AP
Annabella P.
Director
Small-Business (50 or fewer emp.)
"Easy Shopify Integration"
4/5
What do you like best about Smile.io?

It is easy to integrate with your Shopify store and to set-up.

It offers a free plan which is great for small businesses wanting to increase loyalty. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

They did not have a guest referral option when I started using Smile, so I had to use another app to do this. I think this may have changed though, so I will revisit smile to check this. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io
Edit edit

Thank you for sharing your experience with Smile.io. We're happy to hear that our platform is helping with customer loyalty and that your customers are enjoying the benefits of the points system. As you grow, we hope you consider upgrading to our paid plan to access additional features like nudges. If you need anything please reach out to us at help@smile.io

Hannah C.
HC
Hannah C.
VP of Marketing
Small-Business (50 or fewer emp.)
"Top Loyalty Program Platform Increases Retention and CLV"
5/5
What do you like best about Smile.io?

Smile.io makes it incredibly easy for our customers to earn and redeem points, which has significantly improved engagement with our loyalty program.

We’ve seen tremendous growth in sales influenced by the program, and it’s clearly having a major impact on overall revenue. The ability to offer a simple, rewarding loyalty experience has also become a strong selling point for our customers and helps drive repeat purchases. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I would like to run special promotions for longer that 7 days. Right now we can only run extra point promotions for a max of 7 days. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io
Edit edit

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that our platform has helped improve customer engagement, drive sales growth, and enhance your loyalty program's effectiveness.

We appreciate your feedback regarding the desire to run special promotions for longer than 7 days. We understand the importance of flexibility in promotional strategies and will definitely take this into consideration for future updates.

It's great to hear that Smile.io is helping you with customer retention, repeat purchases, and increasing customer lifetime value. We're committed to continuously enhancing our platform to meet your needs better. If you have any further suggestions or questions, please feel free to reach out to help@smile.io. Thank you for choosing Smile.io!

Abby S.
AS
Abby S.
Owner
Small-Business (50 or fewer emp.)
"Easy to Customize Reward Levels for My Business"
5/5
What do you like best about Smile.io?

It’s easy to change the reward levels, and to remove or add what I need for my business. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

It could be more attractive when it opens within the website Review collected by and hosted on G2.com.

Robbie N.
RN
Robbie N.
Small-Business (50 or fewer emp.)
"Ideal for Small Businesses Seeking Customer Engagement"
4.5/5
What do you like best about Smile.io?

I use Smile.io for my small store, and it makes customers enjoy spending at my store, allowing them to redeem it for cool stuff. I probably like the fact that they are adding more features for free members, which is very nice for a small business like mine. I also appreciate being able to change customers' balances. Trying Smile.io for the first time, I automatically loved it! The initial setup was very simple, which is great for beginners. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Maybe the lack of on-site content for free users. It's harder to use and less convenient. Review collected by and hosted on G2.com.

Response from Christian Bullock of Smile.io
Edit edit

Hi Robbie,

Thanks so much for the thoughtful review! It's awesome to hear that Smile.io is resonating with your customers and driving engagement at your store. We love that the simple setup worked well for you, we know small business owners have a lot on their plate, so making things frictionless from day one is really important to us.

We hear you on the on-site content gap for free users, and that's genuinely helpful feedback. We're always thinking about how to give small businesses like yours more tools to succeed without barriers, so your point lands with us. If you ever want to dig deeper into what customization options might work for your store, our support team would love to chat, just reach out!

Thanks again for giving us a shot and for supporting your customers with a loyalty program. 💛

— The Smile.io Team

Rossana P.
RP
Rossana P.
Small-Business (50 or fewer emp.)
"Easy to Use, Excellent Support, and Extraordinary Customer Engagement"
5/5
What do you like best about Smile.io?

I use Smile.io for Korealux's loyalty program and I find it to be a fantastic app that increases customer engagement. I like that it is easy to use and that support is ready to respond immediately. Furthermore, the app allows me to optimize time without going crazy. The support has also been generous, giving me two features belonging to higher plans. I also find that the initial setup of Smile.io was easy to manage. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I like everything Review collected by and hosted on G2.com.

BrickTanks B.
BB
BrickTanks B.
Company director
Small-Business (50 or fewer emp.)
"Great platform and service"
5/5
What do you like best about Smile.io?

Value for money, easy to use platform, and excellent customer service. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Nothing - absolutely perfect! Great functionality and meets all our needs! Review collected by and hosted on G2.com.

Javier M.
JM
Javier M.
Loyalty Lead
Mid-Market (51-1000 emp.)
"Easy to Use with Reliable Features, Great Reports Library & Analytics"
5/5
What do you like best about Smile.io?

It’s easy to use, and the integration with Shopify makes everything run smoothly. When it comes to analytics, it’s the best tool I’ve used so far, and the reports library is especially useful. The pre-built functionalities are reliable and straightforward to implement, which saves a lot of effort. Overall, the design feels very user-friendly for customers. Finally, the customer support is super efficient an quick. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Although the client-facing side of the programme is very well designed, it offers very little room for customization, especially in the panel and the customer hub. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io
Edit edit

We're thrilled to hear that you find Smile.io easy to use and that the integration with Shopify has been smooth for you. Our analytics and reports library are designed to provide valuable insights, and we're glad to hear that they have been helpful for your business. We appreciate your feedback on customization options and will take it into consideration for future improvements.

Colee S.
CS
Colee S.
Head of Operations
Small-Business (50 or fewer emp.)
"Highly Customizable, Easy-to-Integrate Rewards Program in One User-Friendly System"
4.5/5
What do you like best about Smile.io?

Smile is very customizable and extremely easy to integrate. We are able to do everything we want for our rewards program in one user-friendly system. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

I do wish we could use the 'Bonus Campaigns' functionality for both tiers of our rewards program. I just have to manually adjust points when we do it, so there is an easy work around. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io
Edit edit

We're glad to hear that Smile.io is making it fun and easy for your customers to get rewarded for their loyalty. Happy customers and increased conversions are exactly what we aim to achieve.

Daniela G.
DG
Daniela G.
Marketing Analyst
Small-Business (50 or fewer emp.)
"Perfect Integrations and Enhanced Retention with Smile.io"
5/5
What do you like best about Smile.io?

I find that Smile.io is a very comprehensive tool for managing our loyalty program. The seamless integration with Shopify and Klaviyo has been a standout feature, allowing us to increase purchase recurrence and improve customer retention and lifetime value (LTV). Customers quickly understand how the program works, and the dashboard is very intuitive for our team. I also appreciate the flexibility it offers us to create a scalable program. Thanks to the native integrations with Shopify and Klaviyo, we can automate professional communications and workflows, with good designs and without friction, along with the good advice from the Smile.io team to set them up. It is remarkable how quickly the Harvard team was able to set up the program, and I would definitely recommend Smile.io to colleagues. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

For a long time, the Smile.io dashboard was not very intuitive for accessing and visualizing metrics, which made it difficult to analyze the performance of the loyalty program. Additionally, there is room for improvement in the referral program due to restrictions of Shopify plans. It would also be beneficial to expand the available actions for customers to earn points. Review collected by and hosted on G2.com.

Response from Karen Fuser of Smile.io
Edit edit

Hi Daniela,

Thank you so much for trusting Smile for over 3 years now. It means the world to us that we've been able to support your business and it makes me so happy to hear that our team has always been there to help you when you need it. Wonderful to hear how Smile has helped you build stronger relationships with your community and increased CLV. If you need anything we are always happy to help, just reach out to help@smile.io

James L.
JL
James L.
Chief Operations Officer
Small-Business (50 or fewer emp.)
"They really make you Smile all the way to the bank"
5/5
What do you like best about Smile.io?

We've upgraded to the VIP Tier section of smile and its been worth every dollar, the LTV it drives has been one of our greatest assets to our company Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

Smile team continue to be amazing, anything I need I've reached out on chat and they're super helpful and responsive so nothing to improve Review collected by and hosted on G2.com.

Response from Sarah Facini of Smile.io
Edit edit

James,

Thanks so much for taking the time to share your feedback. And it's incredible to hear that Smile has helped to generate a meaningful revenue lift.

We often hear that brands don't want to be seen as discount brands, or that they want to ease up on the sales they run as it takes a lot of effort to keep up with the effort that goes into maintaining promotion after promotion. One thing that brands have been loving is our points bonus events, so if you haven't tried that feature out, it's worth a look. And, of course, if you have any questions, don't hesitate to reach out.