That it can auto generate emails based on customers search/buying history, making it more relevant and personalised to the individual customer.
It's fantastic with the way it works in my store - product images are directly inserted from the website, so I'm not having to manually upload these to construct the template.
The auto personalised email system is such a smart tool for the sole trader. It runs on auto pilot. Review collected by and hosted on G2.com.
Nothing to dislike and everything to gain. Review collected by and hosted on G2.com.