--- title: Smartly Reviews meta\_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 475 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 475 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews & Product Details Visit Website Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. * * * Product Website Smartly Seller [Smartly.io](https://www.g2.com/sellers/smartly-io) Discussions [Smartly Community](https://www.g2.com/products/smartly/discuss) Languages Supported English Solution Type All-in-One Overview by Laura Chau Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) ![Claire R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claire R.") CR Claire R. Enterprise (\> 1000 emp.) 5/27/2020 "The best Facebook API out there." 5/5 What do you like best about Smartly? With Smartly, we're able to automate the hyper-localisation of our social media advertising at scale, saving our ad specialists and creative studio countless hours of time. The chat feature is great, no matter what the problem is, even if it's a Facebook issue and not related to Smartly, I can always rely on a specialist to solve any issue within minutes, and the team are all so friendly! Review collected by and hosted on G2.com. What do you dislike about Smartly? There is nothing I dislike about the product - any bugs I've encountered are quickly resolved, and any features I've thought would benefit us have quickly been built. Smartly is truly a customer focused company. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Deliveroo has a very different product in every distinct neighbourhood globally, but we don't have the resource to create hundreds of different ads to reflect this. With Smartly's automated ads and dynamic templating products, we're able to hyper-localise at scale, saving our specialists and studio countless hours of time. Smartly is always leaps and bounds ahead of Facebook's own product, and we're able to stay top of the game with our ads by constantly testing out never-before-used optimisation tools and ad products Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller TV Tom v. Mid-Market (51-1000 emp.) 5/27/2020 "Smartly helps us a lot with automating our campaigns" 4/5 What do you like best about Smartly? Multiple things are great about using Smartly. First of all they offer great tooling for automating campaigns set-ups, or creating feedbased ads where you can add external factors in your campaign. Also their support is great, they always respond really fast and most of the time are able to help you with your problems. Review collected by and hosted on G2.com. What do you dislike about Smartly? There are currently no things that i dislike about Smartly. Ofcourse there are some features that they are currently not yet able to support through their tool, however when you points those out, they put that on their "to-do list" for the upcoming time. Also they constantly innovate their tool with for example most recently their Segment Asset Customization feature. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? We mostly are using the tool for adding external data to our campaigns and creating Automated or Dynamic Ads. We for example use it for campaigns that are activated and paused based on the weather or we use it to create a dynamic image template in which we can show the customers location based on Facebook information. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alexandra L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra L.") AL Alexandra L. Small-Business (50 or fewer emp.) 5/26/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Highly recommended tool to scale advertising" 5/5 What do you like best about Smartly? The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos.The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. Review collected by and hosted on G2.com. What do you dislike about Smartly? Very hard to navigate with the new dashboards. Hard to overview the campaigns and some default dashboards disappeared, which is pretty bad. Hard to get an overview of scheduled campaigns and to get an overview of the budget. Sometimes very buggy, which resulted in some extra checks for the campaigns. Some functionality is missing when working with cross border feed, meaning that we had to redo them, which is pretty bad. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Highly recommended tool for more advanced companies working with advertising on social media. Time-saving tool that also improves the performance due to shorter learning time. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Work with scaled and automated advertising, primarily Facebook and Instagram. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 5/26/2020 "Ryan Sigler's review of Smartly.io" 5/5 What do you like best about Smartly? I like the overall interface and the quickness/easy of use of the platform. Review collected by and hosted on G2.com. What do you dislike about Smartly? Better preview options for ads in draft mode. We often need to send these to clients and certain versions don't render properly such as dynamic ads or asset customization ads. A solution to this might be to just grab any image in the product feed and a variation of the copy. Basically we just want some way to show clients what these ads look like even if we explain to them that they are dynamic and will change. I'd love to see even more image and video templates. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? We're solving the problem of speed of use on a daily basis. We're an agency with many accounts to manage and the Facebook ad manager platform is often clunky and slow. We also like the automation functions such as ad rotation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 5/18/2021 "Best paid social platform" 4.5/5 What do you like best about Smartly? The support and the chat, interface, so much quicker to launch campaigns Review collected by and hosted on G2.com. What do you dislike about Smartly? A bit buggy sometimes and that all Facebook updates are not there right away. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Worth testing! Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Saving time and quicker support/problem solving via chat etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 2/19/2020 "Great automation features! Smartly has made my life much easier." 5/5 What do you like best about Smartly? I really like the automated feed and budget pools. Review collected by and hosted on G2.com. What do you dislike about Smartly? I think the reporting integration with google sheets can be more intuitive. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? We are looking to test creative and manage multiple campaigns at once. Review collected by and hosted on G2.com. Show More 5/18/2021 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michael B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael B.") MB Michael B. Small-Business (50 or fewer emp.) 5/26/2020 "Paid Media Lead | Switched On" 4/5 What do you like best about Smartly? - The ability to use API data to dynamically generate creative to create timely, relevant messaging at scale. It simply wouldn't be possible without a tool like Smartly. Not only is it cool, but also delivered a significant increase in performance resulting in real business value. - Automated Triggers (Rules) are flexible, versatile and reliable, far more so than Ads Manager rules. - Support is first-class and Smartly staff cares about the success of our client's business. Review collected by and hosted on G2.com. What do you dislike about Smartly? - At the time of writing, only supports Facebook and Pinterest, although Snapchat is on the way. Would love to be able to manage all social campaigns from the one platform. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Being able to customise creative automatically at scale in a very volatile and fast-proving industry, resulting in a significant increase in acquisition volume. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Evan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evan L.") EL Evan L. CEO & Co-Owner Small-Business (50 or fewer emp.) 5/27/2020 "Automation & Exclusive Features Drive Performance For Our Clients" 5/5 What do you like best about Smartly? Smartly has been a fantastic partner for us. Their customer service is top notch including live chat support for our team. The automation provided by the software saves our team a ton of time while making our campaigns more effective. Image and video templates allow us to test a wide variety of creative. Pivot table based reporting allows us to easily see a picture of what's performing across all our client accounts. Review collected by and hosted on G2.com. What do you dislike about Smartly? Smartly is not the cheapest option on the market. We see tremendous value so we have no problem with the cost. But for smaller advertisers it might not be the best fit. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Our main goal is performance for our client campaigns. In that area Smartly delivers. We also enjoy the benefits of greater efficiency for our team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Julian A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian A.") JA Julian A. Growth Marketing Specialist Mid-Market (51-1000 emp.) 5/29/2020 "Flexible and fast team supporting the Smartly.io platform, making it a great tool" 4.5/5 What do you like best about Smartly? I've worked on a number of marketing software platforms, including Nanigans, 4C, AdStage, Smartly and Sprinklr. Smartly, for me personally, has been one of my (if not, the) favourites for the below reasons: - The dashboard is easy to navigate, user friendly and it's easy to duplicate campaigns. - The dashboard is one of the fastest I've used. - The support team has been by far the most responsive and flexible. They are quick to find solutions for you and provide a great service overall. - The way Smartly creates campaigns within the Facebook Ads manager is easy to follow and makes sense (instead of using numbers in the campaign names like other providers). This makes it easy to switch between the Smartly and Facebook Ads Manager. - They are quick to implement whitelists and Betas. - Their campaign triggers are excellent: flexible and effective. - They are pushing the dial forward for performance marketing capabilities for Pinterest Review collected by and hosted on G2.com. What do you dislike about Smartly? There isn't much to dislike about the platform, and their support team are always ready to help with anything. Below are the only two areas for improvement: - Using the reports tab for pivoting data is rather slow. - At times there are bugs with the dashboard. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Smartly is a great tool, and especially good for growing teams with little experience on Facebook ads. The simplicity and user-friendly interface makes it a lot easier for beginners to pick up the skills required to run full-fledged campaigns. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? - Scheduled pauses/activations - this has been excellent for Pinterest in particular as there are not many other providers that can do this. - Duplication - it’s easy to duplicate multiple campaigns or ad sets at a time to save time. - Alerts/Notifications - managing 60+ campaigns with multiple ad sets per campaign it’s very easy for problems to go under-the-radar, their trigger based alerts have been great to detect these. - Trigger based bidding Review collected by and hosted on G2.com. Show More 6/4/2020 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller JT Joonas T. Small-Business (50 or fewer emp.) 6/3/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Versatile and powerful Facebook/Instagram advertising" 4.5/5 What do you like best about Smartly? Compared to Facebook business manager, Smartly is fast and versatile. For an agency, it's basically a must have. The main thing for sure is the fact that Smartly brings speed to the everyday social media advertising. This is crucial for agencies. The tools for dynamic ads comes second but is equally important. Image and video template tools are a big plus and they are getting better all the time (loving the update on image templates that enables you to uploads an Adobe Photoshop file directly to the image templates tool. Review collected by and hosted on G2.com. What do you dislike about Smartly? The Smartly UX is often very "engineerish". So, it could be more clear and easy to use. Now with the hybrid stage of some old and the new pivot tables, it seems a bit messy. As Smartly has grown relatively fast, the customer service has taken a hit from the early days. Also there seems to be a lot of bugs and issues but in all fairness I think majority of the issues are coming from the Facebook/Facebooks' servers. There are also a few features that we are missing that are very sleek for example in Google ads, i.e. being able to set a label for an ad (creative) which then can be used to automate a certain process, for example pausing or enabling ads with a certain label. This would be a tremendous help for many clients. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Just test it and ask help from Smartly team. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Haven't found a better tool to manage dynamic ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Smartly? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Smartly ](https://www.g2.com/products/smartly/discussions/new) GU Guest User What is Smartly.io used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-smartly-io-used-for) ![Chaitanya D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chaitanya D.") CD Chaitanya D R • Last activity almost 5 years ago What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) [ View all Discussions ](https://www.g2.com/products/smartly/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) Smartly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a1fd88baebcc09e3fc5683149566ce3/celtra.png "Product Avatar Image") Celtra 4.4/5(409) [ Compare Now ](https://www.g2.com/compare/celtra-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/skai-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5(218) [ Compare Now ](https://www.g2.com/compare/madgicx-vs-smartly) ##### ##### Smartly Features Social Functionality Social Functionality Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/smartly/features) ## Top-Rated Alternatives [ ![Prisma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/smartly/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best big data solutions for predictive analytics](https://www.g2.com/discussions/best-big-data-solutions-for-predictive-analytics)[What investor relations website platforms work best for public company communications teams?](https://www.g2.com/discussions/what-investor-relations-website-platforms-work-best-for-public-company-communications-teams)[What's a highly rated CPaaS tool for software development](https://www.g2.com/discussions/what-s-a-highly-rated-cpaas-tool-for-software-development) [Observe.AI vs Cyara Platform for a contact center running on Genesys or Five9 comparing Contact Center AI Observability tools: which gives better unified visibility across AI model performance and compliance monitoring?](https://www.g2.com/discussions/observe-ai-vs-cyara-platform-for-a-contact-center-running-on-genesys-or-five9-comparing-contact-center-ai-observability-tools-which-gives-better-unified-visibility-across-ai-model-performance-and-compliance-monitoring)[Which FTP hosting service has the best uptime and security for the lowest cost for someone who does not need enterprise features?](https://www.g2.com/discussions/which-ftp-hosting-service-has-the-best-uptime-and-security-for-the-lowest-cost-for-someone-who-does-not-need-enterprise-features)[What mobile backend service provides data security and GDPR-compliant infrastructure for regulated apps?](https://www.g2.com/discussions/what-mobile-backend-service-provides-data-security-and-gdpr-compliant-infrastructure-for-regulated-apps) [Show MoreShow Less](javascript:void(0);)