SMSAPI is a bulk SMS messaging service available via the Customer Portal, mobile app or a simple and easy to integrate SMS API enabling integration with own IT systems, including e-commerce and CRM. Currently, SMSAPI service is used by 7000 customers, both the largest global concerns, local businesses as well as public institutions and offices. The platform enables running personalized advertising and promotional SMS campaigns and supports customer service activities through automated and trigger-based text communication. SMSAPI platform is integrated with many marketing tools and popular services, including Zapier, Shoper, PrestaShop, Magento, Shoplo, IAI-Shop, WordPress, Fasttony.es, SALESmanago, edrone, Salesforce and Google services.