Kateena H.
KH
Kateena H.
CEO
Mid-Market (51-1000 emp.)
"Fast, User-Friendly Solution for Bulk Address Verification"
5/5
What do you like best about Smarty?

I was looking g for a fast and user friendly way to check a batch of 2,000 addresses for a mailer my nonprofit is putting out. Smarty was exactly what I needed! Review collected by and hosted on G2.com.

What do you dislike about Smarty?

It was a little confusing about the API codes or whatever they were. But once I found what I needed it was easy. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for the review! We're glad you're getting what you need from Smarty.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Effortless Address Verification with Detailed International Coverage"
5/5
What do you like best about Smarty?

Their address verification services are straightforward to integrate and deliver detailed data, even for international addresses, which are typically more challenging to verify. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Although most of the api docs are accurate, there are some smaller changes should be reflected in the docs as well to keep them up to date Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for the review! We're working on updating our documentation to match all the smaller improvements we've made.

Alyssa C.
AC
Alyssa C.
Seller Accounts Manager
Small-Business (50 or fewer emp.)
"Super Simple and Easy to Use"
5/5
What do you like best about Smarty?

It's super simple & easy to set up and use daily. We use it in our processes everyday and have never had any issues. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I would love a little more customization in our outputs but appreciate the simplicity. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for your review!

Alexander S.
AS
Alexander S.
President
Mid-Market (51-1000 emp.)
"Great platform and services"
5/5
What do you like best about Smarty?

Great product. We are implementing some additional Smarty services and migrating from Google lookup Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Nothing to improve at this time, their services work well Review collected by and hosted on G2.com.

Chris C.
CC
Chris C.
CEO
Small-Business (50 or fewer emp.)
"Reliable Address Validation We Use Daily"
5/5
What do you like best about Smarty?

It works really well and we use it all the time for address validation Review collected by and hosted on G2.com.

What do you dislike about Smarty?

No complaints about Smarty, it works great! Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thanks for your review!

Adam K.
AK
Adam K.
Managing Director
Mid-Market (51-1000 emp.)
"Effortless Setup and Seamless Integrations"
4.5/5
What do you like best about Smarty?

Very simple and easy to use UI. Up and running in less than 5 minutes, plus has native integrations with Zapier and make.com that allows for no-code installation. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

Would be great if it could get country detection from the freeform rather than needing it as a seperate field. Would also be great if it could auto-decide which model (US vs international) rather than require user input. Review collected by and hosted on G2.com.

HD
Huy D.
Business Analyst Lead
Mid-Market (51-1000 emp.)
"Excellent Address Validation for Hard-to-Find Locations"
4/5
What do you like best about Smarty?

Smarty’s address validation is reliable for hard-to-verify addresses, especially rural locations, and newly built homes that USPS doesn’t always catch. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

There isn’t anything major to call out. Occasionally we see minor variances with new addresses, but overall the system performs well. Review collected by and hosted on G2.com.

Response from Smarty Marketing of Smarty

Thank you for your review! We're glad you've found us reliable.

JP
Jacob P.
Director of Technology
Small-Business (50 or fewer emp.)
"A Hassle-Free Solution for Address Verification"
4.5/5
What do you like best about Smarty?

Our business relies on accurate address verification for shipping, and integrating directly with USPS and UPS was nothing short of a nightmare. With USPS, I was bounced from one wrong department to another, only to eventually learn that the application I submitted wasn’t even in their records. Similarly, UPS flagged our business account for fraud due to an “irregularity.” After two weeks of back-and-forth calls and unfulfilled promises of a response within one business day, the issues were still unresolved.

Enter Smarty. Within five minutes of signing up, we had a fully functional API. My development team was able to close our pending tickets the same day. Not only was the setup process seamless, but the price is also reasonable, and it consistently delivers accurate address data.

If you want to avoid the bureaucratic headaches and delays, Smarty is the way to go. It handles all the complicated integrations for you, making the entire process smooth and stress-free. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Smarty?

It’s a paid solution, so if you’re on a tight budget and have unlimited time, you might consider integrating directly with the mega-corporations or government agencies. However, for 99% of people, it’s simply not worth the effort. Save yourself the hassle and let someone else handle the headaches for you. Review collected by and hosted on G2.com.

Response from Andrew Townsend of Smarty

Thanks for your review! We're glad to handle the headache of address data for you.

Nicholas W.
NW
Nicholas W.
Owner | Solutions Architect
Small-Business (50 or fewer emp.)
"Perfect Partnership for Growing Projects"
5/5
What do you like best about Smarty?

I love the simplicity of the implementation and the speed of the service that we were able to achieve with Smarty. It is a reliable service with quality data and people, the two ingredients necessary for a great partnership. Getting started was easy both from a technical and financial perspective. The team has been flexible and easy to work with which has made this a service we use constantly and can't be without. They continue to enrich their data increasing it's valuable to our business. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I do wish there was a way to truly customize the offering to our needs and budget by specifically requesting only the pertinant data we need within the payload at a reduced cost for pure optimization and efficiency.

Also we do experience conflicting data with other location services like Google which has made it particularly difficult to overcome during our implementation. Review collected by and hosted on G2.com.

Daniel M.
DM
Daniel M.
IT Project Manager
Religious Institutions
Mid-Market (51-1000 emp.)
"Smart Address Verification Solution"
5/5
What do you like best about Smarty?

I discovered Smarty in 2013 and looked at the tools they provided for address verification and providing clean addresses. They had tools for integration via their API, which I was able to integrate into one of our home grown solutions. It was so easy to get it working and allows our users to quickly see valid addresses and use those for data entry. This is used by our users on just about a daily basis. Smarty also has a great tool for batch loading a file of addresses and receiving a corrected file, which we've used on several occasions. Smarty's Customer Service has been great, I've never had anything they didn't help me with and have always been pleased with my interactions. Review collected by and hosted on G2.com.

What do you dislike about Smarty?

I can't come up with anything I dislike about the product, in the years I've been using it, it has been great. Review collected by and hosted on G2.com.