--- title: Snapchat Reviews meta_title: 'Snapchat Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how Snapchat works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 296 scale: '5' date_modified: '2026-07-26' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Snapchat Reviews **Vendor:** Snap **Category:** [Social Network Platforms](https://www.g2.com/categories/social-networks) **Average Rating:** 4.2/5.0 **Total Reviews:** 296 ## About Snapchat Snapchat Ads is a dynamic advertising platform that enables businesses to connect with a diverse and engaged audience through immersive, full-screen vertical ads. Designed to integrate seamlessly into the Snapchat experience, these ads offer various formats to suit different marketing objectives, from brand awareness to direct response campaigns. Key Features and Functionality: - Single Image or Video Ads: Full-screen ads that appear between user-generated content, supporting images or videos up to 180 seconds. - Story Ads: A series of images or videos displayed in the Discover section, allowing brands to tell a more comprehensive story. - Collection Ads: Feature a primary image or video with up to four tappable product tiles, ideal for showcasing multiple products. - Commercials: Non-skippable video ads up to six seconds, placed within premium content to ensure high visibility. - AR Lenses and Filters: Interactive augmented reality experiences that engage users by allowing them to interact with branded content. - Dynamic Ads: Automatically generated ads based on a brand's product catalog, delivering personalized content to users. Primary Value and Solutions for Users: Snapchat Ads provides businesses with the tools to reach a unique audience that may not be accessible through other platforms. With 40% of Snapchatters not active on TikTok daily and nearly 1 in 4 users over the age of 35, advertisers can tap into a broad demographic. The platform's immersive ad formats and advanced targeting capabilities enable brands to create engaging campaigns that drive meaningful results, from increasing brand awareness to boosting sales and app installs. ## Snapchat Pros & Cons **What users like:** - Users appreciate the **ease of use** of Snapchat, valuing its simple setup and quick access to features. (5 reviews) - Users enjoy the **variety of filters** on Snapchat, enhancing their photos and keeping everyday moments visually appealing. (5 reviews) - Users love the **fun features** of Snapchat, enjoying filters, quick sharing, and an engaging interface for connecting with others. (5 reviews) - Users love Snapchat for its **speedy performance** , enabling quick sharing of memories and seamless communication with friends. (3 reviews) - Users love the **friendly user interface** of Snapchat, making it easy and fun to connect and share moments. (3 reviews) - Users value the **easy and efficient communication** features of Snapchat, enjoying seamless interactions and fun creativity. (2 reviews) - Users enjoy the **high engagement** with Snapchat, sharing moments creatively and connecting with friends effortlessly. (2 reviews) - Users enjoy the **engaging features** of Snapchat, enhancing communication with fun tools like snaps and AR effects. (2 reviews) - Real-time Updates (2 reviews) - Sharing Content (2 reviews) **What users dislike:** - Users find Snapchat's **outdated interface** confusing and unnecessary, leading to frustration and a less enjoyable experience. (2 reviews) - Users find that **update issues** lead to a cluttered interface and unexpected battery drain, affecting overall usability. (2 reviews) - Users are frustrated with the **expensive storage fees** for videos and pictures following the recent update. (1 reviews) - Users find the **navigation difficult** , especially when trying to locate chats, stories, and memories on Snapchat. (1 reviews) - Users find deleting accounts challenging, indicating **poor customer support** for assistance with minor accounts. (1 reviews) - Slow Performance (1 reviews) - Users frequently experience **technical issues** with Snapchat, including confusing updates and significant battery drainage. (1 reviews) ## Snapchat Reviews ### 1. Snapchat at Fresh Beauty **Rating:** 3.0/5.0 stars **Reviewed by:** Tiffany W. | Accountant, Cosmetics, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** User friendliness - a lot of various other businesses that we can compare and contrast with **What do you dislike about Snapchat?** Not as many viewers anymore - a lot of viewers are no longer interested in using the app and/or they are now aware that many users are using instastory instead **What problems is Snapchat solving and how is that benefiting you?** Marketing/social media - we were behind on social media but with snapchat, we are reaching a wider audience for younger girls to be exposed to our products ### 2. Best Social Media Platform on the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** It is great for quick things you want to send friends or family. Do not need to get the perfect picture because people do not expect perfection with snapchat. **What do you dislike about Snapchat?** I wish you could have an archived bank of all your snapchat stories that are just on your account rather than everything disappearing after 24 hours unless you intentionally save it. **Recommendations to others considering Snapchat:** Go for it. **What problems is Snapchat solving and how is that benefiting you?** People love filters with Snapchats. If you can put an effective marketing ad around a location and have people use that filter it is worth its weight in gold. There is a buzz that snapchat can create with ads that can't be done in traditional social media. ### 3. Stewart Title **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** connection with photos is so fun and easy and using it becomes so nice in a very short time. I will share with everyone I know. **What do you dislike about Snapchat?** There isnt anything that I don't like! I am very new at it and trying it out for now. Learning something new sometimes is difficult but does not seem to be with this program at all for me or my friends. **Recommendations to others considering Snapchat:** I would for sure try it out and see if would be beneficial for your situation and environment. **What problems is Snapchat solving and how is that benefiting you?** Sending anything I need to take a photo of and sending thru snapchat is so nice ### 4. We love Snapchat! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like that I can stay up to date with all of our friends, coworkers and colleagues. **What do you dislike about Snapchat?** I don't like that they continue to change the format of the app, or that you can't download an archive of saved stories with the ease of a button. **Recommendations to others considering Snapchat:** Make sure if you want to save your stories to a device other than the Snapchat cloud, to save them immediately. It will be much more difficult to save them later on. **What problems is Snapchat solving and how is that benefiting you?** We are able to stay hip and connected with our clients by utilizing and advertising their software to reach out and market to younger groups of people. ### 5. Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Genesis T. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Working the app that is as innovative yet unique is an ease with Snapchat! **What do you dislike about Snapchat?** The amount of data it uses and how much it ills your battery life **What problems is Snapchat solving and how is that benefiting you?** Social aspects! ### 6. Snap away **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2018 **What do you like best about Snapchat?** I love how worldwide this app has become. You are able to share moments from an everyday life style with anyone on your contact list. Contacts can be adddd from around the world. **What do you dislike about Snapchat?** I dislike that snapchat is constantly changing the layout. It becomes hard to adjust but still makes the app great to use. **Recommendations to others considering Snapchat:** Use snapchat, please continue to share moments with friends and family around the world, at home, or just take a look at things people are doing around the world. **What problems is Snapchat solving and how is that benefiting you?** I am able to show my creative ideas, proojects and crafts on a personal term or a business term. ### 7. Socialization **Rating:** 5.0/5.0 stars **Reviewed by:** Mona F. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love how messages aren't preserved. This creates more free conversations similar to auditory conversations. I also like how its so multidimensional with its multiple functions. **What do you dislike about Snapchat?** There are too many ads. It takes away from the close communication from friends. It should be a space for friends, not money. **What problems is Snapchat solving and how is that benefiting you?** The easy picture messaging really helps relay information on documents and physical things. It makes things very efficient ### 8. Cute, Fun, but Be Aware **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Snapchat offers adorable filters, the ability to view quick moments from friends' days, and ways to share out highlights of your own day. **What do you dislike about Snapchat?** For users 13 and up, there are less concerns, but the app is appealing to younger than intended audiences. **What problems is Snapchat solving and how is that benefiting you?** Snapchat is a great social media, marketing, and PR. It is a fun way to engage your target audience and share your brand. ### 9. Fun! **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love that it is a View it and done system. I love the filters and the stories you can post. **What do you dislike about Snapchat?** I wish they would change out the filters a little more often. AS well as make it easier to Geotag **What problems is Snapchat solving and how is that benefiting you?** We used it to get a "live" fun experience to the public. It was harder to reach a group of people for business ### 10. Easy and fun to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The filters are the best part of snapchat. You can also keep in constant touch with your friends and send them fun updates of your day and work events. **What do you dislike about Snapchat?** Sometimes there seems to be a lot going on on snapchat and you can get easily distracted. **Recommendations to others considering Snapchat:** Stay focused! **What problems is Snapchat solving and how is that benefiting you?** You can send out short video updates on new things happening right to your coworkers phone. ### 11. The filters used to be fun but I feel the platform as not as relevant as it used to be. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** quick scrolling through the snaps of those I follow **What do you dislike about Snapchat?** it's become very saturated with advertising and poor content **Recommendations to others considering Snapchat:** I believe Snapchat to be on the decline in terms of user popularity and usefulness to business. In my opinion, it's difficult to reach users and establish an identity. I have not, however, tried direct paid advertising on the platform - for the right industry, my guess is that it could be effective. **What problems is Snapchat solving and how is that benefiting you?** None at this point. I keep trying to find ways to enhance/advertise my business through it as we have with other social media platforms, but this one is tough. ### 12. Event Management Student Ambassador **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel L. | Compliance Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Snapchat?** Ability to connect with any audience and its uniqueness as a social media platform **What do you dislike about Snapchat?** The limit on reaching customers beyond those who have added our company on snapchat **What problems is Snapchat solving and how is that benefiting you?** Inability reach students ### 13. Great tool to reach more people. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like it that we're able to post not just pictures, but videos. Moving things have more of an impact on people that images. **What do you dislike about Snapchat?** I dislike that in order to gain followers, they have to know our snap code. There is not a way for them to simply enter a generic search and find us. **Recommendations to others considering Snapchat:** I recommend having other social media platforms and advertising your snap code to followers so that they're able to add you. **What problems is Snapchat solving and how is that benefiting you?** We like Snapchat for advertising. We've realized that the younger generation will go to Snapchat more than the internet in general. ### 14. Easy and fun for all ages **Rating:** 5.0/5.0 stars **Reviewed by:** Selena L. | User, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The variety of amusing, cute, or just down-right silly filters. **What do you dislike about Snapchat?** The filters come and go often. Sometimes even the best ones go. **Recommendations to others considering Snapchat:** It's an extremely, easy to use app, no recommendations needed once you try it for yourself! **What problems is Snapchat solving and how is that benefiting you?** When sometimes send snaps out of great deals in our store, or even add it to our story for 24 hours. ### 15. Snapchat Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Snapchat is a fun way to keep in touch with your friends and the community! **What do you dislike about Snapchat?** I dislike that it uses up so much of my phone battery. **Recommendations to others considering Snapchat:** Get a portable charger! **What problems is Snapchat solving and how is that benefiting you?** I am not specifically solving business problems with Snapchat, but it is an easy way to communicate by photo in circumstances where something needs to be shown. ### 16. Snapchat is good user-generated tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** We use snapchat in our marketing efforts. We encourage our students to "take over" snapchat for a day and give users a glimpse into their life. **What do you dislike about Snapchat?** Sometimes Snapchat can be difficult to navigate, especially for newer users: **What problems is Snapchat solving and how is that benefiting you?** We are solving marketing problems. Snapchat is a great way to get in front of a newer, younger audience ### 17. Great platform for targeting younger audience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Format is easy to use. For brand marketing it’s nice that team members don’t have to have a lot of training to use. Keeps customers engaged, able to post real-time videos when at events or programs. **What do you dislike about Snapchat?** It’s easy to see your content lost in everyone else’s snap stories. New format has been confusing for some of our older clients to follow and they complain it’s hard to get our updates we post on snap chat. **What problems is Snapchat solving and how is that benefiting you?** Can easily see who is viewing our messaging. It’s also been great for helping with image and branding. ### 18. Fun way to connect with potential clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love the option to create custom filters that can be used for marketing to new clients. **What do you dislike about Snapchat?** The 24 hour timeframe that snaps are available to view. **Recommendations to others considering Snapchat:** Use it!! It is a great way to connect with prospective clients. **What problems is Snapchat solving and how is that benefiting you?** Marketing to new clients via the use of geo filters. It has increased traffic and inquires. ### 19. Needs help for personal and business use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** It’s really great for both personal communication, along with communicating with ‘hip’ clientele. Super easy to purchase local filters too! **What do you dislike about Snapchat?** I wish that there was a way to easily switch between personal and business accounts, similar to twitter or instagram **What problems is Snapchat solving and how is that benefiting you?** As a part of certain events, I offer a location filter specific to their event ### 20. Awesome marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Advertising in Snapchat really targets our younger customers and is relatively cheap to reach such a large audience! **What do you dislike about Snapchat?** It’s hard to reach our older audiences with Snapchat but it’s becoming more common for older people to get Snapchat so I’m hoping that will change in the future. **What problems is Snapchat solving and how is that benefiting you?** Reaching younger audiences for a good price. ### 21. Fun Photo Connection **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea S. | Creative Director, Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love that I can add custom filters to snap chat and share with contacts. It's easy to use. **What do you dislike about Snapchat?** I wish I could share posts onto more platforms. **Recommendations to others considering Snapchat:** This is a great way to enlarge your audience and reach new people easily! Fun and simple! **What problems is Snapchat solving and how is that benefiting you?** I've been able to reach a broader current audience ### 22. Good product, but never use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like all of the filters and capabilities to see where my friends are. **What do you dislike about Snapchat?** With newer updates it has gotten slower over the last few months/last year. **Recommendations to others considering Snapchat:** I would 100% use this if it were my company due to the ease of use and price point. **What problems is Snapchat solving and how is that benefiting you?** Social media marketing & visibility to our clients. ### 23. Useful and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah K. | Addiction Preventionist, Mental Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Snapchat is an easy way to reach an audience. Due to the quick messages, it creates an audience that pays closer to attention to what’s going on. **What do you dislike about Snapchat?** The only problem is remembering to save messages prior to posting so that it can be used elsewhere. **What problems is Snapchat solving and how is that benefiting you?** We are benefiting from cheap and free advert. ### 24. Quick and easy communication **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The fact that you can save pictures and conversationslr add to stories for marketing purposes **What do you dislike about Snapchat?** The idea of having to click on the conversations i want to save but its useful if its useless information **What problems is Snapchat solving and how is that benefiting you?** Snapchat has the potential tobe marketing monster in local and far circles due to their platform reach ### 25. Minor Marketing Perks **Rating:** 0.0/5.0 stars **Reviewed by:** Jennifer G. | Sales Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2018 **What do you like best about Snapchat?** I like that you have a lot of fun ways you can make quick videos to promote events open to the public. **What do you dislike about Snapchat?** I dislike that the features aren't explained, and it wasn't user friendly. **What problems is Snapchat solving and how is that benefiting you?** We were hoping it would be a way to update our fanbase about our events, promotions, etc. ### 26. Great app! **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like the filters. I like the ease of using the software. **What do you dislike about Snapchat?** It can at times not recognize faces to allow the filters to work, which can cause some problems. **What problems is Snapchat solving and how is that benefiting you?** We were trying to give an opportunity for students to feel comfortable filming theirselves and explaining key concepts. ### 27. Great app! Genius, really. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Supervisor, Programmatic Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The map, chat, and conference features are by far the coolest **What do you dislike about Snapchat?** The news apps are annoying and old. I normally just ignore them **Recommendations to others considering Snapchat:** Have fun and don't send nude photos! **What problems is Snapchat solving and how is that benefiting you?** As an advertiser, we work with our Social networking team to better understand and target our audiences ### 28. Snapchat is more business-friendly than you'd think **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like having the ability to keep my snap chat friends as a small circle. It's a great way to send pictures outside of a text message (because snaps aren't always text worthy). **What do you dislike about Snapchat?** I dislike the level of professionalism that this application portrays. It's looked at as a personal social tool, and not necessarily a tool to help businesses grow. **Recommendations to others considering Snapchat:** Leverage this tool to help drive growth! **What problems is Snapchat solving and how is that benefiting you?** We are using SnapChat to drive brand awareness and get our name more familiarized with the public. ### 29. Snap ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The self-serve CPM is very reasonable, and the action rate from users is good. **What do you dislike about Snapchat?** The size of the user base is still relatively small, and the action rate plummets if frequency creeps up too high **What problems is Snapchat solving and how is that benefiting you?** Targeting youth under 25 with marketing messages that they’ll engage with. ### 30. good **Rating:** 4.0/5.0 stars **Reviewed by:** Anish k. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The pictures and videos delete themselves. No memory of the phone used. **What do you dislike about Snapchat?** eh, it takes up a lot of data if not connected to wifi **Recommendations to others considering Snapchat:** Use it wisely. Dont spend too much time on it. **What problems is Snapchat solving and how is that benefiting you?** quick communication with colleges. The communication deletes itself after use. ### 31. Snapchat is a decent application for promoting products **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Snapchat?** I like that you can receive direct messages of pictures and videos from your friends and clients **What do you dislike about Snapchat?** I dislike that it is not as widely used as other social media platforms to promote products **What problems is Snapchat solving and how is that benefiting you?** I use Snapchat to send my product promotions to people who follow my site and this allows them to know what post I have to observe ### 32. Great Way to Run Promotional Campaigns and Share Stories **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Great Tool to share location specific advertisement and TELL the brand story. **What do you dislike about Snapchat?** Some of the media is not properly displayed so a lot of modifications and specifications are needed. So you might need to shoot videos and photos accordingly. **Recommendations to others considering Snapchat:** Really recommended,. Easy to use and implement. Minimal training needed **What problems is Snapchat solving and how is that benefiting you?** It has helped us reach and target potential clients our story and gauge their interest. Also a great way to create stories and send to specific people, which helps alot. ### 33. Snapchat is good for keeping connected **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like that I can send pictures to my friends, check their stories, and respond in a chat if I want to continue to talk **What do you dislike about Snapchat?** Sometimes when I’m in a chat with someone and they take an hour or so to respond I do not recall what I even said to them because the conversation disappears **What problems is Snapchat solving and how is that benefiting you?** Shows how a company goes out and about to market. I’ve realized people who are on our Snapchat really enjoy what we do ### 34. Good app for alternate social media advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle G. | Freelance Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The video-sharing capabilities the most. **What do you dislike about Snapchat?** The content disappears. User's can't easily save an advertisement video and out of sight out of mind. **What problems is Snapchat solving and how is that benefiting you?** You can reach a unique audience that you may not be able to reach through other social media platforms. ### 35. Snapchat is helpful, but not always in work place **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Easy to use, great features. It’s effective in relaying messages because anyone who follows you most likely frequently goes through their snapchat stories **What do you dislike about Snapchat?** Hard to get people to follow on snapchat **What problems is Snapchat solving and how is that benefiting you?** Can promote events more readily and easier (especially camp related) ### 36. This app has lost my attention **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love chatting in this format and the groups feature makes it easy and fun to communicate with a specific group of people. **What do you dislike about Snapchat?** The new app layout isn’t intuitive. Since Snapchat made a drastic change to their interface, I can’t tell who posted a story most recently (among other issues). It’s just not like the old Snapchat and I’ve lost the motivation to adapt to it. **What problems is Snapchat solving and how is that benefiting you?** Promoting school related events with geo filters and other popular Snapchat filters ### 37. Easy way to connect **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I appreciate the ability to see where my friends are in the world when they are traveling overseas. **What do you dislike about Snapchat?** I don’t like the advertisements on the stories. **What problems is Snapchat solving and how is that benefiting you?** As a business we are able to connect our branding to our messaging. ### 38. Snapchat Geofilters helped my event **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like how people who are in the area can see what is happening near by in real time. **What do you dislike about Snapchat?** I don't like how logos can't be used easily, or how the approval process is slow for non generic filters. **Recommendations to others considering Snapchat:** Set up your geofilters as early as possible for the date you want. **What problems is Snapchat solving and how is that benefiting you?** Advertising is made much easier with geofilters, we had many people talking about our event and drawing people to our event in real time. ### 39. Snapchat s the future - **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The fact that my content is temporary and deletes and also tracking who sees my snaps. The fact that it's fun and fosters increased camraderie among friends. **What do you dislike about Snapchat?** Adding friends is challenging, you have to have their contact info aleady, their snap code or their user ID. **What problems is Snapchat solving and how is that benefiting you?** Having a wider reach of a target group which would potentially increase a company's client base as well as the chat service that compells people to return to it often ### 40. I love SC! **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love all the filters and location tags. **What do you dislike about Snapchat?** I dislike I can't post to other social media accounts from snap. **What problems is Snapchat solving and how is that benefiting you?** I use it for advertising. I realize that my friends save and share the information with others. ### 41. I love Snapchat! Use Snapchat to keep connect with friends internationally **Rating:** 5.0/5.0 stars **Reviewed by:** Madison A. | Coordinator of Disability Services, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I get to see al my friends locations st a glance. **What do you dislike about Snapchat?** The updates really throw me off. Every updated I’ve disliked **What problems is Snapchat solving and how is that benefiting you?** Being able to connect with coworker quickly in group chats and see locations all at once ### 42. Engage with brands **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like the ability to engage with brands and not have to worry about numbers **What do you dislike about Snapchat?** I don't really like the filters - I'm not the audience for that. Also, I'm a bit worried that the company will go under, so I've stopped using it. **Recommendations to others considering Snapchat:** I'd say use Instagram stories and IGTV **What problems is Snapchat solving and how is that benefiting you?** It's a way to get direct contact. I've been hired as an influencer. But again I'm not confident in its long range application ### 43. My Snapchat review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** All the filter customization available to use. It used in real-time. You can share moments with others. **What do you dislike about Snapchat?** I dislike that I can see if someone "screenshot" what I sent them and vice versa. **Recommendations to others considering Snapchat:** Someone people might not be keen to use it as it can be complex learning how to use - but it really does have it's benefits **What problems is Snapchat solving and how is that benefiting you?** When I need to send time sensitive and confidential documents as it gets deleted fast. ### 44. Difficult to use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** The neat and funny things you can add to your face. Connecting with people and the ability to be silly. **What do you dislike about Snapchat?** I find it very difficult to use. I get stuck on screens and can not get back, I forget how to add things to your face on a picture. I find it confusing **Recommendations to others considering Snapchat:** I struggle to understand the benefit in business but maybe I am missing something. **What problems is Snapchat solving and how is that benefiting you?** It does not provide business benefits ### 45. Snapchat provides quick way of communication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I love that snapchat is quick and provides short images. It also is great place for advertising, finding out more information and reading daily articles. **What do you dislike about Snapchat?** Sometimes it can be frustrating to lose a snapchat streak, or to have an image disappear that you needed for longer. **Recommendations to others considering Snapchat:** This this out - you may really enjoy the interactive aspects of this app! **What problems is Snapchat solving and how is that benefiting you?** We are able to advertise more with Snapchat. It reaches a younger audience. ### 46. Easy to Use, Eye Catching **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Ability to edit pictures, add key words, and tag locations **What do you dislike about Snapchat?** The new upgrade has changed the layout and it's not as user friendly. **What problems is Snapchat solving and how is that benefiting you?** Ability to take quick pics of fliers or advertisements we are offering. ### 47. Snapcrap **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** I like that the videos don’t linger around but don’t understand how they can sometimes if need be and there’s a wide variety of things people snap. **What do you dislike about Snapchat?** I’m not big on the platform in itself. The filters give an excuse to post irrelevant things to society granted you don’t have to look but you never really know what you’re getting into until you open it. **What problems is Snapchat solving and how is that benefiting you?** You can segment groups and identify influencers. ### 48. My Snapchat experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Quick reference, short compact storylines, Ease-of-use **What do you dislike about Snapchat?** Can’t see chat history, or go back and reference previous conversations **What problems is Snapchat solving and how is that benefiting you?** I use Snapchat as part of our overall online marketing presence. Great way to reach younger buyers ### 49. Easy way to market my business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** It is quick and very functional. I like how I can customize my images very easily as well. **What do you dislike about Snapchat?** Some limitations with picture orientation and size. **What problems is Snapchat solving and how is that benefiting you?** Staying top of mind with my sphere of influence. ### 50. Be social without being bogged down **Rating:** 5.0/5.0 stars **Reviewed by:** Cody W. | Producer, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Snapchat?** Snapchat offers great options for news, messaging, and creativity without being sucked into a news feed for hours **What do you dislike about Snapchat?** Snapchat sometimes has repetitive filters and news stories **What problems is Snapchat solving and how is that benefiting you?** A great geofilter system to promote business ## Snapchat Discussions - [What is Snapchat used for?](https://www.g2.com/discussions/what-is-snapchat-used-for) - 2 comments, 1 upvote - [What are the main features of Snapchat?](https://www.g2.com/discussions/what-are-the-main-features-of-snapchat) - 1 comment, 1 upvote - [Score](https://www.g2.com/discussions/27604-score) - 1 comment, 1 upvote - [When i save a video sent to me it only saves the first 10 seconds, how can i save the whole video?](https://www.g2.com/discussions/when-i-save-a-video-sent-to-me-it-only-saves-the-first-10-seconds-how-can-i-save-the-whole-video) - 1 comment, 1 upvote - [What does a snap score between you and a friend mean](https://www.g2.com/discussions/what-does-a-snap-score-between-you-and-a-friend-mean-eeced296-334f-462b-870f-6e46ff8b0a5d) - 2 comments, 1 upvote - [View Snapchat pricing details and edition comparison](https://www.g2.com/products/snapchat/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-26+09%3A51%3A43+-0500&secure%5Bsession_id%5D=8257d854-1507-479f-ba9c-a516e1d912ab&secure%5Btoken%5D=6cf1bccfb904cb014e8c207c87cea79be8bf84514254e698e41310aa40c95dd1&format=llm_user) ## Snapchat Features **Agentic AI - Social Networks** - Natural Language Interaction - Proactive Assistance ## Top Snapchat Alternatives - [Pinterest](https://www.g2.com/products/pinterest/reviews) - 4.6/5.0 (248 reviews) - [Meetup Pro](https://www.g2.com/products/meetup-pro/reviews) - 4.0/5.0 (61 reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - 4.1/5.0 (52 reviews)