SA's analytics help in collecting granular event-level data from platforms which includes web and mobile platforms and it helps to analyse that data with structured data stores to support advanced data analytics. SA being an open source platform helped us to explore the wide range of analytics tools available in the market. We set it up on our AWS account and had complete ownership and control over the event data. Events included classroom attendance data, assignments completed, assigned, courses taken up etc. Review collected by and hosted on G2.com.

It is a tool coming from a startup and thus it is bound to have limitations when you are looking at it from an enterprise business problem point of view. There are things that are part of our project that we can't accomplish through SA and have to look elsewhere but it is an honest and a well attempted tool with amazing potential and scale. Review collected by and hosted on G2.com.

The scalability and full control of collected event data. As a Snowplow partner we enable our customers to gain full control of their data collection and store massive amounts of behavioral event data in their own data warehouse for further analysis. Unlike analytics platforms as GA(360) or Adobe Analytics, Snowplow is able to scale to the volume and variety of data with keeping the size and data strategies companies who work with Snowplow in mind. Review collected by and hosted on G2.com.

Snowplow can be complex in setup. It can be hard to make the right decisions for collector, enrichment, etc based on requirements. Review collected by and hosted on G2.com.

Complete control over the data/pipeline and the ability to model the data in any way you see fit. The support team is fantastic, responsive, and knowledgeable. Review collected by and hosted on G2.com.

No true drawbacks. Moving from Segment or Mixpanel you might have to adjust to the structure in which event data is transmitted, but that's to be expected when transitioning to almost any analytics platform. Review collected by and hosted on G2.com.

having clickstream data without paying for GA360 Review collected by and hosted on G2.com.

There is a lack of set up documentation which makes it difficult for our team to set up Review collected by and hosted on G2.com.

cloud first, active support for new technologies. knowledgeable founders and technical leads Review collected by and hosted on G2.com.

There is not much to disklike with snowplow. I suppose I could always wish it cost less. Review collected by and hosted on G2.com.

All infrastructure is already done and the strategy to use de Kineses for bad data queue is amazing. Review collected by and hosted on G2.com.

I would like to have more flexibility in the tools. (maybe use Kafka instead of Kineses) Review collected by and hosted on G2.com.

- Access data in real time

- It's an open platform

- Snowplow as a company is great to work with Review collected by and hosted on G2.com.

- You need to work on creating the reporting layer. It's understandable but it still puts ownership onto the team using it. Review collected by and hosted on G2.com.

I've used Snowplows trackers in a few projects and really liked it. Mostly used the Javascript tracker. Review collected by and hosted on G2.com.

Customers sometimes view Snowplow as only through the components they provide when we at Solita are also capable of creating e.g. collectors with different languages and tools. I would be great if Snowplow could offer this FAQ type of thing for re-assuring that there are also other valid ways to use Snowplow OS components. Review collected by and hosted on G2.com.

I loved that they showed me ways to use my data that I never would have thought of. Review collected by and hosted on G2.com.

The learning curve is a bit steep, but they are patient. Review collected by and hosted on G2.com.

Flexible and well-developed tracking. Strong open source base Review collected by and hosted on G2.com.

Takes a fair amount of initial configuration, and may be worth it depending on your needs Review collected by and hosted on G2.com.