AO

Aidan O.

COO

Small-Business (50 or fewer emp.)

6/8/2023

"Smile.io is a familiar face in the e-commerce space but too pricey for some of the better plans"

3.5/5

What do you like best about Smile.io?

Smile.io makes creating a rewards program easy, accessible, and familiar. Many customers are familiar with the platform and the types of programs available because many companies use Smile.io in the online retail space. Review collected by and hosted on G2.com.

What do you dislike about Smile.io?

The starter plan only allows one integration, which is not enough for using what Smile.io is good for. The next tiers aren't very accessible to small businesses starting out their rewards programs. It would be nice to have a commission based tier. Review collected by and hosted on G2.com.

What problems is Smile.io solving and how is that benefiting you?

Smile.io gives customers a reason to continue shopping with us and encourages customers to spend more often. The overhead for creating our own rewards program is way outside of our current means, so having a one-size-fits-all option for a decent price allows us to do things we wouldn't otherwise be capable of. Review collected by and hosted on G2.com.

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Response from Sarah Facini of Smile.io

[Editedit](https://www.g2.com/survey_responses/smile-io-review-8194423/official_response/edit)

Hi Aidan!

I love to hear that you have found that your customers were already familiar with Smile given our presence in the online retail space. We've been doing this for a long time (2012 if we wanted to get to the very beginning), so it means a lot when we hear feedback that it just works, and your customers already know how it worked. We are big believers that running a loyalty program should be as effortless as possible so that it can work for brands of all sizes.

I appreciate the feedback around the number of integrations, and I wanted to let you know that the current plans we offer do reflect the feedback we've received around the number of integrations and accessibility of features to smaller merchants. Take a peek and let me know what you think. If you'd like to continue the conversation, our team is on around the clock and can be reached at help@smile.io if you'd like to discuss the integrations you need.

Rating Updated (11/4/2025)
Validated ReviewerSource: Organic Review from User Profile

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