HP
Helvio P.
Business Systems Analyst
Mid-Market (51-1000 emp.)
"They live and breathe Addresses"
5/5
What do you like best about Smarty?

Smarty is very straightforward with pricing. In my company, results are expected quickly, and from finding them to integrating with our data warehousing for addres cleanup, it was very fast. Their API is straightforward and well documented. We use Smarty for any new addresses that are entered in our CRM for parsing and cleanup, which is about 50 times a day. I must say that among all integration partners that we have, Smarty is the one that causes no headache at all. It is highly available and performant. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

That's a hard one. I did have critics about Smarty on how services could be better in specific areas. Those realizations came after several months of usage, on edge cases. I submitted the feedback only to learn that my issues were, actually, already addressed. Very honestly, I don't think I have anything negative to say about Smarty. All I can say is that if you do, they are ready to listen and improve - that is my experience. Review collected by and hosted on G2.com.

Curtis Y.
CY
Curtis Y.
CTO
Small-Business (50 or fewer emp.)
"Been a satisfied customer for over 10 years"
5/5
What do you like best about Smarty?

There are serveral things I really like about Smarty. Their API is easy to understand and can be as simple as you like for a basic address verification, or you can leverage some really nifty features such as how quickly you offer your user an address autocomplete suggestion as they are typing in the address. Too soon and you offer your user too many unusable suggestions (and eat up your lookups) but if you wait too late your user ends up typing in too much of the address which is not a good experience. Smarty allows you to fine tune this to your liking. They also have lots of examples in different programming languages so its a sure bet you'll find a relevant example. Their billing plans are very flexible too. We can easily scale up or down our monthly lookups to match our ordering volumes so we rarely leave any unsued lookups. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I've been a customer for 10+ years, and I haven't really had anything I disliked. Review collected by and hosted on G2.com.

Response from Sawyer Hendrickson of Smarty

Hey Curtis, thanks so much for the amazing review! We are happy that Smarty's tools/products have been so helpful to you and your business. Thanks again for the review as well as your time!

TC
Ted C.
Director of Political Intelligence/Logistics
Mid-Market (51-1000 emp.)
"US Address API - a reliable service with quality data that provided for our exact address data needs"
5/5
What do you like best about Smarty?

Great customer service with the sales rep, Tommy Peterson. Ease of use and flexibility between both list upload and API. I found the data reliable and clean with very few mistakes on unmatched addresses. I found items like rdi, cmra, and vacancy flags to be reliable when looking at a sample of addresses individually. When using the API, I haven't experienced any outages or failures. Overall, it was a straightforward service that provided us exactly what we were looking for in our data needs. If it weren't for time on our side, we would have switched over to include the geocoding services in addition to the US Address API Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I think the only main thing I saw the verification API struggle with was state route addresses. Other than that, I don't have any major dislikes of the US Address API. In the future, I would love to see the company provide more services that would include NCOA, business matching on commercial addresses, and gated community flags ( which I am yet to see a company provide easily ). We currently have a geocoding subscription with Geocodio, one thing I really like that they provide is there bulk list upload tool built-in directly to the API. This made it very easy in bulk processing - for Smarty, I had to build more of a technical approach based on our infrastructure. Review collected by and hosted on G2.com.

DO
David O.
Senior Software Engineer
Small-Business (50 or fewer emp.)
"Easy integration to obtain just the limited address information that we need."
4.5/5
What do you like best about Smarty?

The API's were simple to program against. Even though we only needed a limted about of address information, Smarty had a variety of endpoints to choose from that provided that information without having to pay for a lot of things that we don't need right now. We also find the pricing model convenient in that if we need to use additional calls, another month's allotment is automatically purchased. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I did find that some of their pricing seemed inconsistent. Purchasing a larger plan actually turned out to be more expensive per call than a cheaper plan. Couldn't quite understand that. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad you've found the APIs to be simple.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)
"Address standardization cornered like a cul de sac"
5/5
What do you like best about Smarty?

Ease of use and ease of implementation kept it simple with API documentation

Free tiers to win over naysayers/assuage stakeholders

Accuracy

Prompt life human chat support with accurate information

transparent pricing based on frequency of use

transparent quality see https://status.smarty.com/

informative documentation

great webinars Review collected by and hosted on G2.com.

What do you dislike about Smarty?

they haven't offered to do my laundry... likely greatest risk is that get acquired Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We greatly appreciate you and your feedback.

JT
Jessie T.
Founder
Small-Business (50 or fewer emp.)
"The Right Address Verification Tool for the Job"
5/5
What do you like best about Smarty?

Everything about integrating Smarty into my application was seamless, from a generous review period to the frictionless checkout process. It does a great job of quickly providng address verification for my customers during the checkout process. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I genuinely can't think of anything that I dislike. It is a WYSIWYG application integration. If anything, perhaps the pricepoint could be a bit more accessible for small businesses, but even that isn't a big gripe. Review collected by and hosted on G2.com.

Ekta S.
ES
Ekta S.
Consultant PM
Mid-Market (51-1000 emp.)
"Smarty is a really good tool we are using to have an address autocomplete feature"
4/5
What do you like best about Smarty?

Have an address autocomplete feature that assists me in quickly and accurately filling out my address information during the signup process.For smarty we get address already in divided format. Addresses are divided into street1, street 2 etc Review collected by and hosted on G2.com.

What do you dislike about Smarty?

we don't get proper result based on address 2 field (15th floor). Address suggestion given by both APIs is not as per our expectation. However if we type address1 then it will give us expected results. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We are continually improving our products, and hopefully, you'll find increased satisfaction in the future.

BP
Brian P.
Product Manager
Mid-Market (51-1000 emp.)
"Started using Smarty due to issues connecting with USPS for address verification."
4.5/5
What do you like best about Smarty?

I really like that Smarty will correct errors in the address and provide a complete address. I also really like that Smarty will inform you whether the address is complete (i.e., missing unit #, etc.). Lastly, the data returned by Smarty contains information we have regulary tried to get through USPS, without success. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

The biggest downside we have come across is that there is no testing enviroment. We have integrated the API into our software and, since we need our testing/staging sites to perform similar to our Production site, we have integrated it into those platforms as well. You were kind enough to add 1,000 look-ups to our account for testing, but we quickly discovered we are testing through the 1,000 in just a couple of days. Therefore, rather than using our Purchased look-ups for testing, we are have been using trial accounts for our testing and we having to replace these accounts weekly if not more.

Also, the individual I was working with when we set up our account has not been very responsive lately. I am sure he is busy, but I would like to know if there are account managers or someone I can speak with when we have questions or concerns.

Lastly, do you have a escalation path for support, or something similar. We just want to know who/where to contact if we do experience issues and who/where to contact if the initial contact is unavailable or not responding. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! If you have questions or issues with setup or testing, feel free to reach out to our support team by clicking on the chat icon on any page of smarty.com, and we'll respond within seconds.

See how Smarty improved
Jacob V.
JV
Jacob V.
Data Analytics Team Lead
Mid-Market (51-1000 emp.)
"Powerful Tools For Diverse Address Data Use Cases"
5/5
What do you like best about Smarty?

We use Smarty for both address autocomplete and address verification/geocoding. We've been with them for almost 10 years and their services are deployed in our application and used everyday by hundreds of users. In the time that we've been with them, they have constently improved upon and expanded their offerings. Their APIs are flexible enough to not only meet different business requirements but also to integrate fairly seamlessly across several different types of technical implementations. We have batch and on-demand jobs that run backend (both .NET and Java) as well as a full front-end web-application integration, all using the same Smarty REST end points. They are also constantly improving not only on the services themselves, but also on the quality and quantity of the data they provide. These improvements have, in turn, allowed us to continually enrich our address data asset. They're support team is always responsive and thorough. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I'd like to see them improve upon their usage tracking/reporting to provide more granular detail. The current usage reporting is somewhat fairly broad and aggregated (e.g., a raw count of calls per day by API key, etc.) and so isn't very helpful from an administrative/account management standpoint. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're continually working on improving the reporting for our customers, so thank you for your feedback.

Verified User in Higher Education
UH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Prompt and accurate address formatting"
4.5/5
What do you like best about Smarty?

Smarty is a great tool for quickly and accurately formatting a large group of addresses. With US addresses in particular, it's very easy to grab the zip code +4, automatically convert abbrevations to the USPS standard, and ensure that addresses are mailable. International address processing is also great, although it can be more hit-or-miss in terms of ability to standardize and identify addresses (which is not always an issue on Smarty's end, but often a result of the data provided or the country's mailing system, especially in less developed nations). I've only needed customer support once but they were prompt in investigating and addressing my question. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Some countries rarely retrieve precise address results, although that is usually a result of the national mail system itself rather than any error on Smarty's part. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad you're finding value in our services.