---
title: Snapchat Reviews
meta_title: 'Snapchat Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 296 reviews by the users' company size, role or industry
  to find out how Snapchat works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 296
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Collaboration & Productivity
  url: https://www.g2.com/categories/collaboration-productivity
---

# Snapchat Reviews
**Vendor:** Snap  
**Category:** [Social Network Platforms](https://www.g2.com/categories/social-networks)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 296
## About Snapchat
Snapchat Ads is a dynamic advertising platform that enables businesses to connect with a diverse and engaged audience through immersive, full-screen vertical ads. Designed to integrate seamlessly into the Snapchat experience, these ads offer various formats to suit different marketing objectives, from brand awareness to direct response campaigns. Key Features and Functionality: - Single Image or Video Ads: Full-screen ads that appear between user-generated content, supporting images or videos up to 180 seconds. - Story Ads: A series of images or videos displayed in the Discover section, allowing brands to tell a more comprehensive story. - Collection Ads: Feature a primary image or video with up to four tappable product tiles, ideal for showcasing multiple products. - Commercials: Non-skippable video ads up to six seconds, placed within premium content to ensure high visibility. - AR Lenses and Filters: Interactive augmented reality experiences that engage users by allowing them to interact with branded content. - Dynamic Ads: Automatically generated ads based on a brand&#39;s product catalog, delivering personalized content to users. Primary Value and Solutions for Users: Snapchat Ads provides businesses with the tools to reach a unique audience that may not be accessible through other platforms. With 40% of Snapchatters not active on TikTok daily and nearly 1 in 4 users over the age of 35, advertisers can tap into a broad demographic. The platform&#39;s immersive ad formats and advanced targeting capabilities enable brands to create engaging campaigns that drive meaningful results, from increasing brand awareness to boosting sales and app installs.



## Snapchat Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Snapchat, valuing its simple setup and quick access to features. (5 reviews)
- Users enjoy the **variety of filters** on Snapchat, enhancing their photos and keeping everyday moments visually appealing. (5 reviews)
- Users love the **fun features** of Snapchat, enjoying filters, quick sharing, and an engaging interface for connecting with others. (5 reviews)
- Users love Snapchat for its **speedy performance** , enabling quick sharing of memories and seamless communication with friends. (3 reviews)
- Users love the **friendly user interface** of Snapchat, making it easy and fun to connect and share moments. (3 reviews)
- Users value the **easy and efficient communication** features of Snapchat, enjoying seamless interactions and fun creativity. (2 reviews)
- Users enjoy the **high engagement** with Snapchat, sharing moments creatively and connecting with friends effortlessly. (2 reviews)
- Users enjoy the **engaging features** of Snapchat, enhancing communication with fun tools like snaps and AR effects. (2 reviews)
- Real-time Updates (2 reviews)
- Sharing Content (2 reviews)

**What users dislike:**

- Users find Snapchat&#39;s **outdated interface** confusing and unnecessary, leading to frustration and a less enjoyable experience. (2 reviews)
- Users find that **update issues** lead to a cluttered interface and unexpected battery drain, affecting overall usability. (2 reviews)
- Users are frustrated with the **expensive storage fees** for videos and pictures following the recent update. (1 reviews)
- Users find the **navigation difficult** , especially when trying to locate chats, stories, and memories on Snapchat. (1 reviews)
- Users find deleting accounts challenging, indicating **poor customer support** for assistance with minor accounts. (1 reviews)
- Slow Performance (1 reviews)
- Users frequently experience **technical issues** with Snapchat, including confusing updates and significant battery drainage. (1 reviews)

## Snapchat Reviews
  ### 1. Fun to use but not great for businesses

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2019

**What do you like best about Snapchat?**

This app allows us to offer a fun way of keeping our clients updated. It is more personalised and makes us feel closer to clients 

**What do you dislike about Snapchat?**

Customers either need to accept or follow which can be hard as it is not as mainstream for businesses in comparison to Facebook or Instagram. 

**What problems is Snapchat solving and how is that benefiting you?**

Quick stories to show promotions or our team, but it is a lower engagement than other platforms. 

  ### 2. A great way to communicate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 18, 2019

**What do you like best about Snapchat?**

What I like the best about Snapchat is how easy it is to use and all the features it has. Snapchat allows users to send photos, texts, videos, call each other and video chat. There are also cool alternate reality lenses every day. Users can use these on their face or their surroundings. The app is available on IOS and Android.

**What do you dislike about Snapchat?**

Sometimes the app crashes and it would be nice if the app did not crash. I wish Snapchat was available on PC and Mac. It would allow more users to use the app. I wish Snapchat would patten their features like stories, so competitors like Instagram and Facebook would not be to copy their features, which is something they seem to enjoy doing.

**Recommendations to others considering Snapchat:**

I highly recommend this to anyone who is looking for a good way to communicate that is free and offers a lot of features and is fun to use.

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat is a great tool to communicate with colleagues and remind each other of important deadlines, send announcements and post what we are doing at the MediaPlex Examiner.

  ### 3. First hand review on Snapchat

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** March 21, 2019

**What do you like best about Snapchat?**

This app is a pioneer in mobile image filters. The range of filters available is far more and way better in quality than any of their competitors. To top it off, these filters run flawlessly in high resolution. The experience is pretty amazing.

**What do you dislike about Snapchat?**

Please monitor your child's account on SnapChat. Anyone can add them as a friend and send them photos or messages. Some children don't think about deleting or blocking because they don't want to be mean, and in today's age children think it's important to have as many "friends" as possible. Discuss your concerns with your child and let them know that it's more important to be safe than to be nice sometimes.

**What problems is Snapchat solving and how is that benefiting you?**

I am not using Snapchat for any business purposes. 

  ### 4. Great Platform to Offer Audiences a Behind-The-Scenes Look

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dakota B. | Director Of Operations, Photography, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I love Snapchat because it seamlessly provides a perfect place for me to share my life, especially behind the scenes tidbits, with my audience. I use Instagram religiously, and have many followers on there, but having Snapchat allows my audience to receive an exclusive look at my life that I only share on Snapchat. All of the analytics and controls are a breeze to navigate and I’m continually impressed by the news features as well! It’s a great and fast way to stay updated. 

**What do you dislike about Snapchat?**

The one thing that I don't particularly like about Snapchat is the photo quality. It's not easily transferrable between apps if you want to cross-post.  

**Recommendations to others considering Snapchat:**

If you’re looking for an exceptional platform to connect with your audience on a deeper level, consider Snapchat. Audience engagement is something so vital in this day and age, and Snapchat allows for mass reach and follower connection, made easy with its fluid navigation and structure! Consider Snapchat for your next step in developing your personal brand. 

**What problems is Snapchat solving and how is that benefiting you?**

I am engaging my audience in my social media marketing career by enhancing their view of my life and offering a more effective connection platform. By using Snapchat, I’m increasing engagement on my social platforms by creating a space where my audience can relate to me on a more personal level, and this serves as a great asset to my business! As a photographer, I see too often that others in my field solely exist online to sell their services and lose business because of their excessive drive to “sell.” While I try and promote my services as much as possible, by sharing my everyday life in addition I am establishing a valuable brand for myself that assists in my audience reach. 

  ### 5. Easy and fun way to promote business.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rabecca A. | Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

The ease of use for creating a campaign or ad.  It helps walk you through the entire process.  It is a great way to get your name and products in front of your desired audience in a fun and easy way.  Having the ability to only show those over 18 who are able to make purchases really helps.

**What do you dislike about Snapchat?**

Sometimes you don't really know how much impact there is from a campaign, simply because it is in the "social media" format. I love having my information out there, but sometimes I hear that clients don't take things seriously enough when advertised on social media.  Although I did find that I had more hits to my website as it creates curiosity.

**Recommendations to others considering Snapchat:**

This is a great way to get your products into new hands.  People see snap chat and are intrigued by photos.

**What problems is Snapchat solving and how is that benefiting you?**

I am able to promote products and set specific groups to see those items.  It gets the product idea into more heads and then more hands.  My sales went up for certain products once I started using Snapchat as a resource.

  ### 6. Snapchat is effective

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jesse O. | Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

It allows you to be concise but creative. You can attract the consumer's attention very easily with few words. Also, the ability to easily share video makes it way better than Facebook. Instagram stories are really an imitation of Snapchat.

**What do you dislike about Snapchat?**

The interface is not very intuitive and is a bit limiting. You can only do so much aka create a video, and put words and pictures. If you want bring in your own graphics and such it gets pretty complicated and time consuming. In order to get a filter, you have to start paying.

**Recommendations to others considering Snapchat:**

I don't think Snapchat really has too much room for improvement because it is such a basic idea and has basic functionality. Facebook and Instagram are able to add features, but what more can Snapchat do to evolve. I'm afraid soon if it doesn't figure that out, it will die down.

**What problems is Snapchat solving and how is that benefiting you?**

Marketing to the next generation. Many young kids are no longer on the original social media platforms like Facebook which is now viewed as appealing to the older generation. Attracting young talent with Snapchat is useful because they see your company as being young and hip and with the times.

  ### 7. The worst social network

**Rating:** 0.5/5.0 stars

**Reviewed by:** Alexandre H. | Consultor, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

It is a social network for millenials. That's clear. But despite that, I thought it was a better product. Young people are connected to this application. So it can be a good marketing tool.

Not for me but for teens Sanpchat could be a tinder that allows users to make new friends and mates. I believe that Snapchat and Instagram are the best apps for dating within teenagers.

**What do you dislike about Snapchat?**

1.-Its hard to understand. 
2.-It has no interest. 
3.-It is not useful. 
4.-I can not find my contacts.
5.-Total time waster
6.-Drains my battery and data
7.-Filters??? What a joke! The filters are ver old fashioned

**Recommendations to others considering Snapchat:**

Find another solution. Unless all your customers are millenials. You are not going to sell with this application

**What problems is Snapchat solving and how is that benefiting you?**

We try to improve our relationship with young clients. But it's impossible.
We use Snapchat to:
-Promote new products
-Create a sponsored lens
-Let social influencers take over our account
-Create new cool content
-Offer discounts and promo codes within our community of customers
-Manage exclusive access to VIP customers
-Post relevant content
-Promote an upcoming local events
-Drive traffic to our website or maybe to different new micro sites

Snapchat app is growing in popularity across the mileanials and teenagers guys. 
So if your company sells goods to those target markets and your company doesn’t have a snapchat account you need to create one as soon as possible and it should be very dynamic.

  ### 8. Decent ephemeral social media messaging app

**Rating:** 3.5/5.0 stars

**Reviewed by:** William M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

The ability to chat with friends and send images that are mostly ephemeral is nice. They pioneered "stories" and have some entertaining filters with some pretty advanced facial recognition features.

**What do you dislike about Snapchat?**

Their UI feels clunky and unintuitive. The initial appeal of using the app has worn off and one of their main value propositions, user stories, has been copied and expanded by Instagram/Facebook. You also get TWO notifications when the app is open on your phone for when someone is typing a reply and when you get the message. I don't understand why they need to do that.

**Recommendations to others considering Snapchat:**

It's a decent marketing channel. Can't say much about the advertising features since I've never used them, but it seems like Instagram is becoming a better alternative for advertising anyway.

**What problems is Snapchat solving and how is that benefiting you?**

I used to use Snapchat as a marketing channel to showcase cool surgeries for my plastic surgery practice. We built a solid audience and kept them entertained with some "shock factor" marketing.

  ### 9. Great way to Give a personality to a brand

**Rating:** 4.0/5.0 stars

**Reviewed by:** Clair T. | Social Media Intern, Public Relations and Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Snapchat is an app that I personally use professionally as well as personally and I love the way you can broadcast events or company activities from new product arrivals to photo shoots and more. The use of video and photos on the spot along with fun filters and location tags allows a level of connection that other apps lack. The on the go aspect of snapchat allows it to feel less curated and more authentic which customers and those who newly encounter a brand enjoy. 

**What do you dislike about Snapchat?**

The most recent updates on the app have made it difficult to locate all the features of the app and it also potentially hides your stories from possible clients and customers. You have the freedom to subscribe to channels which is nice but so many stories go unnoticed and unwatched due to the feature. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat allows our brand to have a personality and personal real person touch that is lacking with instagram or Facebook. We get to showcase things as they are happening without the curation, editing, and sense of "perfection" that comes with instagram and the need for everything to be edited and made attractive and perfect before the public can see it. 

  ### 10. Advertising Opportunities Available But Platform Interface Update Reduced Audience Size

**Rating:** 1.5/5.0 stars

**Reviewed by:** Casey H. | Digital Marketing Consultant Specializing in HubSpot, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Ads are native inside the platform. The ability to swipe up for details provides an opportunity for users to easily find additional information. There are also a wide variety of sponsorship options, the geotag filter offer sponsorship opportunities for brand awareness in a creative and interactive way.

**What do you dislike about Snapchat?**

The new interface has caused the platform to be more confusing and difficult to use. When this update occurred many users left Snapchat for Instagram stories making the audience much smaller. There is now more of a focus on ads and sponsored content than the content posted by friends and contacts, although this offers more opportunities for advertisers, this makes the platform less desirable overall.

**Recommendations to others considering Snapchat:**

If you are looking for inexpensive brand awareness in a creative and fun way, Snapchat provides an opportunity to test a strategy but there are alternative platforms that will provide a larger, more engaged audience. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat provides an opportunity for brand awareness. Although there are opportunities for direct sales, this is not the most suitable platform for this effort. Using filters on the platform I have established brand awareness and positioning during social events. 

  ### 11. Review on Snapchat

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan S. | Marketing Assistant - North America, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like that snapchat is easy to use. Snapchat makes it easy to snapchat multiple people at once, even in a group. It is a great way to send a picture quickly without it having to be stored in your camera roll. 

**What do you dislike about Snapchat?**

I dislike that when I get a notification (such as a phone call or lower power notification) while in the middle of watching a snap, it will completely make the snap go away and I have to replay it in time so I can see it again.  

**Recommendations to others considering Snapchat:**

It is a great product to use if you are trying to market your business to millennials. 

**What problems is Snapchat solving and how is that benefiting you?**

My coworkers and I have a snapchat group in order to communicate when on the shift. I work in events and communicating with pictures is very efficient for us. Campus Rec uses snapchat in order for people to become aware of events and other thins going on there. 

  ### 12. It is a bit noisy but pretty attractive social media app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 27, 2018

**What do you like best about Snapchat?**

Since I am big fan of Tai Lopez I first started to notice him while using snapchat, only a bit later i switched to youtube to follow him,  plus it is pretty entertaining platform for kids if they have access to the cellphone with all that "cats and dogs" faces, which became a signature feature for the snapchat. 

**What do you dislike about Snapchat?**

While you just go ahead to browse what's out there, my first impression was "what is going on here, video by video" and its all so fast and changing, but then I figure out how to follow people that I am interested and things became better

**Recommendations to others considering Snapchat:**

Give it a time and you will love it)

**What problems is Snapchat solving and how is that benefiting you?**

I was trying it for promotion purposes for my business and while photoshoot

  ### 13. Fun and Interactive!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelsey H. | Student Assistant, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Snapchat is a really fun tool Ekstrom Library (Univ. of Louisville) uses for advertising. We have a geofilter, and take photos with each other and of the library. The students love it!

**What do you dislike about Snapchat?**

I wish that you could go back and edit captions on your snapchat story. Sometimes typos happen and after you post the story, you can't go back and edit it unless you delete the photo and re-upload it; and sometimes I don't save the picture, so I can't delete the picture and upload it with a new caption.

**What problems is Snapchat solving and how is that benefiting you?**

In the Digital Media Suite, we can use Snapchat to find the name of a song by holding it down and letting the app "listen" to the song that's playing. Then, the name and artist comes up. It's a really cool feature. The geofilters are also really popular around campus.

  ### 14. Snapchat

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jenna P. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2018

**What do you like best about Snapchat?**

I appreciate that Snapchat is constantly evolving. I am often finding new tools to use on Snapchat. It is easy to use and helpful when wanting to send a quick photo or video to a friend. I also love that I can send my bitmoji via Snap message or through a photo. 

**What do you dislike about Snapchat?**

On snapchat, I come across an issue when I am trying to write on a photo. It is difficult to draw or write a word because the lines do not come out straight, rather it looks like a glitch took place. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat is an easy way to communicate to other employees. In addition, it is a great way to provide marketing for a company. Marketing in terms of advertising and getting the word out of different events, promotions, etc. 

  ### 15. Snapchat: Great for authentic content creation

**Rating:** 5.0/5.0 stars

**Reviewed by:** May L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2018

**What do you like best about Snapchat?**

I post to my businesses stories often, great for promoting Snapchat on other marketing channels, great for influencer marketing especially 'influencer take-overs'. Also great for promoting new products such as new brands and apparel styles that we have in our e-commerce stores.

**What do you dislike about Snapchat?**

Snapchat doesn't allow for a lot of user engagement. It has time constraints, every video has to be orchestrated; content has to be short and efficient and mistake free. There are no re-sharing options on this platform which limits reach. 

**Recommendations to others considering Snapchat:**

Great for brand building and creating your company's voice. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat is great for reaching a younger audience as our products are targeted towards a younger crowd. It allowed our business to connect with customers on a personal level, great for capturing 'behind-the-scenes' moments. 

  ### 16. Great to Brand a Company Event or Conference

**Rating:** 3.5/5.0 stars

**Reviewed by:** Katherine S. | Alumni Relations Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 26, 2018

**What do you like best about Snapchat?**

My favorite part is that with all customized filters we can see the metrics once the event is complete. We can measure utilization. The best metric they offer is the one where you can see how many people we have reached that were in the extended networks of our guests This number goes into the thousands and it really makes a difference for exposure and brand recognition. 

**What do you dislike about Snapchat?**

I dislike that you can't get too sophisticated with the designs on the Snapchat website. To get come complex designs that fit our company events, we need to utilize Adobe Photoshop and then upload. It would be great to do it right on the platform since not all of our employees are trained in Adobe Photoshop. However, we have been fortunate to have someone in-house who has been able to help each time.

**Recommendations to others considering Snapchat:**

The metrics speak for themselves - when you have a customized filter people use it and remember your event. Your event filter will be seen by thousands of people that are in the networks of your guests.

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat customized filters help us brand conferences and large events. It also helps us connect with both young alumni and current students. The current generations is using Snapchat all the time, so when we host a conference or large event we want our young guests to use social media. We quickly realize that this inexpensive tool, customized filters, help us brand events practically for free and with little to no effort. 

  ### 17. A good way to communicate without much time commitment This app is as effective as texting 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Malav D. | Senior Pricing Analyst, Construction, Enterprise (> 1000 emp.)

**Reviewed Date:** July 24, 2018

**What do you like best about Snapchat?**

The ease of sending snaps when little information needs to be said. The other thing I like about the app is the ability to text and send cash inside the app. I also like how I can rely on this app when signal is low and I need to send a quick text. 

**What do you dislike about Snapchat?**

The stories section is filled with spam that does not do a good job of giving me relevant info.The other thing is sometimes the layout changes too often, as soon as I get used to a UI the UI changes. This kind of rapid change is not good. The other thing I dont like is the ad's that are not relevant to anything I would ever buy. 

**Recommendations to others considering Snapchat:**

The one recommendation that I have for snapchat is to better their algorithm so more ads that are relevant to the user show up. A lot of the times the app shows ad's that have nothing to do with my interests, hence the ad effectiveness takes a massive nose dive.   

**What problems is Snapchat solving and how is that benefiting you?**

Better team building and sharing experiences with my team members.  The other thing that snapchat helps me solve is it keeps me and my team members updated with the latest news in regards to my industry. 

  ### 18. Great app with ability to continue growing and emerging during this time of innovation 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicole G. | Social Media Assistant, Photography, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I think Snapchat is a great app when it’s comes to particular businesses and how they engage with their customers. I love the different features and feel as thought they are doing a good job at staying up to date with trends and competition. 

**What do you dislike about Snapchat?**

I feel like Snapchat relies too heavily on what they already have. I’d love to see some unique features that Snapchat only offers because I feel like it could change the game when it comes to the future for the company. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat has been a great way to stay connected with a younger audience and this can sometimes be hard when it comes to the way social platforms change and adapt to new things.

  ### 19. Snapchat

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2019

**What do you like best about Snapchat?**

I like that the app let's you chose who can and can't talk to you and privacy settings and chose length one sees your pictures

**What do you dislike about Snapchat?**

I have nothing bad to say except after updates sometimes there's glitches

**What problems is Snapchat solving and how is that benefiting you?**

I like to keep in contact with friends and family and the silly filters are the best 

  ### 20. Favorite for Filters 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lisa T. | Social Media Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2019

**What do you like best about Snapchat?**

My favorite thing on snapchat is that they update their filters not only to be current and relative but sometimes if you are somewhere that is having a big event there will be a specific filter for it. 

**What do you dislike about Snapchat?**

I don't dislike anything about snapchat. It seems to be the platform most people use in conjunction with facebook and instagram. 

**Recommendations to others considering Snapchat:**

Use the explore page to follow the most updated and current content. It is a really cool feature. 

**What problems is Snapchat solving and how is that benefiting you?**

I love that I can save my phots with the filters without having to post them. This is a really cool feature. 

  ### 21. Social Image-Sharing at its Trendiest

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Snapchat's strengths are its interactive nature and the fun it infuses into even plain photos, events and ads. The filters make it fun and interactive all the time. The programming really is impressive. And it a good way to follow events, celebrity trends, and to compile market research for branding/influencers.

**What do you dislike about Snapchat?**

It’s not widely used by my audience, which takes away the social aspect of it. Like most social platforms, it is only as effective as it's usage. If your audience is not on the platform you cannot connect with them. You can, however, grow a unique audience, especially a younger niche market that uses it constantly.

**Recommendations to others considering Snapchat:**

Snapchat is a great resource for companies in events, music, entertainment and products, especially targeting younger audiences. The interactive aspect is its strong suit, the niche audience is both a pro and a con. As an competitor with social platforms like Instagram and Facebook, Snapchat is much more transitory.

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat could be useful for connecting to potential customers when promoting an event or service. I have not personally used it for that. In my experience, the platform has helped me with market research, connecting to influencers, and design inspiration for current marketing projects. 

  ### 22. only okay

**Rating:** 2.5/5.0 stars

**Reviewed by:** Hunter M. | Media Ministry Sound Technician/Social Media Coordinator, Higher Education, Enterprise (> 1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like the filters that they let you have the option of using. They’re usually fairly creative and I like that they’re a lot different from the other social media accounts. I also like the concept of something going away after so much time so this is the place to send people stuff if you don’t really want it out there for a long time. 

**What do you dislike about Snapchat?**

I dislike the customization options. I really like writing things on my “posts” but there is really only one option for the drawing feature. I also wish it wasn’t just mostly targeted to gen x

**What problems is Snapchat solving and how is that benefiting you?**

I think it’s a good way to get information out quickly i’m an informal way. 

  ### 23. Easy to use, fun app

**Rating:** 4.0/5.0 stars

**Reviewed by:** Timothy M. | Customer Care Manager, Consumer Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

The best thing about the app is the ease of use, we can quickly make a short video or take a few photos to share with our customers/potential customers. 

**What do you dislike about Snapchat?**

I am not the biggest fan of the layout of the stories portion of the app. I liked the layout much better when the story and discover pages were separated into two pages. The page now that has both of these feels somewhat messy. Additionally the quality of the video and pictures using the app is lower than other similar social media apps, this is a negative factor when showing product which would look better at higher quality photos.

**What problems is Snapchat solving and how is that benefiting you?**

We have used the app to stay involved with our users and potential new clients. Additionally we have been able to share quick video/pictures of product information and promotions we are running as well as consumer reviews. This has been helpful in reaching a larger audience .

  ### 24. Nice advertising product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kate M. | Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 13, 2018

**What do you like best about Snapchat?**

Snapchat is a fun new way to advertise and get in front of your customers.   It can be different, and spontaneous and fun in a way that some other forms of advertising are not.  It can make your messaging feel more personal and immediate.  Also, it really helps to get the whole team involved.  People get excited about participating.

**What do you dislike about Snapchat?**

Snap chat was a bit hard to figure out (because I am old) But once you get the hang of it, it isn't bad at all.  I still get confused  when things update from time to time though.  I feel like sometimes I need to go ask my sister for help, because she is younger and knows these things, but for the most part I am able to get by on my own. 

**Recommendations to others considering Snapchat:**

It's a fun different way to advertise and reach your customers .
If you are looking to break out of the box, or try something new, snapchat is the way to go for sure.
And they say Millenials and Gen Z are the people to advertise now.  This is a good way to reach them

**What problems is Snapchat solving and how is that benefiting you?**

We are able to reach a different audience with Snapchat.  The photo and video capabilities are a nice way to highlight features and  products in a bit of a different medium.  Snapchat lets you get in front of different customers and tell stories about your company, and helps humanize your company.  

  ### 25. Best imaging app. Get ready to get hooked. 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I loved how easy it was to get going. The sign up barely takes 20 seconds and you are in the app ready to rock. Its also super easy to use. Sending images and videos barely takes a click. The interface is slick to navigate. And its a really lightweight app. Even my old phone was able to hand it without breaking a sweat. 

You can send out content incredibly easily and its super easy to promote your business or product. 

**What do you dislike about Snapchat?**

I think customer support could be better. But then again the sheer volume that they are dealing with can make things difficult. 

**Recommendations to others considering Snapchat:**

Would definitely recommend trying it out. You can start for free and see what kind of response you get. 

**What problems is Snapchat solving and how is that benefiting you?**

We used this to raise brand awareness of our product and it really worked great. We were able to connect with potential users and find existing users to promote our business. It also let us present our product (we run a small apparel store as our side business) directly to a lot of interested viewers. And we got a decent amount of traffic from it. 

  ### 26. Great Social Media and Pop Culture Articles

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I love the articles published on snapchat. They range from Daily Mail, to The Telegraph and E News and are great for quick reads to keep you informed. I utilize the articles more than anything else on snapchat. You can also view celebrity stories and edit your feed to tailor to your interests and who you want to see.

**What do you dislike about Snapchat?**

Some of the new overall design layout updates are not as user friendly as they used to be. Overall functionality can be confusing until you learn the layout. Things are not always super easy to access.

**Recommendations to others considering Snapchat:**

Very useful way to engage with customers/audience via stories or simply to monitor trends and news. Easy to navigate once you've played around with it and has a variety of functions.

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat is more-so used as a way to monitor trends, celebrities, pop culture, etc for our business. We are a fashion company that is often responding to trends and the article feature of snapchat allows for many pop culture publications to be accessed quickly and easily.

  ### 27. Effective communications in real-time, but difficult to curate audience

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Snapchat is a very effective tool for communicating and sharing content in real-time. It's especially helpful when we use the tool in the field at client sites in order to share with our audiences the impact of the programs we're implementing. Usually, it takes us at least a month to publish impact stories and content about successes in the field, but Snapchat greatly reduces that barrier.

**What do you dislike about Snapchat?**

Because it is most often used for social purposes (not professional), it can be difficult to properly curate targeted audiences and send across the right messages. Often, it is difficult to ensure that the people we want to see certain content experiences are actually accessing it due to the short shelf-life of the content we put out using this tool.

**Recommendations to others considering Snapchat:**

Snapchat is a great tool, especially for capturing younger audiences and engaging with new groups of people. It is also effective in that you can send content directly to users, rather than waiting for them to stumble across you.

**What problems is Snapchat solving and how is that benefiting you?**

Developing content on the fly with only a mobile phone that seamlessly includes text, photos, and video. Previously, our only option was using a desktop or laptop to edit and splice different media into a cohesive pitch, which takes a lot of time and additional software.

  ### 28. Custom Filters Great Way To Brand An Event!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Custom filters are affordable, trendy ways to brand an event and get people involved at an event! If you hold regular events, you HAVE to get on board! It's also useful for getting guests to interact and take photos with one another. If you organization creates their own account, you can aggregate content that people send you through screenshots. You can also create more "behind the scenes" content viewable by your followers. 

**What do you dislike about Snapchat?**

Your organization needs to have a specific demographic in order to take advantage of Snapchat, and unlike other platforms, content does not aggregate in one place / isn't public. It also seems that the younger demographic is increasingly flocking to Instagram Stories instead of Snapchat these days, making it harder to capture their attention on the platform. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat really helps to boost morale at events and can be useful in spreading awareness about what your organization is doing among a target demo's peers. 

  ### 29. An App Everyone Enjoys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Snapchat is an app that you would suspect is only for a younger generation, but it's for everyone. It  can be used as way to advertise your product as well as show your 'how to's' instantly. Easy to add a link of your own and videos.

**What do you dislike about Snapchat?**

Snapchat is moving in the right direction. There' updates that are added that I as a user didn't realize it was missing. There are no dislikes at the moment of using. 

**Recommendations to others considering Snapchat:**

Snapchat is a free way to advertise your business. As well as marketing, just add a link as well as references. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat is basically free advertisement and PR for my business. Any user that are following my Snapchat can keep up to date with my posts and products that I post daily and they can swipe up easily to be connected to my website. As long as I included the link, things run smoothly. 

  ### 30. Great for marketing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

The best part about snapchat is the ability to quickly and easily reach a huge audience with little work from users. For marketing purposes, you can post a quick picture, edit it and make it more appealing with filters, stickers, etc., and get a lot of viewers!

**What do you dislike about Snapchat?**

The only thing I would change is maybe being able to manually choose how long you want something to stay on a story, or to "undo" something that was sent before someone opened it. 

**What problems is Snapchat solving and how is that benefiting you?**

Like I said, Snapchat is great for marketing! For example,  I work for the nation's largest online food ordering company - it is used by people who are already tech-y. Marketing the perks of my company by posting small snapchat videos or photos of me using the product I sell to restaurant owners has gotten me a few signs - just on my personal account!

  ### 31. A Great way to Communicate with Coworkers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan P. | Senior Health Care Plan Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I love that I am able to communicate in a unique way with coworkers. We travel quite a bit for work and we like to send each other updates on events that we are attending (turnouts, size, etc.) it is a great way to boost morale. 

**What do you dislike about Snapchat?**

Sometimes the updates make it a little less user-friendly, however, they have corrected this recently

**Recommendations to others considering Snapchat:**

I would definitely recommend that you use this to communicate with your team. Especially if you are part of a progressive organization. 

**What problems is Snapchat solving and how is that benefiting you?**

We are increasing cohesiveness and boosting morale. We are able to communicate with each other in a way that doesn't feel like a chore.

  ### 32. Snapchat is a great social media platform not only for social media aspects but for advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like how you can choose to send a story to one person or to a set group that you establish.  You can also make your snapchat account public to others which can be valuable if you are advertising a product

**What do you dislike about Snapchat?**

One thing that I dislike about Snapchat is the way that the new platform has been designed.  It is a little bit harder to navigate than the older Snapchat and it is hard to keep your subscriptions organized

**What problems is Snapchat solving and how is that benefiting you?**

I personally use Snapchat for advertising or marketing.  I am a campus ambassador for a few small companies and I find that Snapchat is the easiest way to advertise events or products and reach a large audience.  The benefits that I have realized is you can target a specific location such as posting your snapchat to the University's story of where you are that day

  ### 33. The Best Social Media Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** David H. | Pastor David Hankins, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 22, 2019

**What do you like best about Snapchat?**

In youth ministry, social media is a huge connecting and selling point. Most of my students use this app. 

**What do you dislike about Snapchat?**

The one thing I do NOT appreciate about Snapchat is there is no parental control, and some stories on the app can be suggestive or all-out dirty. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat enables me to connect on a deeper level with my students, in addition to promoting events. 

  ### 34. Great Product for Employee Engagement & Communication

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kamalpreet K. | HR Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

This is a great product for employee engagement and communication. I like that it was very easy to use to connect with all of our employees and to bring them together. We ended up creating a company story, which employees really liked.

**What do you dislike about Snapchat?**

I disliked that we cannot use it for many other purposes. However, I understand SC is not intended for HR purposes.

**Recommendations to others considering Snapchat:**

It is a great product! I highly recommend it to anyone who is looking to use something unique, fun, and trending. 

**What problems is Snapchat solving and how is that benefiting you?**

We are solving issues with unity and connecting our employees to one another. We saw our employees gaining more 

  ### 35. Best private message app

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emilie M. | Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2018

**What do you like best about Snapchat?**

What I like best about Snapchat is the picture filters.i can skim through a assortment of backgrounds and faces,even emoji themed filters and game filter.They really went above and beyond on this creation.

**What do you dislike about Snapchat?**

I really can't think of any dislikes I have about Snapchat.

**What problems is Snapchat solving and how is that benefiting you?**

I use the filtered backgrounds on Snapchat to add eye candy to the automobiles I post to our auto sales webpage it makes the pictures more vibrant.and appealing.

  ### 36. Snapchat- What are you doing right here right now

**Rating:** 4.5/5.0 stars

**Reviewed by:** Madeline S. | Pilates Instructor, Health, Wellness and Fitness, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2018

**What do you like best about Snapchat?**

I love how real you have to be on snapchat. Since you send pictures to each other its like a snapshot in time.  Sometimes these pictures are not always pretty and made up like you would post for a profile picture.  They are just of real people going about their every day lives.  Almost like you were right there next to your friend.  

**What do you dislike about Snapchat?**

I don't like the texting on Snapchat. I feel as though if you are going to text someone why not just do so? It is annoying if you forget to click on each text to save it they disappear and when you reopen to text them back you might forget what the conversation is about.  Another thing that is a little annoying is in group messages I open all of the pictures first and then go back to read the texts that were sent in between.  It gets confusing and jumbled at times when a lot of people are talking at once.  I wish everything opened in order. 

**Recommendations to others considering Snapchat:**

I would recommend when using it for chat purposes to save the messages so you do not forget what the conversation is about and can reread what you said earlier. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat solves the problem we all have of people not replying fast enough.  I know we've all done it. You open up a text from someone thinking oh I'll just respond later because the can't tell I've read it. With snapchat those of us that read texts and no not respond are exposed! I find myself responding faster to snaps because I know the other person can tell that I've read it. 

  ### 37. Snapchat my friends

**Rating:** 2.5/5.0 stars

**Reviewed by:** Dustan N. | Freelance Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

The ability to send quick pictures in place of a text message. Also the news feed is awesome and makes looking at news easy to look through

**What do you dislike about Snapchat?**

The new update has me really lost on how to navigate other friend's news stories. It seems like I need to jump around to get through all of my friends stories

**What problems is Snapchat solving and how is that benefiting you?**

It's a great way to quickly send customers updates about what's going on. You don't have to post an image that will live forever like instagram. instead you can just keep people updated with a quick pic.

  ### 38. Quick communications super easy and fun

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2018

**What do you like best about Snapchat?**

I really like the filters that come with the app. I also like that you can use your bitmoji in the app.

**What do you dislike about Snapchat?**

I dislike the for you section of snapchat. Most of it is stuff that I am never interested in it and stuff that I don't want to see put right there in front of me on the stories page.

**Recommendations to others considering Snapchat:**

I like it a lot.

**What problems is Snapchat solving and how is that benefiting you?**

I work with college age students and it allows me to keep up with them and communicate with them throughout the year.

  ### 39. Amazing way to send fun photos 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

The best part is being able to send a photo for life’s mundane situation. Hey world, this is what I’m eating right now! See something interesting as you’re walking down the street? Send a picture of it! Usually it’s for situations where sending a regular picture message via text is going too far (not text-worthy). Overall Snapchat is seen as far less intrusive than a social media post such as Instagram or a picture message that someone can keep forever.

**What do you dislike about Snapchat?**

Snapchat’s discovery feature can be a tad clunky and quite frankly uninteresting. They’ll recommend things like celebrity gossip to you, and they’ll force you to select “show me less of this” if you don’t want to be recommend those types of stories.

**What problems is Snapchat solving and how is that benefiting you?**

I’m building relationships with Snapchat by being witty and fun.

  ### 40. Fun way to communicate and check in!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I love the filters to be honest!  It is also very easy to use!  Helps you to keep in front of clients all the time.  Help people be involved in your life!  Sometimes when you are on the go, you can take a quick snap and let clients know what you are up to!  This app also helps you to be on the lighter side of things.  Honestly, that is hard to do and a fine line to walk with business and personal  relationships!  Also, I like that the snaps are not permanently up all the time!

**What do you dislike about Snapchat?**

Nothing!  I like everything about it.  Quick and easy!   

**Recommendations to others considering Snapchat:**

It is another way to help keep you mug in the front of everyone you touch!   People want to see you!  Get over your fears and do it.  You will be glad that you did!  Plus it is super fun to add the filters and make different and funny videos!   If we cannot laugh at ourselves,  how can we expect others too!

**What problems is Snapchat solving and how is that benefiting you?**

People like to actually see you and hear you.  Snapping them allows for clear communication. Clear benefits are that you can quickly and easily show whats happening in your world to help keep them involved in your life!  Snapping helps you feel like you are with the person you are communicating with!

  ### 41. Snapchat opens a new door for Communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

Snapchat is a way to communicate with anyone and everyone from around the world. My favorite way to use it is to talk to my connections internationally. This saves me international charges as well as them too. We are all called to be in community and this allows us to open a new door of communication, network and community. 

**What do you dislike about Snapchat?**

The only thing I dislike about it is that the videos and photos have to be stored somewhere. Other than that no complaints. 

**What problems is Snapchat solving and how is that benefiting you?**

Snapchat has allowed our business to communicate with our international offices. This has solved and freed up a lot of international cost for short questions that need to be answered. It also brings a fun aspect into the business world if used right. 

  ### 42. Instant 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like how you can choose how long to have your picture on their screen and that you can also save it if you'd like. It'll notify you if someone screenshots it which is good. It's like twitter but for pictures, keeps your coworkers/friends informed to the minute.

**What do you dislike about Snapchat?**

I don't like how the stories are not in a list like they used to be. If you don't snap a coworker/friend for a while, you have to scroll to find their story. I also don't like how it's "celebrity news Snapchat" on the 2nd screen.

**What problems is Snapchat solving and how is that benefiting you?**

I wouldn't say business problems are being solved, but it keeps me present to what is going on in the industry/my coworkers. It's good to be informed.

  ### 43. Very fun software 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole S. | Operations, Airlines/Aviation, Enterprise (> 1000 emp.)

**Reviewed Date:** December 04, 2018

**What do you like best about Snapchat?**

Very active fun app to post companies photos and daily updates to stay in touch with customers in today’s time.

**What do you dislike about Snapchat?**

None this is a really good live software.

**What problems is Snapchat solving and how is that benefiting you?**

Keep up with consumers and get the company name out there really good

  ### 44. Fun easy way to stay in touch

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anil D. | Business Systems Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like the ability to subscribe to a news site and sports news. 

**What do you dislike about Snapchat?**

The user interfaces somewhat difficult to get used to. The recommendation made for the different channel is not that relevant. It's always recommending some random people that I have no interest in following. 

**Recommendations to others considering Snapchat:**

It's a cool nifty tool to bring up the brand awareness for your company. I think it is especially helpful to connect with the younger crowd. The vast majority of user seem to be younger and technically savvier. The user interface is a little difficult to get used to but once you can get used it is pretty good. 

**What problems is Snapchat solving and how is that benefiting you?**

We are mostly using in personal level for the branding awareness and such

  ### 45. Great For Location Targeted Advertising

**Rating:** 4.5/5.0 stars

**Reviewed by:** Josh L. | Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2018

**What do you like best about Snapchat?**

The thing that I like the best about Snapchat for marketing is the ability to draw very specific geofences to reach only the location where you want your ad views. 

**What do you dislike about Snapchat?**

As of now, I have not found anything that I dislike about Snapchat. 

**What problems is Snapchat solving and how is that benefiting you?**

I used Snapchat's custom geofilters to create a geofilter for my companies brand at a trade convention in Vegas. I drew a geofence around the convention center where the event was being held and set it to show only during the time of the event over the course of 3 days. 

  ### 46. Fun, Integrative platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like the format of the app, the ease of the group chat (some other group chats allow members to remove other members which can be chaotic when working with teens, not an option with this app), and the numerous ways to connect with other accounts

**What do you dislike about Snapchat?**

They've been changing around the format recently so it's a little hard to guage what works best from our end. However it is convenient working with a larger group affirming when everyone has read all messages and communicating with the youth we reach out to 

**Recommendations to others considering Snapchat:**

The app itself is pretty simple, most things are self-explanatory, they do update the app from time to time to simplify the layout as they'd gotten many complaints in the past about complication.

**What problems is Snapchat solving and how is that benefiting you?**

Yet to be realized completely, but is useful as it's an app that most of the people that we reach out to already have downloaded, and makes us more accessible/appear more tech savvy to them. When we used the app with MDJunior and the School of Education, our volunteers were more responsive and engaging, as most of them already had the app downloaded.

  ### 47. Snapchat Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** David Q. | Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

like the video feature so you can send short videos to friends. With the integration of group chats it makes it easiler to have a group of people sending each other videos and pictures and text. Also like alot of the filters. 

**What do you dislike about Snapchat?**

Dislike the ads that appears on the news screen and also it effects the way you see your friends story. I also dislike how you cant have unlimited people on a group chat and its limited.

**Recommendations to others considering Snapchat:**

A good way to send short videos and picture that wont be saved. Also a great way to share pics in a group setting. 

**What problems is Snapchat solving and how is that benefiting you?**

Use snapchat at work when you need to send quick pictures that are confidential. 

  ### 48. Snapchat Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2018

**What do you like best about Snapchat?**

I like how it is a quick, seamless way to share daily updates, and to connect with friends that do not live in my City. 

**What do you dislike about Snapchat?**

The new update on how stories are viewed. 

**Recommendations to others considering Snapchat:**

It is a great tool to be used is sharing information quickly to colleagues and peers. Selective business content can also be shared, depending on the clientele you are trying to attract. Social Media platforms like Snapchat are often geared toward younger users -- which my office was at the time. This made sharing information seamless. 

**What problems is Snapchat solving and how is that benefiting you?**

Staying connected with friends, colleagues. Being able to see in real-time what is going on, and being able to share that with my peers as well. 

  ### 49. Way Too Many Irrelevant Ads!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2018

**What do you like best about Snapchat?**

Snapchat is a great way to connect with friends and family, and stay in-touch with news and trending topics!

**What do you dislike about Snapchat?**

I dislike the current layout, where constant irrelevant ads and stories appear on my home screen!

**Recommendations to others considering Snapchat:**

Great product, needs some work finding the fine line between too much advertising and forced marketing for companies that you might not align with.

**What problems is Snapchat solving and how is that benefiting you?**

In a business layout, we are able to tell our story via video, live, and from the eyes of our users! It's genuine marketing as our followers are our "evangelists"

  ### 50. Review on snapchat

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2018

**What do you like best about Snapchat?**

In Snapchat we can chat with our friends and send snaps and start streak apart from this you may also come to know what is going around the world 

**What do you dislike about Snapchat?**

Snap send on snapchat is only available for one or two times to see and after that it will automatically disappear

**What problems is Snapchat solving and how is that benefiting you?**

I am adding new product in my inventory checking out from other people accounts and learn new techniques


## Snapchat Discussions
  - [What is Snapchat used for?](https://www.g2.com/discussions/what-is-snapchat-used-for) - 2 comments, 1 upvote
  - [What are the main features of Snapchat?](https://www.g2.com/discussions/what-are-the-main-features-of-snapchat) - 1 comment, 1 upvote
  - [Score](https://www.g2.com/discussions/27604-score) - 1 comment, 1 upvote
  - [When i save a video sent to me it only saves the first 10 seconds, how can i save the whole video?](https://www.g2.com/discussions/when-i-save-a-video-sent-to-me-it-only-saves-the-first-10-seconds-how-can-i-save-the-whole-video) - 1 comment, 1 upvote
  - [What does a snap score between you and a friend mean](https://www.g2.com/discussions/what-does-a-snap-score-between-you-and-a-friend-mean-eeced296-334f-462b-870f-6e46ff8b0a5d) - 2 comments, 1 upvote

- [View Snapchat pricing details and edition comparison](https://www.g2.com/products/snapchat/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-07-22+02%3A23%3A44+-0500&secure%5Bsession_id%5D=7afb4181-f16c-42f7-a25e-ed583009f372&secure%5Btoken%5D=ea8d509b77467d471d1a2af66827ef16f989a4af5bd6b2496912362b330d5dc3&format=llm_user)

## Snapchat Features
**Agentic AI - Social Networks**
- Natural Language Interaction
- Proactive Assistance

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