Their customer support is excellent. We're implementing a VIP program and the rewards/ perks etc are a bit complex to assign. They are always happy to schedule a call and help or suggest the best ways to accomplish what we are trying to do, even if it is beyond the standard workflows for the program. Review collected by and hosted on G2.com.

I wish you could preview the vip tiers before activating the program. Review collected by and hosted on G2.com.

We wanted a stable, easy-to-use loyalty system with good end-user integration with Shopify. Some other platforms can get bloated and confusing for customers. Smile.io does most of what we need, and it's a decent price point. The redemption of points for a discount during checkout is really helpful. Review collected by and hosted on G2.com.

We'd like to see more rules for earning points and for the use of order tags to exclude certain orders (e.g resend-orders). I'd like to see a CMS page-based dashboard option for loyalty management. We use classic accounts, and the model window causes customers to miss key tier details and redemption options. Review collected by and hosted on G2.com.

I've been using Smile.io for 3-4 years now, and what I like most about it is how much you can actually do with it. There are a lot of features available, and it’s easy to automate most of the loyalty workflows once everything is set up. From points and rewards to referrals and VIP tiers, the system is flexible without being overly complicated. I also appreciate that they continuously release new features and improvements. It doesn’t feel like a “set it and forget it” app, it's evolving. Their support team has been very responsive and helpful whenever I’ve had questions or needed clarification. That makes a big difference when you’re running a store and need quick solutions. Review collected by and hosted on G2.com.

One limitation for me is that I can’t link two separate stores and allow customers to share or use loyalty points across both. I understand this may not be a common use case, but for businesses operating multiple Shopify stores this would be extremely valuable. I also feel there could be more flexibility when it comes to email customization. While the built-in emails work fine, having more control over design and content without workarounds would make the experience even better. Review collected by and hosted on G2.com.

Really pleased with my experience with Smile. We were with Rise gift cards before and weren't fully committed to a loyalty scheme. We had a chat with Smile and they were very helpful when it came to migrating us over. Since signing up with Smile, we have seen a rise in overall LTV. Customers who take part in our loyalty scheme have a 112% higher LTV in comparison to people who aren't signed up. Very positive overall! Review collected by and hosted on G2.com.

I would like to offer our customers more options to earn points in future. For example, posting photos/ugc on Instagram. Review collected by and hosted on G2.com.

I like all the reward tiers and extra giveaways. Review collected by and hosted on G2.com.

On the POS you can't use specific dollar amounts it has to be $1, $5 or $10. I can't see a breakdown of points on peoples accounts. It would be helpful if it said... you have to spend another $10 to receive the next tier (something like that).

People don't want to hear points they want to hear dollar values. Me saying you have 3000 pts means nothing unless I explain it. it's too many numbers peoples attention spans are very short. If I have a long line up it's even worse. People want simple. Review collected by and hosted on G2.com.

Setting up Smile.io was a breeze. The onboarding process was straightforward, and everything was clearly explained. What really impressed me was the support team. Cole, Shelby, and Lynn were incredibly responsive, willing to hop on a call when needed, and quick to resolve any technical questions I had. It’s rare to find an app where you get direct access to a small, knowledgeable team of real people instead of being stuck in chatbot loops. That made the entire setup process smooth and stress-free. Review collected by and hosted on G2.com.

The rewards customization is somewhat limited. For example, I wanted to reward only customers with an active subscription, but that specific option wasn’t available. There were also a few limitations around branding customization that I would have liked to control more fully. That said, I appreciated that the Smile.io team took my feedback seriously and submitted my requests to their product team for future consideration, which shows they are open to improvement. Review collected by and hosted on G2.com.

Very easy to use and learn - when introducing the software to onboarding staff, it's very easy to pick up. Review collected by and hosted on G2.com.

Our biggest gripe with Smile.io internally is that we cannot exclusive rewards to customers. Only products that are publicly available in our Shopify catalogue.

Being able to offer unique, one off products via Smile.io would be a game changer. Review collected by and hosted on G2.com.

I like that Smile.io is easy to set up and customize on the website. The drag and drop features on the new customer loyalty page for Shopify make it convenient, and our website setup only took about 20 minutes. It helps us slow our churn rate and unites our online and in-store shopping experiences. Review collected by and hosted on G2.com.

The Shopify POS app could be improved. The app is sometimes laggy which slows down the checkout process in-store. Review collected by and hosted on G2.com.

The platform is intuitive and easy to use. We primarily use the Rewards tool and everything is transparent. Review collected by and hosted on G2.com.

I feel that there can be a bit more guidance for the merchant and customer side. I'll share examples:

(1) In the past, I created a reward that 1 customer took advantage of. We lost potential income because the customer claimed "freebies," which were not set with a minimum purchase. This was completely my mistake; as a first-time e-commerce merchant, this was not on my radar. It would have been beneficial if there was an auto-warning of some sort.

(2) It might also be beneficial to have some push notification to customers. For example, our referral rewards are rarely used. This is a low-hanging fruit that is not being maximized. Review collected by and hosted on G2.com.

We have a crazy high return rate from loyal customers using smile. They find it so easy to use, and it instantly increased repeat sales. Folks now stay with us for the long run, and it's contributed to my business feeling more like a community than just an e-comm fly by night. As a founder, I love offering the rewards to those who stick with us, helping bring down the cost of goods for them...which in this economy is everything. It's a win- win for both parties! Review collected by and hosted on G2.com.

Haven't experienced a downside. It's been pretty seamless. Review collected by and hosted on G2.com.