The ability to set up a 'data modelling' step, where I can copy in data from S3, and manipulate the raw data to make it more usable for my colleagues. It runs overnight so every morning we have a new set of enriched data. Review collected by and hosted on G2.com.

The Snowplow enrichment offering is not as powerful as we'd like: so we have had to write a lot of our own scripts to get data from other sources like our production database and get it into our Snowplow Redshift. It would be great if Snowplow could expand their offering here to reduce the maintenance work on our side. Review collected by and hosted on G2.com.

We transitioned to Snowplow in 2014 when we were looking for a way to control all of our own web data. We made the move from Google Analytics and never looked back. Snowplow gives us total control of what we can and can't track. It also has a great standard set of tracking for example, everything you'd want to know about a page view. The team at Snowplow is great to work with, professional, attentive, and flexible. Review collected by and hosted on G2.com.

Setting up a thoughtful structure for your data, web events, and then making it usable to your organization with analytics tools takes time. Snowplow makes it easier, but there's no getting around that you need someone internally to take responsibility for the initiative. Great analytics isn't plug and play - but once you get it set up properly with snowplow, it just works!! Review collected by and hosted on G2.com.

Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs there are almost you will see the true value. Enrich tracking with almost no limitations. Review collected by and hosted on G2.com.

To get the full potential out of Snowplow you need to have a clear understanding of what you want to achieve in order to set up the right tracking. And the amount of data you will start collecting with a proper tracking set up will result in that you perhaps need to rethink about storage and data processing. Review collected by and hosted on G2.com.

The best thing in my opinion is their super fast and super helpful customer support of very knowledgeable support engineers.

But for me as an analyst I also have to say that their data model is (for analysis) very nice and easy to be used and allows for more customization than lets say Mixpanel. Review collected by and hosted on G2.com.

While the documentation is most of the time rather extensive it can become a bit thin when it comes to details like contexts. Review collected by and hosted on G2.com.

I've found snowplow analytics after one year trying to work on third part solutions for my in-house analytics application, and I am finally owner of all my data. They helped me implementing best practions in my data layer, my data pipeline and my data visualisation. Their workshop materials were really well developed, uptodate and useful during and after implementation. Their support time (response) was really good, usually in the same day. Snowplow has helped my Mission to democratize data in my company, as we can move to a single source of truth in which we can find most of the answers we have about our business, our users and our product. Review collected by and hosted on G2.com.

For startups, the price is fair, but usually not affordable for starting business (specially because it is in US dollars). For a few users in my team, English was a barrier to following the workshops, but I do understand that Portuguese material would not be a priority for your solution (everything was in English). Review collected by and hosted on G2.com.

Great open source project for a streaming data pipeline. It only took a couple of hours to get running on Google Cloud Platform. A few more hours and we are setup with several trackers for webpages and ad units, including custom events.

There were public guides on how to setup the system and that made the process a lot easier than if we would have to follow just the documentation.

The system comes with some data enrichments and most of our needs were covered. With their API enrichment option we can also enrich the data from our internal API´s. Review collected by and hosted on G2.com.

We have GDPR requirements and it does not look like we can have IP anonymization that triggers before events are dumped in storage. But this is being worked on according to some issues.

This is not your plug and play saas solution with rich UI and one-click installers. You need to get your hands dirty, but you alos Review collected by and hosted on G2.com.

The interface and the ease with the tool could be used helped me gain access to the world of visualization and data representation which otherwise is difficult to understand via tools such as SAS or Excel. Review collected by and hosted on G2.com.

The only thing that I dislike about the software is that the initial setup time is high and the support/help system is weak. Review collected by and hosted on G2.com.

- High fidelity, comprehensive web tracking out of the box

- Create new types of events & enrichments to use (not forced into using GA's limited custom dimensions or messy schema-less JSONs of other platforms)

- Great documentation & community backing

- Own your data

- Able to retroactively apply business logic to data and reports Review collected by and hosted on G2.com.

- Lack of well supported Google Ads integrations

- Slow release cycle on some enrichment data (e.g. custom referrers, user agents)

- Difficulty of working within Scala to customise the pipeline (no one in our organistaion knows Scala)

- Amazon EMR runner slow & expensive to start for batch processing flows Review collected by and hosted on G2.com.

I really like the comprehensive tracking ability which I get with Snowplow pipeline. The Snowplow features automatically track the install and crash events and enable me to get started with mobile tracking quickly Review collected by and hosted on G2.com.

I felt that it is priced a bit on higher side. The basic version is priced 1500$/month and it doesn't consist of real time pipeline. And if you want to have a real time pipeline of data then you have to upgrade to an even pricer account Review collected by and hosted on G2.com.

- Completed hosted within our AWS accounts. Data does not leave the private network

- well managed by Snowplow Analytics and they are aware of fix issues before we notice them

- Interaction with Snowplow Analytics PMs, Engineers and CEOs have been very insightful and provided a lot of confidence in the company and the product Review collected by and hosted on G2.com.

- almost all interaction is via Zendesk which is a little too async.

- As an engineer, there is not a lot of visibility into the pipelines. there's no UI for schema registry which makes it difficult to make it accessible Review collected by and hosted on G2.com.