Vicky M.
VM
Vicky M.
Mid-Market (51-1000 emp.)
"Everything is just easier with Smartly"
5/5
What do you like best about Smartly?

How quickly and easy I can take insights from the campaigns and results. How nice it is to check my audience targenting in the summary and make sure everything's fine. For me it's great to have access to quickly results to lookfor during a meeting and have the data I need always in my screen. Also I love to see the small ads preview to find them easy and know which creative is working better. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

That I can't see total results from different accounts with different currencies, maybe add them all together in USD? Besides that I could say sometimes it takes time to charge the ads preview Review collected by and hosted on G2.com.

Aubrie R.
AR
Aubrie R.
Vice President, Customer Acquisition & Media
Mid-Market (51-1000 emp.)
"Essential Tool for any Advertiser Serious About Scaling their Paid Social Program"
5/5
What do you like best about Smartly?

Company Values have remained intact and at the heart of everything these guys do - even through their massive growth over the last couple years - which is no easy feat! They are truly motivated and inspired to solve business challenges - understanding that their own growth will inherently follow if they keep getting that right - a seemingly unique position in the tech space these days. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

As an early partner, we had access to many more resources outside of the standard Client Success Manager role assigned to our business. Frequent and fast product feedback loops, as well as strategic measurement and testing support, is something that has inevitably slowed as they've grown, and instead seems to have shifted more towards their suite of creative offerings. As a business that is a rare outlier, when it comes to creative resourcing needs, this has not been a valuable shift for us, but understandably is so for the majority of marketers today. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Small-Business (50 or fewer emp.)
"Smartly.io has been an essesntial service for us to manage the five different markets we operate in."
5/5
What do you like best about Smartly?

We have recieved top rate support from Smarty.io since signing up 5 years ago. It's great to have a KAM to discuss strategies and new features, and the chat support has always resolved issues with campaigns and ads where getting a direct contact at Facebook has at times been a real challenge.

The toolset has always been ahead of the native campaign manager and is always pushing forward with new features. The campaign creation tools allows us to quickly create campaigns with multiple creatives and multiple audiences. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Facebook is still the underlying platform for our ads and campaigns which can lead to some issues with new features being implemented. Smarty still had to work within the limtations of the Facebook platform. Review collected by and hosted on G2.com.

ML
Mark L.
Small-Business (50 or fewer emp.)
"Automation, Optimisation, Support"
4.5/5
What do you like best about Smartly?

The platform allows me to automate many of the workflows needed to launch ads at scale, while also optimising more efficiently to our goals. The high level of automation and the optimisation options allow me to manage a large advertising structure with relative ease. More specifically, dynamic ad templates, bid multipliers, automated, and predictive budget allocation have been amazing tools!

The amazing Smartly team also provides amazing support allowing us to move past issues quickly. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Integration with Facebook could be better to allow more flexibility in editing ads and campaigns that were previously created in ads manager. Review collected by and hosted on G2.com.

Renita B.
RB
Renita B.
Senior Digital Marketing Specialist
Mid-Market (51-1000 emp.)
"Masses of Campaigns"
4.5/5
What do you like best about Smartly?

We love Smartly.io at Routa! We are a Finnish digital marketing advertiser and we are running masses of campaigns on behalf of our customers. Smartly helps us to manage our campaigns and we're also happy about the 24/7 customer support chat.

It's convenient to administrate all the different campaigns of a single customer and their reporting. We use also the video and image templates to create a certain brand style. Using the video templates is so much fun! Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Sometimes it feels that Smartly is an additional tool between Business Manager and Facebook Ads Manager, but in the end we prefer that "addition" as it's so valuable in other situations!

There's also sometimes some technical issues within Smartly, when they're updated the system or creating some new, especially with the Ads Preview Tool. But it's understandable as we get something new and exciting after those updates! Review collected by and hosted on G2.com.

Korraratt S.
KS
Korraratt S.
Performance Marketing, Associate
Small-Business (50 or fewer emp.)
"Super helpful tools for Marketers. Definitely worth a try!"
5/5
What do you like best about Smartly?

What I like the most is how their customers service is always on 24/7 during the working days. Every time I have a problem or a question they always answer me quickly in a very friendly way as well. So I never feel panic when there is an issue because I know that they are always there. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

One of the problem that I face in Smartly.io is not something big but it happens to me when I have so many campaigns, adset to upload. When I am adding new creative on one of the adset, the add creative screen doesn’t show the campaign name which I sometimes forgot which campaign are we uploading because we have different CTA, captions, images for different campaigns. I don’t know if it’s only me who get confused but it would be nice if the campaign name are shown somewhere when we uploading ads :) Review collected by and hosted on G2.com.

MF
Melissa F.
Performance Media Executive
Enterprise (> 1000 emp.)
"Helping us with efficiencies everyday!"
5/5
What do you like best about Smartly?

We absolutely love smartly. With automated ads we are able to pump out hundreds of ads at a time, saving us so much valuable time to be able to focus on strategy, optimising and reporting. We are constantly trialing different variations of ads to see what performs best for us, the A/B and testing tools that Smartly provide are amazing for this. We also love image and video templates - another great time saver for us! Review collected by and hosted on G2.com.

What do you dislike about Smartly?

At the moment, just the issue with the saved audiences, otherwise - really nothing else! Review collected by and hosted on G2.com.

Giovanna B.
GB
Giovanna B.
Mídia Performance
Mid-Market (51-1000 emp.)
"It's a really good platform with advertising automation solutions that makes management easier."
5/5
What do you like best about Smartly?

Smarlty reduced my time spent on campaign management and improved my campaigns results using automation and machine learning Review collected by and hosted on G2.com.

What do you dislike about Smartly?

I don't dislike anything on the platform but I believe that there are some improvement to be made like:

- new bid possibilities (like bid by device or by city);

-new creative optimization (maybe new ways to improve our creatives results);

-bulk to change many triggers in one time;

-more menus to access drafts, pages, optimization etc

-option to choose placement by creative (now we need to choose placement by adset like facebook) Review collected by and hosted on G2.com.

Frank S.
FS
Frank S.
Mid-Market (51-1000 emp.)
"Smartly is for me the best, most creative and easiest way to work with Facebook Ads!"
5/5
What do you like best about Smartly?

I like the design of the interface, as well the opportunity to visualize my performance data. Besides that I really like the support chat option, where everybody is pretty fast and helpful in replying.

And of course the biggest advantage is the creative part. Creating templates for videos and dynamic ads are easy and helped me a lot to create a variety of my ads. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Just one small thing, which is not really bad. The overview for the campaigns is visualized in a pivot table which I don't really prefer. And I hope that new platforms besides facebook and pinterest will be on boarded asap. Review collected by and hosted on G2.com.

Arseniy R.
AR
Arseniy R.
Senior Global Content Marketing Manager
Mid-Market (51-1000 emp.)
"Great tool that allows us to integrate organic and paid teams' work"
4/5
What do you like best about Smartly?

The fact that we can set up flexible triggers that set off Facebook posts boosting with the correct parameters (in terms of targeting and objectives) depending on the post content and purpose. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Integrating numbers from Smartly into my other reporting is a bit trickier than I would like it to be, but this more of my use case peculiarity. Review collected by and hosted on G2.com.