft 365, enjoying seamless access to powerful tools on any device. - Users appreciate the **seamless team collaboration** in Microsoft 365, enhancing productivity and communication across all applications. - Users appreciate the **seamless integration with Microsoft apps** , enhancing accessibility and collaboration across their projects. - Users appreciate the **seamless integrations** of Microsoft 365, enhancing collaboration and accessibility across Microsoft apps. - Users appreciate the **seamless integration** of Microsoft 365, enhancing accessibility and collaboration across apps. ##### Cons - Users feel the **subscription cost is expensive** compared to free alternatives, limiting accessibility for some. - Users often face **missing features** and frustrating updates in Microsoft 365 that disrupt their workflow and experience. - Users find the **learning curve challenging** , especially for non-technical individuals navigating complex features and tools. - Users are frustrated by **limited features** in Microsoft 365, often requiring costly plans for full functionality. - Users feel that Microsoft 365 is **lacking features** for smaller teams, as some essential tools are only in higher-priced plans. #### What Are Recent G2 Reviews of Microsoft 365? **["Can’t Imagine My Workday Without It"](https://www.g2.com/survey_responses/microsoft-365-review-11355040)** **Rating:** 4.0/5.0 stars _— Chintan P._ [Read full review](https://www.g2.com/survey_responses/microsoft-365-review-11355040) **["Complete Microsoft Suite: Excel Shines, Competitive Pricing, and a Chic New Outlook"](https://www.g2.com/survey_responses/microsoft-365-review-13132759)** **Rating:** 4.5/5.0 stars _— Nyika Noelle S._ [Read full review](https://www.g2.com/survey_responses/microsoft-365-review-13132759) #### What Are G2 Users Discussing About Microsoft 365? - [What are the uses of Microsoft software?](https://www.g2.com/discussions/what-are-the-uses-of-microsoft-software) - 2 comments, 1 upvote - [What kind of software is Microsoft Office?](https://www.g2.com/discussions/what-kind-of-software-is-microsoft-office) - 1 comment, 1 upvote - [What programs are in Microsoft Office suite?](https://www.g2.com/discussions/what-programs-are-in-microsoft-office-suite) - 1 comment - [What is Microsoft Office features?](https://www.g2.com/discussions/what-is-microsoft-office-features) - 2 comments ### [QuestionPro](https://www.g2.com/products/questionpro/reviews) QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful and easy-to-use software provides an integrated suite of tools for creating, distributing, and analyzing online surveys, polls, tests, and quizzes to perform both quantitative and qualitative analysis. Leverage AI-powered tools like QxBot to build surveys conversationally or choose from over 50 advanced question types and 350+ survey templates. Our platform features robust point-and-click logic, including branching, piping, and randomization, to create sophisticated research flows. Reach respondents anywhere through multi-channel distribution via email, SMS, QR code, social media, and our offline mobile app. Analyze results in real-time dashboards and utilize a suite of analytical tools including crosstabs, AI-powered sentiment analysis, and TURF analysis. QuestionPro offers tailored solutions to fit every research need: Essentials: Perfect for students, individuals, and small teams, the Essentials account offers a powerful free-for-life platform for quick research projects and data collection. It's the most feature-rich free survey account in the industry. Advanced & Teams: Designed for SMBs, consultants, and professionals, the Advanced and Teams licenses unlock more powerful features, branding capabilities, and collaboration tools to transform raw data into the actionable insights that improve business outcomes. Research Suite: For enterprises and professional market researchers, the Research Suite is an industry-leading set of tools designed to solve the most complex research challenges. This suite includes specialized analytics like Conjoint and MaxDiff , an integrated global audience panel , an AI-powered insights repository , and the option to access end-to-end market research services from our expert team. Built for the enterprise, we ensure top-tier data security and privacy with compliance across global standards, including GDPR, ISO 27001:2022, HIPAA, CCPA, and SOC 2. Seamlessly integrate with key business systems like Salesforce, HubSpot, and Tableau, or connect to hundreds of apps via Zapier. With our 24/7 global customer support, you have a dedicated partner to ensure your projects succeed. Join millions of users and see why organizations like BMW, Fujitsu, and the American Cancer Society trust QuestionPro for their insights needs. Get started today with our Essentials account. It's free forever and no credit card is required. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,137 #### How Do G2 Users Rate QuestionPro? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.6/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind QuestionPro? - **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265) - **Year Founded:** 2005 - **HQ Location:** Austin , Texas - **Twitter:** @questionpro 13,094 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dc91796af7eb938994d28b67b1dcbda5faebf83ab4934cae23515e11db3c577&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3035857%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Executive Director, Student - **Top Industries:** Non-Profit Organization Management, Higher Education - **Company Size:** 60% Small, 23% Medium #### What Do G2 Reviewers Say About QuestionPro? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of QuestionPro, appreciating its customizable templates and straightforward survey creation. - Users value the **excellent customer service** of QuestionPro, making the platform user-friendly and supportive for all needs. - Users commend the **intuitive interface** of QuestionPro, highlighting its ease of use and quick setup for questionnaires. - Users highlight the **exceptional customer support** of QuestionPro, noting their responsiveness and helpfulness throughout the experience. - Users appreciate the **ease of creation** in QuestionPro, finding it simple to design surveys quickly and efficiently. ##### Cons - Users find **survey limitations and performance issues** in QuestionPro, impacting the effectiveness of their feedback collection. - Users find the **learning curve steep** with QuestionPro, requiring extra time to navigate its extensive functionality. - Users note that the **expensive pricing structure** of QuestionPro limits access to vital features and services. - Users find the **limited customization** options frustrating, as they seek more flexibility in dashboards and exports. - Users find QuestionPro **not intuitive** , causing frustration when searching for settings and customizing surveys effectively. #### What Are Recent G2 Reviews of QuestionPro? **["User-Friendly Surveys with AI Templates, Branching Logic, and Powerful Analytics"](https://www.g2.com/survey_responses/questionpro-review-12925750)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/questionpro-review-12925750) **["Friendly and easy-to-use interface"](https://www.g2.com/survey_responses/questionpro-review-12915607)** **Rating:** 4.5/5.0 stars _— Humberto R._ [Read full review](https://www.g2.com/survey_responses/questionpro-review-12915607) #### What Are G2 Users Discussing About QuestionPro? - [What is QuestionPro used for?](https://www.g2.com/discussions/what-is-questionpro-used-for) - 1 comment ### [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews **Average Rating:** 4.4/5.0 **Total Reviews:** 2,913 #### How Do G2 Users Rate Qualtrics Market Research? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.9/10) - **Data Exporting:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Qualtrics Market Research? - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics 42,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website) 6,231 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Student, Research Assistant - **Top Industries:** Higher Education, Education Management - **Company Size:** 45% Large, 34% Medium #### What Do G2 Reviewers Say About Qualtrics Market Research? _AI-generated summary from verified user reviews_ ##### Pros - Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management. - Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features. - Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options. - Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis. - Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options. ##### Cons - Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes. - Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement. - Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging. - Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively. - Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives. #### What Are Recent G2 Reviews of Qualtrics Market Research? **["Very useful for Wellness Surveys, Feedback Collection and Research Work"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991) **["Intuitive Surveys, Results can be difficult to view"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12705973)** **Rating:** 4.0/5.0 stars _— Emily H._ [Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12705973) #### What Are G2 Users Discussing About Qualtrics Market Research? - [How are organizations utilizing Qualtrics CoreXM to gather and analyze customer experience data?](https://www.g2.com/discussions/how-are-organizations-utilizing-qualtrics-corexm-to-gather-and-analyze-customer-experience-data) - 1 comment - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What is qualtrics platform?](https://www.g2.com/discussions/what-is-qualtrics-platform) - 1 comment - [What is CoreXM?](https://www.g2.com/discussions/what-is-corexm) - 1 comment ### [Constant Contact](https://www.g2.com/products/constant-contact/reviews) We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com **Average Rating:** 4.1/5.0 **Total Reviews:** 7,229 #### How Do G2 Users Rate Constant Contact? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 8.4/10 (Category avg: 8.9/10) - **Data Exporting:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Constant Contact? - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Company Website:** www.constantcontact.com - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact 67,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website) 1,147 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 70% Small, 23% Medium #### What Do G2 Reviewers Say About Constant Contact? _AI-generated summary from verified user reviews_ ##### Pros - Users find Constant Contact's **ease of use** exceptional, facilitating effortless campaign creation and management for small businesses. - Users appreciate the **easy creation of campaigns** with Constant Contact, enhancing engagement and efficiency for small businesses. - Users value the **user-friendly email builder** of Constant Contact, making campaign creation and management effortless. - Users appreciate how **simple** it is to create consistent newsletters and engaging social media posts for their audience. - Users find Constant Contact **incredibly helpful** for managing email campaigns efficiently and training new team members easily. ##### Cons - Users find **missing features** in Constant Contact, such as inadequate search and limited design options, disappointing. - Users find the **limited customization options** restrictive, impacting their ability to create personalized campaigns effectively. - Users find the **limited features** of Constant Contact may not justify its pricing for their specific needs. - Users express frustration over **limited templates** , wishing for more design options and customization in Constant Contact. - Users find the **layout issues** in Constant Contact frustrating, leading to confusion in navigation and tool access. #### What Are Recent G2 Reviews of Constant Contact? **["Easy, Professional Email Campaigns with Great Templates and Analytics"](https://www.g2.com/survey_responses/constant-contact-review-13141870)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/constant-contact-review-13141870) **["Flexible Email Templates and Insightful Reporting in Constant Contact"](https://www.g2.com/survey_responses/constant-contact-review-12837182)** **Rating:** 4.5/5.0 stars _— Olga Z._ [Read full review](https://www.g2.com/survey_responses/constant-contact-review-12837182) #### What Are G2 Users Discussing About Constant Contact? - [How are small businesses using Constant Contact to enhance their email marketing campaigns effectively?](https://www.g2.com/discussions/how-are-small-businesses-using-constant-contact-to-enhance-their-email-marketing-campaigns-effectively) - 3 comments - [What is Constant Contact used for?](https://www.g2.com/discussions/constant-contact-what-is-constant-contact-used-for) - 4 comments, 1 upvote - [Does Constant Contact have a CRM?](https://www.g2.com/discussions/does-constant-contact-have-a-crm) - 2 comments - [How do I stop Constant Contact emails?](https://www.g2.com/discussions/how-do-i-stop-constant-contact-emails) - 2 comments - [What is constant contact used for?](https://www.g2.com/discussions/what-is-constant-contact-used-for) - 1 comment ### [Leapsome](https://www.g2.com/es/products/leapsome/reviews) Leapsome es la única plataforma de RRHH con IA que aumenta la densidad de talento, construida sobre la base de datos de personas más profunda en RRHH. Una plataforma que abarca HRIS, reclutamiento, talento e IA: todo el recorrido de cada empleado en un solo lugar, desde la primera entrevista hasta la compensación. El resultado ofrece a los líderes de RRHH la capacidad de gestionar las operaciones de personal de una empresa del doble de su tamaño. Esa profundidad es lo que permite a la IA hacer lo que las herramientas dispersas nunca pudieron. Más de 2,000 empresas utilizan Leapsome, incluyendo Spotify, Notion, Mercedes-Benz y Bolt. ℹ️ Aprende más aquí: https://hubs.li/Q04pxFwV0 💬 Únete a más de 10,000 profesionales de RRHH y operaciones de personal en nuestra comunidad: https://hubs.li/Q02\_B0Gc0 **Average Rating:** 4.8/5.0 **Total Reviews:** 2,480 #### How Do G2 Users Rate Leapsome? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.5/10 (Category avg: 8.9/10) - **Permisos:** 9.1/10 (Category avg: 8.6/10) - **Tipos de preguntas:** 9.1/10 (Category avg: 8.9/10) - **Exportación de datos:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Leapsome? - **Vendedor:** [Leapsome](https://www.g2.com/es/sellers/leapsome) - **Sitio web de la empresa:** www.leapsome.com - **Año de fundación:** 2016 - **Ubicación de la sede:** New York, New York, United States - **Twitter:** @leapsome 1,889 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16601ab466873bdce89655e0dda34e750effb4832c741ec9ce2573d04f313b88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17954843%2F&secure%5Burl_type%5D=linkedin_company_website) 143 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Ingeniero de software, Ingeniero de Software Senior - **Top Industries:** Tecnología de la información y servicios, Software de Computadora - **Company Size:** 63% Medium, 19% Large #### What Do G2 Reviewers Say About Leapsome? _AI-generated summary from verified user reviews_ ##### Pros - A los usuarios les encanta la **facilidad de uso** de Leapsome, haciendo que compartir comentarios sea sin esfuerzo e intuitivo. - Los usuarios valoran Leapsome por su **soporte útil y diseño intuitivo** , mejorando la colaboración y simplificando la gestión del rendimiento. - Los usuarios aprecian el **diseño intuitivo** de Leapsome, haciendo que la gestión de retroalimentación y rendimiento sea fluida y fácil de usar. - A los usuarios les encanta Leapsome por su **increíble interfaz de usuario y facilidad de uso** , facilitando el seguimiento y la gestión de objetivos sin esfuerzo. - Los usuarios aprecian el **proceso de retroalimentación fácil y transparente** en Leapsome, fomentando conversaciones significativas y crecimiento. ##### Cons - Los usuarios encuentran que las **funciones faltantes** en Leapsome limitan la funcionalidad, deseando mejores opciones de navegación y exportación. - Los usuarios encuentran la **curva de aprendizaje empinada** , ya que algunas funciones son difíciles de descubrir y requieren capacitación adicional. - Los usuarios encuentran la **navegación difícil** , con una configuración confusa y menús poco claros que afectan su experiencia. - Los usuarios encuentran la interfaz **no intuitiva** , luchando con la navegación y la claridad a través de diferentes módulos y menús. - Los usuarios destacan **problemas de retroalimentación** debido a superposiciones extensas y preocupaciones sobre el sesgo en la visibilidad durante el proceso de revisión. #### What Are Recent G2 Reviews of Leapsome? **["Interfaz amigable, características útiles de IA y soporte receptivo"](https://www.g2.com/es/survey_responses/leapsome-review-13149647)** **Rating:** 5.0/5.0 stars _— Rares M._ [Read full review](https://www.g2.com/es/survey_responses/leapsome-review-13149647) **["Leapsome centraliza objetivos, retroalimentación y aprendizaje para chequeos estructurados."](https://www.g2.com/es/survey_responses/leapsome-review-13171847)** **Rating:** 5.0/5.0 stars _— Ariadna R._ [Read full review](https://www.g2.com/es/survey_responses/leapsome-review-13171847) #### What Are G2 Users Discussing About Leapsome? - [Estoy teniendo dificultades para configurar las evaluaciones de desempeño en Leapsome. ¿Algún consejo para un nuevo usuario?](https://www.g2.com/es/discussions/i-m-having-difficulty-setting-up-performance-reviews-in-leapsome-any-tips-for-a-new-user) ### [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,338 #### How Do G2 Users Rate G2 Marketing Solutions? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.9/10) - **Data Exporting:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind G2 Marketing Solutions? - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom 32,942 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=545a5c15bfc1d762f132f7ceab6872371290c28b2337aa4d8ffa55287b728776&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2641084%2F&secure%5Burl_type%5D=linkedin_company_website) 1,504 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 43% Small, 37% Medium #### What Do G2 Reviewers Say About G2 Marketing Solutions? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of G2 Marketing Solutions, allowing for effortless expression of experiences and insights. - Users value the **authenticity and transparency** of G2 Marketing Solutions, trusting real reviews to guide their decisions. - Users appreciate G2 Marketing Solutions' **user-friendly interface** and credible reviews, enhancing informed decisions about technology. - Users value the **genuine and fair reviews** on G2 Marketing Solutions, enabling informed decisions based on real experiences. - Users value the **authentic reviews** on G2 Marketing Solutions, finding it a reliable source for technology insights. ##### Cons - Users find the **approval process unpredictable** , leading to confusion and outdated reviews that hinder informed decisions. - Users express concern over **biased reviews** that may not reflect the current quality of G2 Marketing Solutions. - Users experience a **lack of clarity** regarding review approval and video submission statuses, impacting their overall satisfaction. - Users find the **time-consuming nature** of lengthy feedback requests from G2 Ask to be burdensome and inefficient. - Users experience **confusion due to the non-intuitive interface** and inconsistencies in review processes and support access. #### What Are Recent G2 Reviews of G2 Marketing Solutions? **["A Trusted Platform for Customer Engagement - G2"](https://www.g2.com/survey_responses/g2-marketing-solutions-review-8042560)** **Rating:** 5.0/5.0 stars _— Prakash U._ [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-8042560) **["Valuable for building trust with software buyers with helpful support"](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13147357)** **Rating:** 5.0/5.0 stars _— Kathryn T._ [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13147357) #### What Are G2 Users Discussing About G2 Marketing Solutions? - [In what ways is G2.com influencing purchasing decisions in the software and technology market?](https://www.g2.com/discussions/in-what-ways-is-g2-com-influencing-purchasing-decisions-in-the-software-and-technology-market) - 8 comments, 4 upvotes - [How is G2.com being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-g2-com-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 6 comments, 2 upvotes - [What is G2.com used for?](https://www.g2.com/discussions/what-is-g2-com-used-for) - 11 comments, 6 upvotes - [What is G2 Marketing Solutions used for?](https://www.g2.com/discussions/what-is-g2-marketing-solutions-used-for) - 2 comments - [How much does g2 crowd cost?](https://www.g2.com/discussions/how-much-does-g2-crowd-cost) - 12 comments, 5 upvotes ### [Matter](https://www.g2.com/products/matter-app/reviews) Bring employee recognition, rewards, surveys, and more directly into Slack or Microsoft Teams! 💜 Trusted by 4,700+ companies, including Sephora, Petco, Shell, Bolt, JiffyLube, Siemens, Carrier, True Classic, Microsoft, Sotheby’s, and many more! ✅ Free 14-Day Trial – Full access to all features, no credit card required ✅ 2-Minute Setup – Start building culture instantly ✅ Free Forever Plan – Keep core kudos recognition features at no cost Matter helps you build culture, boost engagement, and create happier teams — all where work happens. What you can do with Matter: 🎉 Recognition: Celebrate wins together with peer-to-peer kudos recognition tied to your company values. Create a recognition habit with Feedback Friday™ — automatic engagement reminders that gamify recognition and encourage participation. 🎁 Rewards: 5,500+ reward options across 200+ countries. Turn recognition into rewards people love — gift cards, premium gifts, donations, prepaid cards, monetary options, and more! Create your own rewards store with custom company-branded rewards. Whether it’s an extra day off, an exclusive t-shirt, or a unique perk, offer rewards that match your culture. 📋 Surveys: Collect continuous feedback and insights with pulse surveys, eNPS, custom employee surveys, and automated onboarding surveys, all delivered natively inside Microsoft Teams (and via email). Boost response rates by up to 10x with seamless delivery and built-in rewards. 🏆 Challenges & Incentives: Drive action with customizable challenges and incentives that align with your goals, reinforce company culture, and reward behaviors that move people forward. 🥳 Celebrations & Milestones: Never miss a birthday or work anniversary with automated celebrations and reward delivery — strengthening team connection and culture for every special moment and service milestone. 📊 Analytics & Reporting: Access real-time dashboards, exportable data reports, manager-level insights, advanced filtering across groups (e.g., departments) and segments, and fully custom reporting to understand and improve engagement across your organization. ⚙️ Integrations: Matter integrates natively with Slack, Microsoft Teams, and 200+ HRIS systems for turn-key integration and data import. API access for all your reporting, accounting, and billing requirements. What companies are saying about Matter: - “Our company’s culture & morale changed overnight! In under 2 months, we’ve had over 2,000 kudos sent and 80%+ engagement across all employees. Matter has motivated people to participate like no other software we have ever used.” — Jeff Hagel, President - “I love how easy it is for employees to recognize each other with kudos. Matter has boosted morale, increased employee engagement, and it’s now a strong presence in our company culture.” — Michael Margolese, Senior Human Resources Manager - “Matter helps our employees feel more valued, rewarded, and recognized. It’s a very fun and easy-to-use platform that has created a positive experience and engagement for our people while also helping to reinforce our core values daily.” — Taylor Rapp, Director of People & Culture **Average Rating:** 4.7/5.0 **Total Reviews:** 1,186 #### How Do G2 Users Rate Matter? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Matter? - **Seller:** [Matter](https://www.g2.com/sellers/matter-3982001e-ce7e-4670-a111-96d93a9900db) - **Company Website:** www.matterapp.com - **Year Founded:** 2017 - **HQ Location:** San Francisco, California - **Twitter:** @matterapp 937 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abf5be3e8d248b20adf1a0641700fca865d7c8c95e568db2d4b44af246933aea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmatterapp&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Customer Service Representative - **Top Industries:** Marketing and Advertising, Information Services - **Company Size:** 49% Small, 37% Medium #### What Do G2 Reviewers Say About Matter? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of recognizing progress** with Matter, allowing for quick and meaningful acknowledgment of achievements. - Users appreciate the **easy templates and quick kudos messages** from Matter, enhancing team morale and simplifying recognition. - Users love the **peer recognition** feature of Matter, fostering connection and uplifting teamwork across distances. - Users appreciate that Matter promotes **accessible employee recognition** , fostering peer appreciation and strengthening team culture. - Users find Matter to be **incredibly helpful** , facilitating easy acknowledgment of milestones and strengthening team connections. ##### Cons - Users note a **lack of customization** options, wishing for more flexibility in features and templates. - Users find the **limited options** for customization and rewards frustrating for larger teams and different countries. - Users find the **excessive notifications** overwhelming, though they can be adjusted or disabled for a better experience. - Users find the **annoying distractions** from Matter's notifications to be overwhelming and often forget to engage with feedback. - Users express a desire for **increased coin availability** and a clearer understanding of the coin system. #### What Are Recent G2 Reviews of Matter? **["A Wonderful Way to Recognize Colleagues and Boost Workplace Morale"](https://www.g2.com/survey_responses/matter-review-13119391)** **Rating:** 5.0/5.0 stars _— Joe T._ [Read full review](https://www.g2.com/survey_responses/matter-review-13119391) **["Simple, fun and actually makes our remote team feel closer"](https://www.g2.com/survey_responses/matter-review-9920152)** **Rating:** 5.0/5.0 stars _— Denis K._ [Read full review](https://www.g2.com/survey_responses/matter-review-9920152) ### [Delighted](https://www.g2.com/products/delighted/reviews) Delighted is the fastest and easiest way to gather real time, actionable feedback from your customers, employees, partners, and vendors. Trusted by Uber, Cisco, Slack, Bonobos, Instacart, Target, and thousands of other brands to measure, understand, and improve experiences. Organizations using Delighted can instantly collect, analyze & distribute customer feedback, enabling them to align customer needs with business growth, measure the customer voice over time & proactively reduce churn. **Average Rating:** 4.7/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Delighted? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 9.6/10 (Category avg: 8.6/10) - **Question Types:** 10.0/10 (Category avg: 8.9/10) - **Data Exporting:** 9.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Delighted? - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics 42,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website) 6,231 employees on LinkedIn® - **Ownership:** NASDAQ: XM #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Medium, 40% Small #### What Are Recent G2 Reviews of Delighted? **["Very VERY intuitive 👏"](https://www.g2.com/survey_responses/delighted-review-6697443)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/delighted-review-6697443) **["Delighted is amazing."](https://www.g2.com/survey_responses/delighted-review-9782860)** **Rating:** 5.0/5.0 stars _— Anna G._ [Read full review](https://www.g2.com/survey_responses/delighted-review-9782860) #### What Are G2 Users Discussing About Delighted? - [Who owns delighted?](https://www.g2.com/discussions/who-owns-delighted) - 1 comment - [What is NPS delighted?](https://www.g2.com/discussions/what-is-nps-delighted) - [What does Delighted do?](https://www.g2.com/discussions/what-does-delighted-do) - [What is delighted platform?](https://www.g2.com/discussions/what-is-delighted-platform) ### [Mentimeter](https://www.g2.com/products/mentimeter/reviews) Mentimeter is the audience engagement platform. Easy-to-use, interactive, and innovative; presenting has never been less stressful and more effortless! Create unique and dynamic presentations that will impress and engage your audience. With Mentimeter you can better connect with your students, colleagues, and clients. No matter if it is a lecture, workshop or meeting, Mentimeter has been designed to suit every type of presentation. Zoom and Teams integrations make it even easier to stand out in the remote and hybrid world. 1.Build a presentation The easy-to-use online editor makes presentation building a quick and easy process. Create a full slide deck filled with questions, polls, quizzes, content slides, word clouds, and more. 2. Connect with your audience Your audience uses their smartphones to connect to the presentation where they can submit responses. The real-time visual will help spark chat, discuss, and debate no matter if the meeting takes place online or in-person. 3. Learn from the experience Once the presentation is over, download the results and use what you have learned to improve for future meetings, classes or conferences. **Average Rating:** 4.7/5.0 **Total Reviews:** 789 #### How Do G2 Users Rate Mentimeter? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10) - **Permissions:** 8.1/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.9/10) - **Data Exporting:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Mentimeter? - **Seller:** [Mentimeter](https://www.g2.com/sellers/mentimeter) - **Year Founded:** 2014 - **HQ Location:** Stockholm - **Twitter:** @Mentimeter 10,398 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b47fc17e89ebeb5f248f48d94afbf45111411b28ea2b24d3854c0bf2611ea6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2413809%2F&secure%5Burl_type%5D=linkedin_company_website) 425 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Teacher, Lecturer - **Top Industries:** Higher Education, Education Management - **Company Size:** 35% Small, 34% Medium #### What Do G2 Reviewers Say About Mentimeter? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Mentimeter, creating engaging presentations and interactive learning experiences effortlessly. - Users appreciate the **engaging and interactive features** of Mentimeter, enhancing participation and simplifying audience interaction. - Users appreciate the **interactive engagement** of Mentimeter, enhancing participation and making presentations more enjoyable and effective. - Users enjoy the **fun and interactive experience** of Mentimeter, enhancing engagement and participation during presentations. - Users love the **easy interactions** in Mentimeter presentations, enhancing engagement and participation effortlessly for everyone involved. ##### Cons - Users find the **limited customization options** of Mentimeter restrictive, especially for creating unique and engaging sessions. - Users find Mentimeter lacks **essential features** , with limitations in functionality and presentation imports affecting usability. - Users find the **PowerPoint integration glitchy** , leading to challenges with animations and image quality in presentations. - Users experience **PowerPoint integration issues** that can lead to glitches and loss of animations in presentations. - Users find the **limited features** of Mentimeter restrict their ability to create customized and advanced sessions effectively. #### What Are Recent G2 Reviews of Mentimeter? **["very useful for Interactive Presentations, Surveys and Audience Feedback"](https://www.g2.com/survey_responses/mentimeter-review-12803919)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/mentimeter-review-12803919) **["Excellent Poll Creation Platform"](https://www.g2.com/survey_responses/mentimeter-review-12970401)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/mentimeter-review-12970401) #### What Are G2 Users Discussing About Mentimeter? - [What do you like most about Mentimeter for audience engagement, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-mentimeter-for-audience-engagement-and-what-improvements-would-you-suggest) - [Is Mentimeter a software?](https://www.g2.com/discussions/is-mentimeter-a-software) - [Why is Mentimeter good?](https://www.g2.com/discussions/why-is-mentimeter-good) - 1 comment - [What type of software is Mentimeter?](https://www.g2.com/discussions/what-type-of-software-is-mentimeter) - 2 comments - [What can Mentimeter do?](https://www.g2.com/discussions/what-can-mentimeter-do) - ‹ Prev‹ Prev - 1 - [2](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [37](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=37#product-list) - [38](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=38#product-list) - [Next ›Next ›](/categories/survey?open_modal_url=%2Fproducts%2Fsoci%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsurvey%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Sales Enablement Software](https://www.g2.com/categories/sales-enablement) [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) [Password Managers Software](https://www.g2.com/categories/password-managers) [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) Similar Categories - [Team Collaboration](/categories/team-collaboration) - [Other Collaboration](/categories/other-collaboration) - [Agentic AI Browser](/categories/agentic-ai-browser) - [AI Meeting Assistants](/categories/ai-meeting-assistants) - [AI Presentation Tools](/categories/ai-presentation-tools) - [Audio Conferencing](/categories/audio-conferencing) - [Board Management](/categories/board-management) - [Bookmark Manager](/categories/bookmark-manager) - [Browser](/categories/browsers) - [Business Scheduling](/categories/business-scheduling) - [Calendar](/categories/calendar-software) - [Cloud PBX Platforms](/categories/cloud-pbx-platforms) - [Collaborative Research Writing Tools](/categories/collaborative-research-writing-tools) - [Decision-Making](/categories/decision-making) - [Digital Adoption Platform](/categories/digital-adoption-platform) [Browse Survey Themes](/categories/survey/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated March 7, 2025 Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research. While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback. Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution. To qualify for inclusion in the Survey category, a product must: - Enable the creation and customization of questions - Gather, report on, and archive response data - Be shareable and distributable Top Tools at a Glance | | Real-time team survey and document collaboration | User Review "A Reliable All-in-One Workspace" | | | Fast survey creation and feedback reporting | User Review "Simple, User-Friendly Surveys with Clear Results" | | | Flexible forms with payments and workflows | User Review "Jotform Makes Building Professional Forms Fast and Effortless" | | | Microsoft-native simple surveys and quizzes | User Review ""Microsoft Forms Makes Team Data Collection Fast and Easy"" | | | CRM-connected customer feedback surveys | User Review "Reliable, Feature-Rich Surveys with Templates, AI Form Creation, and Zoho Integration" | | | Interactive lead and feedback forms | User Review "Fast, Easy Survey Building with Robust Integrations" | | | Suite-based survey and file workflows | User Review "Can’t Imagine My Workday Without It" | | | Advanced research surveys with branching | User Review "User-Friendly Surveys with AI Templates, Branching Logic, and Powerful Analytics" | | | Research-grade experience feedback analysis | User Review "Intuitive Surveys, Results can be difficult to view" | | | Email campaigns with embedded feedback collection | User Review "Easy, Professional Email Campaigns with Great Templates and Analytics" | * * * Show More * * * ## How Do You Choose the Right Survey Software? ### What You Should Know About Survey Software ### What is Survey Software? Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment. Key Benefits of Survey Software - Collect feedback and data efficiently - Leverage data to develop strategy - Gain customer insight - Manage the survey process ### Why Use Survey Software? Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data. **Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it. **Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses. **Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels. ### Who Uses Survey Software? HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information. **Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs. **Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys. **HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace. **Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development. ### Kinds of Survey Software There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online. ### Survey Software Features Survey software often contains, but is not limited to, the following features: **Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more. **Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team. **Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more. **Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis. **Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself. **Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before. #### Additional Survey Software Features **Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection. **White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness. **Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score. **Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions. ### Trends Related to Survey Software There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole. **Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data. **Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with. **Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning. **Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward. **Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data. **Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward. ### Potential Issues with Survey Software **Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might. **Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place. **Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected. ### Software and Services Related to Survey Software Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories. [**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles. **Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy. ### What are the best software tools for creating professional surveys? Here are some leading software platforms for creating professional, high-quality surveys with ease: - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys. - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback. - [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents. - [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility. - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights. ### What are the most user-friendly survey software tools for small teams? Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights: - [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration. - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement. - [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills. - [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.